The Enterprise (Williamston, N.C.) /
Sept. 13, 1932, edition 1 /
Part of The Enterprise (Williamston, N.C.) / About this page
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By Mrs. Winnifrcd Parker, Home
Service Director Virginia Electric
And Power Company
Now that cooler weather is peeping
around the corner (it is probably not;
the s4me corner around which pros
perity is hiding) our home-making
mind turns to hot. breads. Many of
us haven't bothered to make rolls all
summer—at least not regularly. The
family will enjoy theit appearance,
and they may be made with very lit
tle effort, or you may takes lots of
pains with them. Suit your conveni
Some common faults found in rolls .
1. Heaviness—due to low grade flour
or not rising sufficiently before bak-1
ing. Using liquid that has not cooled
sufficiently Will kill in entirety or in
part the delicate yeast plants, and
there is little or nothing to raise the*
dough. This last cause is the one
most ConrauMt for a beginner's failure.
.The liquid should be blood heat or,
feel barely warm to the hand.
2. Tough crust—due to being under
light when put into the oven;,excess
of salt; poor-flour, or too much han
dling after it is light.
3. Pale crflst—due to drying of rolls
during rising; excessive salt, or im
proper cooking temperature.
4. Streaks through the roll—due to;
addition of too much flour at molding
stage or drying on top 'of doifgh be
fore molding. Dough should be cov
ered carefully to prevent drying. Oil
ing ithe top of dough set to rise either
before or after molding is an aid to re
5. Coarse grain—due to excessive
rising before baking or being placed
in too low a temperature to start bak-'
ing. The proper temperature for bak-i
ing rolls stops the rising process and
kills the yeast lirst thing. Browning
follows and thorough baking through
and through. In electric oven 375 to,
4(10 degrees is hot enough. If rolls are
placed in a hotter oven than 400 de
grees they are apt to either get too
brown "or not be thoroughly done in
side. Small rolls will bake in 20 min- ;
utes, but longer is necessary for large
rolls. Rolls placed close together re
quire longer to bake.
Some homemakers art using thi- fol
lowing method and finding it satis
factory for rolls and muffin*. The heat
shield is removed from the oven, and
the rolls placed on a plain rack near
the center of the oven. (The darker
the pan the higher it should be placed,}
With te termostat set at 500 decrees
(it will never get there) turn top and
bottom units on high for five minutes. 1
Then switch both units to medium for
five minuies, at which" time turn them j
to low for five minutes. Both swiches
are then turned off, but the rolls are ■
left five minutes longer. Only small
rolls are satisfactory by this methid
and not every one likes the result with
small rolls. It is quite satisfactory
>for "muffins. To preheat the oven (with '
the heat shield in) to 375 to 4(H) de- '
grees and bake 20 to 30 minutes al- 1
ways gives satisfactory results*
The following recipe is the very ;
simplest process by which rolls may J
be made, They arc called—
— Easy Rolls
Dissolve one yeast cake anil one
tablespoon sugar in one-half cup warm |
water. Add one-half cup warm milk,
two tablespoons melted fat. two cups!
flour and beat until smooth. Add one I
teaspoon salt and one and one-half I
cups flour or enough to make a mod
erately firm dough. Kned thorough-1
ly. Roll out, .cut with biscuit cutter, i
place inoil ed shallow pan, leaving J
space between. Oil top, cover, and,
let rise two hours or until light, that]
is double in bulk. Hake 20 minutes at ]
375 to 400 degrees.
Not so easy but worth the trouble
Chester Rolls >
Mix three-fourths cup fat, one cup
mashed potatoes, one cup flour, one-,
half cup sugar, and one tablespoon j
salt. Add one cup warm milk and two '
Having this day qualified as admin
istrator of the estate of James Ivdwin j
Harrell, deceased, late of Martin!
County, North Carolina, this is to no-1
tify alt persons holding claims against
said estate to present them to the un-!
dersigned for payment on or before:
the 22nd day of Ai gust, 1933, or this |
notice will he pleaded in bar of any
recovery thereon. All persons indebt-j
ed to said estate will please make im-'
mediate payment. • i
This the 22nd day of August, 1932.
