Newspapers / Daily Tar Heel (Chapel … / March 22, 1988, edition 1 / Page 5
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The Daily Tar HeelTuesday, March 22, 19885 Bmsiimess Soft dirninik companies cash do od 'Coke in the Moraon By FELISA NEUR1NGER Assistant Managing Editor Scrambled eggs, bacon, sausage biscuits, bagels with cream cheese, pancakes smothered in syrup and a Diet Coke. One item in this list may seem out of place. But if you pick Diet Coke, you may be wrong. More and more Americans, espe cially Southerners, are choosing soft drinks rather than coffee for break fast to get them going in the morning. Coca-Cola USA, wanting to cash in on this preference, launched a "Coke in the Morning" advertising campaign in 1986, said Ron Cole man, company spokesman in Atlanta. Twelve percent of all soft drink sales are from morning consumption a 9 percent increase from a decade ago, according to Coca-Cola statistics. "Those numbers increased before the 'Coke in the Morning' promo tion," Coleman said. "It was a consumer-driven proposition." Coleman gave three reasons why soft drinks are becoming more popular for breakfast. Soft drinks are convenient and people want immediate satisfaction, he said. "Our lifestyles are now more complicated, so we want quick, immediate refreshment." Secondly, people are eating more breakfasts outside the home, using fast food restaurants or vending machines, he said. Coleman also said the baby boom is coming of age, and these people clearly have made soft drinks their beverage choice. "They are drinking soft drinks throughout the day," he said. As for why Southerners like to drink colas in the morning, Coleman simply said, I guess it's the warm weather." Not just junk food amy moire: adding nutritional value to snacks By PATRICIA BROWN Staff Writer For many students at UNC, meals consist of anything from crackers and potato chips to cookies from local vending machines. While these snack foods were once thought of as unhealthy and saturated with fats, they have become more nutritious and are taking on a new image. "Even though our products come in packages and can be eaten on the run, we don't feel they can be classified as junk food anymore," said CD. Barrineau, Southern Regional Sales Manager of Lance Inc. As of Dec. 28, 1987, Lance removed all animal fats from its products and is currently using all vegetable oils, Barrineau said. An excess of animal fat may cause a person's cholesterol level to increase. "By changing the formula of our foods, we felt this was a way of getting ahead and making our products healthier for our consumers," he said. Although it will cost more to make, consumers will not see a price increase, he said. This is the largest single change Lance has made to its products in the history of the company, Barrineau said. "The change didn't happen over night; we've been working on it for two and a half years," Barrineau said. Jean Burge, assistant professor of STORAGE New Modern Facility Village Self Storage 515 S. Greensboro St. Carrboro 942-7725 SCOVE ALLIED HEALTH OPPORTUNITIES The 1st Annual Allied Health Awareness, Recruitment & Job Fair. FRESHMEN-GRADUATE STUDENTS WELCOME Freshmen & Sophomores Talk informally with health career advisors to find out what skills and academic preparation are needed to enter Cytotechnology, Medical Technology, Occupational Therapy, Physical Therapy, Radiologic Science, Rehabilitation Counseling, and Speech and Hearing Sciences. Juniors & Seniors Have access to allied health advisors and employers to discover ways to enhance your career with a degree in the Allied Health Professions. All Students Chat with a cross section of health care employers offering career opportunities, job satisfaction, and $ personal financial security $ in the Allied Health Professions. Talk with over 90 employers from hospitals and health care agencies! Thursday, March 24, 1988 10:00 am-5:00 pm Carmichael Auditorium Sponsored by: Medical Allied I Iealth Professions and Career Planning and Placement Services, Division of Student Affairs. free Mzza and yogurt! Richard Johnson, manager of the Hardee's on West Franklin Street, said the restaurant always has sold many soft drinks during the breakfast hours. When he came to the South in 1981, Johnson said he noticed people were eating heavy foods and sodas for breakfast. 