4The Daily Tar Heel Thursday, September 25, 1986
Cocoa shows entrepreneur's hot
By BRUCE WOOD
Staff Writer
: He describes her as a cross
between Aunt Bea from "The Andy
-Griffith Show" and Momma from
The Carol Burnett Show."
He is senior Jake Rothschild from
"Gastonia, and she is Miss Minnie,
Ahe cartoon character who will
symbolize Miss Minnie's Hot Choc
olate the first product of Roth
schild's new business Minnie
Thanks, Inc.
. Minnie was Rothschild's grand
. mother's name and the hot chocolate
. recipe is taken from her own recipe,
r "1 was always aware that the
store's (hot chocolate) was not like
my grandmother's,"' Rothschild said.
"They're getting chocolate water
now. Mine is a much better result."
Last semester, Rothschild was a
waiter at the Hardback Cafe. The
owners there were contemplating
taking hot chocolate off the menu
rdue to low sales and expense in
cooking it, so Rothschild suggested
using his grandmother's powdered
'mix.
"We mafle some changes to make
' it all natural and started selling hot
chocolate there," said Rothschild.
."When it caught on, I realized I was
' on to something. Eventually, 1 hope
to go retail."
Soon, Pyewacket, Southern Sea
Toll-free phone service answers cancer
By STEPHANIE BURROW
.Staff Writer
, Four months after a toll-free
information phone line for the
American Cancer Society was set up,
the line is drawing as many as 100
t calls per month, according to society
sources.
"This is a computer system that
Jwe're utilizing," said Wendy Scott,
director of public information for the
society. "And it's working very well."
The number, 1-800-ACS-2345,
can be called free from anywhere in
-North Carolina. The line was set up
,pn May 20 to provide up-to-date
information on cancer and to aid in
xancer prevention, Scott said.
. "Many cancers could be prevented
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Sidewalk Sale
I StiadeBt. Stores, j
sons and McCarthy's began selling
the mix. When Rothschild started
working at McCarthy's, he asked
Frank Rexford, owner of the restau
rant, for advice.
"Jake asked me some questions
and used me as a sounding board
for a couple of things," Rexford said.
"He asked me about setting up a
plant, and I let him use the kitchen,
initially."
Rothschild then contacted
Raleigh attorney John Russell with
the firm of Moore, Van Allen, Allen
and Thigpin. Russell helped him
incorporate and obtain a state and
federal trademark.
"He's at the start-up stage," said
Russell. "WeVe put together a form
of corporate organization. I've
helped him develop a business plan,
and now we're interested in financing
for the corporation."
When Rothschild graduates in
December, he plans to work full-time
with Minnie Thanks. He hopes to
diversify and market other products
in addition to the hot chocolate. His
emphasis on all-natural ingredients
will remain.
"It's a full-time job now," Roths
child said, "but it will be double full
time in January."
Rothschild is majoring in interdis
ciplinary studies with journalism,
speech and English. He has to make
if people had accurate information
on prevention and detection ahead
of time," Scott said.
"Our computer system allows us
access to biweekly updates from the
New York office, so our information
is very current," Scott said. "We
provide information on cancer
treatment and detection, and follow
up with family members of cancer
patients."
Scott said 47 percent of the calls
come from the general public, 13
percent from cancer patients, 8
percent from health professionals
and 24 percent from friends and
relatives of cancer patients.
The majority of the calls are from
people between 3 1 and 40 years old,
way of life.
Ends Friday
1
time for studying, but he has delib
erately taken courses he enjoys.
"I make time for what's important
to me," Rothschild said. "The
business is helping me put myself
through school, although it's not
paying for everything. This is far
more educational and a lot more fun
than some ways I could be doing
it."
Both Rexford and Russell agree
that Rothschild's future looks prom
ising. They both say he has good
ideas and talent.
"He (Rothschild) is very entrepre
neurial, and he has a lot of ideas
about just doing something other
than being a waiter or a student,"
Rexford said. "He seems pretty
driven."