W. H. HARRELL,
*3O 6tw Administrator, j
VOU will be pleaaed with 1
* our high quality work
mamhip ... all work guar'
anteed ... we maintain a
complete repair lervice . . .
DO job it too difficult.
H. D. Peel t
0H ir *1 HAD ONL\ KHOWIN *MM
* f\CWJL UM* Mkl
Cat vra • BUT LOCK WHAT'S
• v i . - COMING'»
PLANT NOW FOR
Collards and Turnips Most
Popular; Few Others
l or a supply o( green, leafy vege
tables this fall and winter,"the year
round gardener must make final plant
ing this month.
"Collards and turnips are the most
popular of these vegetables, but for
variety a few other crops, such as
kale, spinach, broccoli salad, and ten
degreeti should be added to the plant
ing.-.," says K. 11. Morrow, extension
horticulturist at State College. * "The
last two mentioned• are new additions
beaten eggs. Blend one yeast cake in
one-half cup warm water and add
to first mixture. Beat well, cover and
let rise two hours or until light. Work
in five to six cups flour, kned well,
oil top; cover and let rise until dou
ble in bulk, four to six hours. Mould
into desired shape, place oil oiled shal
low pan. Oil top, cover, and let rise
until double in bulk. Bake 20 to 30
minutes at 375 to 400 degrees, rpll
Hottjjh is "light" when the dough does
not spring back if pressed with the
Linger. This is joist the opposite of
the test for "done-liess" in a cake.
This is just the opposite of the tents
So if tlie iiit made.by the linger fills
up let the dough or rolls rise still
longer, but if it remains dough is ready
for next process.
PIANO-WE HAVE A BEAUTI
fuI upright piano in this community
that will be returned to us. For lack
of storage space, we will transfer this
account,, to some Hgfc|>onsibV |iarty,
allowing all that has been paid on
same. Terms if desired. Quick ac
tion necessary. Address Box 478, Con
cord, N. C. s9 3t
BICYCLE FOUND ON MAIN
"Street in Williamson Monday)
September sth. Name of bicycle,
"Simmons Banner." Owner may get
same by proving ownership.—See
Clinton Johnson at Parker Grocery
•Company, Williamston. 2t
TEXACO AGAIN SCORES
PARROTT, Jr., AMERICA S YOUNGEST LICENSED PILOT, COMPLETED A ONE-DAY FLIGHT LAST WEEK FROM
MANTEO TO MURPHY AND, RET URN
• Under tl.e Apsices of the Dare County Chamber of Commerce, Girdling North Carolina in An Airplane From the Farthest East to the Farthest West, Chooses
TEXACO GASOLINE AND TEXACO MOTOR OIL
Yo. ng Mr. Parrott takes no chances; Like Lindbergh he*plans every detail of his flight with meticulous care. He knows his Texaco Gasoline and Texaco
Motor Oil, and his judgment is supported by aviators everywhere, including Pan American Airways and Transcontinental & Western Air, Inc., whose planes
use Te::nco Gasoline and Texaco Motor Oil. Texaco Gasoline and Motor Oil were used in the "Flying Boudoir " which recently broke all endurance records.
HARRISON OIL COMPANY WilHamston, N. C.
; 1 '
TUESDAY AND FRIDAY
to our list of greens but are proving
popular with growers and consumers."
Planting's of kale, broccofi and tell-"
dcrgreeii should be made early in Sep
tember and again about the latter part
of the month or early in October,
states Mr. Morrow. These plantings
wftl" fttrnisit a k , afy--vt get able for the
greajer part of the fall and winter and
will also give a welcome change to the
"While spinach is not as popular
with Syiitbern gardeners as the other
greens il is probably the teiiderfst of
all and should have a place in every
garden," says Mr. Morrow.
The first planting of ( this crop
should be made arl\ in September
with another planting-about the first
Of October. The Virginia Sayoy va
riety has, given best results in this
State, and Mr. Morrow recommends'
this variety for both plantings.