1 couldn't understand it," he said. "1 guess it's a Southern type of thing." Johnson said one reason for Sou therners' soda preference is that the South has been the last region to jump on the country's health kick. "In the North, people seemed to be more health-conscious . . . and drank more juices," he said. "Also, soda pop is less expensive in the South." But coffee still is the best-selling drink at Hardee's in the morning, followed by juice, iced tea and then sodas, he said. Kenny Starnes, sales manager for Pepsi Cola Bottling Company of Durham, Inc., said North and South Carolina sell more soft drinks per capita than anywhere in the world. Because there are so many different soft drink companies in this region, people are encouraged to consume more. People in the 18- to 45-year-old age group, blue collar workers and college students consume soft drinks in the morning, Starnes said. Pepsi's juice-added products, such as Sunkist and Diet Sunkist drinks, sell well during the breakfast hours. Does the coffee industry feel threatened by soft drink companies closing in on the morning market? In overall beverage consumption for 1984, coffee represented 57.3 percent while soft drinks made up 57.1 percent, said Dean Wood, president of the National Coffee Service Association based in Fairfax, Va. In just three years, coffee's nutrition, believes the changes will be good for UNC students. "Many students eat these foods so we believe the consequences will be positive," Burge said. "These modi fications will encourage people to follow better health patterns." Most Americans' daily diets consist of 40 percent or more fat, compared to the ideal of 30 percent a day, Burge said. According to Barrineau, the new products taste the same. "1 survived on Lance crackers during Spring Break and didn't notice any taste difference," said Lisa Caldwell, a senior criminal justice major from Davidson. Lance has seen much success from the new products, Barrineau said. "When they first came out a lot of hospitals and schools called in to say how satisfied they were with the like to Camnpys Your Own Apartment. Now You Otfise M University Lake 968-3983 Royal Park 967-M39 EQUAL HOUSING OPPORTUNITY dominance faded as soft drinks represented 58.1 percent of overall consumption and coffee 52 percent in 1987, he said. "But coffee is still a key item in the morning," he said. "We're far ahead in the morning market." Steven Gregg is program coordi nator for the Washington-based Coffee Development Group that promotes coffee drinking in the United States. "The 'Coke in the Morning' cam paign won't affect people currently drinking coffee," he said. "But we want to promote coffee as the bev erage of young adults." Gregg said his group is concerned about a decreasing trend in the amount of coffee young people consume. The group initiated a program to help universities set up coffee houses on campuses to intro duce students to the beverage. John Scott, owner of Capitol Coffee Systems, a Cary-based office beverage and supply company, said his company is not selling more soft drinks than coffee. "I think that younger people in particular are in a soft drink mode," he said. "Once they get over 25, a lot of them will try coffee." Brew Systems Coffee Co. in Carr Mill Mall is another local office coffee service that sells both beverages. "I don't see (soft drinks) as a problem, and if anything, it's an addition to our service," said Susan Kleckley, a customer service repre sentative. "Coffee is still selling better." Coleman said "Coke in the Morn ing" is not a campaign to replace other breakfast drinks. Coca-Cola also owns Minute Maid, which produces fruit juices. product. Now we have many consu mers calling in to say how happy they are with the taste," Barrineau said. Bill Smith, vice president of sales of Tom's Inc. in Charlotte, said the change in Lance Inc. will affect their business. "We've always been healthy, and always had the real stuff," Smith said. "We don't think Lance will sell any less and doubt well sell any less, we just don't think this will make much change in anything." Paul Higgins, a senior interdis ciplinary studies major from Washington, D.C., thinks the change is an added bonus. "1 fell in love with oatmeal cakes when I was younger and have eaten them ever since," Higgins said. "I never ate them for nutrition before, but now 111 continue to eat them and maybe 111 even eat more since 1 know they're good for me, too." Can Afford It. Career V 6 r x EstesPark CV7 2534 X u?ic i unu. m & i r." n 1 4-. Kirxjswood JLr ilh I 967-M31 4 - v J Vf mvjl VSI ' if"""" i,fM''''"'rwmirBBHIWIW,,,, , m $??J v, u..,, ass? r"v vP J f is- S v y Will Coke "So we're not trying to compete Coca-Cola Bottling Co. Inc., said the "I think there's a place for each with them," he said. company is promoting Coke as a beverage we consume, and Coke Bill Getzelmann, vice president and complement to breakfast, not as a won't be replacing coffee or orange director of marketing for Durham substitute. juice," he said. Libraries request f u odimig raise By CRYSTAL BELL Staff Writer The North Carolina General Assembly will consider UNC's budget proposal this summer and decide whether to grant an