Newspapers / The Tyrrell Tribune (Columbia, … / July 24, 1941, edition 1 / Page 4
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PAGE FOUR CONSUMERS SHOULD KNOW WHO IS BIG BOSS OF BUSINESS? i his is the last of a series of six articles prepared by the Bureau of Research and Education of the Advertising Federation of America, in response to the in creasing interest of consumers in questions affecting advertising and business Everybody has a boss. In fact, the higher your position the more bosses you have. In business the biggest bosses of ail are the cus tomers. With every purchase they cast a vote, and from their decision there is no appeal. When c ustomers no longer favor a business its doors must close. Tnere is a continui us parade >f companies going out of business because the customers have decid ed against their products or their methods. Duvimr the past thirlv Nears, an average of more than 1 * 0 companies every month have hel to go our of h- si ness. New enterprises take their places and the competitive bat to- goes on. A thousand a month is a tremen dous rate of commercial failures. r i Ins figure n ay not he anything to brag about, but it does demon strate the power of consumer ver dicts. The business that lias gone wrong certainly knows who is boss. The successful business continues only so long as it is able to hold the approval of its customers. When public taste changes, those who make and sell goods have to step lively to keep in tune with the times. If they don’t, they are left by the wayside. It is impossible to buck the tide of public prefer ence. There is an interesting story about stiff collars and ex-soldiers. When our doughboys came home from the World War, they didn’t like starched collars any more, al though every civilian gentleman was supposed to wear them. So they bought soft shirts with collars attached. Their friends who had never worn army shirts took up the idea too and pretty soon there was a terrible drop in’the sales of stiff coliars. Alarmed col'ar ma kers started a big campaign. They tried to stem the tide—to persuade men that you can’t be well dressed without a stiff foliar. But it didn’t work. The appeal fell on deaf ears and collar sales continued to drop. One large collar manufacturer saw the light. He realized that there was no use trying to fight the customers’ verdict. Being a wise merchandiser, he decided to heed the dictates of his consumer bosses. He designed a soft collar; one that does not need to be starched. That was a revolutionary idea, but it took hold immediately. With great advertising cam paigns, this company persuaded the men that with the new soft col lar they could be comfortable and look smart at the same time. As everybody knows, the whole thing was a tremendous success. It was a triumph for the consumer and for the wise manufacturer who worked with the tide of public taste rather than against it. Recently someone made the mis take of trying to persuade women not to buy silk stockings. There was quite a nation-wide agitation about it and although no one came out flatfootedly against it, the drive was a complete failure. Wo men know that they look better in silk hose than in cotton stockings and you can’t get them to change unless you have a substitute that is better. But with dresses there is a dif ferent story. Some years ago a smart merchandiser in a metro politan department store saw an opportunity. Everybody was wear ing dresses of silk, linen, and other expensive materials for daily wear at office, school, and afternoon visiting. Why not a smart, good looking cotton dress? This depart ment store had some made and ad vertised them attractively. The idea was an instant success and in no time shops up and down New York’s Fifth Avenue*had their window models decked out in color ful cotton frocks. A summer wave of cotton swept the country and both men and women were pleased with the result. It took advertis ing to put it over, but the cam paign was successful only because it met with genuine approval of consumers. In the short-skirt era of the early Twenties, these same women had refused to heed the pleas of textile manufacturers who wanted longer dresses. The women knew what they wanted and refused to wear longer skirts at that time. Some years later, the trend changed, but only as a natural swing in femi nine tastes. Sometimes we hear about tyran ny of fashion dictators. But this is mostly a mistaken notion. When ever the rank and file of American