Newspapers / The Wilmington Dispatch (Wilmington, … / July 4, 1917, edition 1 / Page 2
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4,tl917.i v v - 1 A f 41 J (J 1 Ml I ! " 'rWofr tS.i ilf "the' Iiofe''Stir ! Ranch, itbe tille 'bf toda'S new and fc&yel bill to' be pregentecr ct KSnW SOTrflrtWala-mffp patrons wilt find in it another bill JdC i -M ftew; Just as ottt of the ofd nktyagad, just, as pleasing as the first Dm or tne wees. ..-,;. . . t feYoir'.wffl'notisee anything fn the shows this week that you have previa OUsly seen at the Royal, ahd gat wilt bfe - guaranteed. All new script bills; tire presented by , this, company and fvery bill is original':, with the pro .Outer who puts these plays ,on for thl fiouthla Maliiai Company,. .: . v- Among the big specialty hits on to day's shows will be a brand new bunch , of favorite songs by Rogers and Mar vin, "the Songbirds, of ; the South," tirfesentin 4 novel, medley ,of favorite 'tunes that .wilHWpuhtedly , prove-: a iensatfcn. "Bully,,. Woolly wesr . is ftnotheV Big- song jBumher ; by Corinne King and., chorus, white, Happy Gibbs, -the inimitable blackface comedy king, will present "Booloo Eyes." MAINE PETROVlA AT THE GRAN 1 ! ' ,v ,: , TOMORROW. Ancient and modern Egypt are con? trasted in "The Undying Flame," with ah Sentrmtcfng. romantic touch which '4. Is made realistic by the presence of, Mule. PetroVa, who presents the beau tiful daughter of an Egyptian Pha raoh, and the part of Grace Leslie, th, daughter of an, English army offi cer: ; As the daughter , of ancient Egypt; Mine, Petrova loves a shepherd, hut hpr fflihpr refussea to permit her to marry because of the social differ- ent a more than ordinarily pesky an Irice between her . and tha man be thropoedean qwadrumanous mammal wants to marry. This iove again of arboreal form, who; has placed his l'ii ' ' t...x 1 nrahaniilla. frr in thtt. hrvillHnri .Tpr- prompis,. ine uauguiei . ut..,uuuwu Elpyt, ahd this time she finds that ry Is ms name ana mere is noi goou, , for navment In nart or he same. condiUons arise as did in reason for hiding the fact that he is atoneiIiShlieV hS. ancient days. She is beset by ; a a Souh American : monkey with nop l iearand , corisu a . gypsy fortune home or matoers & ag. the fiscal agents of: the United eller. who gives her a half scarab and, He has become a matter of newS; now seridine out letters in ens her that, she shall not marry on-'interest for several reasons, one , of States are now nt W8 U ahe finda.the owner, of. the other the most important of which was that VZng ileTJt amount iaU One surprising event leads to he threw them into the river, scared i iSS SnotHer in her search for the other a horse ,. so it ran away, and stole Sff half of the scarab until she comes upon ,it and its owner in a very unex- do a thing all morning after It disap tected ' manner. "The Undying peared. Fliime'' is a picture of beauty with a , Jerry escaped from the Willard beautiful screen. star dpicting all the Park Hospital ten days ago. He had tOmaftce that we, might imagine asso- been employed there as a receptacle Ciatd with ' Egypt, both in the time for germs regarding which the pliy: 1 1; the ancient ' Pharaoh "and the pres- sicians were curious,, and , he had the it, whenJier historical lands af e the of many -adventurous; spirits. .ih" ,;. ., ,Mme. . Ietrpva in "The. , Undying f 'Vrni nni vjii pecu au iuc uiauu theatre on tomorrow. WOMAN AVIATOR t 7 lf t Iflrt liI Tt9 A rtTirtT!' IWll.l.r.l J UN riAL I IIX : Hattie1 Nixon, yta?st off;;age.,a student W0 th'6 Marlm ; Afrplane school,4 was" kfll-I i. v. i.! nractice fllehu uuio uim-t "'iclw was $o,uoo, o.oou ana ii -Yiavfiifc the aviatinn field' Mrs. Nix shortly. ,"Jt will be over pretty soon," has been decided to only allot $2,000, onCS&Ti fs. ;i got a brotheMn-h.w 000,000. the loan is to be apportioned tttlfc. m struck telephone wires iJ?? lZtL el"' fill. e ""v. -"Tvf,r'.'