-Marketing of
ACC teams profits colleges
By JAMES HOLDER
Staff Writer
In the good old days a sweater or
sweatshirt with a university logo was a
precious and prestigious item. Only
available through university offices,
the crest represented an honor of
recognition for the wearer.
Now, for UNC fans, the Tar Heel
mascot and UNC logo are on sale not
only on Franklin Street, but in stores
all across the state and nation.
The marketing of collegiate logos is
big business in this country, and the
Atlantic Coast Conference has
become the first NCAA conference to
sign each member to a licensing agree
ment designed to capitalize on this de
mand. Collegiate Concepts Inc. is an
Atlanta marketing firm headed by
former University of Tennessee head
football coach Bill Battle. Collegiate
Concepts is the legal representative of
all the ACC schools and many
others around the nation for the
licensing of products bearing universi
ty logos of any design.
Retail sales of items bearing UNC
insignia approaches $1.5 million per
year, said Biruta Nielsen, assistant to
the vice-chancellor for business and
finance at UNC. There are 90
manufacturers currently licensed to
sell UNC logo products, she said, with
more companies awaiting approval.
"I credit the ingenuity of the
American marketplace," said Lauren
Brisky, assistant to the vice chancellor
for business at N.C. State University,
noting the amazing variety of products
from over one hundred companies
peddling "Pack Pride."
Brisky and Nielsen listed
bookmarks. :uncr1a!5P: fmbees.
hearings
can't get it," he said.
Owens added, "I'm very much oppos
ed to the 8,000 figure because CGC
should meet the needs and interests of the
students and this program is valued by
the students much more than many other
programs funded by CGC. To cut these
2,000 copies off is to cut your nose off to
spite your face."
Kepley said in support of the 8,000
figure, "You (SCAU) will be able to have
a very good, quality program with 8,000
copies, but our financial constraints will
not allow us to allocate for 10,000.
"It just boils down to a matter of
money," he said.
The committee also voted to cut about
$2,000 .from, the SCAU budget .which ,
would have gone toward 13 issues of a
newsletter providing a variety of con
sumer information helpful to students.
The committee recommended that SCAU
use existing media to provide this infor
mation, although SCAU argued that that
was impractical.
The committee did vote to allocate
$3,976 for an Underground Course Guide
which will be a new service for SCAU.
The guide will provide information on
THE Daily Crossword
ACROSS
1 Man, for
one
6 Restrain
10 Two-wheeled
carriage
14 Habituate
15 Actual
16 of Sharon
17 Many times
18 Sailor's
saint
19 Yearn
33 Narrow
street
34 Stowe
character,
35 Bandleader
Brown
37 Musical
symbol
38 Artist's
need
39 Dwelling
fee
40 Cravat
41 Commoner
In "1984"
42 Honkers
43 Butter and
cheese
45 Marionette
46 Work unit
47 Biting
20
Fortune
21
Somnambu
list
24 Bay window
26 Shame!
27 Sp. money
29 Most
equitable
Yesterday's Puzzle Solved:
S M j 0 1 K E fl C I A I T S I E j R G I E
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1984 Tribune Company Syndicate,
All Rights Reserved
symbols for -1
towels, dolls, puppets, puzzles, indoor
basketball hoops, Christmas or
naments and garments among the
common logoed products. Unusual
items included an electric toy train
with the Tar Heel Ram painted on one
side of the engine and the score of the
1982 NCAA basketball championship
game on the other, and a "Flying
Rugby," a disc of flying carpet carry
ing Wolfpack spirit.
All the ACC schools approve each
and every product that uses a school
logo. Unacceptable products are those
which may be a liability risk to the
school, such as a potentially unsafe
child's football helmet, or those that
reflect poorly on the character of the
school, such as bumper stickers that
make references in poor taste to rival
colleges.
Revenue for the schools involved
ranges from $60,000 to $70,000 a year
at UNC to about $5,000 per year at
Duke University. N.C. State's NCAA
basketball championship in 1983 earn
ed the school $200,000 in licensing
fees.
The profits from these programs go
through the general scholarship pro
grams at UNC and N.C. State and are
split equally between general educa
tion and athletic scholarships.