inflationary increase for the UNC academic affairs, health sciences and law libraries. The budgets for UNC-system libraries have not been increased in the past two years, and officials have had to adjust to working within budgets that are the same or smaller, even though the value of the dollar is declining and prices for materials are rising. Joe Hewitt, associate librarian, called the lack of funds this year a "short-term kind of crisis that prob ably won't have disastrous effects. But 1 think that if this funding situation were to continue, our reputation would suffer." Laura Gasaway, director of the law library, said the monetary crisis has endangered the library's reputation. The library fell in national ranking from 41st to 43rd last year. "We are likely to drop even further when they do the calculations based on the 1987-1988 budget," she said. But the situation looks ' brighter now, Hewitt said, because everybody is aware of the situation, and the budget proposal that will be submit ted to the General Assembly is , supportive of the library. lhe library s needs nave oeen expressed and now we're just waiting for appropriations to be made by the legislature," he said. If the legislature appropriates the The DTH Campus Calendar is a daily listing of University-reiated activities sponsored by academic departments, student services and student organiza tions offically recognized by the Division of Student Affairs. To appear in Campus Calendar, announcements must be sub mitted on the Campus Calendar form by NOON one business day before, the announcement is to run. Saturday and Sunday events are printed in Friday's calendar and must be submitted on the Wednesday before the announcement is to run. Forms and a drop box are located outside the DTH office. Union 104. Items of Interest lists on-going events from the same campus organizations and follows the same deadline schedule as Campus Calendar. Please use the same form. Tuesday 12:30 p.mXhe Department of City and Regional Planning will sponsor a lecture by Ellen Wrat ten, member of the Department of Land Economy at Cam bridge University and candidate for aposition in Planning in Develop ing Areas, who will speak on "An Evalua tion of World Bank Housing Projects in Kenya" in Davie 112. There will be a ques tion and answer period. All interested persons are invited to attend. Association of Bus iness Students members can come and have lunch with their professors. Meet Shapiro, Armstrong and others in the Lenoir Hall dining room. 3 p.m. The Carolina Sym posium will present a student-faculty panel discussion on cross cultural, peer, living learning education in Room 224 Union. 3:30 p.m Career Planning and Placement Services will hold a replace coffee as the best breakfast money, funds will be available to the libraries by August, Hewitt said. Each year the General Assembly appropriates money to the UNC system libraries through the UNC General Administration, said Hewitt. Last year the assembly agreed to give an inflationary increase but never appropriated the money, according to Carol Jenkins, director of the health sciences library. The decline in the value of the dollar means the libraries must pay more dollars for materials bought in foreign markets. Because the library receives an average of more than 1,000 volumes each week from for eign publishers, the effects have been great. According to figures published by the academic affairs library, the lost value of the dollar cost the library an estimated $145,534 during 1986 and 1987. Inflation has also lessened the buying power of the libraries. The prices that publishers ask for books and journals have increased at twice the rate of the cost of living, according to an academic affairs library newsletter. The Undergraduate Library suf fered a budget cut from $50,000 last year to $44,000 this year, director David Taylor said. To compensate for the lack of funds, the library is buying fewer novels and bestseller fiction. Officials are also cutting back on small items, such as canceling one subscription for the Washington Post during the summer, he said. Library officials also have had to Campus Calendar meeting for persons interested in on campus internships as career peers in 208-F Hanes Hall. Applica tions are available in 211 Hanes. If unable to attend, please contact Robin Joseph at Career Planning and Placement Services in 211 Hanes. 4 p.m. Career Planning and Placement Services will hold a Careering Ahead Workshop for freshmen-juniors in 210 Hanes Hall. Learn how you can get a job with your major. 5 p.m. Student Televi sion's Campus Pro file will meet in Room 226 Union. Christian Science Organization will meet in Room 220 Union. Student Televi sion's Off The Cuff writers will meet in Room 224 Union. 