.. ". o - causing it. to fan. She was crushed beneath ;.theJ- engine. . The claim, has been made that. the lir'st periscope ever used was made - b, Thomas. Doughty, engineer of the Mphttor of Civil War fame, who con ro.ntriv.uiPP with an irftrtJ pipe tiad two mirrors which enabled i him: t see what was going on .aboye wmie- nerremamea oeiow in the en ginjeroom. - .. '7 l5 tAttAMOCN'r TfltltJMPH Jesse JL. . lkT Presents uThn llniiiiinnr r a.- . . f! t i it The Spell & Ancient , .fMd Modern Spell ArdoAd TKis Great Produe- ' tlon. r,1me Petrova IIIO uinry Llntnn laiiiu - - ' ;t' , j,.. 1 , An All-Stwr ' &nt$ei f 36medy Carry- int t 'wfest l,toeOf SpeeUltr ROGERS & MAIfVIfr The Bony Bird of, the Sooth ' T&IOS : DirAiS -l&AfilETTll ;'ij.:wr5f iv p&$ig'' &ln. Oaehr ' BtcgBcw acenery. 2 Southern Mat ids piiSlipIilp Soldier Refuse ta Charge the Mob and Are Marched Off the Street. - , (By Associated Fress.) - , i Am&tTFdam,lJul3r 4.-All Ahtsterdam dock worker sttuck.fyesterday mortt ing. Builders, Workmen and . ship yard laborers .struck , i.n sympathy. The bvrgtraaster, has fdrbijiden stteet demonstrations and open air meetings. A deputation of the dock workers visited the burgomaster yesterday and demanded a better supply Pt food stuff and the withdrawal of the jnili tary guard, from the markets where serious potato - riots occurred . last night., 'With regard to, the la,tter the burgomaster replied that order must be maintained at any cost. Accord- ,ing to The Het Volk a detachment of soldiers was ordered to charge a crowd, but refused to do so, and were marched off. by the officer in com mand, amid cheers. . NEW YORK DAY-BY-DAY. (O. O. Mclntyr). (Special Correspondent of The Dis- patch). i New York, . July 4 Right in , the midrift Of New York there is at pres .""TT . paint brush from a man who couldn't rank of chief inoculatee When he escaped the hospital notl- 'fled the 'police, that Jerry had gone and . was full of dangerous germs. His i,i i w it i iv,l ijlllll". flUWCVfl. II da 111 clue II tlCdl luati he is full of nothing more serious than pepper unless the germs of klepto mania are to be considered. . The evidence against Jerry., might, apropos of the language he. had made w.,lar hP rallpd rUmillns He hits swiped so many different articles that I rtment is determined caturp nim . tVlBi. lUa Will Rogers is certain that the ter- !!! fl; aVa.s4 -nriU t ho wti'.. tr: , J " U'"BU1B" mivbbioib meir iuu suoscnpuon hfe- aHd the larger investors the smaller The past June . has brought more l J li . x i. tr 1 riQGS .l"an ,ever l" "e10' ? coted nf7lyw.?ds aj ihe-Af?; l?T' four M ttie Majestic and three at , Clarldge. Other hotels too have their quota. Hotel clerks can spot tnfat . t With These, brides and what is them are .the toughest guests we have to handle," said a veteran room clerk In r Broadway hotel. "Some of thetoi think they can get away with it and pretend they are old timers by putting '-on a big front and acting as, if they knsw all about things. They growl, I Tu i the inlnSfclroonJ uuiu uauuo uuucri luc wuic ai uic .aaute mue. i - I.. "They insist on having, eterything just so and they boss us around a tot, or think they do, but we can spot them- and just let them think they are getting away- with it. . Then there s the other, kind. They are scared to death and make all sorts, of breaks as a result." . Justice: is, not the; easiest , thing in the rworld to understand and. so there may be an excuse for Andrew Buck ley in the Jefferson Market court. He - was charged with- disorderly ; conduct. ; He became angry, satv-the, . plaguing of !a group of: boys and. threw '.a brick with great accuracy through the window of a neutral, laundry. ;. ;,; -iV "I'trgot vmy1. temper - and- I, don't propose to let .no kids shoot. putty blowers, at. me without defendin' me-i-selfr"; explained Mr. Buckley. "I'm sorry, that I busted, .t Windy, but I ain't sorry that 1 slatumed the brick now. ENGLAND PREPARING FOR HER WINTER COAL London, June 22. (By Mail). Hav ing passed, ..through the third winter of the war without serious coal short age, England is today preparing fOr the coat, season 'of 1U7-'1$.: . . The. Coal Controller is planning an elaborate ctrganization ,, for . dealing With :the country's supplythe que - tion..o: labor,, and of. public economy. More than a quarter. of a. million miners . enlisted , ip .