Newspapers / The Roanoke Beacon and … / Jan. 13, 1911, edition 1 / Page 6
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SEAVERMS L In purchasing a piano you want to be particular that it contains the S E A V ERNS PIANO ACTION. The action is the most vital part of the instrument; being practically the works. You want the best to be had in your piano, and when you secure the finest action manu factured you give life to the instrument. C The SEAVERNS ACTION is the best action made. It has been on the market for over fifty years. It has a light touch, as well as delicacy and power. Insist upon having a SEA VERNS ACTION in the piano you purchase. If you wish further infor mation, write: SEAVERNS PIANO ACTION COMPANY Established 1S51 CAMBRIDGE, MASS. Is GUARANTEED to stop and perma nently cure that ter rible itching. It is compounded for that purpose and your money will Ha rrrrrmt1tr rffT n d p A M0m WITHOUT QUESTION fflWiii if Hunt's Cure fails to cure Jliauli '3 Worm or any other Skin Disease. 50c at your druggist's, or by mail direct if he hasn't it. Manufactured only by A. B. RICHARDS MEDICINE CO., Sherman, Texas PREVENTIONS- better than cure. Tutt's PIUs if taken In time not only cure, but Will prevent SICK HEADACHE, biliousness, constipation and kindred disease. LOVE AND THE AEROPLANE Some Good Advice for Those Daring Mortals Who Would Do Their Courting Aloft. Secure a nice roomy aeroplane, and place in it an old-fashioned sofa or armchair. Then put the girl in, get in yourself and turn on the power. Do not be In any hurry. Get far enough up so that you can be preoc cupied for a few moments without landing. It is just as well to strap the girl in. She can't get away, of course, hut you can kiss a girl in an aeroplane much easier if she is firmly secured. Always keep one hand on the steer ing apparatus and the other on the girj; but if worst ccmes to worst, let go the steering apparatus. The following schedule, if adhered to, will prevent ordinary accidents: Five hundred l'eet up, hold girl's hand. Six hundred feet up, arm around her waist. Seven hundred feet, drop everything ttnd hold girl, working steering appa ratus with both feet. Be careful, when you alight, not to come down near a church. In the ex citement of the occasion you may for get yourself and marry the girl, fclany fatal accidents have resulted in this manner. Puck. Feminine Financiering. He I've won our bet on the foot ball game and you owe me ten kisses. She (a commercial school graduate) Very well, I'll give you a draft on mamma. Free lunch is sometimes pretty ex pensive food. For Breakfast 7 7 7 ? ? ? ? The Happy Reply e ast!s A crisp, dainty food that pleases young ana old. Wh'olesome Economical Convenient Serve with cream or milk (hot or cold). "The Memory Lingers" POSTUM CEREAL CO.. Ltd., Battle Crack, Mich. EfP HI! Advertising Talks PROFIT IN BANK ADVERTISING Seattle Institution increased Its De posits Three Million In Less Than a Year. In an address before the Dallas (Tex.) Advertising club, recently, S. C. Dobbs, president of the Associated Ad vertising clubs of America, said, among other things: "In Seattle there Is a certain bank that was 15 years getting its savings deposits up to $3,000,000. During that period a certain young man had work ed up to a position of some authority. He went before the board of direct ors and suggested advertising. They were duly shocked; In fact, some indignant. Hadn't they been adver tising all these years, publishing at stated intervals their financial con dition? Hadn't they gotten out book lets showing the front of the build ing and the burglar-proof vaults? Hadn't they issued calendars and souvenirs, all in strictly dignified way? "The young man, however, persist ent as well as logical, finally secured an appropriation. They secured the services of a high-class advertising man who was skilled in bank adver tising. In ten months the bank in creased its savings deposits to $6,000, 000, or, in other words, accomplished under the force of advertising In ten months (and that was during the panic three years ago) what it had taken them 15 years to do without ad vertising. Today they have savings deposits exceeding $10,000,000. "In virtually every city in this coun try one or more papers are bending their efforts to the giving of a square deal publishers who say that no unclean thing can be advertised in their columns who will not print wildcat land and mining schemes. The standard magazines are even in advance of the daily papers, and are eliminating from their pages every advertisement of a questionable na ture. Many of our best publications today stand back of and guarantee the statements in their advertising col umns. "One publication that I know has turned down in the past 18 months approximately $200,000 worth of busi ness that has been offered because the head