Newspapers / The Enterprise (Williamston, N.C.) / Nov. 15, 1938, edition 1 / Page 6
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Raw Silk Takings Rise In 1938-1939 Raw silk consumptJbn in the Unit ed States should run from 410,000 bales to 420.000 bales, an increase of| 39,520 bales, or 9 per cent, when compared with the last seasonal year's consumption of 380,480 bales, according to a forecast by the Inter national Statistical Bureau. "Based on this figure and the av- j erage percentage of Japanese silk toj total silk consumed in this country, we expect takings of Japanese raw, silk to total 390.000 bales to 400,000 j bales during 1938-1939," says the bureau. "This compares with 357, 600 bales consumed in 1937-1938. "Demand from fabric manufactur ers is expected to show somewhat of an increase as compared with last season The extent of increase will depend on the future price trend Factors such as' increased style im portance of silk, favorable price comparisons during July. August, and September with prices last fall. and inC^^as^d rnnsnn-ipr inrnmp will tend to increase consumption of raw silk. On the other hand, factors such as the low price of rayon and wool, the fine quality of rayon fabrics and rayon mixtures and the sharp in crease in silk prices will tend to di minish this increase in demand. "The hosiery industry continues, to be the bright spot in the situation. Sales at retail have been above a year ago, despite the decline in gen eral business. The need for cover-1 age on the part of retailers and the continued strong position of manu facturers put the silk hosiery indus try in an extremely favorable posi tion to respond to increased retail, sales Consumption of silk by all types of hosiery industries should amount to between 280,000 bales to i 285,000 bales during 1938-39. "The underwear industry con tinues to decline in importance as a silk consumer However, low stocks, favorable retail demand, low prices type merchandise should increase the use of this fiber in underwear. | Further sharp advances in prices 'will restrict its use, however." -<i - If it's a gift you need for the new baby or clothing for the children who are older you will find an am ple stock of gifts and clothes at Mar gohs Brothers. Check your wardrobe, list your' needs and make ready to fill them j during Margolis Brothers' nine teenth anniversary sale, beginning Thursday, November 17th. DISTINCTIVE STYLES AT MARGOLIS BROTHERS Pictured above are some of found at Margolis Brothers (he distinctive styles in Men's store, the store that carries to and Women's Clothinf to be morrow's styles?today. Announce Latest Trends In Modern Underwear Styles Novelty, convenience and neatness are making snap-fastened woven-fa-l brie shorts take precedence over the I buttoned kind in many customers' minds This type of closure, it is re ported, stands up better in the laum dry than do buttons, which are like ly to crack or flake off Another bang for buttons is the growing popularity of shorts with, elastic waistbands and buttonlessj fly. The tie-side type, however, with the buttoned front, is still very well liked There is renewed interest in un derwear of the three-quarter-length sleeve type, in the knitted division. Athletic shirts in wool and blends of wool should win the preference of men used to such garments. ^ Wool blends for winter wear have been extensively experimented with for lightness of weight and the re sults, now being marketed, are ex tremely saleable. Half wool and half ' cotton is considered a good mixture, and half wool and half silk, the wool being Australian baby-lamb's wool*, has softness of texture and warmth, with a minimum of weight. Wool, cotton and rayon, the wool as lit | tie as 10 per cent, has been meeting ' with approval. Fabric identification is being made. While most wool underwear runs to the natural gray, tan and cream I tones, underwear in brilliant yellow and bluish mixtures has been de signed for skiers and winter, sports men. One type of ski underwear has long drawers with loops at the ends to slip under the feet. 1938 Recovery Is Continuing Its Gainl New York?Accelerated by gov ernment spending, the 1938 indus trial recovery continues to gain ground with experts predicting an even sharper upward movement in business indices now that the elec tions are over. Evidences of better business is seen in many lines. Deal ers in office equipment and supplies report improved siftes, and expect fourth quarter volume to be 20 per cent over 1937. Helped by warm weather which has allowed new building to go ahead rapidly, plumb ers and heating equipment salesmen say that business is about 13 per cent ahead of last year. During November department store sales will more closely approx imate 1937 records than in any month since last April, according to present predictions. Every shopowner would like to report that his sales are better than they were in 1929 and that is exact ly what the battery merchant will be able to say this year, if he shares the increased business pre dicted last week by S. B. Robertson, president of the B. F. Goodrich Company. Mr. Robertson estimated that batiery sales this year would exceed $92,000,000 or 18 per cent better than last year