Newspapers / The Commonwealth (Scotland Neck, … / Nov. 19, 1908, edition 1 / Page 4
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WHEN IN What Advertising Has Accomplished. The Live Merchant Should be on The Alert Lest His Aggressive Advertising Competitor Get His "Established" Business. Majorities by Counties. BY EARLE HARRINGTON. One cannot investigate the marvelous growth of advertising without ar riving at one conclusion, namely that it pays thousands of advertisers. No other reason is possible, since they would notcontine to spend enorm ous sums of money entailed useless there was a resulting profit. A firm of active young men started a retail drug store in the basement of a New York building, and in a few months had an establish ed trade that was the envy of many older concern. The show windows were always full of attractions that compelled the attention of the regular Pser by, who soon learned that they could profit by their brief injunc tion. The firm's ad's, were brief, but chatty, and well worth the minute or two spent in their pursual. These bright fellows simply kept interest hoc ;:r:d they are to-day, about six years after establishing, more than well o:r. When you hear the name of a certain kodak mentioned, just think that Goo. Eastman would have never been worth his millions without the con stant expenditure of thousands of dollars telling picture lovers about the superiority of the little machine which really was responsible for the revo lution in camera construction. Advertising has turned a 20 per cent, profit on medicine and specialties inside a period of sixty days, and it has likewise created established busi nesses for the wide-awake hustling store keepers all over the country, in stead of compelling them to wait for years. l!niness sense plus knowing what to advertise have naturally had some thing to do with it. Naturally advertising without intelligent business co-operation must be disputed, and wasted; but the man who will bank entirely on a given quantity of newspaper, magazine or some other form of publicity, and without skill in the preparation of copy or nervous energy enough to find out something about the drift of events, and competition, and who makes no effort to guide his periodical space in accordance with results, deserves no sympathy. The day has practically passed when a business policy can be maintained on "letting well enough alone." Investigate the causes of many failures, and you will too often find that aggressive advertising competitors got their "established" business away. While 1 am the very border of a sub-topic, permit me to say a few words which come in connection with the local merchant advertising possibilities. Thousands of merchants all over the country who have every thing to gain by properly advertising their business, rush into Wall Street or "in. vest" their surplus cash in wildcat schemes that have scarcely one winning chance in a thousand. The police record show that every transparent get-rich-quick swindle invariably reveal the stupendous stupidity and cupidity of business, and professional mon from coast to coast. One would naturally suppose that a man with brains enough to enable him to become successful in trade, would appreciate the fact that specific knowledge and experience have just as much to do with his rise as intellect and push. Yet he plunges into side schemes entirely outside his field of knowledge; and runs grave chances ruining his real business. When will you business men, especially the retailer learn how to invest your surplus, large or small, so it will double your volumn of trade? The answer; shortly after he begins to advertise systematically, and finds out that small space actually does return a profit. No greater fallacy exists today than the oft-reiterated theory, that it takes a fortune to advertise, and that small space does not pay, even when the copy is prepared properly. Let us see. Every good business man who understands his business properly will agree that advertising must be measured by the volumn of his business. Tnus a small merchant should spend just as his larger competitor in pro portion. Look at the matter this way; the whole community has been reading your ad's, for a period of ninety days, and no great increase has been no ticed, but that very day a customer comes in and buys a $30.00 outfit. The next day is the same occurence, and it is not long before you are needing quarters for your business. I say this without any desire to criticise others, but to make plain my endeavor in the preparation of this