6 p.m. Carolina Speech Communication Club will have a general meeting in Bingham 101. All Speech majors and prospectives are urged to attend. Student Televi sion's General Col lege will meet in Room 218 Union. 6:30 p.m. Campus Women's Netivork will meet in the Frank Porter Gra ham Lounge of the Union to discuss the Take Back the Night Mardi and wrap up Women's Awareness Week. 7 p.m. The North Caro lina Student Legis lation will meet in the Union. Career Planning and Placement Services will hold a presentation by the Peace Corps in 209 Hanes Hall. 7:30 p.m. Carolina Critic Society and Inter collegiate Studies Institute will present Dr. Dwight Lee, profes sor of economics at the University of Georgia, who will speak on "Politics, Ideology and the Proper Economic Role of Government," in Room 211 Union. National Student Movement will hold a meeting in 111 Murphy Hall to discuss its N.C. Childcare and Neglect Project. The Dialectic and Philanthropic Societies will present the Willie Person Man gum Oratorical Con test in Gerrard Hall. The public is welcome. The Carolina Water Ski Club will meet in Room 208 Union. Members must attend. All interested persons are invited. The Carolina Indian Circle and The American Indian Law Stu dents Association will present Julian Pierce, former director of Lumbee River Legal Services, who will speak on "Treatment of No: th Carolina Indi ans by the Criminal Justice System" in the Union Film Auditorium. 8 p.m. The Carolina Sym posium will present a talk by Dr. Ernest Boyor, President of the Carnegie Foundation for the Advancement of Teaching, on "Col lege: The Undergradu DTH David Minton beverage? choose periodicals more carefully. "The only way that we could spend money to get new subscriptions was to cancel old ones," he said. The Undergraduate Library pre viously has been able to spend 90 percent of the money it saves on periodicals, Taylor said. But since September it has only been allowed to spend 50 percent of it. Jenkins said the health sciences library has always accepted requests for books, journals and serials, but now refuses more requests than it is able to grant. "We have a pretty long list of things requested by the faculty that we just can't get even when they're quality items that we would buy ordinarily," she said. ' . v The library also is buying fewer books and will probably continue to buy less until the end of the fiscal year, she said. Hewitt said students probably have not noticed the cutbacks, but faculty members may have been affected somewhat because the library has not been able to subscribe to some of the new research journals. The budgetary process begins with the departmental libraries, each of which reviews the past year's budget and sends a proposal to the Collection Development Department. The Uni versity bibliographer, John Shipman, analyzes the proposals and other data and writes a letter of recommendation to the Library Administrative Board. The Board's Budget Committee then makes allocations to the departmen tal libraries, based on the funds available. ate Experience " in Hill Hall Auditorium. UNC Young Demo crats will host Merle Black, UNC political science professor and co author of "Politics and Society in the South," who will speak : on "After Super Tues day" in Room 224 Union. All are invited. Items of Interest Campus Y is now taking appli cations for co c hair positions. Pick up applications at the Union desk or at the Y. For more information, call the Y at 962 2333. Career Planning and Place ment Services needs all propos als for academic credit from SPCL 91 Internships by March 31. Submit to Experiential Learning Coordina tor at 221 Hanes. Student Part-Time Employ ment Service is a volunteer, free service available to students to help locate part-time jobs. Please stop by 217 E (Suite C) at the Student Union or call 962-0545. The Carolina Population Center Library will be closed the week of March 28th because they are moving to the third floor. Career Planning and Place ment Services will hold its annual EDUCATION JOB FAIR Tuesday, March 22 in Carmichael Auditorium from 9 a.m. to 4 p.m. Representa tives from 109 school systems will be available to talk about educa tional opportunities in their areas. All interested individuals are welcome. UNC Six-Week French Immersion Program will have an information meeting Wednesday, March 23. 4 p.m. in Dey Hall 301, for persons interested in living with a French family in Chicoutinvi, Quebec. Earn six hours of credit. Prerequisite : French 2. Delta Phi Epsilon and Greek Week are sponsoring a ballon lift off in the pit. Come out and Iwtp a good cause!
Daily Tar Heel (Chapel Hill, N.C.)
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March 22, 1988, edition 1
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