1 I
THE UPLAND SOUTH IS TO
BECOME THE FUTURE "NEW
ENGLAND'-THE INDUSTRIAL
CENTER OF AMERICA.
AN AMERICAN WEEKLY
INDEPENDENT NOT LOCAL
A PAPER CF THE HLLLS
AND MOUNTAINS.
For the Progress of the Piedmont-Mountain South
VOL 3. NO. 48
SHELBY, N.C.. SATURDAY, NOVEMBER 30, 1912
PRICE, $1.00 the Year, 5c. the Copy.
MORE THAN DOUBLE THE CIRCULATION OF ANY OTHER PAPER BETWEEN CHARLOTTE AND ASHEVILLE
NEXT THURSDAY NIGHT ENDS
COMPETITIVE PREMIUM BALLOTS
Greatest Offer of Contest Will be a Thing of
the Past 400,000 Extra Votes to One
Who Turns in the Most Money on Sub
scriptions Eleven Other Ballots The
Time for Hustling Opportunity Foi All
"THE AUTOMOBILE has
arrived and can be inspect
ed in W. J. Arey's - garage,
next door to The Highlander
office. All the contestants are
invited to come in and examine
the beautiful car.
The elegant PIANO is on
display in the store of the dealer,
W. A. Pendleton, in Shelby;
call in, inspect and admire.
The elegant TRIP to Ashe
ville is awaiting, in prospect,
for eighty farmers 2 to 6 from
each township, indicated or
page 7.
The Highlander's great Pop
ularity contest is now in the
midst of its greatest excitement.
What may appear quiet and
tranquil on the surface is really
a hard, unceasing fight beneath.
The twelve competitive pre
mium ballots, ranging in vote
value from 400,000 down to 125.
000, are stirring the candidates
to the greatest activity. These
premium ballots give to those
who were not able to avail them
selves of the earlier bonuses a
chance to catch-up with those
who, like the hare in the fable,
are resting on their laurels. At
enabled to "cinch" more strongly
their lead, if they bestir them
selves with sufficient vigor.
Worth Working For
We propose to show our appre
ciation of the extraordinary ef
forts being put forth by the
various contestants during the
ten-days competitive period by
giving to the contestant who
turns in the greatest arriount of
subscription money a premiam
ballot, good for the 400,000 EX
TRA votes, over and above the
regular schedule. Here is where
the man at the bottom should
work his hardest.
To the second highest, 375,
000 EXTRA votes; "and so on
down, dropping 25,000 for each
position to the 12th highest man,
who will receive 125,000 EXTRA
votes, over and above the regu
lar schedule.
THIS WILL BE A TREMEND
OUS BOOST TOWARD THE
AUTO, and may give someone
a lead that will be hard to over
come. We offer $25 reward to any
one who can show that this is
not a fair proposition.
No One Can Lose
Think for a moment of the
prizes: For the man at the top
a magnificent Ford Touring
car, 5-passenger.
It is said that no man can tell
how long the vanadium steel,
out of which thy are construct
ed, willla8t, for no man living
has ever seen a worn-out piece
of vanadium steel. Ford manu
factured 80,000 cars this year;
that is why he can undersell all
high-class competition.
Think again: For the man
who stands second a splendid,
high-grade piano; guaranteed
for ten years.
Then there are a number of
special prizes: A Watch, a Sad
dle, a Hat, a Medicine Chest; a
fine Rocker: 2 pairs of shoes; a
Hat; and 5-gallons of Paint.
No matter what of the above
vou mav win, be certain of this
THE GRAND TRIP TO ASHE
VILLE worth $50 in edncation
al value and many thousands to
the two. counties of Cleveland
and Rutherford.
NO ONE CAN LOSE ! Why ?
Because, we are going to take
all of our contestants, who give
equivalent value in this con
test, on the trip with us. We
i have the. train chartered. We
propose that everybody who
uoes reai wortc ror us snau re
ceive compensation. No one
can lose !
The Merchants' Coupons
Don't forget these coupons.
They give you a chance for a
valuable prize, besides boosting
your standing for the trip and
automobile. GET ALL YOUR
FRIENDS TO TRADE AT
THESE STORES AND SAVE
YOU THE COUPONS. A new
store has been added, not men
tioned on page 6 C. A. Wort
man, Casar. He will have
coupons Monday.
Write us for circular letters
etc. to send to your friends !
Just a Few Weeks More
Just a few weeks of the contest re
main in which to do your final work.
