Newspapers / The Enterprise (Williamston, N.C.) / Oct. 23, 1952, edition 1 / Page 14
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NOTHING TUT THE BEST! TO WOOLARD FURNITURE CO. KKOM Wheeler Manning A. J.’s SINCLAIR SERVICE STATION E\TE\I>S BEST WISHES TO WOOLARD FURNITURE COMPANY >1 U YOLK FUTURE m; \s great as your \ ill! IEYEIM ENTS IN THE I VAST at II/. EXT EM) BEST WISHES TO WOOLARD FURNITURE COMPANY 0\ THEIR FORMAL OPENING CLARK’S PHARMACY FORMAL OPENING 01 wooLARg furhitore co. DAVIS PHARMACY Phone 2161 ■"> ’ >■ Congra tnla Hons Woolurd Furniture COMPANY Wiliiamsion on jolir Eii.i-i'iiifK« nioilrfiii” .foil. Our lu-'l «ii>lirs for your continued |»ro STALEY UPHOLSTERY COMPANY HIGH POINT ini1PI■■■■■■■■■■■■■■«* CONGRATULATIONS TO Woolurd Furniture COMPANY \\ iiliimiKloii Our Siiici'i'r B<*sl \\ i>lic* l-’or Your Continued (iron ill anil Sm-crss. WOOD PRODUCTS MFC. CO. "ill Mrlul I rm linn lllinils" ROCKY MOUNT, N. C. TO WOOLARD FURNITURE CO FROM: HARRISON AND CARSTARPHEN THE FORMAL OPENING WOOLARD FURNITURE CO '1’oiliiy‘s Puhlir Has Large Seleelion Of Designs 7 f> f From We are on 'he threshold of a | new age in furniture anrl arehi ag' I tecture- the age of choice. '; There will no longer be one j.| style of furniture or one style of! ' j architecture, but as many designs ! ‘ as there are individual furniture designers and individual archi-j tents. From fill of these contributions ' I the public will choose that furni iture or architecture most repre j sentative of their own separate ; individualities, j age of choke. This will be the ; Why do I believe this? For ! many reasons, but most of all be cause m a democracy where indi viduality has supreme importance it is an inevitable and irresistible development. Since the beginning of the col onies American building can be seen as a continuous endeavor to free the home owner from the architectural style dogmas of Eu- , rope. All attempts to thwart the right | of individual choice arid impose an over-all style have only im-i peded but never stopped—the! will for individual choice by the American people. Several of these attempts can! now be seen as dismal failures, i •ir “ -. In 1925 the so-called “Modern” j furniture and architecture of I France, backed b.v some of the greatest “Authorities” was tout ed throughout America. Today there is a new generation com pletely unaware that it ever exist ed. In the thirties another, attempt was made to launch a ruling style called “The International Style." This time the promotion was in tensified by books, exhibitions j and “histories” of architecture at tempting to prove that the build ing of the ages had its fulfillment m the international style. To ac ( cept the formula, tin architect or 'furniture designer had to oblit I orate his individuality and it was 11 1 a price the American spirit re- J fused to pay. I I As an aftermath or the inter- i I national style promotion, there i | still exists a belief that, a dom- , | I infant furniture style, based on contrived adaptations of technoc racy and machine forms, is more desirable than the encouragement ' ol individuality in design. Such a style will remain at best in an era of choice as merely one element in an ever widening ! variety of individual design, but it will never be, as its promoters hope, the standard by which fur- i niture is judged to be "modern" j I or "functional" or "gpod” design. In an age of choice, any group : of people attempting to be so au- j tlioi tUu lan ,ts to foil Hie building i industry and the furniture indus tr\ what is "good" will appear ri diculous Through the age of choice is in evitable, those with good will to wards American design should (See Back Page This Section) Mid #« HeojW to»9* O Or lions To -C/ VIoolwA lute «° Vutnv tkow offtflWN rwlrtc.' *gj &nd r.ntittacftpg \ 10 • \ VHHH*1®0 \ M*0 WVsVies ®n ^h8W or *>« * ^ jwamw® 51081 1R0100 C8. V WE JOIN IN THE BIG § _ _L_
The Enterprise (Williamston, N.C.)
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Oct. 23, 1952, edition 1
14
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