women don’t want a new fashion note, they don’t take it. There are more flops than successes among fashion adventurers, and no one knows this better than apparel makers* Jlair dressers were responsible for making bobbed hair popular, but it was only because women really liked it that they were able To introduce the mode. Since then they have inaugurated one style of hair-do after another. Some proved popular and some fell flat. One of the failures was the style called “upswept,” which was given a lot of promotion and was sup- ported by movie stars and other siyie setters. But the women d'.dn t want it, and this particular style didn't get past first base. Some of the men, too, have a mind of their own. Certain manu facturers have been very much distressed about rebellious males who discarded hats and garters and refuse to listen to reason. So the hat manufacturers are concen trating on building lighter, cooler hats for summer, and the garter rebels are being appeased by a new kind of socks with elastic tops to hold them up without garters. The big swings in public prefer ; c-nce are often initiated by the ad vertising of new products. There is i dramatic story about ice boxes and refrigerators that everybody ought to know because it is such a splendid illustration of the bene fits of technical progress combined with good merchandising. When mechanical refrigerators were first invented and put on the market, they were advertised in tensively and the public adopted them quickly. With rapidly in creasintr sales, the costs of produc tion were reduced and selling prices went way down. With re duced prices, more people could af | ford to buy refrigerators and soon j it began to look as though old-fash ioned ice boxes would be a thing | of the past. Ice dealers were beginning to 1 | feel like the village blacksmiths did when the automobile came to town. ; They struggled desperately to hold their trade, but it was no use. Their sales efforts went unheeded. I But that is not the end of the story. Like the collar manufactur • er who saw his market vanish,.the ice men decided to go along with the tide of public preference and ■ not try to fight against it. Con -1 sumers did not like the old ice • boxes and why should they be per ! suaded to keep them ? The only l answer was a new kind of ice box, 1 one that would compare favorably | with the mechanical refrigerators. The ice manufacturers were • equal to the occasion. After a lot r of hard work, fine ice box, > produced a truly fine ice box, l matching many of the advantages ; of mechanical refrigerators. The i improved ice refrigerators con • sume far less ice than the old ones, they are neat and handsome, and - they have many technical modern t improvements. | The ice industry advertised it 3 achievement far and wide, and ‘ many householders bought the new ' refrigerators. The amazing result ' is that the ice business not only got - back to where it had been before, but increased way beyond that. • Latest statistics indicate that more I ice boxes are being manufactured - today than before the mechanical I refrigerators were introduced. The > number of ice dealers more than ' doubled in ten years and more men 5 were employed making ice. i At the same time, the electrical > and gas refrigerators are doing bet ' ter than ever, with '’till lower prices, better boxes, and bigger - sales. The answer is that now i more homes than ever before have i either mechanical refrigerators or • ice boxes and consequently enjoy ■ the benefits of food refrigeration. - A new industry was born and an ■ old industry took on new life. The i public was the gainer. ! We can all think of other ex “ amples which demonstrate consum ! er power. Who remembers what happened to Tom Thumb golf . courses? Once upon a time they swept the country. Every town . and hamlet had them. Millions ! were invested in the miniature golf . courses, and the original promo • ters did very well. But the whole idea passed away like a snowbank in July. The pub-' , lie decided against Tom Thumb. . After that, no amount of promo . tion could make these microscopic jgolf courses pay, and they were ; torn up. Book publishers and theatrical • producers are supposed to be ex perts on public likes and dislikes. But they make mistakes every day. And no one knows better than they, that no producers can . put over a bock or a play that the . public doesn’t want. Until the , customers have spoken, the pro ' ducer never knows whether he has .a best-seller or a flop. • ! Bicycles have lately come back [ to popular favor, with the help of . good advertising and promotion. ■ But why did they lose out in the ; first place? The boys and girls • ; simply didn’t care about bicycles . for a while and nobody could do ■ anything about it until they were ' I ready to listen to the sales appeals ! of the bicycle men. .j A few years ago, cigars were.al ; most threatened with extinction. . i Cigarette smoking, another prod uct of the World War, increased by t! leaps and bounds, and cigars were . left behind. Advertising had a lot 'jto do with it. But tobacco manu facturers who made both cigars I and cigarettes found that cigar ette advertising paid while cigar > advertising didn't. So they T pushed cigarettes, which was what the [ public preferred. But now cigars > seem to be getting back into favor [ again, and manufacturers of cigars } are finding it profitable to adver > tise them. The automobile industry fur i nishes one of the best examples of ' progress through intense competi tion. In the comparatively short FOG OVER THE SEA (In The Uplift) . By C. F. Greeves-Carpenter Have you ever stood on the deck of an ocean-going ship doing half speed through a pea-soup fog? It is a thrilling experience. Eyes straining ahead, try to pierce the shmud-like atmosphere; the fog siren blows its ear-splitting blasts, and wraith-like comes an answer ing cry from the port bow. All such sounds add greatly to the tenseness of the moment. In spite of all precautions, a huge ship may loom up suddenly amidships. Something like that actually does happen sometimes. It did to my boat on one trip down the Cmlf of St. Lawrence. The bow of the oncoming vessel cut almost silent ly through the water, but at the very instant we sighted her, the officers on her bridge also sighted us. Instantly they sounded three snort blasts on her siren indicat ing in the language of the sea, that she was reversing her engines and proceeding full speed astern. AM of us, I think, held our breath while the big ship, twice as large as ours, 1 seemed to stand quivering in her tracks while her engine- reversed. Flashing through the minds of all of us must have been visions of a vending crash, buckling steel and splintering wood, a foundering ship listing heavily, destruction, anni hilation and death near. Then the ■ huge ship backed rapidly a.vav, blew a salute—or an apology—and we both proceeded on our respec ' tive courses. i | Most of us stood as though spell-bound, but not so our mate. He jumped forward the instant the ; other ship was sighted and grabbed 1 the engine room telegraph handle, signalling for full speed ahead, 1 An answering clang, and we seem -1 ed to leap through the water. It was probably’ due to the united ac tion of the officers on both bridges i that a collision was averted. Quick 1 thinking, sureness, a prompt re ■ sponse to a command, and catas -1 trophe is averted. i h There is nothing more eerie on earth, or sea, or in the air above, - than the sound of fog sirens blar ’ ing forth their deep-voiced, mourn ful warnings to navigation. Their sepulchral tones coming out of the : heavy, impenetrable atmosphere > can be terrifying. j ’ i Surprising as it may seem, a fog | is not so alarming nearer shore, for there are many different de vices to protect and guide naviga : tion. In 1933, the United States Lighthouse Service had forty -1 seven lightships in commission of which number ten were regular re i lief ships. There were no less than I six hundred and seventeen resident r keeper lighthouses in operation : around our coasts and on the Great : Lakes. The service also included . some one hundred and four radio . beacon stations. I | There are many stories of hero ! ism among the lighthouse keepers 1 but they do not regard the inei ■ dents as smacking of bravery, sim -1 ply accepting such a dangerous 1 task as part of the “job.” This story is told of Jacob Wal- I ker, former lighthouse keeper on ’ Robbins Reef, one mile from Staten Island. He was taken very ill with pneumonia and had to be transfer red to a hospital ashore. As he * was being lowered from the light house to which he was never to re turn, he told his wife to keep the lights burning which she did faith fully for many years. When others keepers came to Robbins Reef, they saw the utter loneliness and deso lation of the place and left, for they ; did not wish such an unsavory as ; signment. For the first five years Mrs. Walker