Rexford is confident once Roths
child's customers realize his product
is out of the ordinary, the hot
chocolate will surpass its present
success. He says that those who have
tried it have liked it. But Rexford,
like Russell, emphasizes Rothschild
himself.
"He really does have an unusual
talent for sales and marketing," said
Russell. "That's the thing he's going
to be able to exploit.
"His business has already evi
denced a good deal of success, and
the product itself is, I think, a
winner," Russell added.
and 80 percent of the callers are
female, she said.
The program is designed to be a
totally volunteer-operated system,
Scott said. So far, two volunteers
have undergone training and are
working with the system.
"Finding volunteers has proven to
be quite a challenge because we need
people who are available during the
day, and this limits us to students,
retired persons and people who don't
work," she said.
The society hopes to have 10 to
15 state volunteers within six
months, Scott said.
Workers undergo a three-part
training program, Scott said. The
first part is an orientation to the
society, its organization and the
services it provides for cancer
More people opt to ride buses
due to new routes, publicity
By DAN MORRISON
Staff Writer
Seventeen percent more people
rode Chapel Hill city buses in July
1986 than in the same period last
year, pushing the total to 10,372,
according to a ridership report
released by the Chapel Hill Transit
Department.
Bob Godding, director of Chapel
Hill Transit, said he attributed the
increase in ridership to a newly
formed S route and to better mar
keting efforts on the part of the
Transit and the University.
The S route runs back and forth
from the FR lot near the Dean E.
Smith Activities Center past North
Carolina Memorial Hospital to the
Carolina Inn on Columbia Street.
Chapel Hill Transit has nine bus
routes, two of which the S and
U routes - are strictly for campus
transportation, Godding said.
Godding said the 17 percent
increase in ridership was unusually
high.
"This is not an ever-increasing
trend," Godding said. "In fact, in the
previous two years we have seen
some decreases in ridership.
"On the average, we have an eight
to 12 percent increase in ridership
per month," Godding said.
But ridership has been dropping
over the past 10 years.
About 1,810,060 people rode
Chapel Hill buses in 1984-85, accord
ing to Transit records. In 1981-82,
2,031,000 residents rode the buses,
and 2,384,919 rode in 1976.
As it stands, 10,000 to 11,000
people per week ride city buses,
Godding said.
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Jake Rothschild
Rothschild came to the attention
of Money magazine in September
through the UNC business school.
The magazine included him in its
issue on college financing.
Rothschild also has a sailing
school the 7C's Sailing Academy,
where he teaches private lessons.
"I think hell be a success even if
the hot chocolate is not as big,"
Rexford said. "Hell find something
else.
"It's not the hot chocolate, it's
Jake."
questions
patients and their families, she said.
The volunteers are then intro
duced to the computer information
network and taught computer skills,
which are minimal, she said.
In the third phase, volunteers are
taught to communicate with callers
in an emotionally and psychologi
cally supportive way, she said.
"We are not a counseling service,
however," Scott said. "We seek only
to provide information."
Media promotion of the toll-free
line will expand in October, using
billboards and mailings to medical
groups throughout the state so they
can refer patients, Scott said.
North Carolina is one of only 12
states in the country to operate a toll
free number for the society and is
the only state in the South to do so.
Chapel Hill Transit has also added
the L route, which runs by the UNC
School of Law on Raleigh Street,
and the P route which runs from
Horace-Williams Airport on Estes
Drive to campus.
"Our new routes seem to have
catered to University faculty and
staff, but it is still too early in the
year to detect whether or not there
has been a change in the proportion
of students riding," Godding said.
Chapel Hill Transit recently pur
chased 12 new buses, seven of which
are replacements, Godding said.
Although fares have not increased
this year, the University has lowered
the discount students can receive on
long-term transit passes.
"For the last three years, the
Chapel Hill Transit Department has
worked with the University by
contract," said Kelly Morgan, a
secretary with the University's trans
portation department.
"Chapel Hill Transit has increased
its contract prices three years in a
row, while the University has not
raised fares at all," Morgan said.
"WeVe realized that in order to meet
these contract prices, we must raise
our prices as well."