- the army during the first two yais and a balf. ;: Ap proximately, a , million , were engaged before, th . war! . As. a .result, the min ing; industry, was: seriously, weaken ed, and the . output of .. poal greatly . di- . National . service will probably be extended ?to cover this .field of oper ations during the summer r and fall, but the Controller is going much deep er into the question of supply and de mand. He , is tracing. ' the consign ments of , coal f ffimthe pits , to their consumers, Ascertaining tiovt iit the fuel has to be transported, and how it is taken from, the various collieries to? "the variotfs consumers; 1 Ftirfhe? public economy.M tfie: mftt-ter-of. fuel wUibeBfr'oflgiy'r.urEed-. oh het" public:; befdr ' next; winter, thj Cohller announced j and it may eyeri be heceissafy to introduce com pulsot miui ea. . f . ; Treasury - .Departments ranged fbr Distf ibutibii: df Liberty Loan Certificates. (B -Georgi H.iManifma)..,. A Washington,; & 04 .'July. 4, The Treasury." jjepartmentnaa j maue an preparations for 'placing in the hand3 Of . th- several r million people . who bought Liberty Bonds r, within the next few days. ihteMm certificates of - re ceipt of payment in full, or in part, wliidh they are to hold nntir the . .Lib erty; Bonds are v ready - for actual dis tribution, which Willi be about the first or second week in-August. . When the work of engraving the $2,000,000,000 worth .of Liberty Bonds was first undertaken at the Govern ment Printing Office here, . Public Printer Ralph, with a force of work ers about three times the regular force employed there, estimated that by June 28th enough of the bonds would be finished to commence, general dis tribution. Mr. Ralph's estimate was concurred in by William S. Broughton, chief clerk of the Division of Loans and Currency in the Treasury Depart ment who will have charge of the dis tribution of the bonds. But after the work had gone along Some weeks it was found that prog ress was not so rapid as had been con templated. It was said at the Treas ury Department today it would- be at least the first week in August before distribution can be begun. Bat the subscribers 'to the Liberty "Lnaii are .to be eiven interim firtifl XJ:: to be Issued and informing them of the amount they should remit. The letters being sent out by the I Federal Reserve Banks are as fol lows: -Dear Sir (or madam): "According to the terms of Treas ury Department Circular No. 78, dat ed May 14, 1917, you are hereby noti fM that Pn your subscribtion for "UAS vauwiy mau, authorized by Act of Coneress aDDrov- . . - . - - ed April 14, 1917, you have been al lotted $ of such bonds. "The first instalment to be made hereafter as set forth in the aforesaid circular is as follows: "On June 28. I9i being 2o Der cent, of the par amount of bonds al lotted S less amount paid on application $. should be $ . . your remittance As the total subscription to the Lib T o nor or n. - - t i . aiiuiuicuiis. , Thus it has been decided to give those who asked for up to and includ ing $10,000 all they requested; those asking for $10,000 up to and including $100,000, sixty per cent., but not less than $10,000 bonds; those askine for $100,000. up to and including $250,000, tcirtyr.fiva 000 up to and Including $2,000,000, thirty per cent.; those asking over $2, 000,000 up to and