Do j'ou think that because you have
done well so far that you can take it
easy now ? A let up in your work now
may sause your defeat. Don't stop un
til you have crossed the wire. Be a
possessor of that "never say die" spir
it. There are still hundreds of new
subscriptions that can be obtained, and
hundreds of subscribers who are just
waiting for some one to call so that
they can renew their subscriptions.
The contest is rapidly drawing to a
close. All the contestants are striving
might and main to corral every sub-
Concentrate Efforts
Concentrated efforts are the most ef
fective now. Every thought, every
minute, should be devoted to vote-getting
by the contestants, and that is
what will win real hard work, with
systematic effort.
Them is no one in this great race who
can feel sure of his or her laurels until
the last vote is counted. A number of
contestants who apparently have made
no effort in fact have not turned in
many subscriptions to date are known
to have received thousands of yotes in
subscriptions, which they are holding
till the last day of the contest; they
feel that by showing their hand would
cause their opponents to redouble ef
forts and make the ultimate winning of
the prize more difficult. You can't al
ways tell who is going to advance to the.
front in the final windup with a big
bunch up their sleeve; the thing to do is
to be able to spring a surprise of your
own when the proper time comes.
From now until the close all contest
ants and their friends will be working
in each district who induces the great
eat number of friends to work for
them. "Keep at it."
VOTE SCHEDULE AND
SUBSCRIPTION RATE
Third Period-Nov.
Term. Price.
1 year $1.00
2 years 2.00
3 years 3.00
5 years 5.00
Fourth Period--Dec
22-Dec. 5
Votes.
3,000
8,000
14,000
25,000
6. -Dec. 12
Votes.
2,000
5,000
9,000
20,000
Term; Price,
lyear $1.00
2 years 2.00
3 years 3.00
5 years 5.00
Last Period Dec. 13-To
End-Old
Schedule
Term. Price.
1 year $1.00
2 years 2.00
3 years 3.00
5 years 5.00
(Continued on page 7)
Votes.
1,000
2,500
4,000
7,500
- The Blanton Roller Mills will begin
running night . and day sometime be
tween the first and tenth of December.
Maynard Washburn, a popular and
capable young man, will be the night
miller. Under W. R. Hartness the
Blanton Mills are doing a rushing busi
nesa.
Among those who attended the
Wake Forest-Davidson game at Char
lotte Thanksgiving were Chas. L. Esk
ridge, J. D. Lineberger, Hudson Ellis,
Will Arey, Chas. Roberts, Chas. Dog-
gett. Mr. Smith ar.d several others, all
driving through in autos.
PREPARING FOR
FUTURE BATTLES
The Two Big Parties. Demo
cratic and Progressive. Will
Maintain Permanent Cam
paign Headquarters
Believing that the Democratic party
should now prepare for tha fight which
will come in 1916, William F. McCombs,
chairman of the Democratic national
committee, stated in Savannah last
Friday that the office in New York
would be made permanent, and offices
will be opened in Washington in a short
time.
"On my way north about Monday I
am going to stop over in Washington
and make the plans for the opening of
the office there," he said. "At that
time I will also take up the details of
the inaugural parade, of which 1, as
chairman, will be one of the directors.
Mr. McCombs, in explaining his rea
son for planning to open permanent of
fices for the national committee at
Washington and maintain permanent
offices at New York said: "With offices
in these cities, the committee will be an
active factor in the party and will at all
times be at work. There is a great
Campaign
HEREA the
the camjL
W
progress begin; Therefore, be it
resolved by The Highlander and its read
ers en masse that, during the coming four
years, this paper shall be dedicated to
progress and to its readers it pledges itself
to work for, fight for and do everything in
its power to b'4e about the following:
'
1 . The adoption by the state of Re
formed School Laws that will GUAR
ANTEE to every child in North Caro
lina at least the rudiments of an education;
The enlightenment of our people;
The abolition of ignorance.
2. GOOD ROADS, branching out
from Shelby, like the spokes of a wheel,
in every direction over Cleveland coun
ty, over Rutherford, .East and West,
North and South, across the State.
3. An interurban system of railways
that will put Shelby on a trunk line,
bisecting the Piedmont South;
That will enable passengers over these
lines to pass to or from Casar, Boiling
Springs, Kings Mountain, Gastonia, Char
lotte, Spartanburg, Rutherfordton and
Asheville.
