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A CONTINUAL CHRI8TMA3
Let no pleasure tempt thee,
no profit allure thee, no am
bition corrupt thee, no example
way thee, no penuaalon move
thee to do any-thlng thou know
att to be evil; to shalt thou al
ways live' Jolllly, for a good con
science it a continual Christ
mas. Benjamin Franklin.
We wish you a Merry Christmas.
Thia is the last issue of The Ad
vance before Chilstmas. The
next issue of this paper will not
appear until December 31st.
To our advertisers, one and all,
we extend our sincere appreciation
fof the best Christmas business in
Vtjie paper's history. Because of it
we look toward the brightening
future with renewed courage and
wjth leaping heart.
For three weeks now Tuesday's
Issue of The Advance has been an
eight page instead; of a two page
peter. It is our earnest desire
to give our subscribers eight pages
very issue; but to do so is Im
possible unless we have sufficient
advertising to justify the extra ex
penditure,, .We can get the ad
vertising if our readers will let
Elizabeth City merchants know that
they take and read The Advance.
We are printing again this week
Professor Branson's address, deliv
ered here on Community Service
Day. We leel that for this re
petition there is no nee-1 of apol
ogy, for there would be nothing
amiss in putting this address be
fore the readers cf this paper every
week. Indeed it is our purpose
to preach in these columns
on texts found In it for the
next twelve months. Readers
Of The Advance will do well to
preserve this copy of the speech,
for we think we have it very nearly
correct this time. The complete
elimination of typographical errors
from newspaper columns is some
thing hardly to be attained, but we
have spared no pains in our effort
LADIES COLLAR SALE
Entire stock being Sacri
ficed. Collars worth
from 25c to $3.50 on
sale at
15c, 25c, 39c, and 50c
An Unusual Christmas Shop
pers Opportunity
UJSUb
COTTON .UUA1X PKOl)UCt
KUZABETfl OITY. N. O.
December,2V' 1915
BUYING T,0-OAY
r COTTON
Strict Middl.ng llo.
M dd lng 11
PEAS
Black eye. per bu $1.76
Black per bu 1120 to $1.25
Soja Beans ptr bu $1.00
WUU8
Hen eggs, per doze
CELLING TODAY
FI-OTTR
Patapsco. best patent
30c.
$6.25
53 to 55c
1.40
OBAIN
Oats, per bushell
Corn, white, per sack
MIDDLINGS
Winter, per bag Sl.oO
MEAL AND HULLS
Meal, per ton $37.00
Hul s, per ton $14.00
10 give our readers Dr. Branson's
thought without spot or blemish.
Printed without fuss and feath
ers this is the Christmas number
of The Advance. That it would
De a paper of such proportions was
a surprise to us no less than, doubt
less, It is to our readers. But
that a sixteen page paper should
have been printed and issued from
the Advance office within two days
shows the possibilities of the pa
per's mechanical equipment. As
a matter of fact, this shop is pre
pared to give Elizabeth City just as
much paper as Elizabeth City is
willing to support. Those who
want a better paper have onlv to
support the one they've got in
order to get the one they want.
Bu,. th.s paper cannot live, not to
speak of growing, on mere wishes
fhat Elizabeth City had a daily pa
per. NEITHER SILVER NOR GOLD
It Is our purpose this week to
put a copy of The Advance in every
home In Elizabeth C:ty. We
should like to send It regularly in
to every one of these homes in
which it is not already a, twice a
week visitor. Nothing which Is
at all worth while could be much
easier than to subscribe to The
Advance. The paper is delivered
at the subscriber's own door Tues
day evening and Friday morning.
He may pay for it by the month, 10
cents at a time, or by the year, for
which period the subscription price
is one dollar, as best suits his
convenience. The paper Is stop
ped promptly upon his request,
and one who takes The Advance
may rest assured that the paper
will not be sent to him until he
gets many months in arrears except
at his own explicit request.
The Advance is now about to
make a strong and systematic ef
fort to increase its city circulation.
It will cost us little more to deliver
a thousand papers in Elizabeth
City than it costs us to deliver
a little over half that number. We
want between four and five hun
MgGAB
dred new subscribers by the.- first,
of the year,; ' v Frankly we . want,
by the time the Mid-Winter Bale
begin to come on, to be able - .to
show the merchants that If their
advertisement is in The Advance
t will not be necessary for them
"bin the town" In order to
reach the people of Ellxabeth City.
