WOMEN'S INTERESTS
Fifth Avenue Soon Have
Another 5 And 10 Store
First Established Three Years Ago Proved Thoroughly
That Wealthy are as Keen for Bargains for Nickels
as Those Who Must Make Every Cent Count
Ily AORKHT T. SMALL
(C*vy right- 1924. B? Tha A?*an<?)
New York. June 5.-^?Another 5i
and 10 cent store is about to iuvade]
the most sacred shopping precincts
of Fifth Avenue, the show street of
America.
The new emporium where pur
chases will be paid for on the nickel
and dime basis is to be located at
the Southwest corner of Thirty-fifth
street, which is Just across the Ave
nue from Altman's and only two
short blocks from Tiffany's. A
score or more of other shops of na
tional and International renown life
within a few hundred yards of the
new Invasion.
The Thirty-fifth street store is
scheduled to open about August *
when It will blaze forth in all Its
red and gold splendor. This out
ward "flash" in the way of store dec
orations is a thing which Fifth Ave
nue has been trying for years to
avoid. The Firth Avenue Associa
tion long ago obtained the consent
of all poperty owners and store pro
prietors to do away with electric
signs. Next followed the abolish
ment of all signs overhanging the
sidewalk. Lastly came the oblitera
tion from many of the bigger estab
lishments of any outward means of
indentificatlon whatsoever. Some of
the -best known and most exclusive
of all New York's shops have no let
tering of any sort on building or
windows to guide would-be-patrons.
You simply have to be initiated to
know these places.
The 5 and 10 cent stores do not
believe of course. In any such poli
cy of hiding the light under the bush
el. They want their signs and their
familiar red fronts to be much in
evidence that anyone who runs may
read. They even want the occupants
of the most luxurious limousines to
be conscious that they are passing
an Institution for the glorification
of the American nickel and the dime.
They want tho bus riders who may
wonder Just which big mercantile
palace is which to be In no doubt
when they ure in the vicinity of the
5 and 10.
This is the second of the 5 and
10 stores to go to Fifth Avenue. The
first one was located at Fortieth
street some two or three years ago
and those who passed the place in
clined to grin at it with umusement.
They said it had been put there for
advertising purposes only; that It
could not possibly be a commercial
success. It was argued that shoppers
along Fifth Avenue were not of tho
t> and 10 variety. There was nothing
In tht class which could attract them.
If they were looking for 5 and 10
cent store things they would go on
Sixth Avenue or on Fourteenth or
Eighteenth street. They recalled
that it was from In front of a 5 and
10 cent store In the latter neighbor
hood that a little baby was kid
napped from Its perambulator about
a year ago and was never heard from
afterwards. The 5 and 10 was made
for poor people with babies in the
arms. It would never do on Fifth
Avenue.
Yet tho 5 and 10 cent store cor
poration. with Its half a hundred .
millions of dollars Invested through- .
out the country, will tell you today
that their first Fifth Avenue store
has prospered beyond their fondest
dreams. Evidently the people on
Fifth Avenue are Just as desirous of
chasing the small bargain as the
Distinctive
A very unusual cape that la a
part of the frock on one side and
quite detached on the other makes
this gown of almond-green silk
with satin overplalds distinctive.
The wide flat band of braiding run*
nlng from ?houlder to hem line is
most effective on figured material.
The cuff almost covering tho hand
is a fashionable touch.
completely with the Fifth Avenue
idea. No signs are permitted on the
restaurants. The white fronts are
shoppers in any of the poorer sec
tions of the city.
The new store Is going right
square into tho most exclusive sec
tion of the avenue and its promoters
believe it will prove the same sort
of gold mine as the first venture in
to the district.
In adding to its Fifth Avenue hold
ings the 5 and 10 corporation mere
ly Is following the lead of a chain
of the cheaper restaurants. This
chain has half a score of dining
places on Fifth Avenue today. But
the restaurant people have fallen In
Bites-stings
Apply w?t baking soda or house
hold ammonia, followed by
VICKS
VA po rub
Ovmr IT MUUO0* J art UmmJ Ymmrly
DANCE TONIGHT
Hquaro Dance 8 to 11.AO at
Cohoon Social Hall
over Cut Hate Drug Store
For the State Senate
T. W. Costen of
Gates
He in running and expects to be re-nominated
on hi* record. No word of criticism of his record
us Senator Iiuh hern uttered hy any one. He has
Mood and voted ulways for tlie hcst interests of the
State and the Average Citizen.
The only attempt to raise an issue in Mr. Mo
Mullen's claim that he in for Chowan Bridge. To
thin Mr. Costen answer*:
"I am just as much for the Bridge and will work
juat an hard for it an would Mr. McMullan or any
one else; I am also interested ia other question*
not mentioned hy Mr. McMullan which concern
the welfare of the people of my .District."
Why vole against a man who ha? given and
pledges you a continuance of this kind of service?
Mrs. Howard Crook and little
daugher, Mary Anne, of Baltimore
are visiting Mr. and Mrs. F. M. Grice
at their home on West Main street.
Rev. H. C. Cavlness and J. Charles
Yelton were in the city Tuesday on
thiir way to Avon, where they will
conduct a series of meetings. On
their return they will be the guests
of Carl Walston at his home on Pearl
street.
Mr. and Mrs. J. It. Wilkins and
family left Wednesday by motor for
Wilmington. Kinston. and Beulavllle
to visit friends and relatives.