work, which is a practicle condensation of material instead of only one, and in this "boiling down" I believe I have set before the busy man the true elements in advertising. I fully believe that if the business man will adopt the three principles in his advertising will get greater returns from his advertising. First Something that appeals to the reader. Second Saving of price. Third Renewed acqanintance. Investigate all successful advertisements and you will find that they em body one, if not all, of the above, and I believe they rank in importance as placed. People will buy that which profoundly impresses itself as a useful commodity, or as a luxury that will add to comfort and enjoyment. Mr. Merchant it is your business duty to advertise and to advertise sys tematically so that the great commercial wheel will revolve faster. The public cannot do without your goods, and if you will only tell the uninter ested party through the columns of a newspaper about the superiority, and the savings in price he will will hunt you and your goods. Siill Thoroughly Feminine. "I had an idea, when I heard that she was going to study medicine, that she would cease to be woman ly." "Hasn't it had that effect on her?" "No, I happened along the other day when her runabout had broken down and she was busy trying to fix it with a hairpin." Ex. Watched Fifteen Years. "For fifteen year? I have watched the working of Bucklen's Arnica Salve ; and it lias never failed to cure any sore, boil, ulcer or burn to which it was applied. It has saved us many a do.tor bill," says A. F. Hardy, of East Wilton, Maine. 25c. at E. T. White head t Company's drug store. The Farmer (at quick lunch coun ter) "Say, lady, this here pie wuz made by machinery, wuzn't it?" The Waitress (witheringly) You didn't expect custom-made pie for five a throw, did yer?" Puck. As to Certain Insects. First Fair Maid Why are men like mosquitoes? Second Fair Maid I can't guess; why? First Fair Maid They are easier to catch after a full meal. Smart Set. Pleasant, sure, easy, safe little liver Pills, are De Witt's Little Early Riiers. Sold by E. T. Whitehead & Co. How Is Your Digestion. Mrs. Vary Dowliag of No. 228 8th Ave., San Francisco, recommends a remedy for stomach trouble. She says: "Gratitude for the wonderful effect of Electric Bitters in a, case of acute indi gestion, prompt this testimonial. I am fully convinced that for stomach and liver troubles Electric Bitters is the best remedy on the market to-day." This jrreat Ionic and alterative medi fcine invigorates the system, purifies the blood and i especially helpful in all forms of female weakness. 50c. at E. T. Whihad k Company's drug tore There are lots of women we wouldn't recognize if we should hap pen to see them without their com plexions. Doan's Regulates cure constipation, tone the stomach, stimulate the liver promote digestion and appetite and easy passages of the bowels. Ask your druggist for them. 25c a box. It isn't fair to talk about a man behind his back. It is better to perfectly frank and kick him there be -There's nothing so good for a sore throat as Dr. Thomas' Eclectric Oil. Cures it in a few hours. Relieves any pain in any part. to Some DeoDle are alwavs cmnc make hay while the sun shine to morrow. De Witt's Kidney and Bladder Pills are unequaled in canes of weak back, backache, inflammation of the bladder, rheumatic pains, and all urinary dis orders. They are antiseptie and act promptly. Don't delay, for delays are dangerous. Get De Witt's Kidney and Bladder Pills. Sold by E. T. White head & Co. Below we give the official majori ties by counties, received by the can didates for Governor in the recent election. COUNTIES. Alamance Alexander Alleghany Anson Ashe Beaufort Bertie Bladen Brunswick Buncombe Burke Cabarrus Caldwell Camden Carteret Caswell Catawaba Chatham Cherokee Chowan Clay Cleveland Columbus Craven" Cumberland Currituck Dare Davidson Davie Duplin Durham Edgecombe Forsyth Franklin Gaston Gates Graham Granville Greene Guilford Halifax Harnett Haywood Henderson Hertford Hyde Iredell Jackson Johnston Jones Lee Lenoir Lincoln Macon Madison Martin McDowell Mecklenburg Mitchell Montgomery Moore Nash New Hanover Northampton Onslow Orange Pamlico Pasquotank Pender Perquimans Person Pitt Polk Randolph Richmond Robeson Rockingham Rowan Rutherford Sampson Scotland Stanly Stokes Surry Swain Transylvania Tyrrell Union Vance Wake Warren Washington Watauga Wayne Wilkes Wilson Yadkin Yancey Total Kitchin's total majority 36,966. id KITCHIN. COX. 86 283 100 1275 123 705 1024 614 103 195 38 210 209 264 175 