MEET YOUR MERCHANTS
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THE FASHION SHOP
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Come Here First To Preview
Latest Clothing Fashions
"NOW, I'LL KEEP WARM"
'This young lady is happy. She's found a coat
that's "the latest" ' from the wonderful selection of
Fall and Winter coats carried by our store. Perhaps
what pleases her most is the price ? it's low, low.
In This Series . . .
YOU WILL MEET
Franklin Hosiery Company
Burrell Motor Company
Nantahala Lumber Company
People's Department Store
Reeves Hardware Company
Macon County Supply Company
Franklin Gem Shop
YOU HAVE MET
Belk's Department Store
Franklin Hardware Company
Franklin 5 & 10c Store
Our Mountain Home Gift Shop
Macon County Airport^ Inc.
Zickgraf Hardwood Company
The Carolina Pharmacy
Conley Motor Company
Franklin Machine Shop
The Twin's Shop
Is Irresistable
To Local Women
By NORMAN B. SMITH
There is a small shop on Main
Street where women go when they
are planning a trip, or getting
ready to send a daughter off to
school, or looking for a birthday
gift, or even when they have no
excuse at all to go inside.
This U the Fashion Shop.
Women can no more stay away
than can water fl*w uphill.
They come from their own ex
perience or on advice of their
friends, and once they vis't the
shop they come back time after
time.
For at the Fashion Shop the
latest modes in women's clothing
and accessories are displayed as
soon as they arrive from fashion
centers all over the world. It is
here that new styles come first to
Franklin.
It is here and nowhere else
in Macon County that these
fashionable garment makers
send their latest creations:
sportswear by Rosecrest, Queen
Casuals, Doris Dodson, Jean
Castle; dresses by Slimaker,
June Fox, Shirley Lee, West
First Next
To Theatre;
Moved Soon
The Fashion Shop was born in
March, 1953, in the space nexi
to the Macon Theatre now oc
cupied by Morgan Shatley Insur
ance Agency. In November of that,
year the business was moved to
its present location.
Considerably modernization was
necessary to mate the building
neaay for the Fashion Shop, and
since then improvements are be
ing made all the time. The. most
recent addition was a hat bar
this March fflHed with comfort
able seats and ample mirror space
Manager Mrs. Kate M. Wrinn
employs Mrs. Ernest Hyde as
sales manager and Mrs. Glenn
Hastings as part-time saleslady.
Mrs. Hastings is a sister of Mrs.
Wrinn.
The Fashion Shop is owned by
Mrs. Wrinn and her Mother,
Mrs. George McGee, who bought
a share of the business in late
1957.
over, Bicci Originals; coats by
Ken Whjtmore ; lingerie by Hen
son and Kaiser; hose by Hole
proof; hats by Wesco; and
cologne and perfume by Cecil
Chapman.
Skillful, Thorough Buying
Nets Returns For Maconians
Junior And Half Sizes
Specially Emphasized
Mrs. Kate M. Wrinn spends a
lot of time looking for just the
right kind of stock for her
Fashion Shop. This involves ses
sions with salesmen and cata
logues almost every day and an
exhausting annual trip to the
Carolinas-Virginia Fashion Show
i for women's and childrens'
clothing > at the huge Charlotte
Coliseum. .
Nets Dividends
This combination of skillful and
thorough buying nets real divi
dends for Macon shoppers. The
most stylish fashions in the bet
ter qualities can be thus offered
at medium prices?, hat tan hold
their own, even with department
store prices. ?
Special Demands
Not only are price, style, and
quality taken into consideration
when, the buying is doile. but also
special demands are catered to
that would 'ordinarily require a
trip to Asheville or Atlanta. For
instance an unusually wide selec
tion of clothing is offerred in
junior and half sizes.
Faster Growth
This explains why the four-year
old Fashion Shop has been grow
ing at even a faster pace than
the whole Franklin business dis
A HARD CHOICE
Cowardly Hubbies
Will Get Letter
Offering Relief
Attention men! In a few days
many of you will receive a letter
from the Fashion Shop which
may prove to be your salvation
from {he agony of going in a
women's clothing store to shop
for Christmas presents.
The Fashion Shop will offer
to all of you husbands, sons,
and boyfriends the privilege of
calling secretly by phone to se
lect a gift for the lady you wish
to please. Nine times out of ten
the sales personnel at the
Fashion Shop (They're women,
you see! ) will be able to give
clues as to the right size, color,
style, or even type of pres
ent that will be looked upon
with pleasure come Christmas
morning.
For those of you who really
lack courage a rendezvous on
the town square can be arrang
ed, and the package (in plain
brown outer wrapper) will be
quickly handed to you.
trict, and why they are finding
it difficult to make enough room
for the required amount of stock.
Complete Outfits
Are Given Away
At Major Sales
The Fashion Shop gives away
a complete outfit or other sub
stantial items in women s ciooii
ing and accessories during each
major sale. Just come in the store
and ask to register.
Important annual sales include
Friday the 13th Sales, the Anni
versary Sale in March, and other
seasonal sa'.es that fit in with
city-wide campaigns. Wise shop
pers don't miss at these sales be
cav.-e they knew regular stocK
is fceipg sold at discounts of 20%.
30 % and more!
For the convenience, of cus
tomers there is a 30 day charge
account policy, and lay-a-ways
may be made for 10% down pay
ment. Gift wrapping Is free on
any purchase.
YOUR HAT, MADAM
t ' ...
The Fashion Shop offers so many interesting and exciting pieces of cos
tume jewelry that it's hard to make a choice. But we are sure that this lady will
go away happy as many others have.
MANY STYLES, COLORS, AND SIZES
Frequent buying trips Jo the style centers of the South keep the stock of
dresses found at The Fashion Shop right up to date with the latest style and
here you will find your size in just the color you want.
At The Fashion Shop many ladies find just the right hat. Shown here are
a prospective customer and Mrs. 1?. L. Hyde, saleslady, looking to see if this
isn't just the right one.
A LARGE SELECTION
The latest styles and fashions in skirts can always be found in the la
It'cthm of skirts found in The Fashion Shop. Here the discriminating CO
will find some that please at a price she will love.