4. The development of Cleveland
Springs almost public property, a bless
ing from God making Shelby the Spa
of America bringing thousands here,
winter and summer, to drink its health
giving waters.
5. The encouragement of industry,
that diversified manufactures may dot our
hills and cluster in our valleys, making us
rich in the money made andkeptathome.
The more subscribers we have, the better
the fight this paper will be able to make for
P R O G R E S S !
PALMETTO POINTS
Following the lead of the president
for the nation, and the governor for
the state, Mayor John T. Roddey has
issued a Thanksgiving proclamation to
the citizens of Rock ,Hill, thus setting
an example worthy of emulation by
other towns and cities.
The meeting of the York County
Boys' Corn and Pig clubs and the Girl's
Canning club in Yorkville was, as
generally anticipated, a notable oc
casion. The showings of the boys and
girls were fine, and the attendance was
large and thoroughly representative of
the agricultural interests of the whole
county, there was a lot of good practi
cal instructions, the social features of
the day were delightful to this whole
section. The attendance included be
tween three and four hundred visitors.
deal of work that can be don-; by it in
the next four years and with this com
mittee hard at work keeping in touch
with the affairs of the country, 1 see no
reason why the Democratic party should
not remain in power for twenty years.
In my opinion it is impossible for a
party or a committee to pick up the
tangled skein of political affairs in two
or three months for a campaign and do
efficient work."
of Progress
election being over,
peace, industry and
THE HIGHLANDER'S
STORY OF GROWTH
Its Circulation for Over a Year
Has Exceeded That of Any
Other Paper That Ever Came
Out of Shelby 4.000
Let us pause here just for a moment
to recount the growth of this paper.
To those who have never taken Thk
Highlander, the.;e facts will be addi
tional proof that The Himula-NDLK is
a paper worthy of their subscription
money and their moral support:
We began nearly three years ago
with one subscriber. In a year's time
the paper had the largest subscription
list of any paper in Shelby. This fact
can not be disputed. A modest con
test helped us to secure this lead in
circulation. We were already leading
in amount and ijuaiity of matter by
common concessions of the public. We
had "swiped" a thousand subscribers
from the "Star," a thousand from the
"Aurora" and had nearly a thousand,
besides, of our own, who had previously
quit taking either one of the other
Shelby papers before we started up.
We Absorb the Aurora
Three months later we absorbed
Shelby's oldest paper. Our circulation
past the 4, 000 mark. Thus by inherit
ance we date back to 1 875--Shelby's
oldest paper that had been both Demo
cratic and Republican and, finally
through its husky successor, Inde
pendent. The next contest -last winter put
ua still further forward. We were soon
rated, as we are now rated in the lists
of J. Lawrence Bradiee of New York,
as THE standard paper published in
Shelby. In fact he m-sntions but
twenty-four other papers, dailies as
well as weeklies, that are STANDARD
in North Carolina. Outside of the
larger N. C. cities, only three or four
towns are listed as having standard
publications (circulations exceeding
3,000) ; and among these towns is
Shelby with "The Highlander" as
the ONLY paper mentioned here.
No Invidious Comparisons
' vfemake " :nviJi0US coiparis.
we have a kmaiy TfeuTing, out we id
others speak for us. "LARGEST
circulation" is amssiter of fact; "BEST
paper" is a matter of public opinion.
The quality, however, is usually re
flected in the circulation.
Without MERIT to back a paper, no
contest can be a big success. Our
other contests have been very success
ful, but this is the MOST SUCCESS
FUL we have ever conducted.
No contestant can go far wrong if he
presents as his cardinal argument to
prospective subscribers the SUPERIOR
quality of the matter in The High
lander and the additional fact that
we publish each week MORE matter
than any other paper in this immediate
section. Boost for the paper whose
guiding ideal is the upbuilding of our
Piedmont South !
Mr. Eskridge's Compliment
Guy W. Eskridge, the brilliant young
son of A. W. Eskridge of this city was
here last week on a visit. He is earn
ing a high salary as an advertising ex
pert of New York city. Here is a com
pliment from him, "I was looking over
your 'Highlander' down at the house
the other night You are getting out
the most progressive paper we have ev
er had in Shelby, not even excepting
the "Shelby Daily News," which, it
will be remembered, was the breezy
product of Guy's progressive spirit,
while he was yet in his 'teens.