including $6,000,000, twett-flve per cent.; those asking over $6,000,000 up to and : including ?iw,yuu,uu(;, .: twenty-one per cent: tK oai,i 4r nan, nnn n cent., and those asking $25,250,000 only iper 1,0 X i per Cent Under this plan the person subscrib ing for any amount up to $lb,000 will get all he asked for, and the person asking for $25,000,000 will only be al lotted $600,000.. When the replies are received by the Federal Reserve Banks they will mail to the subscriber the interim cer- ttiflcates In receipt of the 20 per cent. ur iuu payment ior tne allotment made. It the subscriber does not make full payment at once, but only 20 per cent, on June 28th, he will be given a cer tiflcate for that amount; another cer tificate for 20 per cent, when the next payment falls due on July 30, another for 30 per cent, on August 15, and an other for 30 per cent., on August 30th. By that time the Liberty Bonds will be ready for distribution and the sub scriber will get his bonds to replace he interim certificates. N Almost all the subscriptions were 1 made- through banks, it is estimated. Some were made through the banks On a cash basis, but the greater num ber of small subscribers (and it is es timated that about 95 per cent oi the loan was. taken in $50 and $100 sub scriptions) made their purchases through the ranks. on the monthly nav- unent plan. - ; inose wno purchased bonds for cash through the banks will get their lioerty Bonos when they are first de livered about the first week in Auffur.t wnne in tne case of persons who pur chased through banks on the monthly ;r " be delivered to the banks nnBM h them until the final monthly payment is made. - J j ARMY DRAFTING TO BE IN WASHINGTON - '" ' ' (By;:Afiii)ciated" Press.) ' Washington, July 4. Selection of men for; ;,the ?itratfqn.ai -war army; win be made in . Washington. Secretary Baker let this become known today, although th4 exact nature, of. the se lection prdiSB'wreniEain,. a ' secret until the Ideal and" district exemption boards have completed their Organiza tion, probably., abqut: July 10. , : IUis generally understood there Wotnd;be some form of drawing from the mil lions of . registratiQh cards, : ' Med Whose names are drawn , will be sum moned to appear before the exemption boards in their cointhuiities. RED O ROSS A N G ELS. 1 t ain a soldier lean ind carred, it matters fiot siy name, " -" t've been baptised by: gas and shell 5 And ; lead dnd : steel and ' flame. The; world Is full of crossed made . v To deck a hero's breast, . " But gold or iron, bronze or .gems, The fted Gross is the bst. v . , ' WhetuMars .along the. battle-front Has ibttt hia :hmnaara'iny'i v.v And airthe booming batteries Are dark and still again, L And both .your legs Ty something dead Are pinioned., to tbergroundi Oh, how you listen-for and btess The Red Cross dh 4ts;rouhdT.- When kihd a.nd gehtloTfahds lift up . ' Yoiir daled? and bleeding head, And softVwbite bkridiges' enfold Aiid deft and tender touches .soon - YOufV fluff efing relieve, : .'. ' ' ; . ; You knowrthe ministering angel has t A Red Cross on her sleeve She never asks a man the side On which he got the shell, But eares for Tommies, and Poilus, And enemies as well. The arm that bears the JRed Cross, tho A woman's weak and small, Is long enough and strong enough To reach and tend them all. If I should get my passport signed By bullet, sword, or bomb, To regions where celestial harps Replace the fife and drum, I know that every angel in The shining choir, that sings Hosannah to the Lord, will wear The Red Cross on her wings. ' Minna Irving.Mn New York Times. DYNAMITE FOUND IN COAL CARGO i - , (By Associated Press.) Havana, July 4. In unloading coal from the Danish steamship : Newa, which arrived Monday from Newport News, dock laborers yesterday morn ing found a small paekage of dyamit?, with a fuse -attached; On exami