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Daily.. -.t-L gtlhd 18
Published iveiry afternoon in
the year, except Sunday, oy :
THE 8 0UTCBR.
at Tarboro, North Carolina.
Member of Tha Associated
. ,Pw -, i v
The Associated Pre, is ex
clusively entitled to the ue
for republication of all newt
dispatcher credited to it or
not otherwise credited in this
paper and also the local newi
published herein;- -'
All rights of republication
of special despitches herein
are also reserved.
C. V. FARRIS3. .Editor
F.H. CREECH Cor. Editor
V. H. CREECH Bus. Mgr.
Address all communications
to THE SOUTHERNER, and
not to individuals.
Telephone 78
P. O. Bo . - 07 .
Entered at the Post Office at
Tarboro, N. C aqjMcond
class matter under the act of
C6ngress of March 8, 1879.
' SUBSCRIPTION BATES
I year i5 00
0 months ..... .60
8 months 1-25
1 month ..... ..... .80
1 week .H '
Foreign Advertising Repre
sentative, THE AMERICAN
PRESS ASSOCIATION,
New York, N.Y.
SATURDAY, JUNE 19, 1920.
WHY
STORES
ADVERTISED
SUCCEED. .
Reason No. 2:
The advertised store gives the peo
ple news in which they are interest
ed. . The -closer an item of fact comes
to the personal affairs of the people,
the more persons are interested in it.
There are few items in a newspaper
; that come closer home to our daily
'life than an announcement that a
merchant has a lot of goods which
" he-can offer atan unusually low
price. ' r
When you get a lot of people to
reading about a store and what it is
doing end offering, the same people
will soon be seen visiting that store.
The desire is so keen to i avoid high
prices that any Suggestion of econ
omics attracts a crowd.
A store that advertise bargains
impresses them aa a store . where
there- is life and motion and things
doing. K So the advertised store is
the well filled store, and the well
filled store is the'' store that does a
- big business. . !'
. Eecause people have formed the
hibil of . looking first in the news
papers to see what bargains are of-
fered. . 1 . '
These are not times when one
starts on hit or miss shopping trips.
-- Prices are high, and people do not
buy things until they absolutely have
-to, or until they are offered some
bargain which they believe has spe
cial value.
When - a woman finds that she
needs a certain article, the first thing
she does is to look over the news
paper, advertising. She takes a note
of th stores that make special offer
ings in that line. She visits those
stores first. By the" time they have
hauled out their stock for her to look
at, the chance that a non-advertised
- store can get her business on that
purchase is about equal to the value
of a hut year's cattle show ticket.
And in looking over the advertis
ing for things they want, most wo
men find other things offered at
price which they believe it is econ
on:y to accept.
When a store fails to advertise,
it must be for one of three reasons
First, because the proprietor thinks
the public will not see his notice
second, because the proprietor thinks
they will not believe it if they do
s-.-e it, or third, because the proprie
tor feels that he has no goods of
such exceptional value that he can
persuade the public to come in and
look at them.
The first reason is valid only if a
merchant is considering some paper
of small circulation. The second and
third reasons indicate lack of cohfl.
denes on the part of the stora in its
goods.
The Southerner reaches the homes
of practically every family in Tar.
bore and circulates' among a great
majority of th rural population of
Edgecombe and adjoining counties.
No one would have the courage to
put money into advertising unless
goods had demonstrated their value
m practical experienced The public
feels in. buying advertised goods that
it is getting something that has made
good. . .
The problem of any proposition
seeking to win fsvor of th public is
$ attruct . attention, to get talfceo
about. No public entertainment can
jet attention simply by passing word
about st from mourn io mourn. nat
is why people getting up any kind of
a public assembly rush to. the news
papers the first thing,
It is even more difficult for a man
to get his business talked about if he.
refuses to use newspaper space. No
one is interested to help him secure
this publicity. . Pew people will take
any pains to tell others how good
Stuff he may carry. He may have
eVer so good a show window, but
people do not stop much to look into
the shw windows nowadays.
- But people always will stop and
read the contents of a newspaper,
because they pick it up in their home
at their convenience. Scores of peo
ple Will Wice an . advertisement
where one would stop to look 8t a
show window,
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Daily Southerner, Saturday, Juno 1 9. KZO
If you find a group of the women
folks engaged in earnest discussion,
the subject at issue is not so likely
to be the choke of the next president
as what they shall wear next fall.