of this publication could not recommend the articles advertised to its readers. Isn't your advertisement or mine worth more in the columns of this publication? There are no laws in our statute books that require this rejection on the part of the publisher, but it is the high laws of moral eth ics and right dealing that prompts such action." ENCOURAGE LOCAL PAPER Merchants Should Co-Operate With It to Advantage of Both, Says Ad vertising Manager. "Pew merchants and corporations realize the full value of adequate and systematic use of newspapers in ad vertising their business," declared Ben S. Jacobs, advertising manager for Conrad & Co. of Boston, before the Pilgrim Publicity association of that city. "A local paper ought to be encour aged," said Mr. Jacobs "It is the most powerful agent of public opinion in the community and the broadest carrier of your own talk about your store. Pa pers should cater to the advertisers and the merchants should co-operate with the paper to the mutual advan tage of both. The newspaper Is usu ally willing to do what it can. A city ought to have civic pride in a clean newspaper with modern type, neatly printed; and if this is so, the advertisements generally pay much better. Get in touch with the news paper man. He is generally a mighty decent sort of fellow, and he and you should be In business together for mu tual profit." The public Judges your faith in yod,r goods by your public ity. Mahln'a Messenger. Eternal Advertising. The indispensable necessity of per sistently advertising even the best known and best proved commodities may be a poor Indication of the con stancy and alertness to its own inter ests of the general public, but it has often been attested and proved true by business men of long standing suc cess and experience. One such assures Tip that three years steady advertis ing was necessary to produce a suc cessful result, while even after a com modity had an established place in the market "to be a short time out of the advertising was dangerous." An English Point of View. A recent Lordon police court case brought to general notice a new phase of the outdoor advertising evil. A constable found a man painting ads. on a pavement, and charged him with "wilfully depositing paint upon the footway." ADVERTISING AN INVESTMENT Give It the Same Study, Thought and Attention as Every Other Branch of the Business. By Henry Nathan. Advertising, if figured as a dividend paying Investment and an asset in good will, instead of a direct expense against your earnings, should have the same careful consideration that you give to the selection and purchase of your stock in trade. Ask any sales manager what he considers his most valuable asset, and he will reply: "My advertising copy." If this is true, and experience has taught us that it is, then why not give the same time and consideration to this valuable asset that you would to your other Investments In order to in crease its earning power. When you send your salesman into new territory, do you cocsider his sal ary, expenses and equipment a direct expense against the income of your firm or an investment that should bring you a certain percentage of actual profit in dollars and cents, be sides a valuable asset in good will? You equip this salesman with the best samples of your products, you make his display as convincing, at tractive and appealing as possible, you furnish him with a price list in which the selling price of every arti cle is based not only on the actual cost of production, but on the selling Investment (commonly called selling expense). What is the main object in view of all these preparations? To get the prospective customer Interest ed in your line, to influence him, to convince him, to make him buy. Your advertisement is also sent out, whether it be through the columns of a newspaper, a magazine or a trade journal or in the form of a letter, cir cular, booklet or catalog. Its samo objective point is the same prospec tive customer and it delivers the samq message. Have you given the same amount of time, thought and study to the equipment and preparation of thi:i representative as you did to your trav eling salesman? When a soldier is sent to the front to fight, he is equipped with the best ammunition obtainable to vanquish his opponent to hit the mark. When your advertisement goes forth to bat tle competition, is it equipped with the necessary ammunition of suggestion, conviction and sales force to rout competition? The salesman throws his personal ity, his enthusiasm, his very life Into his sales arguments. Do you live in your advertiements? Is the person ality of your firm represented in ev ery word of your advertising copy? Do you make your advertisements as suggestive, as appealing and as con vincing as you expect your salesman to make his argumetns? You are convinced that your goods