nation the dynamite was found to have been made up in the form of a car tridge such as used in. coal mines. A few weeks ago an explosion in coal which was being Unloaded from the American steamer Lackawanna caused two deaths. King George has instituted two new orders of chivalry open to women, in recognition of their manifold services during the war. ADVERTISING NOT WASTE. . The favorite plaint of the business man who has fallen asleep by the wayside is that advertising is a huge economic waste; that millions of dol lars are spent and wasted in artifi cial attempts to stimulate selling to the ultimate injury of both buyer and seller. At . first glance, and to the man who has not really studied the subject, this argument may appear logical. The only trouble with the logic is that it des, not square with the facts. Most people know more things that are not so about this sub ject than any other under the sun. . "Let us see how much the big ad vertisers spend," said Alan . Reiley, president of the Association of Na tional Advertisers, in discussing this matter. "The average man hears talk every day about the millions and mil lions spent for advertising and he finally, gets the notion that somehow or other the buyer has got to pay for it. "I wonder if Mr. Average Man ever Stops to realize that those millions spent in advertising sell hundreds of millions worth of goods goods that could never be sold so cheaply in any In Effect Saturday, June 9, 1917. WEEK DAYS Ly "Center? 0iT5 A- M. 6:55 A.M. , 7:25 A.M. 8:00 A. M. and every hal hour thereafter until 5:30 P.M. 6:10 P. M. 6:30 P. M. and every half hour thereafter until 11:00 P.M. Lv. Beach :i " fWft, M. 7:10 A.M. 7:40 A.M. 8:15 A. M. and every half hour' thereafter until 6:45 P. M. 6:20 P.M. 6:50 P.M. 7:15 P. M: and every half hour thereafter untfl 11:45 P.M. 12 : 10 A. M, Local Trains stopping at all stations! (on request) may be expected to leave the Center and Lumina at the Hires iu kdicated. The 6:10 express. leaves dally ex cept Saturday and Sundays, stopping at 3rd, 5th. '.th and 9th streets, Wil mington, Winter Park Gardens, Sea Gate. Wrightsville and all stations on Beach.' FREIGHT. Lv. Wilmington. 5:30 A. M. 9:30 A. M. 3:30 P.M. 7:00 P.M. , Freight Depot open Lv. Beach. 7:05 A. M. 12:15 P. M. 6:15 P. M. 8:15 P.M. daily, except until 1:03 1 Sunday, from 8:00 A. M. M.; and from 2:00 P. M. until 7:00 P. M. Freight Depot Telephone No. 96. SUNDAY8 Lv; "Center." 7:00 A.M. 8:30 A.M. Lv. Beach . 6:40 A. M 7:45 A.M. 9:15 A.M. and every half hour thereafter until -li:4SP.M. and every half -hour thereafter until r U:00 P. M. 12:10 A.M. . Local Trains stopping at all stations (on request) may be exDected to. leave the Center, and Lumina at the timjs in dicated. - ; ' - FREIGHT. " Lv. Wilmington. .. 4 Lv. Beach. 11:00 A.M. 12:15 P.M. Freight Depot open 10 to 11 A. M.' Freight Depot Telephone No. 96. Sunday-Afternoons and During Otn er Periods of Heavy Travel, Express Trains will be Operated Between Wli mington and Lumina Stopping only at 5tb; 7th and 9th streets, Wilmington, add alt Stations on' the B&aefe. SUBURBAN SCHEDULE othr , wdyl- Arid dt Is this immense saving iii r selling 'cost that" helps ; to I nrakei.i loWerprkied ; goods.;: ,:; :' ? ; ;'Milllolis spent for ?! advettl? mg sounds big, bat 'hundreds "ofjmllliqn wOltfi 'Of gdoas sold; fbyi adyertising' niakesi.the actual .amount spent for advertising look small. r - ' V What is the eiact ratio Of 'adver tising to sates anyhow r viiat !s some thing that evexy: bttyer, would like 40 know......x - , . . ; y jam "glad tolie abl! tontellthe public." -Tfie;Association-;Of -National Advertisers has collected some Valu able facts and figures off this, sub ject. Listen tola few of them.: llti: ""The advertising o one of the leading paint , manufacturers of i the country averages'. 