struggled on alone, except for her two little children. Then, in February 1890, President ! Harrison appointed her head keep er, and when her son, Jake, was , eighteen years of age, be became 1 her assistant. Those five five years : were no doubt the hardest. On fog gy nights the plucky woman would descend alone to the cellar of the lighthouse and start the engine which sent out blasts on the fog jhom every three seconds. Today, the lighthouse on St. George Reef, six miles off the coast of California, takes the prize for isolation in the California service. It is the only one in the thirty-nine which guard that stretch of coast that can really be said to be iso lated. Here there is sometimes an ocean swell running forty feet high ’ and the men who guard the lights I I are unable to leave for long per- 1 . iods. Many are the stories in the for-, jeign lighthouse service of in . stances where two men have been . j j , time since automobiles were first j , put on the market, literally hun . dreds of different makes have come : and gone. The survivors are the . companies who were elected by popular vote of automobile buyers 1 as best qualified to make good cars . at low prices. , j Orange juice and tomato juice -! furnish two amazing examples of * 1 good merchandising. Almost . everybody enjoys these health-giv ’! ing food drinks today, and only . 1 a few years ago they were unheard | i of. This achievement of advertis ing was possible only because con sumers enthusiastically approved Jthe idea presented to them. 5 j Good merchandising is as essen tial to progress as technical ad- I advance, and it is through the mer .j chandising channel that the public '.expresses its will. That is where Jthe consumer shows who i the big ' boss of business. THE TYRRELL TRIBUNE on duty and one of them has died 1 at his post. The survivor, fearing Jto be accused of foul play, has ! had to keep the body of his dead companion for weeks until relief could be sent. Two men are the minimum crew for any lighthouse, so in the ease of one being mor tally stricken the oiner can carry j on, for the warnings to navigation! must be continuous no matter what! may be involved. The days of lighting the lamps by hand and the wild stories of j lamps blown out are over forever j as engines, generators, air com pressors, radio transmitters, and | all other modern equipment make i the lighthouse service practically j one hundred per cent perfect. The last time I entered the Gold- j en Gate was aboard an oil tanker, i We had been making an average j speed of possibly twelve and one- 1 half knots an hour all the way over 1 from Japan. Jt was during the! monsoon season, and in addition to [ a heavy ground swell, the atmos-! phere was full of moisture, like a j drizzling rain. It had not been a particularly pleasant crossing. The last three days of the trip the sky had beer, so overcast that it had not \ been possible to “shoot” the sun and the navigating officer had had to rely on dead reckoning for the approxin ate position of the ship, j A seafarer has little fear of fogs j and gives practically no thought to disaster, yet somewhere ahead i us lay the jagged rocks of the Farallon Islands, off the coast of! California. The night had appear- 1 led to be clearing up, but once I again the damp fog enveloped us 1 and enshrouded the fore and aft parts of our vessel in a mantle of j obscurity. Our fog whisle bellow-; ed forth its warning every minute j or so, and an echo of it seemed to 1 be thrown back at us as we in stinctively strained our ears to hear an answering blast from some j possible approaching vessel. The marvels -if navigation are j many, but in recent years radio | beacons have been perfected to ( such a point that ships nearing! shore can be accurately guided by them. Our ship was slightly off course. The San Francisco Light ship radio beacon could be heard eighty miles away by the navigat-J ing officer as he stood on the bridge with earphones damped to his 1 ears. By varying the dial on the ! radio direction finder he could de termine the course the ship should follow. Later, he picked up the signals of the Farollori radio bea- San Francisco Lightship signals, con and with this as a check on the he was able to determine his exact position. Some little while later, the Farollon Light station diaphone fog signal couid be heard, sending out its call sign or identifying sig- j nals of one blast followed by two : blasts. In the early hours or the morn ing, the