4The Daily Tar Heel Wednesday, November 19, 1986
Pizza delivery chains cater to consumers to get a piece of the business pie
By FELISA NEURINGER
Staff Writer
' America is in love with pizza,"
said Ed Rogosich, manager of Pizza
Transit Authority (PTA) in Chapel
Hill.
And the students at UNC are no
exception because the pizza delivery
business in Chapel Hill is quite
profitable.
"Business is great and we are
having no big problems," said Trent
Turner, manager of Domino's Pizza
on East Main Street, Carrboro.
"Sales are about the same as they
were last year. . . . We are seeing
more competition this year, but it
hasn't hurt us."
Domino's is the original and
largest pizza delivery chain in the
country, according to Turner.
The Chapel Hill store, which
opened around 1979, was once the
number one pizza delivery place in
the nation. Since then. Domino's has
opened another store on U.S. 15-501
bypass.
"Beyond a doubt, we are still the
itop delivery place in town," Turner
;;said. Turner attributed the success
:;of Domino's Pizza to its famous
guarantee if they don't deliver
your pizza in 30 minutes or less, you
get the pizza free.
; "Everyone is opening up stores
;now trying to get into the business,
;but by no means is that hurting us
;New, high
"By KELLY CLARK
; 'Staff Writer
Businesses entering the Chapel
H ill and Carrboro area should be
;-'the primary activity of economic
development for the next decade, a
-spokesman for the Chapel Hill--Carrboro
Chamber of Commerce
said Monday.
- According to a recent survey by
-the Chamber of Commerce, 36 of
the 50 largest employers in Orange
County have less than 100 full-time
employees an indication that
many of the employers may be new
"to the area.
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because you can't beat our guaran
tee," Turner said.
In August, sales for PTA were up
about 8 to 9 percent from last year,
Rogosich said. "There is more
consumer cash available on the
student level due to the change in
drinking age," he said. "Therefore,
my guess is that the funds have been
redirected to other things like pizza."
PTA started delivering pizzas
about 13 years ago. The original
store is the Chapel Hill location on
Rosemary Street. Now there are
about 32 franchise stores across the
country.
PTA says it has its own unique
deal. "Our budget is smaller so it's
harder for us to advertise," Rogosich
said. "So we need something
different."
That "something different" is the
two-for-one offer. If you order any
large two-item pizza, you get a
second one free. This is good if a
large group of students want to get
together to have pizza, Rogosich
said.
For Pizza Hut, who started deliv
ering pizzas around five years ago,
business is excellent and up substan
tially, said David Duckett, manager
of the Pizza Hut Delivery Service
on Franklin Street.
A combination of factors has
helped business, Duckett said. "A lot
of people weren't aware that Pizza
growth ventuures boost
"There are several new entrepre
neurial operations on the list and I
anticipate that over the next five to
10 years, we will see a lot more new
ventures becoming major employ
ers," said Len Van Ness, executive
vice president for the Chapel Hill
Carrboro Chamber of Commerce.
Included on the list of companies
surveyed were eight manufacturers,
six restaurants, two banks and two
insurance companies. Six of the top
15 employers are governmental
operations, including UNC and N.C
Memorial Hospital.
But according to Van Ness, the
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"THE
BY
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WEDNESDAY NOVEMBER 19, 1986
3:30-5:00
CARROLL HALL AUDITORIUM
UNIVERSITY OF NORTH CAROLINA
CAREER PLANNING AND PLACEMENT SERVICES
Hut is available for home delivery,
but by advertising and word of
mouth . . . people now know."
Duckett said pizza delivery is
becoming an even more successful
business because people in the
United States are living in a society
that is less willing to spend $50 on
a night out.
"Now people can pick up a video
cassette and order pizza to their
house," he said. "You can have the
same evening of dinner and a movie
for a third of the price."
Junior Bill Moore said he ordered
more pizzas from Pizza Hut than
from any other pizza chain.
"1 think (Pizza Hut) pizzas are
bigger than others the crust is a
lot thicker," Moore said. "Plus, Pizza
Hut puts out more coupons, so
they're always a little cheaper. To
me. Pizza Hut is the best."
Pizza Delight is one of the more
recent pizza delivery businesses in
Chapel Hill. It just opened last
winter.
"Business is good, but it is typ
ically better during basketball sea
son," said chain owner Steve Turner.
"Pizza delivery is very sports
oriented anyway."
"Because UNC is 68 percent girls,
it has had an effect on our deliveries,"
Turner said. "We do a lot better at
State where over 70 percent of the
businesses to watch are those that
have the potential to become large
employers.
These are businesses called "high
growth enterprises" by the Council
for Entrepreneurial Development
(CED) in Research Triangle Park.
CED. is a private, non-profit
organization that promotes the
development of high-growth busi
nesses in the Triangle.
"We mostly concentrate on
growth-type companies," Monica
Doss, administrative director for
CED, said. "The Chapel Hill
Carrboro area has a climate for high-
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students are guys. . . . They eat a
lot of pizza."
Pizza Inn, formally Peppi's restau
rant, has not started delivering pizzas
yet. But manager Clifton McFadden
said deliveries should be in full
operation right after Thanksgiving.
All of the store managers agreed
that UNC students are their main
customers. Generally, half of the
deliveries go to residence halls and
the other half to residential areas like
apartment complexes.
"Pizza delivery is a tough busi
ness," Rogosich said. "You have to
satisfy the customer who wants a
quick delivery. In a restaurant you
don't mind waiting to eat because
you can see what's going on, but
people get really impatient when it
comes to waiting on their pizza.
Little do they know that there may
be 10 or 12 orders ahead of theirs,"
he added.
Turner said the trend was for more
sit-down pizza restaurants to start
making deliveries. "Now kids can't
drink beer and eat pizza in the
restaurants, but they can order out
for pizza and drink the beer at
home," he said.
"Since the competition is so
intensely fierce, the students will
dictate who survives," Rogosich said.
"Therefore, we and all pizza delivery
places must have a high quality
product in order to compete."
economy
growth businesses and most of our
members are that kind."
Chapel Hill based FGI, Inc., is one
such company. Specializing in mar
keting research, visual design, direct
marketing and advertising, FGI has
experienced a yearly growth rate of
about 300 percent since it formed in
1982, James A. Protzman, chairman
of the firm, said.
Van Ness believes the Chapel Hill
Carrboro area is definitely ready for
entrepreneurial growth. "Everything
seems to be coming into place," he
said.
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make elevated pizza deliveries
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