We greatly appreciate that compli
ment, coming from a Metropolitan ex
pert. TRIBUTE TO JUDGE WEBB
Chatham Editor Says Pleasant Contrast
to Some on Bench
Editor Ike London, the only
man m
North Carolina who sets his own
type,
runs his own press and is his own devil
and withal writes some brilliant edi
torials, pays this neat tribute to Judge
James L. Webb:
"The demeanor of Judge James L.
Webb, who held court at Pittsboro last
week, is in striking contrast to that
of several other judges on the Bench.
He is very urban, and his courteous
consideration of the feelings of all who
have business in court is as it should
be; but by this do not presume he lets
himself be brow-beaten by anyone.
He commands respect by his very con- I
sideration and digr.ified bearing." j
Misses Mayme and litz Hardin, j
Jessie Hamrick and Mignonette Kingi
spent Thanksgiving at Caroleeu with
Mr. and Mre, W. S. Most. .
THE WIDE WORLD
Little Items of Interest Boiled
Down for Busy Readers
A little snow fell in Asheville Sun
day. The State board of examiners of
trained nurses hr.ve been in session in
Charlotte this week.
The hickorynut crop tin's year is un
usually large, and according to tradi
tions handed down by the old folks this '
is a sign of a herd winter.
Mr. Cameron Morrison, of Charlotte,
has been mentioned a? a probable can
didate for district atsdmey under the
new administration, but he tells the
Charlotte Observer that he is not a can
didate for this or any other cfiice.
NEW YORK Nov. 2'5. "Gyp the
Blood," "Lefty Louis," "Dago Frank"
and Whitey Lewis, the gunmen, con
victed of the murder of Herman Rosen
thal were sentenced by Justice Goff to
day to die in the electric chair at Sing
Sing during the week of January 6.
The Democrat says some New York
ers were in Boone a'few days ago and
seemed very anxious to buy a large
boundary of Watauga lands for sheep
grazing. The amount wanted was 25,
000 acres and as no tracts of that size
were on the market nothing 'was done.
The Memphis Commercial Appeal es
timates the yield of cotton for 1912-13 .
at 13,595,0) bales, exclusively of lint
ers. Reliable reports from all sections
of the cotton belt indicate that picking
is further advanced than ever before at
this time of the season and ginning is
equally well in hand.
Because a bevy of high school girls,
intending to play a joke, went to school
at Marshalltown, la., wearing hosiery
of gaudy patterns, 13 of them were po
litely excused from the school room and
sent home to change them for shades of
less pronounced hue. Teachers say
that the giggling of the boys and the
conversation among the girls of more
sedate tastes threatened to disorganize
the school, jo they had to dismiss the
13.
Raleigh undertaking establishments
3re dangerous. .. A few dav.s asro an. oJd.
mar, went into one to select a eolfin for
his wife, when a stack of coffins fell on
him and indicted probable fatal injuries.
J A few days later Alex Geans, a white
I man who had been married but two
days, went into the same establishment
to view the corpse of men killed in a
railroad wreck, fell down the elevator
shaft and received injuries from which
he died. His funeral occurred a week
from the hour of his marriage.
Attainment of a four-billion dollar
foreign trade by the United States in
1012 will be one of the most noteworthy
factors for historians to record at the
beginning of the new year. In an
nouncing the totals cf the export and
import trade of th country for the ten
months ending with October, the bu
reau of domestic and foreign commerce
yesterday stated the foreign commerce
would feach this enormous total by the
end of December. Its highest former
record was $3,62o.OOO,000 in 1911. It
crossed the three-billion-dollar line for
the first time in 19i.'6 and passed two
billion in 1899. Imports in the ten
months apparent that the imports . of
the full year will approximate $1,800,
000,000 and the eport3 .?2, 300, 000, 000,
totalling 1,100,000,000. Imports have
practically doubled in value since 1901
and exports have practically doubled
since 1904.
o
UR BIG CHRISTMAS
issue will appear during
the week of December 9th.
All advertising copy for this
Edition-de-Luxe the finest that
ever came out of Shelby must
be in our hands on or before
preferably before December
7th.
It is the Christmas Shopper's
issue. It will contain a full list
of the St. Nick Bargain Stores
where Santa Claus will make
his purchases (or all the little tots
of this section of the Piedmont.
This Old Santa number of
THE HIGHLANDER will
contain sixteen pages, profusely
illustrated, and will be worthy
of preservation. -
As an advertising opportunity
for our roe-chants, its equal has
never been presented in Shelby.
Sworn Circulation 4,500.