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Serving the students and the University community since J 893
c Copyright 1987 Trte Daily Tar Heel
Volume 95, Issue 83
Tuesday, October 27, 1987
Chapel HIM, North Carolina
Wish you were here
Pink Floyd, headed by lead singerguitarist
David Gilmour, gave an elaborate performance
Petitioe proposes reffereedMimi to qeestioe CGLA ffimdiini
By JUSTIN McGUIRE
Two Student Congress members
are circulating a petition to question
.the funding of the Carolina Gay and
Lesbian Association with student
; David McNeill (Dist. 1 7) and H.F.
Watts (Dist. 1 5) have begun collecting
Bmstaessmsiini disciasses . stock drop
By LAUREN MARTIN
Marketers will survive the recent
stock market collapse just like they
did in 1929, said Stanley Marcus,
chairman emeritus of Neiman
Marcus specialty store.
Marcus said Monday that until last
week's crash on Wall Street, many
people believed that a new era had
arrived in which the stock market
could only go up.
"But you witnessed a demonstra
tion of the law of economic physics
the one that says that what goes
up must come down," Marcus said
in a speech sponsored by UNC's
MBA Student Association.
In the late 1920s, Marcus had just
left the master's program of Har
vard's business school and started
work as the merchandise manager for
the store his father and aunt had just
He said that selling during the hard
economic times of the 1930s is what
made him such a successful marketer,
and he predicted that last week's crisis
would likewise produce better
signatures to place a referendum on
the ballot during campus elections in
February, to ask students if the
CGLA should receive student fees.
The newly-elected congress repre
sentatives, who both adamantly
oppose funding the CGLA, have been
circulating the petition for two weeks.
McNeill said they have collected more
Marcus Would not speculate
further on the effects of the market
fall because, he said, it depends on
the unpredictable actions of political
"Hoover assured us that everything
S S J
in the Smith Center before its
than 500 signatures so far. To have
the referendum placed on the ballot,
10 percent of the student body
about 2,200 students must sign the
The referendum would ask stu
dents if they do or do not support
the allocation of their student fees to
the CGLA. The congress, which is
was all right, that America was
sound," he said.
In an interview after the speech,
he said that Hoover's "jawboning"
was obviously unsuccessful and
warned that President Reagan "cant
just give big speeches saying nothing."
The 82-year-old businessman also
gave some common-sense advice to
the 75 people in Carroll Hall, saying
that, stripped of all the trimmings,
marketing comes down to just cus
tomers and goods.
"If you take good care of the
customers, they come back. And if
you take good care of the goods, they
don't come back."
The basis of any successful business
is the sale of satisfaction, said Marcus,
who retired from Neiman-Marcus as
chairman of the executive committee
in 1977 when his son, Richard
Cantrell Marcus, took over.
In his speech, Marcus addressed
the ethical and cultural problems
facing business in the 1980s.
Marcus said private enterprise
must be consistently updated and
improved, a view he said some would
consider liberal. "But I'd rather see
my world. Ludwig Wittgenstein
!R.eM snnicll Bnncfanal.
From staff and wire report .
UNC basketball players J.R. Reid
and Steve Bucknall face assault
charges following an incident that
took place in a Raleigh nightclub
early Saturday morning, authorities
Paul James Doherty, a 21 -year-old
N.C. State student, filed charges with
the Wake County clerk of court. In
the warrants, Doherty said Bucknall
hit him "with a clenched fist to the
right eye" and that Reid spit in his
Doherty told The Raleigh Times
that the blow knocked him to the
floor and his head hit a support
column. Doherty said he suffered a
chipped tooth and was taken to Rex
Hospital, where he received nine
stitches for cuts on his eyebrow and
nose. A hospital spokesman said
Doherty was treated at the hospital
"Faffing dollar may affect
UNC lilbrary feiiidlimi
By SHEILA SIMMONS
The University's library system is
set to suffer a painful decrease in the
number of up-to-date books, pam
phlets, journals and scientific equip
ment it can purchase, University
Librarian James Govan said
International inflation, the nation's
toppled stock market and most
importantly the value of its falling
dollar in foreign markets have begun
to have a frightening impact on the
nation's educational system, Govan
UNC and all schools of compa
rable size purchase as many as one
half of their books and educational
materials from foreign sources,
according to Sam Williamson, Uni
Govan said economic problems in
the world market have caused the
University to lose $200,000 in buying
power this year.
"We have the same budget," he
said. "It just doesn't buy as much."
The University has an annual
budget of $4 million to purchase
responsible for allocating the fees,
would not be bound by the vote on
such a referendum.
"This would be to get student
input," McNeill said. "There's no way
they (congress members) can justify
funding the CGLA if students vote
; After a heated debate during the
(free enterprise) conserved by im
provement than scrapped because of
rigidity," he said.
