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By RACHEL STIFFLER
Staff Writer
Senator Jesse Helm's victory over
former Gov. Jim Hunt in the 1 980
North Carolina Senate race was a result
of Helms' ability to attract undecided
voters, connect his campaign to Ronald
Reagan and develop a hard-hitting, fast
moving campaign strategy, according to
three UNC professors.
During a luncheon colloquia Tues
day, Seth Finn, assistant professor of
RTVMP, Merle Black, associate pro
fessor of political science, and Thad.
Beyle, professor of political science,
gave their observations of various
research that had been done on the 1 980
campaign.
Finn began the talk by introducing
results of a research study conducted
among UNC students during the last
five weeks of the campaign. The study
was designed to measure changes in the
students' level of commitment to each
candidate.
At the beginning of the five-week
period, the UNC students "overwhelm
ingly supported Hunt" 54 to 34 percent,
Finn said. By the end of the race,
however, Helms had achieved a 43 to
44 percent level of support from the
students. "Helms built his following
from the uncommitted voters, he said.
Twenty-nine of 78 students changed
their preference during the Senate
campaign, and interpersonal commun
ication and the print and broadcast
media were influential in their opinions,
Finn said.
According to Finn, certain types of
information sources in the campaign
were more biased than others. "Inter
personal information (information
from friends and family) was judged to
be biased," he said. "Print media were
judged impartial, but the majority of
(information received from) the broad
cast media was biased, he said.
Black said research showed an
important factor in the Helms victory
as well as the Reagan and Martin
victories in North Carolina. It was the
Republican stronghold in 12 counties
in the state where Helms garnered at
least 5,000 more votes than Hunt.
' "The counties the Republicans were
taking accounted for 47 percent of the
vote, whereas the counties the Demo
crats were taking accounted for only 1 1
percent, " he said.
Helms' strategy of capitalizing on
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Reagan's popularity was an effective
tool in his campaign. Black said. "In
the first Helms-Hunt debate. Helms did
terrible. But in the second debate.
Helms made the connection between the
Senate race and the presidential race
more clear," he said.
Helms managed to stigmatize Hunt's
candidacy by equating it with that of
presidential hopeful Walter Mondale,
Black said. "Helms was saying, 4lf you're
a Mondale Liberal, vote for Jim Hunt,
"he said.
Beyle said that since 1970 North
Carolina politics has been dominated
by two political machines the
Congressional Club and the Demo
cratic Party machine. But with the rise
of Jim Hunt, the Democratic machine
became more of a "Jim Hunt Machine,"
with its energies centered around the
personal advancement of Hunt instead
of the future of the party. . . -
Beyle said that unlike the old days
of party machinery, the advancement
of Hunt from the governorship to the
senate race left no strong Democrat
eligible to claim the governor's office.
Beyle also criticized the Hunt organ
ization for not utilizing the influence
of Eddie Knox, whom he defeated in
the Democratic primary, in the large
metropolitan areas of the state, where
Hunt made a weak showing in
November.
He said the aggressive strategy of
Jesse Helms and the Congressional
Club helped Helms win.
44 As soon as the Congressional Club
wins one victory, they start sending out
letters to the voters again, keeping the
contingency going," Beyle said. "They
are able to raise big money in small
amounts $20 or $30 at a time."
Beyle said the Helms-Hunt race was
decided months before the November
election, a reflection of the differing
campaign strategies.
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Campus Calendar
The Carolina Student FundDTH
Campus Calendar will appear daily.
Announcements to be run in the
expanded version on Mondays and
Thursdays must be placed in the box
outside the Daily Tar Heel office. Room
104 of the Student Union, by 1 p.m.
Friday and 1 p.m. Wednesday, respec
tively. The deadlines for the limited
editions will be noon one day before the
announcement is to run. Only announce
ments from University recognized and
campus organizations will be printed. '
The hardest thing
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4:00 p.m. Industrial Relations Associa
tion hosting Ron McCord,
Director of Human Resources
at Glaxo, Inc., in the Union. AH
welcome.
5:00 p.m. Campus Community Link hold
ing a mandatory meeting in the
Campus Y Lounge.
Pre-DentPre-Med Advising
Office sponsoring a recruitment
meeting for East Carolina Med
ical School admissions and
summer opportunities for
minority students interested in
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The Daily Tar
6:30 p.m. Campus Christian Fellowship
holding a Bible study at the
Campus Christian Fellowship
House at 204 Glenburnie Street.
Call 942-8952 for information.
7:00 p.m. UNC Gaming Society meeting
in 208 Union. Dungeons and
Dragons instruction.
University Career Planning and
Placement Services sponsoring
a Career Panel featuring "Com
puter Science," in 2 1 0 H anes.
7:30 p.m. UNC Collegiate 4-H Club meet
ing until 8:30 p.m. in 204 Union.
Sociedad Hispanic Carolines
sponsoring "Noche Hispanica,"
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an evening of rnlffiirt in thiTnv "
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Lounge on 4th floor Dey. Small
admission fee. AH welcome.
8:00 p.m. Students International Medita
tion Society sponsoring "Trans
cendental Meditation Pro
gram," an introductory lecture
in 218 Union.
STAND hosting Dietrich
Schroeer to lecture on the
"Comprehensive Test Ban," in
105 Berryhill. v
10:00 p.m. Anglican Student Fellowship
invites all to celebrate the
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EOT.
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7
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1985 AW Communications