fog lifted momentarily and J disclosed the high cliffs of the Fa- 1 rallon Islands. The fog closed down again almost immediately, but not before we had seen the , flashing beams from the Farollon j Lighthouse. Then we heard another fog siren. HOT SOUP offers EASIEST WAY to provide hot food for — — l " '• summer meals 1 says Dorothy Greig V. 4.. LONG before there was common talk about healthful bal anced diets and such, I can remember Grandma admonish ing us, “Now, don’t you go filling up on cold food. It chills^ Cream of asparagus soup is a delicious hot beg : nnirg to a cold meat j on a summer aay. ' your innards.” Her instinct was sound, at that, for nowadays we all realize th2t hot food is an aid to speedy diges tion. We know that we feel better j for it, and that we get through hot weather more comfortably when we have some hot food with every meal. A light hot soup i 3 one of the most appetizing of all hot dishes I for a summer meal. Certainly it is the easiest to prepare—just open ! the can, add an equal quantity of I water or milk, and heat. And it’s a hurray from Mom who thereby saves herself working over a hot range before a meal on a smother ing day. With Lot soup decided upon as the hot dish In a meal, all the other main dis'nea can be prepared in the cool of Um morning and tucked safely away la the refrigerator until meal timj. Plans *br such warm day meals might M something on this order; It blew for two seconds, and then there was a twenty-eight second silence, before the fog signal was heard again, thus indicating that the sound emanated from the San Francisco Lightship. Each light ship and light station has a code call, as do the radio beacons and i hashing lights. | As we neared the Golden Gate our vessel’s position was indicated by light beacons on either side, and these guided us across the bar and Son into the harbor. Our navigat | ing officer got our bearings from | these and from the Mill Rocks, I Point Bonita and Point Diabolo | lighthouses. Soon we arrived I alongside our loading wharf at I Richmond, across the Bay from ! San Francisco. ) The first lighthouse was estab lished in Boston Harbor in 17U>, | and it is still in operation. The colonial governments built a total 'of ten, which were transferred to j the federal government when it | was formed. The lighthouse ser ! vice is one of the oldest services maintained by the government,'for it was provided for in one of the , first acts of Congress of 1 Tbit. The i first light to be established on the Pacific coast was erected in ISS-1, .and it was placed on Alcatraz Is land just outside the Golden Gate, j The lighthouse service maintains i some 22,<)0u aids to navigation which have been established on our coasts, the rivers and Great Lakes. ! Puerto Rico, Alaska, the Hawaiian j Islands and the Panama Canal ap proaches. so that fog and darkness 'now- hold but little danger to ship ping. BROTHER ANGLER! ! One of tlm sea’s rarest and odd ! e?t fish is the deep-sea arg'er. The ' largest males are 1 to 2 inches ; long; the largest females, about 3 feet. Displaying a monogamous I tendency almost incredible, the i male attaches himself by a little 1 ringe of fiesh to his mate’s body i and proceeds to grow there, becom ing entirely parasitic. The female has a mouth almost a foot wide, over which dangles a long growth with a beautiful, tassel-like affair at the end. This natural fish lure I has a light in its tip, furthermore, | to make it doubly attractive. Quiet !v confident that things will come her way, the female just lies on the sea floor with her mouth open, dangling her luminescent lure. As the smaller fish swim toward the lure, she swishes it out of the way, and that’s that. The female is fed directly; the male, through his now tightly grown alimentary canal, be ing fed indirectly. NORFOLK MAN LOSES j AUTOMOBILE BY FIRE j John Payne. Norfolk man on business in Tvrrell, ran into a ' streak of bad luck when his auto mobile was destroyed by fire on Highway 04 two mile? south of Co lumbia late last Wednesday after ,noon. I Payne w-as driving to Gum Neck 'when the fire i nexpectedly broke ont. He escaped without injury. Cream, of Asparagus Soup (to condensed soup add an equal quantity of 1 ilk) Cold Meat Loaf Sliced Tomatoes Potato Chips Muffins Fresh Fruit Shortcake Coffee Chicken-Cumbo Soup (to the condensed soup add an equa' quantity of tc ater) Cold Sliced Ham with Stuffed Eggs , Aetr Potato Salad c Corn Sticks - . :■* Peach Tart ! iced Coffee with Cream ' Tomato (add an equal qumtiig of milk ors loafer to condensed trnnafo soup' . Sliced Cold Umb—Mh rf Jelly Raw Vegetable Salad Fresh Sliced Peaches on Vanilla lee Cretan wot FARMERS URGED TO APPLY FOR 1942 LOANS NOW Hyde FSA Supervisor Ex plains Loan Plans of His Department i j F. V. Harris, Hyde County FSA supervisor said this week that i qualified farmers in Hyde County 1 who at present do not own farms and who desire to apply for a loan to purchase a family size farm un der the provisions of the U. S. De partment of Agriculture’s tenant •purchase program should file their j applications now with his depart.