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Most Thrilling DrarnaTrom the Days of Edwin Booth
. T6 David Belasco Now Screened, with
ANITA STEWART
, -IN THE BELOVED AMERICAN CLASSIC
IN OLD KENTUCKY
Also a heated argument among the
men is not so likeiy to De on me
League of Nations, as in regard to
the standing in the Eastern Carolina
League,
Lots of people spend their spare
time reading about the awful results
fo under production, instead of get
ting out into the gardens and produc-:
ing some vegetables.
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Anita $tew "lnQld Kentucky"
The corkscrew trade is very blue
over the results of business at Chi
cago, and nothing much better is
looked for from San Franciseo.
P. S. Mr. John li, Arrington; of Rocky Mount, N. C,
says it is one of the best ever in hia house, and nothing
too good can be sai dafeout "IN OLD KENTUCKY."
ADMISSION - - - 35 AND 50 CENTS
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Also it is difficult to see how the
circuses can do anything in either
Chicago ox Frisco this year.
Almost impossible to get anyone to
build houses in these times, but
plenty of fellows willing to keep
books for-said work in some shady
office. ' .
The kid element is making acare,
ful list-of the people who object to
noise, for special attention the night
before July Fourth.
So far none of th0. kids of Tarboro
has accepted any fireworks given on
condition that he go away outside
town to discharge 'em.'
THE MEANING OF THIS CAM.
PAIGN.
(Political Advertisement.)
Upon the result of the primary for
Governor on July J iependa the po
litical future of this State for years
to come,
One vital issue will be decided.
That issue' is not woman suffrage.
Both candidates have been opposed
to woman suffrage. : Morrison fought
it at the Convention of 1918. Gard
ner Voted against it when in the State
Senate. Morrison's State Manager
says that "he stands loyally upon the
Party Platform" including its decla
ration on this subject. Gardner says
that he stands on the platform of th
party whose nomination he seeks. .
But there is an issue between the
two candidates. 'That issue grows
out ol uardner s refusal to answer
the questionnaire of organized labor.
That refusal has brought him the en.
ergized enmity and hate of a small
group of paid labor agitators. At
their head stand Barrett and McMa
hon, the one a Republican from Ashe-
vllle, the other an interloper from
South Carolina. Today they are can
vassing the State against Gardner. A
few days ago in Goldsboro one vf
them publicly advised his hearers to
bolt the ticket and vote for Parker,
the Republican nominee, if Gardner
was nominated. This is the force be.
hind Morrison.
These men control a few thousand
votes. They believe that they hold
the balance of power in this contest.
Their policy now as afwaya is "to
divide and conquer." They expect
You, Mr. Unorganised Laborer, You,
Mr. Farmer, Mr. Merchant and Mr.
Business Man, to divide your votes
between the two candidates, but ev
ery vote which They control will go
in solid mass against Max Gardner."
That is 'their policy; that is their
plan; that is their only hope of get-
ing THIS STATE, YAU. AND YOUR
CHILDREN IN THEIR POWER, for
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demands. .They
commitments to-v their
they aim at nothing less than
control of this State.
WILL .YOU LET THEM DO IT?
Will you play their game for. them?
YOU are not organized. You have
made no demands upon any candi
date for Governor. You are willing
to take your lot in an open field with
a fair' chance for all. .You are in
articulate. There is ho one to speak
for YOU unless you can" have a Gov
ernor who will represent all the peo
ple, a Governor who can go into office
with hands untied, unbound by pri
vate promises or public pledges. .
But these others are organized.
THEY have made
seek special
special policies. And' because one
MAN desires to stand' in their way
the y threaten him with political
death; they know what is involved;
they know that their future power in
North Carolina depends upon the re
sult of this contest. t
The friends of Morrison will seek
to break the force of this statement.
The beat they can say for their can
didate is that his position is the samp
a3 that of Max Gardner; that Bar
rett and McMahon cannot, control
Morrison any more than. they can
control Gardner But i"Where the
carcass is there will the agles be
gathered together." They may not
love Morrison the less; they certainly
hate Gardner the more. THEY know
their man. No vote which they can
control will be cast for Max Gardner.;
That they don't want him is a very
good reason why we should.