550 51 166 450 400 30 866 850 11S0 761 684 69 295 361 504 269 1447 124 1061 798 422 39 1154 440 1183 2009 538 690 499 587 524 787 55 220 359 300 598 ISO 130 1123 1021 11 2848 1222 243 726 1827 570 430 63 250 783 738 141 43 1689 75 101 740 .i.... 1890 156 1118 182 1022 705 93 548 300 190 22 10 1385 600 1179 1000 8 281 824 1732 1068 950 150 47,321 10,355 Every writes Mrs, B.F.i used to suner irom jioauv, .. t -PMiiie-down pains, and could hardly wajK. .ai Fast Capful, and now I fed goo& all the time. TAKE jf J 26 ill It Will Helplfpu m Cardui is a medicine max, uu - - ILpon tlie cause of most women's pafofl, strengthen life the weakened womanly organs, that suffer be- p snip thPlr wOlA is iuu x-iciivi. -i-wo. j 3 It is not a pain "Kinei, um, -;rr ircmedv, composed of purely vegetable 'e", m perfectly harmless and recommended for all sick wo S men. old or young. Try Cardui. TV omen's Belief.; 1 AT ALL DRUG STORES -1VlilHf-"t---:": JI3M A HARD STRUGGLE. Many a Scotland NecK unzen finds the Struggle Hard. With a back constantly aching. With di.stresrfiiitf urinary liiuonlcrs, Daily existence- is but a struggle. Xo need to keep it up. Doan's Kidney rills will euro you. Abraham Light, Furniture Dealer, living on St. I'ntrick Ftreet, T.irboro, X. 0., says: "My wife ha? used Doan'n Kidney Tills v.ith exocellent results. When she began using them she com plained of dull nagging backache, and of pains through her kidneys. The secretions did not act properly, and caused her great annoyance. After using Doan's Kidney Pills, the pains in her back and loins ceased, and the an noyance which arose from the kidney secretions entirely disappearing. Doan's Kidneys Pills proved of far more value to her than any remedy previously used and she is glad to speak in their favor." For sale by all dealers. Prica 50c. Foster-Milburn Co., Buffalo, Xew York, sole agents for the United States. Remember the name DOAN'S and take no other. Land Posted. The public are notified that I have Hip fnllnwincr tends nosted: Mrs. J.is. N. Smith's Home Place, Ld. Smith Home Place, River Farm. Lifrh-t-Neck Farm. All persons are forbidden, under penalty of the law. to hunt, trap, fish or trespass in any form on the above named land This is meant for everybody, no ex ceptions. W. E. Smith, Scotland Neck, N. C. 10-15-Ot lavage deeds We have in stock the follow ing varieties of new seed such ns German or Crimson Clover, Seed Rye, Seed Oats, Old Fash ion Clover Seed, Timothy, Herds Grass Seed, Ky. Blue Grass, Orchard Grass. We al so handle Grain, Hay, Mill Feed, Etc. Write Us for Prices and Samples We sell .be purest and best Seed Grain and 'irass Seed grown in this country. Guarantee quality as good and prices ns reasonable as any other house in the trade. We are also large buyers of Ilome- Grown Seed Grain and Grass Seeds. Send Samples and we will make you offer delivered at your station. H. R. Savage & Son, Richmond, Va. 10-15-6m Kennedy's Laxative Cough Syrup not only heals irritation and allays in flammation, thereby stopping the cough, but it moves the bowels gently and in that way drives the cold from the system. Contains no opiates. It is pleasant to take, and children especi ally like the taste, eo nearly like maple sugar. Sold by E. T. Whitehead & Co. JoseyCo Undertakers' Supplies. Full and Complete Line. mm Excursion Rates To Richmond and Norfolk, Virginia. VIA Atlantic Coast Line A CCOUNT FOOT BALL GAME between University of North Carolina and University of Virginia, at Richmond, and Agricultural and Mechanical College of N. C. and vir ginia Polytechnia Institute at Nor folk. Va. November 26th. Kound trip tickets on sale November 25th limited to return November 29th The greatest foot ball games of the season. Don't miss them. For fur ther information call on ticket agent or write W. J. Craig, Pass. Traffic. Mgr T. C White, Gen. Pass. Agent Wilmington, North Carolina. ll-12-2t Mm BUCKLE'S BLX23 MCCECH VIWR Pgr SPSCSAL GS-'FERzXrt S 'VXado to hUl Bndcm. A 'fttA S'S A-? trial will in --.So you a p-ra!r.r.-i.t c- f I trn.ur. S:.'Liri'.-eticii cuurant.'tid or vuur V'V s 7 mo&ojr sviuiiiiel. V-V f IV.ia.ge Tulip, Oift.U, lUm.u.a n& Pu:fe 11 3 ;r wAAiiXD to it?: ask h V'rlte taJav Menil.yn thin P n ik-iuttrul !-4t HUbtiJl Pant Ttook. T.-Ui til &bai tk bml SA aloe u. 1, 1 will prefeut trt of 9L -ft vltk thi CoHiiou 1 lfti.hTlor.iiui ZTcrmcJ Tail? Lulo. Te puwl oni veaiior UCi.Jt;3 KOCKFOED, ILL. iSSness or pleasure, at our Studio and see our Latest Cre ations in the Art of Photography. Every day we are nleasinsr people who have never before had a good Photograph of themselves by any other Photograpn er. Eustcr-tide is a convenient time to give us a trial while you are nice ly " rutted." f ft if! aft I I 11 1 1 i J I ali" I i S. R. AHey, J Main St., Ixiwis BuiWinir, J Tarboro, N. C. THE BEST i:LrH( i;(!N that strike;; the -yc , .. , ., , approval of all our (:.