- ; merit. Seeking to give as many eiigi ■ ble farm families a$ possible an opportunity to own a farm of their own, the Department of Agricul ture is accepting applications for loans which may be made anytime !between now aid June 3 n , 1942. ! Applications should be filed at once for loans to he made during .the fiscal year, s> that the approv ed families will have sufficient time to select farms and make plans for the 1942 crop, the su pervisor Said. •! Farm families who filed appli , I cations after July 1, 1940 for loans this year, but which were not ap .iproved because of lack of funds, ; ' will not have to file new applica tions. Mr Harris said that the county Tenant Purchase committee, I composed of John A. Lee, Swan Quarter: P. E. Swindell, Fairfield; ! and Joe C. Bishop, Scranton, will . j review these applications again • and notify the families if addi i j tionai information is needed. • The Bandhead-Jones farm ten ant act passed by Congress in 1937 ■ authorized the Farm Secirity Ad ministration to make loans to cap able tenant and farm laborer fam ilies to enable them to buy land of 1 their own. These tenant-purchase loans are large enough to cover the cost of a family-type farm and Loans are made only to citizens the expense of repairing old farm buildings or putting up new ones, of the United States, and prefer -1 ence is given to those who own the livestock and equipment needed to operate a farm. Qualified applicants are recom mended for loans by a committee of ’ three committeemen certify to the Secretary of Agriculture the ap plicants whom they consider most deserving and best qualified to make a success of a family-type farm. The loans carry three per . cent interest and may be repaid over a period of 40 years, although i the borrower may of course pay off the entire loan more rapidly if ' he wishes. , Application blanks ana full de . tails on the operation of the . Bankhead-Jones tenant purchase act are available at the county of • fice of the Farm Security Adrnin , j istration, which is located in the Williams Building, next to A. Ca . boon’s store in Swan Quarter. HYDE CHAPTER OF OES HOLDS REGULAR MEETING The Hyde County chapter of the Order of the Eastern Star. No. 213, held its regular meeting last Wed nesday evening at the chapter hall at Lake Landing. After a ritualistic opening by the Worthy Matron Jenie McClaud and the transaction of chapter busi ness, a very interesting program was rendered, using as a topic “Our Flag.” At the close of the program the worthy patron, J. M. Long, gave an inspiring talk on “What Our Flag Means to America.” During the social hour refresh ments were served. LETTER FROM RAF PILOT TELLS OF BRITISH SPIRIT (Continued from Page One) enemy, one can see and hit back at—to be an airman in the finest eight-gun fighter aircraft in the j world, or to be a sailor in a battle I fleet—well, then, courage is not j hard to come by, but to be a civii {ian whose only weapons are his j cheerfulness and will to produce I materials for the services demands the highest sense of moral courage that human beings are capable of; and it is just that „-.;me courage that will win us this war. “Men and women—boys and girls—they work hard all day and at night devote themselves to na tional service—the wardens—the firemen—the home guard ambu lance girls—and thousands of other services, achieving in this war a national unity that could never have been even imagined in peace time; receiving no reward but that of the act of sen-ice itself. They insure that we cannot be beaten, and it is they whom the forces know that they can rely on—and it gives one a feeling of pride to do one’s utmost for them. “I pray to God that the Ameri can people will not have to suffer 1 the same ordeal. If they should, I know that they, too, will come through in the same manner. “I saw a sign writer’s