THE ENTERPRISE IS READ BY
OVER 3,000 MARTIN COUNTY
FAMILIES TWICE EACH WEEK
THE ENTERPRISE
Tilt: ENTERPRISE IS READ BY
OVER 3,000 MARTIN COUNTY
FAMILIES TWICE EACH WEES
VOLUME LV—NUMBER 79
Williamston, Martin County, /\orf/i Carolina. Tuesday, September HO, 1052
ESTABLISHED 1B95I
Woolard Furniture Firm Observing Thirteenth Anniversary
Woolard Furniture Company Employes And New Store Interior At Williamslon
1
:rEDI1 - WUULAKL' HJKNlIURE CO
I ,__ i
Holding its thirteenth miniversni y sales event and opening its en
larged and modernized store in Williamston, the Woolard furniture Com
pany is proud of its organization and its new look. The employes arc pic
>* » rn K-WVWIWH ^
tured, left to right, Willie Respass, Willie Scott, Horace Whitaker, J. I.
Hadley, William L. Butler, Taylor Rogerson, Hubert Bland, Cecil Lilley,
R. S. Gurganus, Mrs. Elizabeth Roberson, G. G. Woolard, Mrs, Arline Har
rison and Mrs. Thelma Page. The picture was taken in front ol the Main
Street store along with the adjoining one, showing an interior view of the
store, the first floor of which is 41 feet wide and 200 feet long.
Gigantic Sales Event Planned For Company s 1 hirteenth Anniversary
Progressive Firm Now Using
New Addition To Store Here
A
Opened Business
In Williamston
In Fall 01 1933
—•—
l!oiii|uuiy Ih Now One Of
4f The Large*! In This
Section Of Slate
-«s—
From an humble beginning back
in the fall of 1933, the Woolard
Furniture Company has, during
the past nineteen years, enjoyed
a tremendous growth, and to
mark that progressive march, the
company is observing its thir
teenth anniversary in Williams
ton by opening a large and mod
ern addition to its building on
• Main Street
(joining nere uom uimivim;
with one regular employee, Mr.
Garland G. Woulard managed a
store fore the VanDyke Furni
ture Company of Greenville. The
business was located in small
quarters next to the Enterprise
building. The limited space in
the store was supplemented by a
small warehouse nearby. One de
livery truck and a ear trailer
were used in the business. Pro
gressive merchandising plans paid
r off well and by 1937 the company
built a new store next to Viecar
Theatre to care for its expanding
business.
In 1939, Mr. Woulard purchased
the entire property, and the bus
iness continued to grow even
more rapidly. Large warehouses
were leased, and a program for
enlarging the store was advanc
ed. The outbreak of World War
^helved the program, and it was
* ot until early this year that the
plan was renewed. The company
is now occupying the addition, in
cluding an extra 4,100 square feet
of space on the first floor, and
5,100 more square feet on the sec
ond and third floors combined.
Instead of operating a lone
truck and car trailer, the firm is
now operating five trucks, carry
ing on business in Bertie, Wash
ington, Tyrrell, Halifax, Pitt and
♦ Martin Counties. There are now
thirteen regular employees, all of
whom are experienced in their
jobs and positions.
The firm is one of the largest
m this section of northeastern
North Carolina, and is recogniz
ed as a progressive leader in the
furniture business .
Company is providing a salt's
outlet for leading furniture
manufacturers in all parts of
the nation.
Its buyers are constantly
searching all the principal
markets for the latest and
best furniture, and attend
showings from time to time in
several states.
The company is right up to
the minute in introducing
hew styles and designs.
New Furniture j
Offers More In
Beauty And Use
Extraordinary Maleriuls
Art* IWd In Making
Furniture
--
Once again, as m the golden
ago of the Eighteenth Century,
mid - Twentieth Century has
brought with it a flowering of
design achievement in home fur
nishings. The furniture we have
called Modern for the past few
decades has lost its Erst square,
strained lines and matured into
the easy elegance of today's con
temporary styling.
Created tor Twentieth Century
living, furniture introduced at re
cent furniture markets and now
on display in local stores offers
more beauty and function than
ever before.