Mr. Morrow slates that it is now a
little late for most root crops, but that
25c TO JOIN
15c Assessment When a Member Dies
THIS ASSOCIATION FURNISHES
A Nice Casket Hearse Service
An Undertaker's Service
Conic in and Ask ior Information
B. S. COURTNEY
WILLIAMSTON, N. C.
Association Authorized Undertakers
FARM BOARD NOT
TO SELL COTTON
AND WHEAT NOW
Makes Decision To Aid
Cotton and Wheat
Washington.—Sales of stabilization
of wheat and government controlled
early varieties of turnips, such as
White Milan, Purple Top Strap Leaf,
and cither early maturing varieties may
i> planted with fair assurance of a
.good crop. Radishes can also be
planted once each week up to within
five or six weeks of the first killing
frost. For early -spring onions, Mr.
Morrow recomends the Norfolk
yueen and White Pearl varieti«s with
plantings in the third or fourth week
cotton definitely were halted recently
until next year.
Thi* decision was announced by
chairman Stone of the Farm Board,
after it being made possible for a
$50,000,000 reconstruction corporation
loan to be made to the cotton stabili
zation corporation and the coopera
"These steps are being taken and
loans obtained," Jones said, "so that
cotton growers will get the full benefit
of their crop this year and for the pur
pose of enabling the organization to
gradually liquidate their holding dur
ing periods when more active demand
istone made his announcement in
two statements, one issued on behalf
of the cotton groups and one for the
grain stabilization corporation.
THIS IS WORTH READING
Display advertising in which the articles adver
tised are fully described has proved to be the.most ef
fective by far. Tests on advertising were made some
time ago by the Chicago Tribune. Advertisements in
which the descriptions of various articles were limited
to one or two lines were run along with others carrying
five lines of descriptive matter. The latter proved to
have double the response.
Last Spring an Eastern concern made a complete
canvass of its trade territory to ascertain the type of ad
vertising with most appeal. Ninety per cent of those
questioned were found to favor full description of mer
chandise together with prices. A few favored price
alone and a smaller number favored the general pres
tige-building type. A merchant who is familiar with
his own merchandise is apt to think because he knows
every detail of the merchandise that every one else
does. That is not true. People like to know just what
they are going to buy; they like to have it described in
detail, even to size and dimensions.
Mail order houses discovered this early in the
game, and they have gone so far as to illustrate practi
cally every item of merchandise, some in* colors, and
described to the smallest detail. They sell entirely
through the printed word. What an advantage the lo
cal merchant has over the mail order catalog, if he
would advertise along similar lines.
Catalogs are printed twice a year, while your
county newspaper is printed twice a week. The mer
chant has the advantage of presenting seasonable ad
vertising—he has the advantage of personal contact.
The story of his goods is fresh each issue and the story
is news. He has the advantage of the newcomers in the
trade territory and the younger people who marry,
who, before, had no thought of where to buy. The field
is always widening for the local merchant if he has the
vision to go out and fight for the business.
To fight for business, all that is necessary is proper
advertising, which will sell the people on his store. The
merchant who advertises for business with regularity,
rain or shine, good roads or bad, is the merchant
is making advertising successful for him. The factjfcnatS
people know where his store is means little. Pebple
like to know just what this merchant is doing, what new
merchandise he has and why they should buy it. This
is a day of competition and advertising leads the way.
i The latter said its unsold wheat
stocks amounting to less than 3,000,000
bushels as compared to 250,000,000
bushels 14 months ago will now be
"reduced by sale before January I,'
1933, except such sales of tjj's 3,000,-
000 bushels as may be made for ship
ment to foreign countries that other-
Farms For Sale
N.C. JointStockLand Bank
C. V. Cannon and G. B. Cox, Office Washington
Street, Williamston, N. C.
Friday, September 9, 1932
wise would not be important buyers
of United States whea.**
Demonstrations with home mixed to
, bacco fertilizers by fanners in Mitchell
and Yancey Counties show best re
turns from mixtures with high potash
content. The mixtures used analyized
12-4-6 and 8-4-6.
The Enterprise (Williamston, N.C.)
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Sept. 13, 1932, edition 1
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