shop that had been bombed. The windows were boarded up—and the sign l writer, in what was probably his best work, had inscribed across the hoards, the words “Professional ; Jealousy!” How can you lick peo .pie like that! “In the squadron, too, we have Thursday, July 24, 1941 RIDER S CREEK GOES TO PRESS By AUNT ABIGAIL ! C -eekers 're all hepped up about the skies a-clearin’ up so pretty; reckon all the rest of you are too. Maybe now we’ll get sumpin’ done. We all honked for rain—dry weath er was scaldin’ everything—so we got rain and kep’ gettin’ rain till it was right comical to see every body's wash a-hangin’ out on Fri day. They just had to do it, and ke’ thinking every day it would clear up just like we thought. Anyway we got lets to be thank ful fer. It reminds me of a poem I read tJT other day—it went like this: “Today” by Douglas Maliach “Sure, this w orld is full of trouble I ain’t said it ain’t. Lord! I’ve had enough an’ double Reason for complaint. Rain and storm have come to fret me, Skies were often- gray; Thorns and brambles have beset me On the road—but. ?>y. j Ain’t it fine today! What’s the use of always weepin’. Makin’ trouble last? What’s the use o fa! ways keepin’ Thinkin’ of the past? Each must have his tribulation— Mater with his wine. Life it ain’t no celebration. Trouble? I’ve had mine— But today is fine! « It's today that I'm a-livin’, Not a month ago, Havin’, login’, takin’, giving As time wills it so. Yesterday a cloud cf sorrow Fell across the way; It may rain again tomorrow, It may rain—but, says, Ain’t it fine today? So le’s all figger how nice today is or how nice we can make it and forget all the bad yesterdays. I don’t know- any news cept’n that little Dennis William Swain, has come home from visiting his grandparents, Mr. and Mrs. Willie Cohoon of Kinston. We sure missed that young’n runnin’ around his grandpappy Dennis Swain’s store. And little Harry Lee Roughton is spending this week with his grandfolks in Gum Neck. His son of Lonnie and Ivadean Roughton. We’re coming right along with our plans for the community cen ttir. Wuii t by long bcfuic we’ll have good seats, lights and a piano out there. Then we’ll work up sumpin’ interesting and invite all our Tyrrell County folks out • to see us cut up foolish. We’ll let you know when we get ready. All I can think of today.’ G’bye. • till next time. STATE COLLEGE ANSWER j TO FARM QUESTIONS 1 Q. What i? the poison mixture for dusting cotton to control boll . weevils? , A. The mixture recommended . by J. 0, Rowell, extension ento ! mologist, is from 4 to (5 pounds of calcium arsenate dust, or from d . to 8 pounds of thoroughly mixed I half and half” dust (equal parts . calcium arsenate and hydrated ! b'me) Per acre per application. The . calcium arsqnate-lime mixture has several advantages and is espe , cially recommended for use in | ar eas of light sandy soil where ar , senical injury to the soil may oc - cur. Q. What publications are avail able from State College on dairy production ? A. The following publications ma.v be obtained free upon request to the Agricultural Editor, jj. C. State College, Raleigh: Extension Circular No. 177, “Raising Calves : to Breeding Age”; Extension Cir - cular No. 19,3, “Feeding and Care i • of Dairy Cows”; Extension Circular • I No. 201, “Silage and the Trench '• j Silo”; Extension Circular No. 202, . j“Pastures in North Orojino”; F\- ;i tension Circular No. 203, “Produc ;jing Quality Cream”: and Evten = ision Circular No. 237. “Making jHay in North Carolina.” » 1 ' j a pi.ot whose nickname is “Abdul” . he lives for flying alone—and j i would tackle the Germans in a 'box ‘ kite if nothing else were availab! -j—and still back himself to win. his ? i opinion being that the “Deusche ari •j pretty ‘ropy’ flyers on the whole,” : and whose favorite comment on re -1 j turn from patrol is that “It’s a j shame to take the money!” ’ i We have been flying some Am erican “kites” and they’re He | tops; and the more you’ve got the - more w-e like it on account of they ! , re pretty- good and y-ou certainly seem to look after the comfort of ’ the air crews. (And although it j be a shameful thing to admit ■ right now, I like comfort.)” r ! With such a fighting spirit, it - will take a long, long time to ever ! j defeat that nation. , I - ; aR |A i ODD V A
The Tyrrell Tribune (Columbia, N.C.)
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July 24, 1941, edition 1
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