We wonder bow much you are
willing to help us in this direction.
It will be to your advantage hardly
less than to our own to have a me
dium in Elizabeth City through
which the great body of the peo
ple of the town can be reached and
reached promptly. You have, no
doubt, from time to time, contri
buted to other objects for the good
of the town. Why not do this one?
You have put money into a church
or a school, or a hospital. Why
not Into a newspaper? It is an
agency no less useful and no less
necessary.
The Advance is not always as
good as It would like to be. It
counts itself not yet to have ap
prehended. But it prints more
home news than any other paper,
and It prints a very great deal of It
first. The Advance may be
hampered by lack of equipment
and lackof money; but it has limit
less energy and indomitable ambi
tion, and when there is a big story
in the air The Advance has been
known to gets its news by wire and
tc put it on the streets of the city
well in advance of the daily papers.
Above all, The Advance is a clean
newspaper one which It will not
be necessary to censor at the door
steps lest it contain matter too scan
dalous for the eyes of the immature
members of the household. You
can tell your neighbor that you
take The Advance without apolog
izing for it.
The Advance is coming to your
home now in the midst of the
Christmas season, with an appeal
for support. We are not asking
for your money, for the trifling
amount which you are asked to
subscribe in order to make the pa
per a regular visitor to your home
would not pay a fifth part of what
It costs us to print your paper and
deliver it to you so much as we
are asking your interest In a home
enterprise. Wlli you pledge us
that Interest by some substantial
token?
The Advance will come tn von
I for a dollar a year. It will Come
to you just as regularly and
promptly for ten cents a month. It
can be sent to ten of your neighbors
one month for a dollar. Will you
call The Advance office to-day, by
telephone, and have your name or
some one else's added to our list?
The article by Superintendent
Spraglns In this Issue is printed at
the request of members of the board
of school trustees. The facts set
forth are worthy of the careful
thought of every one o' the schools
patrons.
Thank their friends and customers for their liberal
patronage during 1915 and wish you
A MERRY CHRISTMAS AND A HAPPY
NEW YEAR
A .
, 1 111 M Corsets
All Suits Coats and Dresses
Are greatly reduced now-nothing would be
more acceptable for a Xmas Giit-a rare combi
nation of usefulness and pleasure.
Dainty dresses for evening or street wear
greatly underpriced.
M. Leigh Sheep Co.
WOMEM'S WEAR
IDE LIST 11 f
BEFORE OS I
And that is to remind you that we
are thoroughly prepared to care care
of your every want with respect to
your Christmas gifts.
And also to inform you that right
now when you need them most, we
have cut the price on TWENTY
FIVE of our choicest Made-to-order
clothing samples, 2 to $7. on the
suit from our former low cash prices
And for your convenience my
store will remain open every night
up to Christmas, until nine or ten
o'olcck. Come to see ns.
C. A. Cooke, Polndexter Street,
Eiiabeth City, N. C. Opposite
Quinn's furniture store.
McCABE AND GRIG
GKDCE
THE WOMAN'S WEAR STORE
irrieparaxiuix
Week
Time is getting short in which to do XmaS N
Shopping now is the time to supply all your
needs you will find our store a big help in
solving the gift problems. i
We herewith offer the following suggestions o:,
your consideration: Read this carefull) and check off
the items that you can use thtn ccme and let us show "'
you the goods.
Neck vear 10c to 2.8
Handkerchiefs.... 5c io l.Od
Fancy Pins j.. 10c to 50c
Comb.Brush &. Mirror sets. 1.50 to (.00
Silk Underskirts 198 to 3.50
Hosiery 10c to 1.50
Furs 150 to 25.00
Umbrellas 50c to 5.00
Shirtwaists 50c to 5.(0"
Dainty Underwear 25c to 5.0 (
Aprons 10c to 50c
Scarfs Shams, Etc.l ?5c to 1.00
We might goon and mention a great many more items
that would prove equally attractive, but we haven't the "
space. Ci me and see these goo s and get our prices.
You'll find just what is mos appreciated right here.
N. C.
Christmas Is
Almost Here
Do Your. Shopping NOW!
Buy useful articles of permanent value for
Holiday Gifts at this store for tne Baby, Boy,
Girl, Brother, Sister, Mother. Father and the
Home. Your attention is especially called to
our line of CUTLERY. Get our prices.
Sharber
o2)o Jn,J wax u -,mc inn :rif-'r
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