In this age, when the freedom
and expression of individual
tastes are of utmost importance
to our democratic way of life,
fashion trends dictate above all
that every home shall be truly
well-suited to the people who live
in it.
Spenttc style trends are numer
ous, encompassing Modern of sev
eral types, Traditional, both
American and French Provincial
and even some of the delightfully
romantic styles of Regency, Bied
ermeier, and Victorian.
Modern appears to be rapidly
dividing into definite schools of
design. Some pieces are' charac
terized by the work of fine wood
craftsmen and designers who
greatly appreciate the subtleties
of this wonderful material with
its endless variations and versa
tility.
These designers have created a
sculptured form producing grace
fully wrought furniture of new
beauty and function. Many of
these designs are of definite
American character, reminiscent
of the furniture of our forefath
ers.
I hol e is no longer a sharp lino
>f incompatibility between Mod
ern and Traditional designs.
Another school of modern fur
liture design is characterized by
the use of extraordinary materials
tor the making of furniture.
Metal combines with wood and
ither materials to, produce a look
if fragile tracery with the
strength of steel. Metal underpin
nings are used on wood table
tops, sturdy cabinet pieces and
comfortably upholstered chairs
and sofas.
The light look so well-suited
to small homes and apartments
is possible here with the lasting
durability of much heavier furni
ture.
Woven rush and cane provide
textural contrast on drawer fronts
and cabinet doors as well as in
seats and backs of chairs and
sofas. Man-made surfacing ma
terials with the wonders of heat
and alcohol resistance combine
with grace and character in lovely
wood nieoes.
New finishing techniques make
it possible to treat wood itself in
such a manner that it too is vir
tually indestructible.
It should also be mentioned that
the newest style note in wood fur
niture is a hand rubbed, close-to
the-wood finish, which makes the
most ol the wood's innate loveli
ness.
Manufacturers continue to add
value in terms of function and
flexibility.
The growing continued popu
larity of open floor plans has
opened a new vista for furniture
designers with the ever greater
demand for duo purpose pieces.
Cabinets, shelf units and ingeni
ous combinations act as room di
viders, with storage accessible
from eithei side.
Desks and cabinets have finish
ed backs, storage units are design
ed lor stacking and flexible ar
rangement as furniture takes the
place ol immovable wall construc
tion.
Upholstered furniture makes
(See Back Page This Section)
Greatest Furniture Sales
Event Ever Seen Locally
To market its thirteen anniver- j
ary and celebrate the opening.of
ts newly completed $50,000 build
up addition, the Woolard Furni
ure Company has planned one of
he biggest furniture sales events
;ver heard of in this section.
Prices have been slashed for
he occasion and other special at
ractions arc being offered by the
•ompany with the certain assur
mce that thousands from miles
iround will attend and take ad
vantage of the big event.
During the sale which begins
SPKCIAI/.
r
L
The outstanding attraction
during this sale will be the
twenty lour Kingsdown in
nerspring mattresses which
will be given away absolutely
free to the lucky patrons of
the Woo lard Furniture Com
pany. The total value of 24
Kingsdown ‘mattresses will
amount to $1,700.00, and two
mattresses will be given away
each week until the entire lot
of twenty four is dispensed
with.
Plenty Oi Sleep
Needed By Tots
—<t>—,
It is extremely important that
children have sufficient sleep.
While there is a silght varia
tion in the amount required, up
to 0 .years most children need
about twelve hours during the
night and additional hours of
sleep taken in daytime naps. Af
ter the ages 5 to 6 years actual
sleeping may be discontinued dur
ing the nap, but the child useual
ly needs a rest period during the
day until he is 6 years old.
The average child has been
found to sleep the* number of
hours as indicated:
Age Hours of Sleep
1 to (j months.15 hours
ti to 12 months. ... 14 hours
1 to 2 years.13 hours
2 to 5 years.12 hours
5 to 7 years.11 hours
Compare your child's hours oi
, sleep with the above table Some
variation is to be expected as
some children require more sleej
j than others. Make a record sever
al times a year to be sure tha!
| your' child is getting as mu cl
| sleep as he needs.
on Thursday, October 2, the com
pany will give away twenty-four
Kingsdown mattresses, valued at
$J,70(). In addition to that attrac
tion there'll be valuable door
prizes for each of the first one
thousand patrons entering the
store after the sale starts on
Thursday morning of this week.