are as good, possibly better than those produced by any of your com petitors; you believe you can give your customers better service; you are certain that your prices are the fairest consistent with the high qual ity of your goods. Have you ever taken the trouble to consider why your goods are - the best, why your service is superior, why your prices are right? Because you have taken time and given thought to the consid eration of the investment you made in your raw material, in your labor, in your equipment and in your sys tematic production of your products. Now that you have these goods for sale, is it not as important that you give the same thought to the proper investment of your sales organiza tion? Is it not essential that to cre ate a demand for your product, your advertisements must "hit the mark?" The buyer does not always know what he wants, therefore your adver tisement must tell him must educate him. He wants to be told and is often willing to pay a premium to pro cure the right goods and to get the proper information about the goods he buys. . Let your advertisements sug gest to him the proper course to fol low in the selection and purchase of his goods. In other words, study your custom er's wants, study the buyer's condi tions and environments. Give as much time and thought to the preparation of your advertising copy as you do to the manufacture of your goods, and the installation of your equipment, handle it in as systematic a manner as you handle your highest salaried employees and your advertisements will prove a dividend paying invest ment bringing in dollars for every penny spent. i Judicious use of white space, J strong borders, unique arrange- J t ment of borders and other ex- ( pedients are adopted by adver- J t tisers in the efforts to make i their displays attractive. Is Best Protection. Advertising of the right kind is greater protection for an article than any patent ever granted. Almost ev ery marketable article can be imitat ed, reproduced, substituted or infring ed, but the one article in every line that Is best known and test fixed in public favor is that which is best ad vertised, regardless of whether it is the original article of its kind or not Moral, Don't Stop. An old sportsman said: "It is com monly believed that fish do not bite so well when the wind is in the east (or the west I forget which); but I have noticed that the fellow who kept right on fishing brought home the biggest basketful." oc SmfO r God's Covenant of the Law By PASTOR RUSSELL of Brooklyn Tabernacle TEXT The Lord, whom ye seek, shall suddenly come to his temple, even the Messenger of the covenant, whom ye do light In, said Jehovah of Hosts; but who may abide by the day of his coming? Malachl III, 1-5. . . Six thousand years ago In Eden our A Maker, in justly sentencing his dis obedient children to death, intimated that ultimately the seed of the won nuum uiuisc dci ycm. ucau, x iki hidden promise was the first intinl tion of the divine mercy which ou gracious Creator purposed in himsel from before the foundation of th world. Ever noble, kind and graciou our Creator restrained his mercy ftpr the good of his creatures that the might learn to appreciate the exceed ing sinfulness of sin. For the good of the angels also, and that they miglit fully know of his justice, as well ajs of his wisdom and power, God insist ed upon dealing with his creatures from the standpoint of exact Justice. They had sinned and thereby had for-, feited all claim upon' the eternal life which he had given them conditional ly. ' Eternal torment, as we have already' seen, did not in any sense or degree enter into the divine intention. His sentence upon man, plainly .stated, was, "Dying thou shalt die," not, Liv ing thou shalt live in tormenf. "The soul that sinneth it shall die" (Gene sis ii, 17; Ezekiel xviii, 4). ; God in tended to exemplify in his " dealings with our race a principle of divine government to be made operative everywhere ultimately among all his creatures on the spirit plane, as well as upon the earthly. Israel's experiences of tribulation and bondage In Egypt were probably necessary to prepare them for God's great proposition that they .should keep the law and as a rewijr have life everlasting.. As it is wrJf$n, "He that doeth things shall liyjjR them" (Leviticus xviii, 5). Israjfc.eatly re joiced in this manifestara5 , of divine preference for them morYhan for all others of humanity. The law covenant was mediated. The sacrifice of bulls and of goats mad J a typical atone ment for them f jr a year, so that they might enter 1'ito the covenant rela tionship with God. But when they at tempted to keep the law they were disappoirJed. They failed. The law of God being the full measure of a perfect 'man's ability, and the Jews, like other men,, being imperfect, found timt they had undertaken