Jergens Lotion
$1.00 size
79c
Men's
Handkerchiefs
Yes, we have them,
nicely hemmed, large
size. Plain white only.
10c
MAIN FLOOR
A Message To Our Friends:
We like to think that many of you have already come to feel at home in our *tore in the
short six months since Belk's Department Store opened for business at Franklin in the Joe
Ashear building. It is both to you and to those of you who have not yet come to have this feel
ing that we send this invitation.
Come to see us, whether you want to buy anything or not. New merchandise arrives daily.
The goods on the tables on our main floor and Basement Store actually changes from hour to
hour, we want to please you ? in price, in goods, in service. If we don't, tell us so, it won't
make us mad, we will appreciate it. . -
So come to Franklin, bring the family, look around, let's get acquainted. And remember ?
if you buy a $40 coat or a 10c handkerchief or nothing at all ? we will be glad to see you.
I
Kotex
Large Economy Box
STi
89c
Scatter Rugs
A new supply of this
big selling number.
Colors, red, green,
blue or brown ? far
every room in the
house.
$1.48
BASEMENT 8TORE
COME TO FRANKLIN
COME TO BELK'S
SIMPLICITY PATTERNS
Your enthusiastic reception of our Pattern Service has caused
us to double the size of this department. From now on we will
receive every pattern issued by the company. Pattern fill-ins
arrive 2 times each week. Try us and see.
15 and 25c
MAIN FLOOR
- LADIES -
A visit to our* ready to wear department will help you with your
summer wardsobe. Here you will find Spring coats, dresses,
hats, skirts, blouses. They come every day ? direct from the man
ufacturer. The prices are always OPA approved ceiling prices,
or less.
MAIN FLOOR
5 % Wool Double Blankets
These are heavy blankets that have slight irregular
ities, such as the stripes out of line, etc. A real $4.00
blanket. These are double bed size.
Pair $2.48
BASEMENT STORE
Diapers
Birdseye cloth, size 27 x 27. Quality, excellent. We will
try not to run out of these again. First quality or ir
regulars ?
$1.62 to $1.95 per doz.
BABY DEPT.? MAIN FLOOR
Baby Blankets
"Pepperell" quality. Pink or blue; solid colors or white
with pink or blue stripes. Yes, we mean it!
27c each
BABY DEPT.? MAIN FLOOR
Hope Muslin
36-inch bleached pure white for fine sewing. It's been
a long time since we could offer you plenty of this
material of a thousand uses.
29c yard
BASEMENT STORE
Cottage Curtains
4-Piece Sets complete with tie backs. Fine tailoring. A
variety of colors and designs. See for yourself!
$2.95 pair
MAIN FLOOR
Triangle Books
Full length. Full size. Complete, cloth bound. Dozens
of titles by famous authors. An addition to any library.
49c each
MAIN FLOOR
Bibles
We have many beautiful Bibles for you to choose from.
Priced from $1.00 for the leather bound Pocket Testa
ment to $6.95 for the large Winston Bible.
BUT HERE IS A TOP VALUE? A Zipper Bible, complete
with Old and New Testaments ?
only $1.59
ASK TO SEE OUR BIBLES
MAIN FLOOR
Patent Sandals
Ankle strap, lattice toe, leather sole. 4 to 9.
A $3.95 Value.
only $2.95
MAIN FLOOR
Men's Dress Oxfords
"Masterbilt" Shoes in black or brown. Plain toe, wing
tip, cap toe or moccasin styles. Yes, we have your size.
$4.95
MAIN FLOOR
? Prints
36-Inch Percale in a variety of beautiful floral patterns
or checked and diagonal designs. A large table to select
from.
29c yd.
BASEMENT STORE
Aluminum Stew Pans
Three sizes in a heavier than usual quality. Come in
and feel the weight of these cooking utensils.
1 qt 59c
2 qt 70c
3 qt 85c
BASEMENT STORE
Voiles and Batiste
For Summer Dresses
Sew and save ? Sheer materials. Variety of colors and
all over fancy designs. 39 inches wide.
39c yard
BASEMENT STORE
Bed Pillows
Full size. Filled with curled chicken feathers. Heavy
striped ticking.
$1.28 each
BASEMENT STORE
Work Shirts
Ideal Chambray. Sanforized for permanent fit. Truly
a great work shirt value. Sizes 14U to 17.
$1.08
BASEMENT STORE
Herringbone Work Trousers
Tan or blue. 'These have just arrived and are from a
North Carolina manufacturer. These are well made,
have drill pockets, are sanforized and fast color. Look
at this size range! 28 to 54.
$2.90
BASEMENT STORE
Knit Polo Shirts
For big boys ? 10 to 16 year size. These are a mill close
out. They are a real $1.00 value. Small, medium and
large.
69c
BASEMENT STORE
Unfinished Muslin
Fine, soft, unbleached material, wonderful for window
curtains. 39 inches wide. ,
25c yard
BASEMENT STORE
"Weyenberg" Shoes for Men
These fine, nationally advertised men'* shoe* are fea
tured in Franklin at Belk's. We have *everal new style*
in stock. Let u* show yon.
Most styles $6.84 to $7.95
M\IN FLOOR
39 Inch Sheeting
Fine wove, smooth, a real good quality ? for sheets,
pillow cases or numerous household uses. 20 yds. to a
customer, please.
19c yard
BASEMENT STORE
Stripe Seersucker Suiting
36-Inches wide. It makes dresses, suits or children's
clothes that need no ironinf. Blue, red or brawn stripe.
39c yard
BASEMENT STORE
Rayon Panties
Tea rose only. Elastic band.
Small, medium, large sizes.
79c
MAIN FLOOR
Ladies' Handbags
For your selection ? Black patent, black or tan plastic,
calf or cape leather. Envelope, underarm or Jbandled
styles. Most stvles ?
$2.95
Plus 20% Fed. Tax
MAIN FLOOR
LOOK!
BOYS AND GIRLS
Large size? all metal Scooters
Rubber Tires. '
$2.95
MAIN FLOOR
Shop Caps
Made from hickory stripe cloth, heavy, lone wearing.
Sizes 6% to 7 Vt
25c
BASEMENT STORE
Quilt Scrap Roils
Weight 2>4 lbs. Fine for piecing quilt top*. This is a
larger and better scrap roll than we have had for
some time.
48c each
BASEMENT STORE
Ladies' Cotton Hose
Par everyday wear. Colors tan or light (unmetal.
Size* 8>i to lit)
15c pair
BASEMENT STORE
Wool Quilts or Comfort Batts
Large six*. These come from th? (amoui Chatham
Woolen Mills at Elkln, N. C.
For Real Warmth
$1.00 each
BASEMENT STORE
BELK'S DEPARTMENT STORE
You Always Save at Belk 't