The Franklin Press and The Highland* Maconian Group Plan Insurance Is Growing Fast Ail increase ol $10.393, 000, 000, or almost 50 per cent, in the amount of family protection en joyed by workers under group life insurance has been achieved in the two years since the end of the war under voluntary plans set up between employers and employes. This addition to the provision made by families far their fu ture needs is revealed by a re port just released by the In stitute of Life Insurance show iny that, at the end of 1947, 17,300.000 workers were insured for $33,168,000,000 under 48,000 master contracts. "The average protection of the insured workers under those plans is more than $1,900, which is an important addition to other life insurance and saving, owned by their families," the Institute said. "It is significant of the value attached by workers to uits form of family provision that the number of workers partici pating In group life Insurance plans has expanded approxi mately in the same proportion as the amount of group life in surance in force. The1 numlvt of workers owning group life insurance today is more than .5,000,000 greater than the 12, 000,000 who owned such insur ance at the end of 1945. "The numuer of master con tracts in force has grown mean while from 37,000 to 48,000, re flecting recognition by the em pljyer as well as the employe of the value of group life In surance in helping meet the universal interest in building family security." Purchases of group life Insur ance in 1947 were the largest for any year on record. Includ ing only new master contracts and excluding the enrollment of additional workers under exist ing plans, these purchases amounted, to $2,798,000,000, an increase of 23 per cent as com pared with the preceding year. The growth in purchases has ?ontinued during the first quar ter, with purchases for the three YOUR FAMILY CAN WIN $25,000.00 CASH! $25,000.00 Is First Prize In Pepsi-Cola's "Treasure Top" Sweepstakes and Contests ! How'd you like to win $25,000.00 cash? Here's your chance! Pepsi-Cola's great contests offer a top Family Sweepstakes Prize of $25, 000.00 ? among swell cash prizes! Also, State and Na tional cash prizes every month! Lots of ch.inces to win! Enter this sensational new series of Pepsi-Cola con tests. Enter often ? every en try* gets a Treasure Certifi cate for the Family Sweep stakes Prizes. Contests close June 30, 1948 Look for "Treasure Tops"? Pepsi-Cola bottle tops with Get the ichole familu inl hidden designs under the cork. Collect 'em . . . swap 'em . . . get a complete set. 'Entries should he complete and accompanied by a*'Treasure Top". GET ENTRY BLANKS AT YOUR STORE Under appointment from Pepsi-Cola Company, N. Y. Bottled by: Pepsi-Cola Bottling Co. of Bryson City TIKZ TACTS * . , * " WOULD IT / V ^ BE FUN TO WAKE UP DEAQj u" LIGHTED CIGARETTE f CAM CHANGE YOUR BED INTO A TUNERAL PVREj months' period reported at $598,360,000. This is an increase of nine per cent over the first | Perfection is what our chefs strive for in the preparation .of every dish our menu of fers you. Eat with us for enjoyment! CAGLE'S CAFE DOES IT AGAIN ! ! 1. Introduces 5 new models 2. Reduces Prices as much as $50 \ V * ?? YOU CAN NOW HAVE THE AUTOMATIC WASHER WHICH EVERYONE WANTS FOR AS LITTLE AS $199.50 SEE THE NEW Gyromatic Washer Just set in place? May be had with or without automatic soap injector. Factory has been proving and improving this model since 1940. Sossamon Furniture Co. "EVERYTHING FOR THE HOME" Phone 6 Franklin, N. C. Urges Actual Practice Of Conservation It's not the planning but the actual carrying out of practices that gets the conservation Job done, Robert Fulton, chairman of the Macon County Agricul tural Conservation committee, reminded farmers this week. He said that now that most farmers have made their plans for the season, it's time to start putting the plans into practice. Mr. Fulton pointed out that every year there are some ex cellent conservation plans made that would save millions of tons of soil and thousands of acres of cropland, but, for one reason or another, the plans are not carried out and the land loses top soil and fertility. ''With an increasing population and a lim ited cropland we can't maintain our present standard of living and continue this loss", he de clared. "Everything that farmers can do? with or without assistance of the Agricultural Conservation program or other conservation programs? will not be too much. Although people in the United States are eating better now than they have In the past, it is not impossible that we may be at the turning point where production cannot keep up with population increases. Certainly we are speeding up the day when we will come to that turning point if we allow our land to get away from us," the county chairman continued. "Every farmer has a respon quarter of 1947. "One factor in the expansion of group life protecton has been changes in state Insurance regu lations such as, for example, the change in New York where under certain conditions the size of a group for life insur ance purposes has geen reduced to 25," said the Institute. "In addition, workers who have en joyed the benefits Of group pro tection with one company are apt to express an interest in its availability when they come to change Jobs. More and more, employers are coming to recog nize Its advantages as a factor in Job attractiveness." Intuitu Now for >wa Summer Comfort ^flurlng iweltering lum mer heat, a three% inch layer of rdck-wool can actually keep your houae up to IB degrees cooler. Beat the heat now. REEVES HARDWARE Phone 111 itbUlty to the country to do hl?B part In saving our soil. Because* this problem is so serious, the Agriculture Conservation pro gram has been provided to help farmers get this job done. Farm ers using this assistance are co operating In a national fight to save the land and to keep our soil producing the abundance needed to keep th? nation well fed. "That's why It's so important that farmers who have made farm plans for carrying out conservation practices follow through on those plans and ac tually carry out the conserpa tion practices." IN APPRECIATION We wish to thank our friends and neighbors of both Jackson and Macon Counties for their kindnesses to us during our re cent bereavement. J. Q. Hedden and Family Forty billion square feet of saw-log size timber is under the fire protection of the North Carolina division of forestry and parks. Closet Combination Any Quality ? Immediate Delivery JUNALUSKA SUPPLY CO. COMPLETE LINE OF Ti&RIC APPLIANCES ? IRONS ? WASHING MACHINES ? ELECTRIC MOTORS ? FAIRBANKS-MORSE WELL PUMPS AND WATER HEATERS EXPERTS IN House Wiring and Appliance Installation Come in and see our beautiful .display of LIGHT FIXTURES Nolen & Harrison Electric Co. On tHe Town Hill Franklin, N. C. STRAW HATS The Newest, Most Flattering Styles Casual tana and imart aand tones Mt the scans in man's summer hats. A hat to fit every head shape comfortably. S1Z&8 ?fc TO 1H $1.98 $2.95 $4.95 GENUINE PANAMA ? handwoven in Ecuador $4.95 Belle's Dept. Store 4 FRANKLIN, N. C.