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April 9, 1942, edition 1 /
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THURSDAY, APRIL 4, 144
XMJ5 FRANKLIN jtStEStV AND tHS JflGHLAltt) MACOMAlt
Ik $tnttkxn trs3
(Ike 3fft$kkttirs Jlatmtnm
PubUshedvcry Thunday by The Franklin Press
At Franklin, North Carolina
Telephone No. 24
Mrs. J. W. C. Johnson and W. S. Johnson.
Entered at the Post Office, Franklin, N. C, as second class matter
of KNOWLEDGE u&
Eight Months ....
" BIBLE THOUGHT
It is better, if the will of God be so, that ye suffer for well do
ing han for evil doing. For Christ also hath once redor sms
2 just for the unjust, 4Hat .be might bring us to God, be.ng put
to death in the flesh, but quickened by the Sflnt.. -.
Prayer For Th Spirit Of Service
Stir up, O Lord, the spirit of service throughout this country, that
the soul of the nation may respond to the call for .sacr.f.ce and help
us to play a worthy part in this great day, in the Name of Thy Son,
Jesus Christ. Amen.
Mr. Redden' s Contribution :
CHARLES FRAZ1ER REDDEN, whose love of
the mountains of Macon county brought him to
Highlands eight years ago to build his home and
to spend his last days, had faith in the future "of
this section as a great resort and playground.
Having successfully promoted and established one
of the South's most popular sea coast, resorts, he
turned his interests to Highlands. Last summer, at
the request of the Asheville Citizen-Times, he wrote
a feature story urging the same sort of promotiona
advertising for Western North Carolina that had
reaped such a golden harvest for Florida and Cali
fornia. His observations were based on his accurate
knowledge of the results and his unbounded faith in
the attractions of this section in its range of cli
mate ,health, scenic and other advantages to offer
to both vacationist and home seekers.
One significant truth was emphasized by this
man of vision who made his dreams come true by
practical hard work. It is the simple method of
"making friends" and the cultivation of contact,
so that the enthusiasm of visitors . k carried to
others who come on the strength of this sort of
"imaginative publicizing"- '
This expert . the field of successful advertising
and "creative publicity" told Western North Caro
1V3nit her gold mine had only been tapped. He
believed in a vast field of( possibilities for the de
velopment of this section to serve added thousands
who only heed to know of its existence.
Our Job This Summer
"THE meeting of the Franklin Chamber of Com-
merce called for Thursday evening, April ll
will be the most important yet assembled.
As Franklin's only community club for coopera
tion in the interest of all the citizens, and of serv
ice to visitors, this organization has served during
the past few seasons as a point of contact between
those seeking and offering accommodations. While
the services have been limited, the need of the cham
ber of commerce has been thoroughly demonstrated
and its worth proven. Each year the activities have
been extended. Last year's report opened the eyes
of the Franklin public as to the extent of services
given to visitors.
Last year was a good season. More people came,
and hotels, guest homes and business generally
profited. Everyone felt that the amount they had
paid to support the chamber of commerce had been
well spent. Many who did not join received the
same benefits as those who paid dues. But, taken
all in all, there was the assurance that the commun
ity had advanced in a spirit of cooperation for the
good of all. Last year it was "business as usual".
Last year we were not at war.
This year we are at war. Everything is different.
It is not profits we can think about. We have got
to face the fact that we are on a home front where
there is no place for self first, business as usual,
and whether or not I'll get my money back. . s
This town has a job to do. It is a simple job, but
it calls for faith, courage, cooperation and sacri
fice, too, perhaps. i
This town has something to give. Through no
virtue of our own we live in a fair and heavenly
land where many eyes are turned longingly for a
respite from the unrest, the highpressure and fear
of bombs that is the life of the harried millions of
our eastern seaboard. Few sea shore resorts will
lure the vacation seekers this year.
People have to get away from it all for a brief
period. Public transportation will serve where pri
vate cars are no longer available. But they will
come because the two weeks vacation for the work
er and a safe refuge for many is a necessity.
We must be ready to share our blessings with
them when they come. We must be prepared to
find places for them to stay, to direct them on
pleasure trips in the mountains, we must seek out
the strangers and make their stay happy for a brief
season. We must dispense hospitality and courtesy
on the home front. There is hate and madness and
death on the war fronts.
riru one of we four motoix oh thf AtAtRicM fhM foktkss
m -rue past tew yeARS
-we gale of eiecTRic
UGHT BULBS HAS MORft
itnwfeARty M orapMne
we customs map furnish -w
iki mfv vDRk ClTV OVER. 500 THFWWH
poring eosy FWOPS
Tue AvtRAse pocmb -iPoaw ABOUT
1,000 -Hues enwe n reaches the cwsumer
Letters to Editor
Dear Editor :
I was interested in the letter
written by "A Citizen" and publish
ed in the Press on March 26,
about the condition of roads around
I live on the road south of the
river, aibout a half mile below Cul
lasaja. My shop is in Franklin aind
1 have to go there every day to
work. But during the winter
months, 1 diad to leave my car at
Cullasaja, exjposed to the weather
and to any prowlers who might
have come along. 1 was lucky not
to lose my tires, but I do not
wtajit to run that risk another year.