From page 1
who the best professors are, which
courses are challenges and which are
slides and student perceptions of the
worth of their majors.
In other action Monday night, the
Finance Committee set the funding
freezes for three student organizations
which exceeded the limit of five late re
quisitions in one fiscal year, and delayed
action on setting the freeze of a fourth
organization until Wednesday.
The Carolina Athletic Association's
funds will be frozen until Wednesday, the
Phoenix until Thursday, and Toronto
Exchange until May 1. The freeze limit
was not set for the Black Student Move
ment because outgoing BSM Treasurer
Davjd . Hpgan said he was cleaning up the o
books and needed the two days to make
sure he had everything in order. The BSM
had 13 late requisitions.
Another group that went before the
committee Monday night, was the
Carolina Indian Circle, which received
$1,285 of its request of $1,910. The
Finance Committee included $75 in the
projected income category for the Circle
to begin collecting dues, something the
organization has not done before.
by Madeline Miller
48 Bogart 25 Water
movie hazard
53 Br. ship 27 Agreement
letters 28 Psycholo-
56 Go by bus gist Have-
57 Over again lock
58 Paragon 29 Rule in-
60 Seed fractions
covering 30 Church part
61 Cotyor 31 Reluctant
Lacoste riser
62 Rub out 32 On edge
63 NY team 34 Walked
64 Eyedrop 36 Printing
65 Foamy term
38 Boastful
DOWN one
1 School 39 Corded
subj. fabric
2 Data 41 Persian
3 Render fairy
unconscious 42 Fishbowl
4 Before inhabitants
5 Thickness 44 Insurgents
6 Fisherman's 45 Bakery
need product
7 Zaire river 47 More recent
8 Inclined 48 Streetcar
slope 49 Take on
9 Puffer 50 Work on a
10 Irish newspaper
district 51 Snicker
11 Move back 52 Home the
and forth singer
12 Tennis 54 Lump
name 55 Weaver's
13 Nobleman reed
22 Meadow 59 Actress
23 Ethereal Joanne
Inc.
41984
BP
(TWP
VAN Qi
Newly freed Perez awaits ruling
The Associated Press
ATLANTA A tearful Pascual Perez
is preparing to leave the Dominican
Republic after a three-month stay in
prison. But fans will have to wait to see if
the Atlanta Braves' pitcher immediately
rejoins his National League club.
Perez was released Monday from Fort
San Luis prison in Santiago, where he
had been held since JanC 9 following his
arrest on drug charges.
Although he originally was charged
with felony trafficking of drugs, Perez
was convicted on March 23 of a reduced
charge of cocaine possession, the
equtvalent of a misdemeanor.
That conviction was upheld April 5 by
an appellate court in Santiago while pro
secutors decided whether to appeal to the
Supreme Court for restoration of the
Stars' Bryant out
The Associated Press
PHILADELPHIA Philadelphia
Stars running back Kelvin Bryant will
miss the next two to four weeks of action
because of torn cartilage in his right knee,
the Stars announced Monday.
Bryant, a North Carolina standout and
most valuable player in the United States
Football League last season, has piled up
597 yards and six touchdowns in six
games this year.
He noticed a nagging soreness in his
Vnee at practice, coach Jim Mora said.
n
Scoreboard
Sports Briefs
Naber leads Olympic Hall of Fame field
SALISBURY John Naber. who won four gold
medals in swimming at the 1976 Olympics,' led a group of
seven former Olympic champions and one of the top U.S.
Olympic basketball teams ever who were named Monday
to the U.S. Olympic Hall of Fame.
Also named to the Hall was F. Don Miller, current ex
ecutive director of the U.S. Olympic Committee, who was
named in the special contributor category.
Second in the voting was Parry O'Brien, the gold
medalist in the shot put in 1952 and 1956.
Others elected were the late Duke Kahanamoku, who
won three swimming gold medals in 1912 and 1920; Frank
Shorter, who won the marathon in 1972; the lale Frank
Wykoff, a member of the gold medal 400-meter relay
teams in 1928. 1932 and 1936; Bill Toomey. decathlon
champion in 1968; the 1960 U.S. basketball team, coached
by Pete Newell, and Billy Mills, 10,000-meter gold
medalist in 1964.
