The Tar HeelThursday, July 13, 19899 Desktop oublishine:means 'business for store This first article in a two-part se ries on aspects of the revolution in the printing and publishing industry looks at how a local business uses desktop publishing to offer flexibility previously unheard of. The second will show how our own campus news paper, The Daily Tar Heel, has seen its operation transformed in the past five years. By JIM GREENHILL Staff Writer "I see the extinction of traditional typesetting," said Vicki Gardner, one of Desktop Publishing, Inc.'s two full time employees in Carrboro. The company's first store opened in Durham in 1985, and a second opened in Carrboro in October 1987. A store in Raleigh has borrowed the name and corporate image (although it is not owned by the founders), and the company is considering franchis ing. "People who've been to traditional typesetters are amazed at the amount of flexibility we have," Gardner said. Desktop Publishing allows the com pany to change layouts and correct typographical errors up to the last minute. Employees at the Carrboro store work up to 10 hours a day and six days a week. Desktop Publishing's employees are not computer special ists when they first come to the com pany, Gardner said. "We're all mis placed liberal arts majors," she said. Business is thriving and the com pany will be looking to add a tempo rary employee in the fall, Gardner said. Businesses are the main clients, then students, she said. The company relies primarily on Macintosh computers. "They're more appropriate for desktop publishing," Gardner said. An Apple LaserWriter Plus is used for printing. Gardner estimated that the store has 30 different software applications, 80 percent of which they don't use very often. The company has accu mulated software as it has been needed and stores it on hard disc. The store is happy with the Aldus PageMaker 3.0, Microsoft Word 3.0 and MacWrite 5.0 which are their three major tools. The store also uses Mac Draw, SuperPaint, FreeHand and Illustrator for artwork. The latter two are used mainly for special effects such as text rotation and running text around graphics, Gardner said. However, Gardner said that the company should be "flexible" when it comes to the software, warning against "the tendency to be too de pendent on a certain piece of soft See DESKTOP, page 10 m 5 104 W. MAIN ST CARRBORO 967-5104 tAAtW -SUN HT -" CO-' (y uUVJ J L3LM U Vyuu L Look for the Red Tags to save Green! Our July Inventory Clearance continues . . . overstocks, demos, closeouts. blemished, special purchases, trade ups . . . most products are not in factory-sealed cartons but come with full manufacturers' warranties. All qualify for Stereo Sound's Extended Protection Policy. Product mix will vary by location. Many more unadvertised specials! 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