Thrifty shoppers will want to
place, the sale on their schedule
without fail.
Credit and fall terms will be
available during the sale, the
management has announced.
HISTORY’S PUZZLE
(Southport Pilot)
Historians will find it difficult
to appraise the administration of
Governor Scott. He has been
i imht so often and wrong so often
that one is confused when at
tempting to si/e up the man and
learn what makes him click.
It appears quite certain that his
tory will applaud his great accom
plishments and chid him here and
there for an occsaional lapse into
schoolboy juvenility.
TOGETHER AT LA8T
(Roy Thompson, Journal
Sentinel)
Link Harner of WSJS said he
knew the war between North and
South was over when he found
that the newsstand at the Robert
E. Lee was operated by Leroy
Grant.
—"Our Ruby’s First Seven Years’’
University of Chicago Press
Woolard Furniture Compuny
We Are Proud To Have Taken Part In This Enlargement
COREY PLUMBING COMPANY
Special Bargains
Will Be Offered
Starling Thursday
—»—
Oiu* Of Larucsl Furniture!
Slocks In Section
(ioiiifj; On Salt*
-$
In collection with the formal
opening of the new two story ad
dition, Hie Woo la i d Furniture
Company wil conduct probably
the largest furniture sale ever
conducted in this section of the
State.
Two entile pages in this lout
page newspaper section are devot
ed to special bargains that will
be offered during this gigantic
sales event. In addition to the
bargains listed in this edition,
thousands of additional items
will be reduced and offered at
special bargain prices during the
life of this sale.
The Wnolard Furniture Colli
pany has run an anniversary sale
every year since it began busi
ness here thirteen years ago.
However, this will be the sale of
all sales. With thousands of addi
tional feet of floor space, added
display room and one of the larg
est furniture stocks east of Ral
eigh, the sales event will out dis
tance and drawf all furniture
sales ever held in Martin County
An enlarged sales force, huge
stocks of popular priced furni
ture, purchased especially for this
open house and trade event, wil
give the patrons of this firm eve
(See Back Page This Section)
Woolard Furniture
urges Store Here
I’KIZKS
As an ailclccl attraction for
this sale ami formal opening,
a thousand door prizes will
he given away to the first
thousand persons attending
this sale and opening which
will begin Thursday, October
'l.
Everyone is invited.
FARM NOTES
-—£>
Research has shown that low
soil fertility is the main reason
for poor pasture and hay crops in
North Carolina.
Iri a test at Plymouth Experi
ment Station, 110 bushels of corn
were produced per acie on well
drained soil, while similar, uu
drained soil produced It) la bush
els per acre.
North Carolina's 11)52 sweet po
tato crop is estimated at 3.5 mil
lion bushels.
In 11)40, North Carolina was ex
eeedecj by 42 states in the proper
lion of college trained peoplt
among rural-farm populations.
Four peanuts supply as manj
calories as one good sized Il'isl
potato.
A jelly-like material at the bast
of peach trees indicates borers an
present; the trees should be treat
ed 111 October.
Store Has 14,300
Feet Of Space In
Its Three Floors
Kiilur£cmciit ami Motlcrui*
/.alion I'roj'iiim Complil
rd On Lurj'c Scale
-®
Climaxing thirteen years o(
progressive growth, a greatly en
larged and modernized building
is now being occupied here on
Mam Street by the Woolard Fur
niture Company. Just recently
! completed at an estimated cost
Jot $50,000, the building is group
! im! among the most modern and
1 largest ill this section of north-*
' eastern North Carolina.
As a result of the expansion
program just recently completed
by the company, the floor space
was increased from 4,100 square
feet to 14,300 square feet. Its
ground floor, measuring 41 by J0Q
feet, offers ideal display arrange
I meats for almost every imagin
I able type of furniture, including
dozens ol different bedroom, liv
ing room, dining room suites and
I all other household items and fur
lushing, including electrical units
| of many types and descriptions.
The second and third floors are
j being used for storage, their
^ (Sec Back Cage This Section)