Less than two weeks ago, one
of my neighbors had to have a
doctor. Tdie road was in about its
average condition. But even then
it was too bad for the doctor to
be able to come through, and so
1 had to take my car, which is
used to such conditions, arnd carry
him over our much-used but badly
neglected road. Every winter, for
years, I have had this job. There
arc times when even my car can
not make it, though. What could
we do if we needed the doctor
1 am hoping that our road offi
cials can see our need1 and to
something to make our roads fit
for travel before next winter.
Very truly yours,
Lex B. Angel.
Cullasaja, N. C.
April 6, 1942.
We must purge ourselves of the last vestige of
the "gimme" spirit. We must give all we have, with
out our first thought of "how much money am I
going to make this summer?" We must express
courage in our words and activities and not give
voice' once to the cowardly and unworthy thought,
"This will be a mighty poor season because of the
tire situation." (Indeed, "because of the tire situ
ation!") "We can't pay anything to the chamber of
commerce this year, or at least, not as much be
cause conditions are different this year." You bet
they are! You i tight even "lose" the ten to twenty
five dollars tb citizen's committee will suggest (
you "Tmitmte fof the'comfort of strangers coiiu'
to us for help in their distraught lives. There are
others who are "losing" these days.
Let us unite in a spirit of love and willingness to
sacrifice in this cooperative effort. Because we live
in a land which is heaven. Hell is let loose in so
many other places. We are living in safety because
others are giving their last drop of blood. Let us
not lack in faith, courage or fail in good sports
manship. We need a bigger and a better chamber
of commerce this year. Let there be no slacker
among us to shirk a simple civic duty.
On March 27, a daughter, Pris
cilla Anne, was born to Mr. and
Mrs. Frank Dean of Franklin at
the Angel rospital.
Mr. and Mrs. Frank Schuler of
Robbinsville announce the birth of
a son, Earl, on Saturday, April 4.
Born to Mr. and Mrs. Jdhn Mc
Collum of Franklin, on March 20,
a son, Johnnie Hidge, Jr., at Angel
Miss Nina Chastain of Scaly,
who underwent an operation for
appendicitis last Wednesday, at
the Angel XJrafcy 'Aas dismissed to
"itS nome Wednesday.
Mr. J. A. Davis, of Murhpy,
underwent a major operation at the
Angel Clinic on April 1.
Mrs. Wayne Lowe, of High
lands, underwent an operation for
acute appendicitis at the Angel
Clinic last Wednesday and return
ed home yesterday.
Miss BdTinie Deitz, of Cowee,
underwenit an operation for acute
appendicitis at the Angel Clinic on
Mrs. Lonnie Bryant, of Aquone,
is undergoing treatment at the
NO FINER C
AT ANY PRICE
T " T t Jim Mmnrri-nn
Free Premium Coupons In Every Bag
A GREAT DAY
FOR US, PAL!
THERE'S A NEW PURINA
DEALER in town. Now we
can get all we want of those
good Purina Hog and Steer
Feeds and show our boss the
value of the Purina Plan for
Profitable Production. Let's got
The action taken by the students
at Western Carolina Teachers col
lege last week to devote $1,500 of
their own money, normally allotted
to athletics, to further training of
national reserve organizations is to
Formerly the students have been
paying a flat fee at registration
for support of intercollegiate ath
letics. Now the student body feels
that it would like to use its money
to make a definite contribution to
the military training program
rather than to continue participa
tion in competitive football.
With the money to be diverted
from sports to war, 30 scholar
ships of $50 each have been set
up which will be awarded to young
men enrolling at Cullowhee for
naval reserve training.
Part of the available funds will
be allocated to those entering in
I June and part to those entering
the college in September.
C." F, Dodson, head of the science
department of the college, has been
appointed by the navy department
in Washington as its official rep
resentative in organizing the
training of naval reserve appren
Realizing how important the ath
letic program of the college of to
day has become to the students
and to the alumni, congratulations
should be extended the students at
the Western Carolina Teachers
college for their patriotic response
in meeting the present emergency.
Mr. and Mrs. Matthew Cole, and
Mr. Cole's mother, of Franklin
visited some friends and relatives
in this section on April 5.
Mr. and Mrs. Harley Thompson
and family of Hayesville visited
Mr. and Mrs. Frank Prillips on
last Saturday a,nd Sunday.
Opalur Bradley went to Mur
phy last week. She is to be em
Fred Ltdford of Johnson Cove
moved to Ragtown last week.
Mr. and Mrs. Fred Cruse and
family moved to Prentiss last Wed
nesday, Aprfl 1.
Davie Bradley is now employed
THE SIGN OF
FOR ANY CAR OR TRUCK
Today, more them over before, this sign beck
ons all car and truck owners who want the
skHled, reliable service that comes with: (1)
trained mechanics, (2) quality materials, and
(3) reasonable service rates....You can expect
this kind off service from your Chevrolet dealer
because, for years, Chevrolet dealers have had
the largest number of "trade-ins" and there
fore the widest experience In servicing and
conditioning all makes of cars and trucks.
CAR CONSERVATION PLAN
FOR "SERVICE THAT SATISFIES
SERVICE THAT SAVES"
1 Check and Rotate Tires
2 Get Regular Lubrication
3 Service Engine Carburetor
5 Check Steering and Wheel
6 Check Clutch, Tranemiaawo,
7 Check Cooling Syttem
8 Protect and Preserve Finish
Burrell Motor Co.
FRANKLIN, N. C.
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