3 1-3 per - icent;Vbf their sales;: In Oth wordg; for, e very dollar's worth of-paint they, sell, they spent 3 1-3 cents in advertising. This is about-equivalent to the price of a postage . stamp and, a cent's .worth of paper, for every dollar's worth Of goods sold." Another big paint arid varish manufacturer from 31-2 to 4 1-2 per cent. "Next take clothing. " We have ob- t.athed .figures' concerning - two of -i the DlggeSl ClOining, UlelUUlclULUieia iu lue country. One spends 1 1-2 per cent.; UNITED STATES MARINES ARRIVE IN FRANCE - A Mftaiori,o United smmmmmmmmmve gounds; for the awar This . parf of feeral DovdehTommahd, aiid the photograph .rlJ Z bark for aifceTBe phdtbgraph h censor, (fhoto by-Marine Corps, Publicity Bu- reau). A Resort Health Co me Steiliel Willliiiigton leaves for Beaeh, 9 A. :M., Returning, Leaves Beach 6 Pi M. ; SUNDAY Les Wilmingtcm "9 A. W and 2:30 P. Special arrangements made for Excursionists. r Excellent Sur Bathing Accomodations Special Fish Dinner Regular Dinner . , Special MotorintP,Carolina4Beac DbWn III TTn- 1A Jre. .HTH ': l?t: ii-"m4l I X III 1 prominent shoesmanufacturer , spends 1 1-2 percent. - '.A,-.' :'.'.: v ; ."Birt shoes and ; clothing, are neces-sitiesV- yor say. .'Haw v about the lux uries v :' K&.- 'X ! :.';".., ' 'Aiii fight T , Take one of the most popular luxuries in the. worid candy. One ;of the ; hest." known candy makers in the country and one of the biggest advertisers; spends per cent; v "Then take the big automobile- and tire manufacturers; with their full page' and double: page spreads. Surely now the percentage figures will be gin to jump, . Will they? . -- .: i l"Yoti will ; be sttf pris etihen . I give you the figures for two of the most famous automobile builders - in: the, country. . V One -is 2 per cent. ; the other is 5 per cent. Also two 1 of the leading tiro manufacturers; one spends 2rper cent.; v the other 2 per cent1 v. Anil all four rank- among the biggest advertiser s in the country.; ,; ."These, figure, are authentic,, and when you. consider the enormous vol-, ume of the automobile -and tire-i busi- ness you will see that the small per centages are ample to provide for the wonderful publicity. .. , .auu iucu , wiuc . w -vc uig uc- :partment stores where at one time of and .thev6therS2;per:;centAnquan to ' -" -r ' J?" stir! J ' " .1 -' '?'. at:' it-:. Recreation, '. 1 . Safety oi rnncess Fare 25c Round FARE 25c ftOtiND TRIP. Weefe rates to For Reservation Phone and Your Bring ot anotherevery buyer 'buys t can. esse .them fairly eating"Ul) ,v newspapers With their big si,r0.lfi But if you expeot to find big Por4 u age j figures, here, again you Will ? agreeably disappointed: Tl possessed by the Association nru Itional Advertisers show that tho .. erage, department store's advert doesynot. cost more than 3 nor rr',0 Ofits total business. , Ik' The fact is. that the great Riajor-Tv of all -.pationally-advertispd a i t v u articles which are familiarly knnw in every home in-the country, whin are-famous for their Quality as w-u their immense distribution, hc '! the '5 per cent. or. under cla ; : "And let this final point be rcmPni bered.ij fJven if this advertising ,,,,, resented a direct advance on what th vuci - nuuiu , uiuci wise nave 10 tkU wnnlif molin Tlll. .i-m VU1D ;puum iVttftC llLLJtT tllllpr( nc in the pripe of the goods But it does not. And why not? "Because advertising, is the )1u., efficient ; method of marketing .V developed byr business enterprj. f, therefore its effect is to decrease not'' to' increase the sum total of .11 ins wbu iuis is a simple fact s-.hnn aurciuaius ill it L every DUyei Ol' 'jH vertised goods ought to know " fAf tMref Beach at 6 P. M. 50c 75c parties 4003 Gome Family J! oireei Trip
The Wilmington Dispatch (Wilmington, N.C.)
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July 4, 1917, edition 1
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