And yet the selection of a Gover
nor this time is a small thing com
pared with the larger matters involv
-CALL 103
For All Kindt of Plumbing.
Your To Serve
R. E. L. PITT
Executrix-Notice.
Having qualified as executrix of
Elisha ' Meeks, deceased, late of
the county 6f Edgecombe, this is to
notify all . persons having claims
against the estate of said deceased to
exhibit them to the undersigned on
or before the 6th day iof June, 1921,
or this notice will be pleaded in bar
of their recovery. ;A11 persona in
debted to the estate w;ll pleaaemake,
immediatVpayment. 5t - ,
- This June 5th, 1920.'
. . ' BETTIE JOYNER, '
Je5-0t-6wks" - - Executrix
advERTise
LOST Fisk non-skid tire, size 3lx4,
between Rocky Mount and Sparta.
I Return to The Southerner and re
ceive reward.
ed. IF A SPECIAL CLASS CAN
SELECT A GOVERNOR IN 1920,
THEY CAN DO IT AGAIN IN 1924.
If a few thousand men can force
their will upon the Democratic Party
this year, how long Vill it be before
that Party will pass wholly under
their control? If these agitators can
defeat Gardner now, they will count
it THEIR victory and in the future
they will be strengthened in their ef
forts to commit every ..candidate to
their program. : "
YOU can meet this issue with your
ballots on July 3. You can vote for
a man who will be fair to, every class
and every interest in the State. Max
Gardner is the friend of every man
who labors t despite ' the efforts of
those agitators to create a different
impression. He knows what work is
and means. As a boy he knew what
it was to follow a mule down the
long cotton rows of Cleveland county.
He has spent weary hours as a work
er in the cotton factory. His whole
life is a pledge that he will be fair
to the man who. works with his hands.
Vote for Max Gardner July 8 and
skotch this menace which has reared
its head against the State.
DR. J. G. RABY
Announces the removal of his office
, " from Leggett to Tarboro. ;
Offices: Norfleet Building
- 'St. James 'St.
Practice: General Medicine and
Surgery
Phones: Office 277 Residence 218
. Service! By Publication. i
North Carolina Edgecombe County.
In the Superior Court. Thomas
V Strickland vs. .Lena May Strick
land. Notice.
The defendant above named will
kake notice that an action entitled
as above has been commenced in the
Superior -Court of Edgecombe Coun
ty, tr secure an absolute divorce from
the defendant, and the said defen
dant will further take notice that she
is required to appear at tha next term
of the Superior Court of said county
to be held on the 1st Monday after
the first Monday in September, 1920,
at the court house of said county in
i Tarboro, N. C, and answer or de
mur to the complaint in said action,
or the plaintiff will apply to the court
for the relief demanded m-said com
plaint. V V
: A. T. WALSTON,
This 12th day of May, 1920.
v.' Clerk of the Superior Court ,
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LIST
EN,
M EMI
BEGINNING SATURDAY,
JUNE 19TH, 1920
WE WILL OFFER-
Our Entire Stock f Merchandise
AT
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CALL PHONEV272
" For All Kindt of
Tailoring
' Cleaning and Dyeing
STRICKLAND'S STEAM"
PRESSING CLUB
H. PFOXHALL,
Chairman Gardner Campaign Com.
Try a Want Ad
Executor's Notice.
Havinz Qualified as executor of
Annie Crenahatv. deceased, late of
the county of Edgecombe, this is. to
notify all persons having claims
against the estate of said deceased to
exhibit them to the undersigned on
before the 1st day of June, 1921,
or this notice will be pleaded in bar
of their recovery. All persons in
debted to the estate will please make
immediate payment.
ROBERT C. WILLIAMSON,
N , Executor.
This May 28th, 4920.
0 Per CeM
REDUCTION
THIS COVERS EVERY
ARTICLE in OUR STORE
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Nothing Reser ved
s Below we list a few of the articles we are making a specialty
Men's Cool Cloth Suits all sizes.
Men's Oxfords all sizes. ,
REMEMBER 20 REDUCTION
on the regular prices. Look over our
' line and be convinced, that we
can save you money.
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una vujriii v vuv
Main Street - - - Tarboro, N. C.
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