--; : , ' r,r' FINE TAILORING "" i, the p.cjr:c oi sty'" . ; v evory detail. I' der?, th" rr.-ist f!-'-:.." . lapel jut on for i:m-;;:; ,. and ent're suit th;.t ' '' for a destiwtiv '. crowd. Whv i mg tn.-xt. N!;vi.u i ; CverythiUKm -Hght diT.-l i:: Photography , mako V' "1 ; r,' -rrr -;f;ts V;:!.i..' "':: We Keen on Hand h-ris-y..u viti, , T i Cases!! All Kinds all the Time. Also Complete Undertakers' Outfit. Hearse Service any Time Day or night we are ready o accommodate our Inende .ind the Public Generally. M. Hoffman & Bro. Scotland Nock North Carolina Coffins and Caskets Burial Robes, Etc Hearse Servfce any Time N. B. Josey Company, Scotland Neck, North Carolina KodoS For Indigestion Oar Guarantee Coqpon Jr. sfur Miaa a li.oo beftis of Itodel, ou cm fcwl!jr t0 h b not bmfit4d r'o. ws 1U rtrua4 roar noajr. Try Kodo, Mif ea j nrc. Fiil ent and ti(a tka foHow M. WMillo taa daalcr at th tint a of pr K I fl lo titter you rcfnrji tha bouta.to the deact ttm whona Ton boaaiu i wtl refund yoax taooej. Satta Digests WhatYouEat Aad Make the Stoaach Sweet B. O. SeWXTT oa CO., Clitco. III. Bold I,y E. T. Whitehead Co. Notice of Land Sale. By virtue of power vested in me by a certain deed of trust executed to me on the 6th day of October, 190S, by Mrs. Olivia Savage and hus band, F. J. Savage, Mrs. Bettie A. Harrell, Mrs. Nina Delaney and her husband, J. H. Delaney, and J. A. White, I will on the 21st day of No vember, 1908, sell for cash at public auction to the highest bidder in the town of Scotland Neck, North Caro lina, at 2 o'clock p. m., the following described real estate: 1st. That tract of land known a? the "James Place" bounded on the north bv the lands of F. J. Savage, on the east by the county road from Scotland Neck to Ilobqrood, on the west by the Main Run of Deep Creek on the south by that tract of land formerly belonging to Mrs. Vesta Ballard, known as the "Lilly Place," containing 1.0 acres, more or less. 2nd. That tract of land known as he "Lilly Place," bounded on thet north by that tract of land formerly belonging to Mrs. Vests Ballard and known as the "James Tlace," on the east by the county road from Scot land Neck to Hobgood, on the west by the Main Run of Deep Creek, and on the south by the land3 of Law rence Whitehead, containing 1C0 acres, more or less. 3rd. That tract of land, known as the "Everett Place."formerly be longing to Mrs. Vesta Ballard, bounded by the lands of Otto Bell. Benjamin Bell and Ed Staton and others, containing 66 acres, more or less. This the 26th day of October, 190S W. L. Harrell, Trustee. Kitchin & Smith, Attorneys. 10-29-4t On Arn'i-i Hurt ;!'.: i; Establish cci if. A. ni o Tionst ! '. :' .' :,. or . . . Fih. Oysters r.r 5 ' : . s-nso,'i. We .ilso hn vp ; :' furni si icd ronii.s ; trons. 347 Mv, Smcl. V: !:: u aho CURB Tf.s ?JLSC5j Or. Oling's j FflR Roughs rVc , ! A.HO ALL THROAT AM"? lfJNCTROUSI.tJ. GUARANTEED SATIS FAC.ul.; OB sLruwurD. i Largest and Pest Ivju::.'. Plant in tin- .St;ii -. Chas. Miller VMi Quarrier zvA Msnufacl'jr MONUMENTS, Tombs and Gravesicnti of Every Description. Freight prepaid "!;nl! meats. tSafe dolivt-vy !:-. anteed. Write lor !'-'. and prices. Iron Fencings for Cemetery and othv-'.'w-purposes a Spkciai.tv. Petei:siu'i:;. v '- J. Y. SAVAGE, Agcn. Scotland Xeck y.-vth (': ; .).."' If r.piir c- . ... . Hr tjr t.'"' . - . dot', b':.: t3?i.jr. & (Ifrlr.c ft. .rei Monuments & Gravestones In all First Class Varieties of Marble and ' Largest Stock in th Reinmeber, we pay the freight and jrur.-rr'.. s As we employ no Agents the item of c. in cluded in our prices. This enables us to i:-v a .' : of material and to finish it belter thin t:t: ' worth considering? hon m .. 1 : -vi, : j . . . .- ' ill 3'ou are buyimr. and will cct it :; : The Coupcr Marb'c VW ri (Estnblishod ISts.) 159-16-? Ba;.' " v- r er?oEvOdil FOR Neuralgia. ISCIATICA. Rheumatism. Backache. Paih in chst. Distress m StEtPLESSHCSS for K3 Pq ILL! if TakeK1B of the UUIe Tablets and the Pain is Gone If you have Headach Try One i ney relieve ram Quickly, leaving no p. bad After-effects i 25 Doses 25 Cents Never Sold in Bu& ;' t '-L
The Commonwealth (Scotland Neck, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Nov. 19, 1908, edition 1
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