1 (I".: ..........
Give to the
American JL
Cancer Society. k
PUTT
THEATRES
ELLIOT ROAD at E. FRANKLIN
967-4737
$2.00 TIL 6:00 PM EVERYDAY!
3:00 5:10 7:20 9:30
Sean Penn C0)
"a powerful movie" -Rex Reed
Racing with the Aloon
2:55 5:00 . 7:05 9:10 (PG
"fjst ,ind funny . . (Danny) Qeiito
s -t comic tiensure" -CHAR. OBS.
Romancing the Stone
2:45 4:55 7:10 9:20
Ken Wahl Cheryl Ladd
AREA DOLBY STEREO EXCLUSIVE
Purple Hearts (p.)
I'.' mifJ':"
Treasured Gifts
for Graduation
from Julian's
Imported Cloisonne
Blazer Buttons
in
Carolina Blue & White
encircled
in gold
Downtown I ruuklin St.
1
MR. SMITH GOES TO g
WASHINGTON 2:45 5:05 g
POLICE ADADEMY
7:30 9:30 1
Moscow on the Hudson
2:30 4:45 7:00 9r5g
1 1 I i7i V
1
r
XC3
felony charge and imposition of a two
year sentence.
"I'm all choked up," the 26-year-old
Perez said as he left the prison Monday
when prosecutors decided not to appeal
the case.
"I knew I wouldn't be let down, and I
won't let down the people who supported
me," the tearful Perez said as he was
joined by his wife and several family
members.
Perez said he expected to visit the U.S.
Embassy in Santo Domingo on Tuesday
to apply for a visa. He said he hoped to
leave for Atlanta on Wednesday or
Thursday.
Perez' return to the playing field,
however, remained in doubt, as word
came that baseball Commissioner Bowie
Kuhn wants to meet with Perez when the
pitcher returns to the United States.
for 2-4 weeks
Bryant underwent surgery Monday
morning, and Dr. Lewis Sharps of Paoli
Memorial Hospital removed the torn car
tilage. "His knee looks great," Sharps said
Monday afternoon. "He's already back
at the stadium, and he'll begin, working
out very gently and slowly before he gets
back to physical contact."
"The maximum amount of time he will
miss will be the next four games, and he
could be back before that. If anybody
can come back, Kelvin will," Mora said.
Lacrosse poll
CHARLOTTESVILLE, Va. The top 10 teams in the
United States Intercollegiate Lacrosse Association men's
Division I college lacrosse poll of coaches, with first-place
voles in parentheses and records through Saturday, April 7:
1. Syracuse 10) 6-0
2. Johns Hopkins 6-0
3. North Carolina 4-2
4. Virginia 6-1
5. Army 6-0
6. Rutgers 3-0
7. Pennsylvania 5-1
8. Navy ' 5-3
9. Holstra 4-2
10. Tow son State 5-1
150
140
122
121
114
102
91
69
66
55
Calendar
Today
BASEBALL vs. Campbell, 3 p.m. at Boshamer Stadium
MEN'S TENNIS at Duke, 2 p.m.
WOMEN'S TENNIS at Virginia, 1 p.m.
Wednesday
BASEBALL vs. Wake Forest, 3 p.m. at Boshamer Stadium
SOFTBALL vs. Winlhrop College. 3 p.m. at Finley field
t i i ..." w f i
i A t" - "- -. -S
- .
What words can't describe!
Air conditioning and all other utilities included
Great location - downtown Franklin St., adjacent to campus
15 meals per week (Sun. dinner-Fri. lunch) including
poolside barbecues
Weekly maid service
Private weight room
$365 per summer school session
All housing in Granville East
-Where Convenience is Standard-
Call or come by now for summer applications
University Square Applications for fall also available
J-Jirj jlWlr J iTJi.
Tuesday,
To punish or
An assortment of clips, quotes, quips
and crumbs from the desk of the sports
editor:
One of the first things Atlanta Braves
pitcher Pascual Perez said after being re.r -leased
from a Dominican Republican
prison Tuesday: "I'm all choked up. I
knew I wouldn't be let down, and I won't
let down the people who supported me."