and 7 per cent more than 1929. For such a common every-day product as the electric storage battery, Mr. Robertson gave an interpretation which is astound ing to those of us who think in terms of a single battery in our car. He pointed out that the 29,913,000 au tomobile batteries now in use pro duce fully one-sixth as much energy as turned out annually by the na tion's powerful turbines. Research has made it possible to make a stor age battery guaranteed to last as long as a motorist's car, Mr. Robert son added. This has been done by developing non-flood devices, cedar separators, and flexible, porous, sun glass retainer mats, one of which is now placed on each side of the pos itive plates. Legion Auxiliary To Hold Fourth District Meeting\ The American Legion Auxiliary! will have the Fourth District meet-1 ing in Woodland. N. C., on Novem ber 16, 1938, at one o'clock as an nounced by Mrs. H. L. Sw^n, state! vice president, and chairman of this | area. At this meeting, Mrs. Herbert Taylor,, department president, and Miss Aurelia Adams, Department secretary, will be present and make talks concerning the activities of the Auxiliary. All members of the Auxiliary of I Martin County are requested and in-1 vited to attend. Local Public Library Adds To Its Membership I Seventy-one citizens responded to the membership drive made by the Williamston Public Library Board this past week. The receipts totaled <119 95. Representatives from the various! civic organizations who solicited | these funds to be used in the pur chase of new books were: Mrs. Francis Manning, Mrs. Coy Lamm, Mrs. Charles Peele, Miss Ruth Jenkins. Mrs. James Cooke, Rev. John L. Goff, Mr. Bruce Wynne, and Mr. J. Sam Getsinger. Anyone else who wishes to be-1 come a member of the Williamston I public library association may do so I by giving or mailing one dollar or' more to anyne of the above names. WE TOO Extend Congratulations T O MARGOLIS BROS. ON THE CELEBRATION OF THEIR 19th Anniversary SINCERE GOOD WISHES On this special occasion we wish to do honor to this reputable hrm by extending our good wishes and heartiest congratulations. The Firm of MARGOLIS BROTHERS Sells and Highly Recommends KAYSER HOSE. GLOVES and UNDERWEAR . Friends and Customers of MARGOLIS BROTHERS When you attend this 19th Anniversary Sale, be sure to call for Gloves, Hosiery and Underwear with the Kayser trademark. They are better at any price, yet they cost no more than you would ordinarily pay. Julius Kayser and Co. NEW YORK They Say Wearing Clothes Is Work Being a clothes horse is almost the biggest part of her job, stated mo tion picture actress Adrienne Ames recently, when she asked govern ment officials to make a big deduc tion from her income tax on ac count of the upkeep of her ward robe. Miss Ames told the govern ment tax men who were interview ing her that after wearing a $200 dress half a dozen times she has to sell it to an old clothes dealer for $10 or so. "I have a reputation as a stylist to maintain," she explained, "and if I wore a dress half a dozen times after being photographed in it, peculiar comments would be made." Among other incidentals in her wardrobe she listed a pair of gloves at $16 and a bathing suit for twenty dollars. For her official interview, the fi nal result of which is still up in the air, Miss Ames wore a smart plum colored suit, the price of which she didn't reveal. Is Your Gown In Proper Rhythm? Up in Ithica students of the New York State College of Home Eco nomics are designing clothes to mu sic! This advanced theory holds that each of us is a certain rhythm type and if we are well dressed our clothes must express our rhythm. From swing to mazurkas and graceful waltzes goes the concert. The students design clothes and ac cessories in the spirit of each rhythm. "If you're calm, poised and graceful, you're the waltz type, and your clothes should express the same rhythm in both color and line," the instructor points out It's all part of the campaign to "be yourself i your clothes" and, of course, yo couldn't be if your gown were out] jf time with your personality. Sincere Congratulations TO Margolis Brothers On the Celebration of Their 19th Anniversary 1919 -1938 EMPIRE STATE HATS" Sold Exclusively By Margolis Brothers Empire State Hats are stylish and eco nomical and made from quality materials. The Well-Dressed Man will call for a hat by EMPIRE STATE. Passman & Co., Inc. Growing With Williamston THIS CAN BE ACCOMPLISHED ONLY THROUGH THE Building of Goodwill in the Community GOODWILL Can be gained only bv Fair Dealing ? By show ing and selling correctly styled merchandise at the right time, sold at only a fair profit margin. To do this the merchant must associate himself with resources whose reputation is assured for CORRECTLY STYLED MERCHANDISE AND STAN DARD FABRIC VALUES FOR NINETEEN YEARS MARGOLIS BROS. HAVE BEEN GROWING WITH WILLIAMSTON SUPERBA CRAVATS Are proud of the fact that their products have played such an important role in their success. Superba Cravats Appreciates the Confi dence of the People of Williamston
The Enterprise (Williamston, N.C.)
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Nov. 15, 1938, edition 1
6
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