Annual student passes serving all
routes cost $125, compared with
$120 in 1985, according to Mary
Clayton, director of University
transportation.
Campus route passes cost $65, $5
dollars more than last year.
Godding said he didn't know how
transit bus transportation competed
with automobile transportation in
Chapel Hill, but said the increase in
ridership probably indicated its
popularity.
"Cars provide convenience we
can't compare to, but buses can
provide a means of transportation
for those who don't have a car or
who don't want to worry about
parking," he said.
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Towns' school board
adopts increased budget
By SUSAN JENSEN
Staff Writer
Two months after the beginning
of the fiscal year, the Chapel Hill
Carrboro School Board voted 5-0
Monday to adopt the $20.7 million
budget for 1986-87 school year.
Finance Director Frank Elmore
Jr. said the approval did not fall after
the state-regulated cut-off, which is
Oct. 15, but was voted in later than
usual.
The resignation of the previous
finance director during the April
planning period for the budget
slowed things down, he said.
Although this year's budget is $ 1 .9
million greater than last year's,
Elmore said the capital expenses
granted by the county amounted to
less than the board requested.
The school system received
$450,000, but had asked for between
$750,000 and $1 million, he said.
The new budget will provide $773
per student, or $45 less than the
requested amount.
"But this is a good deal more than
we got last year," Elmore said.
Students should not be hurt by that
reduction, he said.
About 5,450 students are enrolled
in the school system this year, 5
percent more than last year's figure
of 5,177, Elmore said.
The majority of the budget will
go toward supplies and teachers'
salaries, he said.
Approximately three-quarters of
the budget will go to salaries, half
Living in Chapel Hill
carries steep price tag
By RHESA VERSOLA
Staff Writer
Brushing your teeth with Crest or
Colgate after munching on a gooey,
12-inch, thin-crust cheese pizza from
Pizza Hut is more expensive in
Chapel Hill than in Los Angeles,
according to a cost of living report
put out quarterly by the American
Chamber of Commerce Researchers
Association.
But take heart: relative monthly
rent for a two-bedroom apartment
in Chapel Hill is about $200 to $400
cheaper here than in Los Angeles and
New York. And there are signs that
rent will "improve, or at least
stabilize," according to Raymond
Burby, assistant director for research
at the UNC's Center for Urban and
Regional Studies.
The high cost of living in Chapel
Hill is driven primarily by the high
cost of housing, Burtiy said.
The town, which has one of the
highest costs of living in North
Carolina, is undergoing a building
boom because developers are trying
to meet the demands of new residents
spanning all income levels, Burby
said.
"My own perception of Chapel
Hill is one of an upper-class, high
affluent community," Burby said.
The housing market could become
overbuilt though, resulting in higher
vacancy rates.
If that occurred, housing invest
ments could become less lucrative,
he said.
The community is experiencing a
growth spurt despite the anti-growth
sentiment of many permanent.
Chapel Hill residents and big-city
prices that tend to dominate Chapel
Hill stores, he said.
Retirees and out-of-staters in
particular find this community an
attractive place to settle down, Burby
added.
"It's expensive here," said Town
Council member Jonathan Howes.
Restrict
race with a death rate higher than
that of the white race. Meyer said
he sold his house to a black family
when he moved.
The Republican Party Headquar
ters in Raleigh has the typical racial
restriction on it. Party officials could
not be reached for comment.
Most of the time these covenants
do not appear on the deed that the
home buyer gets. Usually they
appear in the original deed and are
just incorporated by reference in
subsequent deeds.
In the 1948 case of Shelley vs.
Kraemer, the Supreme Court said
that enforcement of racial covenants
by the courts was a violation of the
1 4th Amendment. The ruling did not
automatically remove such coven
ants, it just prohibited judicial
enforcement.
At the time of the ruling and the
ensuing publicity about the racial
covenants, lots of politicians filed
declarations stating that they were
not bound by the covenants, accord
ing to Ronald Link, an associate
professor of law at UNC. These
declarations were mostly for the sake
of appearance or to forestall embar
rassing political revelations. Link
said.