Saying that products are not as
good as they used to be, Marcus
placed the blame on a number of
factors including worldwide inflation,
producers' irresponsibility and lazy
consumers who do not demand better
Marcus said that ethical dilemmas
in business come down to the relative
importance of profit vs. customer
satisfaction. "No amount of profit is
worth unethical conduct," he said.
Marcus spoke from experience
when he encouraged students to go
into business for themselves. Since his
retirement he has opened a marketing
consulting business with clients such
as Harrod's in London and shopping
centers in Dallas and Oklahoma City.
He also gives lectures and writes a
weekly column for the Dallas Morn
Neiman-Marcus, a Dallas-based
specialty store, has expanded from
four stores when Marcus retired to
22 stores now. Plans call for even
Trials in Wake District Court for
Reid and Bucknall have been set for
Bucknall refused comment, while
neither Reid nor UNC basketball
coach Dean Smith could be reached.
The incident occurred about 12:30
a.m. Saturday at the Shooters II club
near the N.C. State campus. Doherty
said Reid, a 6-9, 250-pound sopho
more and Bucknall, a 6-6 junior from
London, England, "confronted me
and started to ask me if I was talking
about them or trying to start a fight
"I tried to tell them I had no idea
what they were talking about. They'
left again and then one minute later
they returned all over again. I tried
to explain that I didn't know what
was going on. This time Reid became
more vocal again and more violent."
books and other materials. Govan
said this budget does not contain
enough money to maintain the
University's standard of information.
Williamson called the loss of
buying power a "very urgent" prob
lem," but Tie said students probably
would not notice the lack of up-to-date
materials until next year.
The University hopes to offset the
problem by getting additional funds
from the N.C. General Assembly, he
Govan said that this year, all
academic departments in the Univer
sity received a 17 percent cutback in
funds provided to purchase library,
Govan said he was concerned
about the problem because the
reputation of the University is at
"Many years of this type of prob
lem, and this is going to become a
second-rate university," he said. "It
can quickly erode the quality of
The foreign price increase poses
problems not only to every library
system and academic department at
spring budget process, the congress
allocated $2,067 to the CGLA for the
1987-88 school year.
Rob Friedman, speaker of the
congress, said a referendum is the
right way to address the issue of
"If people want to vote on it, they
should have the right to," he said.
By LYDIAN BERNHARDT i
Despite the increasing number
of children of alumni being refused
admission to UNC, the director of
UNC's General Alumni Associa
tion (GAA) said he is not con
cerned about a decline in alumni
GAA Director Douglas Dibbert
told UNC's Board of Trustees last
week about the increase.
However, no direct relationship
exists " between the number of
children of alumni the University
admits and the amount of dona
tions from alumni, he said.
Chancellor Christopher Ford
ham agreed. "I'm steadfast that
there is no causal relationship
between the two," he said. "This
is not an institution where admis
According to Doherty, Reid began
cursing and, after a friend of Doherty
tried unsuccessfully to intervene, Reid
spit in Doherty's face.
"I put my hand up and I cant say
that I even touched him," Doherty
said. "As I put my hand up, I was
just punched. I was blind-sided."
Witnesses identified Bucknall as
the assailant, Doherty said.
Raleigh police Lt. C.A. Watson
said police interviewed 12 to 15
"It appears there was some type of
verbal encounter between the victim
and several of the basketball players
. . . and that it escalated from that,"
He said the two players were
officially charged Sunday and volun
tarily came to Raleigh to be inter
viewed by police.
UNC, Govan said, but also to every
major university in the country.
Other universities across the coun
try have used appropriations from
state legislatures to deal with their
decreases in purchasing power, he
""said: " ' - -;
Stanford University received a
; $600,000 appropriation this year, and
the University of Texas received a
Duke University increased its
budget by 9 percent this year, Govan
UNC is having problems offsetting
the unexpected problems because it
operates on a biannual budget,
Govan said. The present budget was
put into effect in July, but was
prepared 18 months before that date.
To compensate for the nation's
shrinking dollar, he estimated that the
University would have to replenish
its budget with the $200,000 it lost
in the foreign market, as well as tack
an additional 7 percent increase to
its annual budget.
"We need at least a half a million
See LIBRARY page 6
Although congress members would
not have to abide by the referendum,
Friedman said some of them may be
inclined to defund the CGLA if the
majority of students vote against
funding the group.
"Some of the new members par
See CGLA page 6
sions are bought and sold."
Dibbert said the subject of
admissions did come up at Fri
day's trustee meeting, but not in
conjunction with donations.
"There is an increase in alumni
comment in the state about unad
mitted students whose parents are
alumni, and it is true that fewer
alumni childen are being admitted,
but that's because more are app
lying," he said.
In 1984, 242 of 804 entering
children of alumni were denied
admission, according to statistics
cited by Dibbert. In 1987, 607 out
of 781 entering children of alumni
were denied. Also in 1987, 317 of
the children of alumni who were
admitted chose not to enroll.
See DONATIONS page 6