OmnilpgsThgrsday, November, 1 7,. 19883 Edited4Tele vision: Trash is dominating the networks By WtfJSTON P. LLOYD Staff Writer About three weeks ago, Time magazine featured television as its cover story specifically, the dwindling share of the audience captured by the three major networks. This week, it's News week's turn to try to explain how the networks and their affiliates are attempting to lure the audience back from cable and pay TV. The magazine tries to grab a reader by editorializing on the cover: "TRASH TV: From the Lurid To the Loud, Anything Goes" along with the television image of Ceraldo Rivera and his broken nose. A couple of weeks ago, a taping of "Ceraldo" titled "Teen Hate mongers" erupted into violence. What has been called "confron tainment" centered on an inter view with John Metzger a mostly articulate and seemingly intelligent, albeit racist, young man representing the White Aryan Resistance Youth - and black activist Roy Innis. The pro gram centered on why the "Aryan" thinks the way he does, and it included a lot of name calling. Metzger is a disgrace to this country, and he was often told that. He in turn insulted every ethnic group in the world, and upon referring to Jews as "kikes" and innis as "uncle Tom," he was attacked by the black activist Now, Rivera claimed he never expected violence. But if youH remember, several months ago, innis caused a scuffle with the Rev. Al Sharpton on the "Morton Dow ney Jr. Show." And when innis walked over to Metzger, before starting to choke him, Rivera gave him a reassuring "go ahead," allowing innis to stand in front of the seated racist. How irresponsi ble can Ceraldo be? Although during the argument everyone agreed with innis that Metzger and company were By CATHY MCHUCH Omnibus Editor Just what is in a name any way? In a conversation with a friend of mine the other day, we started talking about words that are fun to say. She says she's going to name her children after four of her most favorite words: Bubbles, Pebbles, Bulge and Fart. I'm not making this up. And I thought people who named their kids Irving, Myron, Cecil, Dirk, Marshall, Jerome, or ima, Inez, embarrassments to all thinking people, innis was completely absolved of his violence. Sticks and stones? No. But the words hurt him, and he attacked the opposi tion in the argument irresponsible television and irresponsible jour nalism resulted in the stifling of the free speech of the racists. And Ceraldo condoned the violence when he threw out the racists and continued the interview with the man who began the fight This just goes to show the scruples of a man who may be on the right side of an argument but the wrong side of a violent encounter. Rivera is the same man who studied satanism, complete with discussions of skinning babies, during the early 8 p.m time period when children are watching. (Of course, part of the fault here lies also with NBC) Ceraldo may be the King of Tabloid TV but he's not the only one. Phil Donahue began the format with the best of intentions. His show was once a forum for mainly political or social discussions, or often for in-depth interviews with celebrities. But now with his new competition, Oprah, Sally Jesse Raphael and Ceraldo, Phil wrestles women dressed in lingerie on national television. Ceraldo mud wrestles. What is this? Hulk Hogan meets "60 Minutes"? Which brings me to another question: Isn't this sensationalism and trash simply an evolution of "60 Minutes"? The two even over lap. Newsweek cites Rivera's "tit ilating expose of sexual abuse by doctors" but you may recall "60 Minutes" discussing the same thing last season. And in the way Mike Wallace, et al, try to find someone and turn a story into an indict ment, as with Audi or Gen. William Westmoreland, the current tab loid television shows openly make enemies out of some of their guests. In a way, Morton Downey Jr. seems more honest, by coming Ezmerelda, Prunella or Penelope were sadists. One of my staff members believes that no one really likes their own name. (Of course, his name is Richard, and maybe he's gotten too many of those Dick jokes aimed at him.) My design editor was almost named Diana instead of Laura. Yes, Diana Ross could be designing these beauti ful pages. Personally, I can think of worse alternatives to being named Catherine Mary McHugh. It's better than Virginia, which was almost my fate. One of the editors knew a family who named their kids after planets. Yes, Mars and Saturn are happily living in Mary land, and, if their parents were to have another child, Venus right out and letting us know he thinks the guest is an idiot. But "60 Minutes" works under the guise of "objective" journalism. The Fox network's "The Report ers" was one of the first to have an in-depth story on the Mike TysonRobin Civens problem. Tab loid TV? Later "2020" had Barbara Walters interview the two, with admissions of Tyson being under the influence of certain prescrip tion drugs. Responsible rejxxting? And the highly respected "Night line" grabbed one of its highest ratings with an interview of Jim and Tammy Bakker. A pseudo story at best Everyone does it The respected and the openly cheap. From "60 Minutes" to "A Current Affair." The fact remains that if people will watch it, it will be aired. For years there have been com plaints about violence on televi sion. "Miami Vice" is usually criti cized more than "America's Most wanted." But the latter shows real violence, or at least reinacted, and people know that it really hap pened, isnt that much worse than a fictional Crockett shooting a fictional drug dealer? And even news footage of President Reagan getting shot, with James Brady on the ground, can be disturbing to children, but violence and emo tional trauma are what we like to see. Remember the "Saturday Night Uve" takeoff on "Nightline" when Buckwheat was shot? Con stantly repeated were-, "in case you havent seen the videotape, let's take a look," and the adver tiser's logo. "SNL," although often pushing the limits of taste itself, made an immensely correct com ment on the state of television. We want disaster, and advertisers want to support what we will watch. For instance, expect to see more on the death of John Kennedy than on his life now that we are reaching the 25th anniversary of would soon follow. Maybe Moon Unit and Dweezil Zappa could join them. Lucky for him his parents didn't do this to him, although Marshall was one of the possibilities. His mom wanted to name him Kyle, but his dad's name is Lyle and she pronounces it Lau. His dad said he didnt want her to call his son Kan. If he'd grown up with a weight problem, this could have been very psychologically damaging. All of this blather leads me to some real news. There's a certain class (and I use that word loosely) of people who have truly crea tive names. Now just as a rose by any other name may smell as . sweet, a man called "Big Man'.'! who weighs 299 pounds probably ' his assassination. We've already had Jack Anderson trying to prove a conspiracy, and "112263: The Day the Nation Cried" centered more on the unfolding drama of Kennedy's death than on the man's life . . . or his presidency. But since the viewer can get all the sex and violence he wants on Cinemax or MTV, the networks and their affiliates are pulling out all the stops. Whether it be satanic ritual killings, transsexuals or the growing use of "bitch" and "ass" in prime time, networks are get ting less tame. Their Standards and Practices departments are nearly shouldn't be called anything else. At least not within his hearing range. It might surprise you to learn that this man is a compet itor in the Triad's ninth annual "Toughman Contest" I dont know where I've been since 1979, but I've never heard of it. But Greensboro Coliseum thoughtfully sent a press release to our thirsty-for-news office about this fine event (I think they termed it a "slug fest"), which is set for Friday and Saturday. The release promises that this will be "a wild and wooly show with a good mix of old regulars." I'm sure they're a fun bunch of guys. Newcomers will include Kernersville's Porky Speakman v . . See G RAFFFFl page 8 gone, and producers of "LA Law" or "St Elsewhere" week after week try to see what they can get away with. So "Ceraldo!" should come as no surprise in the desperation to raise that bottom line. Besides, his satanism special was the highest rated two-hour documentary in the history of television. La Residence Thanksgiving Dinner s eatings from 5 to 9 reservations recommended 967-2506 2.2Q V. Rosemary St. . . andHilvX-X-: 3