The concept of restrictive coven
ants dates back to an English
common law case in 1848. Link said.
Restrictive covenants on some
houses in London required the
owners to pay for part of the
maintenance of the square their
houses faced.
To understand how restrictvie
covenants work, it helps to think of
of which will be teacher salaries.
They are expected to rise 6 percent
in the 1986-87 year, he said.
Of the $450,000 in capital
expenses, $150,000 was used to add
temporary classrooms at Carrboro
and Seawell Elementary Schools to
compensate for the rise in students.
The smaller allocation of capital
expenses will delay purchases of new
equipment and replacements of roofs
but other programs in the system will
remain unchanged, he said.
The Orange County Commission
ers voted in July to raise the sup
plemental property tax for the
system by 2.3 cents per $100 valua
tion to offset the larger budget.
A local fund, which supplies $8.8
million of the budget, comes from
the county and from whatever funds
administrators in the school system
can raise, he said.
Of the $8.8 million, county taxes
make up 48 percent, school district
supplemental school taxes generate
33 percent and various local sources
contribute 19 percent.
The remainder of the $20.7 million
comes from other sources, such as
$10.1 million in state funds that go
toward payroll salaries, Elmore said.
"The budget the board got was
probably prepared more thoroughly
than prior years," Elmore said. "I'm
comfortable with the way we put the
budget together and we've got a good
handle on the numbers that make
up the budget."
"And people don't mind paying. It's
the quality of life ... It is important
enough to pay for it.
"There is a price for convenience
and comfort, and Chapel Hill res
idents are proud of maintaining
high-quality lifestyles," Howes said.
The town offers the conveniences
without the hassles, he said, "but
now, we're starting to get the hassles,
like traffic."
Another major factor in Chapel
Hill's high cost of living is the high
cost of its health care services.
Expenses for hospitalization,
dental and doctor's visits are higher
in Chapel Hill than in much of the
state, according to the report.
"Medicine doesn't operate in a
competitive market," said Tom
Ricketts, a research assistant at the
Research Center for Health Services.
Good health care will always be
expensive, he said. "What people
want to pay for is the 'reasonable,'
what they had 10 years ago," he said.
"You pay for the technology, the
research, insurance costs and record
keeping," Ricketts said. "You pay for
total comprehensive care."
But Ricketts recommended that
people shop around for the best and
cheapest medical care available.
"Be smart about it," he said. "You
can make yourself a better client
patient if you go out and do that."
Ricketts said people are not aware
of the medical costs until they have
to pay for expenses not covered by
insurance. Comparing prices is the
best solution to paying lower medical
bills, he said.
"In America," he said, "a doctor
is a doctor is a doctor. Shop around."
But all this aside, what really
matters, as first-year dental student
Andrew Lidral of Wisconsin
summed up, is food. Lidral said his
grocery bills are just "too much."
"Milk is cheaper in Wisconsin,"
he said.
from page 1
property ownership as a bundle of
sticks, Link said. A property owner
is free to sell all of his rights to a
particular piece of property or only
some. In the case of restrictive
covenants, the owner sells the buyer
all but a few rights.
Restrictive covenants are a private
method of restricting the use of land,
he said. In many subdivisions res
trictive covenants serve almost as
zoning regulations. Legitimate res
trictive covenants regulate things like
minimum lot size, house size, setback
and height. Link said that it is not
uncommon for unusual covenants to
be challenged in court.
Adams said unusual covenants are
common. He wrote the restrictive
covenants for the Lambshire Downs
subdivision in Raleigh and, as a joke,
included a restriction preventing
homeowners from keeping sheep.
Going to court to have the racial
restrictions removed from a piece of
property would be a lot of trouble
and expense to go to remove a
covenant that has no legal effect.
Link said.
SOViefS ,rn Page 1
leukemia. Doctors expect only a 0.05 r,
percent increase, he said.
Soprunov said the Chernobyl
accident was a psychological shock.
"It opened our eyes to nuclear
weapons," he said.
. After the Chernobyl accident, a
moratorium was declared to curtail
testing of nuclear weapons until Jan.
I. I987.
V