Mr. and Mrs. C. P. Mldgett of Ro
danthe passed through the city
Tuesday enroute to Norfolk, where
they will visit friends.
Miss Annabelle Abbott returned
home Wednesday from Meredith
College where she has been a stu
dent this year.
D. Walter Harris left Wednesday
for Baltimore on a business trip.
Miss Sallie Beasley left Saturday
eliminated. There are no white
enamel signs on the windows. The
only identification visible from the
outside Is the familiar figure of a
white uniformed girl cooking flap
Jacks back of a big plate glass but
this has proved sufficient to make
the eating places a big financial suc
cess. So after all Fifth Avenue does
not always think In the fives and
tens of dollars. It often gets down
to the earth of the nickles and dimes
and quarters.
bake it
best
with
for her home in Georgia, but will re
turn here again next year and re
sume her position as principal of the
i Primary School.
Miss Elizabeth Ethoridge returned
j home Saturday from North Carolina
I College for Women, at Greensboro
1 for the summer vacation.
| Captain J. A. Midgett of Rodanthe
was Id the city Wednesday as the
guest of relatives.
Mr. and Mrs. G. T. Wescott, Jr..l
of Manteo passed through the city
Friday enroute to Augusta, Georgia,
to visit Mrs. Wescott'i parents, Mr.
and Mrs. M. L. Newsome.
Grafton Love has returned home
for the summer vacation from Wake
Forest.
Miss Josie Lee Cartwright. daugh
ter of Mr. and Mrs. lienoni Cart
wright of Dyer street, has returned
from Eastern Carolina Teachers Col
lege at Greenville, where she was a
graduate this year.
HON. E. F. AYDLETT
Candidate for
Congress
1 Will Address the Voters
]
0 of Pasquotank County
S on Thursday Night, June
1 5, 1924, at the Court
i
I House at 8 o'clock.
You are urged to attend.
8 O'CLOCK P. M.
" a vxmderful Jlavor
Enjoy the flavor of the finest tea
-it costs no more
THERE are some who
use an inferior grade
of tea?not knowing
that the finest?Banquet
Tea ?costs no more.
Imagine itl The extra fancy
tea with "the wonderful
flavor" costs no more than
ordinary grades.
Use Banquet Orange Pekoe
Tea?brew it properly, and
there in your cup, amber
colored, is the most deli
Clous beverage nature ever gave to
mankind?delicious, satisfying, re
freshing.
Why be content with less than the
finest?
How to brew delicious tea: Never
boil tea?never use a metal teapot
or metal tea ball?it mars the deli
cate flavor. Allow half a tea
spoonful Banquet Orange
Pekoe Tea to a cup; pour
boiling water on the leaves
and brew three or four
minutes?no longer. To
keep the flavor smooth and
delicate, remove leaves from
the tea after brewing. If
iced tea is desired, put
into liowl or pitcher to
cool, then into classes with
crushed ice. Make fresh
every day.
Teapot coupon in all
packages (except ten-cent size) ex
plains how you may secure the
Banquet Percolator Teapot. ;
Your grocer can supply you with
Banquet Orange Pekoe Tea in the
bright .orange canister. If not,
write Tor free sample and our
Booklet, "A Wonderful Flavor,"
and give name and address of your
dealer.
McCormick 6c Company
Baltimore, Mo.
Tf tmpfUn, BUndtrt
?ul Ptkm
ICED TEA
Banquet Orange Pekoe:
14 II). pkg 23c
]A lb. pkg 42 c
Liptons:
yA lb. pkg 23c
I2 ">? pkg 42c
Bohea Blended Tea:
^4 lb 1 ,"?r
Fine Grunulated
Sugar 7^>c
MORGAN STORES
INSURANCE IN FORCE OVER
$216,000,000.00
Supervisor
305 Htntoa Balldlng
MEET YOUR FRIENDS
AT OUR
Clean Soda Fountain
at
THE APOTHECARY SHOP
PHONE 114
Standard Pharmacy
THEY WILL SEND IT.
Cdettfkecfsfe
SB???????????
FOR YOUR PARTY
After Dinner Mini*, Mint Fluffs,
C winnings Mints, R. 8. .Mints.
Call R. I,. GARRETT.
1'lione OftH
0???????????^
LET FRICK BE
YOUR TAILOR
218 Kramer llulldlng
NORFOLK SOUTHERN
R. R.
Invites attention of delegates
to the Surfmen's Convention at
Virginia Reach June nth anil
7th, to Summer Excursion
fares applicable to that point.
Tickets on sale dally bearing
final limit of October fit, 102-t,
such tickets permitting stop-ov
er at Norfolk, going or return
ing. If desired.
J. F. Dalton
General I'assenger Agent
Ju2.3.4
NORFOLK SOUTHERN R.R.
Announces
Third Educational All
Expense Tour
To
Washington, D. C.
-.nVh',3th' ,924- "P"'"1 ?'^P
J, 7 S? op''r?l", ?? Norfolk where
night ride requires tame and all e*
?h" 'our will be Included
In the fart which will corer trans
portation, hotel accommodations,
berths, meals, automobile tour*
*ulde fee., etc. For full Informally
apply to any Norfolk Southern ticket
agent, or communicate with the vtv
aerslgned.
J. F. DALTON
Oeneral Passenger Agent
Norfolk, Va.
666
? prescription for MaUrU,
and F?r?r. "