It's really hard to have much sympathy
for Perez other than for the fact that he
won't have to rot in a Santo Domingo jail
cell for the next two years.
Perez was clearly guilty of the same
crime (cocaine possession) for which other
major leaguers have recently been fined,
suspended or imprisoned. Yet, odds are
that he won't receive anything more than a
slap on the wrist from Commissioner
Bowie Kuhn. Although he will have "an
audience" with Perez when he returns to
the United States, Kuhn will, at the most,
probably place Perez on probation on the
basis that Perez has already paid for his ac
tions. That would be a mistake.
If Kuhn were wise, he would continue to
maintain the trend of stiff punishments for
baseball drug dealersusers and send Perez
the route of Steve Howe and Willie
Aikens, who were suspended for the en
tire 1984 season. Now is not the time to
let up on player punishments just when
pro sports is starting to clean up its act.
The NBA is playing with fire by adding
four teams to its playoff field. Sixteen of
the league's 23 franchises will see action
next week, even though only three Los
Angeles, Philadelphia and Boston have
a truly legitimate shot at the title.
As of Sunday, the Washington Bullets,
who clinched a spot last Friday, were 34-45
overall. Also assured of spots are the 37-42
Atlanta Hawks and at least three Western
Conference teams that will finish below
.500.
This is a system similar to that of the
NHL, where 16 of 21 teams compete for
the Stanley Cup, and this makes a mockery
of the 82-game regular season. In 1981, the
NBA faced an embarrassing situation
when 38-44 Houston played Boston for
the title and nearly won it all. Wouldn't it
be just dandy if the Hawks and the Kansas
City Kings got hot and met for the 1984 ti
tle? Speaking of the NBA, two UNC
graduates are literally holding their own
but in entirely different fashions. James
Worthy turned in the best performance of
his two-year career Sunday by scoring 37
points to lead the Los Angeles Lakers to a
YE I IE COST 5r
LIVING, n
GIVE TO THE
AMERICAN CANCER SOCIETY.
Summer
at
Granville Towers
V v , J
- f ' ';
jj ST.
J v 11 J
Granville Towers
1L
LL
April 10, 1984The Daily Tar Heel5
not to punish
Frank Kennedy
Notes
Pacific Division-clinching victory over
Portland. Worthy took charge when
neither Kareem Abdul-Jabbar nor Jamaal
Wilkes was available to play.
Meanwhile, Geoff Crompton, who
was not spectacular during his UNC
career, is hanging on with the league
despite being one of the biggest men in the
league. Crompton earlier this year signed a
series of 10-day contracts with the Cleve
land Cavaliers, and will be with the team at
least through the end of this season.
Don't expect much of a change in the
outcome of the NBA playoffs this year. It
should be Philadelphia taking on Los
Angeles for the third straight year, but the
Lakers will regain the crown.
Pro baseball is off to an unusual start,
with the four divisional winners of 1983
off to a combined start of 5-13 as of Sun
day. The New York Mets and Seattle
Mariners lead their respective divisions,
and Hank Aaron stepped to the batters
box Sunday and knocked a souped-up
baseball over the left field fence in
Atlanta-Fulton County Stadium on the
10th anniversary of No. 715.
Pennant picks by select DTH staffers
(to be taken with a grain of salt): Kyle
Marshall, state and national editor, has
Montreal, Atlanta, Detroit and Chicago,
with Atlanta to win it all; Jeff Neuvillp,
photography editor, has Pittsburgh,
Atlanta, Detroit and Chicago.
Kennedy's undramatic picks: Montreal,
Js Angeles, Baltimore and Chicago.
Note the Braves will not win the NL
West, and will find it hard to manage even
third place.
Bits: Tresa Brown and Eileen McCann
will represent UNC at the Olympic trials
for women's basketball April 20-23 in Col
orado Springs ... This week's lacrosse
game vs. Duke will be played Wednesday
night at 8 p.m. on the Astroturf field. The
official schedule has the game listed for
Tuesday ... Wednesday's baseball game
against Wake Forest will be the last home
affair of the 1984 season. The ACC tour
nament, to begin April 18, will be held at
the Durham Athletic Park.
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929-7143