an impossi bility. , Not a Jew kept the law perfectly. Not a Jew, therefore, gained eternal life during the first year. But God, foreknowing this, had made prepara tion for a repetition of the atonement day every year, so that the people might continue striving to attain eter nal life. Year after year, century after century, they failed, and dis couragement took the place of hope. God was teaching them a great lesson respecting the need of better sacri fices than those of bulls and of goats, and also teaching them that there is no other means of justification in his sight. They got blessings under the covenant educational blessings, but not the blessings hoped for, not life eternal. Hence they were not in a position to become, as they had hoped, a national Messiah, a national seed of Abraham, for the blessing of all the nations. The first-begotten of the Father, as his glorious agent In the great work of creation, had the honor granted him of becoming the great messenger of the covenant, the great prophet, priest and king of Israel, the great Michael of Daniel xii, 1. But there were tests connected with his attain ment of this high position: (1) By faith he must lay aside hla heavenly glory, in obedience to the Father's will to become a man not a sinful man, but a perfect man holy, harm less, undeflled, separate from sinners. (2) Thus prepared to become the Re deemer it was his privilege to make full consecration of his earthly inter est and the Father's pleasure to beget him of the holy spirit at Jordan to the spirit nature on the highest plane. For three and a half years his sacri fice burned upon the altar. It was indeed better than the sacrifice of bulls and goats, for it was a corre sponding price for Adam; an eye for an eye, a tooth for a tooth; a man's life for a man's life. (3) When Jesus had thus Bacrificially parted with his earthly life he experienced a resurrec tion change from human nature to spiritual, like what he was originally, only higher and more glorious. Thus he was at once both a sacrifice and the spirit-begotten priest who offered that sacrifice. Then why did he not at once begin his great work as prophet, priest, king and new covenant mediator for Israel end through Israel for the world? It was because there was to be more than one sacrifice in the divine plan on the day of atonement. When this bride class shall have completed her sacrifice in and under the merit of the great priest, then every arrangement for the blessing of Israel as Abraham's seed and of all nations through Israel will have forth with commenced. Thus seen the reve lation of Israel's great messenger of the new covenant is very Important not only to the Jew, but also to the w'rld of mankind, who must receive thir blessings under Israel by a com pliance with the same new law covenant A U 0 pMwssemmamKmmmKmKL Q n HIS VIEW. "They call that a statue of Victory; it must have been a hot fight" STUBBORN ECZEMA ON HANDS "Some nine years ago I noticed small pimples breaking out on the back of my hands. They became very irritating, and gradually became worse, so that I could not sleep at night. I consulted a physician who treated me a long time, but it got worse, and I could not put my hands in water. I was treated at;- the hos pital, and it was just the same. I NH-S told that it was a very bad case' or i eczema. Well, I just kept on using everything that I could for nearly eight years until I was advised to try Cuticura Ointment. I did so, and I found after a few applications and by bandaging my hands well up that the burning sensations were disappearing, I could sleep well, and did not have any itching during the night. I began after a while to use Cuticura Soap for a wash for them, and I think by using the Soap and Ointment I was much benefited. I stuck to the Cuticura treatment, and thought if I could use other remedies for over seven years with no result, and after only having a few applications and finding ease from Cuticura Ointment, I thought it deserved a fair trial with a severe and stubborn case. I used the Oint ment and Soap for nearly six months, and I am glad to say that I have hands a3 clear as anyone. "It is my wish that you publish this letter to all the world, and If anyone Joubts It, let them write me and I will give them the name of my physi cian, also the hospital I was treated at." (Signed) Miss Mary A. Bentley, 03 University St., Montreal, Que., Sept 14, 1910. Parliamentary Quarrel. "I, sir, aim always at the truth!" "Well, all I have to say is, you're & very bad shot." Le Sourire. MIIXIONS f u sr 4 ' IP 1 ELIXIRS SENNA FOR COLDS AND HEADACHES, INDIGESTION AND SOUR STOMACH, GAS AND FERMENTATION, CONSTIPATION AND BILIOUSNESS, WITH MOST SATISFACTORY RESULTS. CALIFORNIA FIG SYRUP CO IN Trit CIRCLE ON EVERY PACKAGE 0FTHE6EHUJNE t 1 T1X WONDERFUL POPULARITY OF THE GENUINE SYRUP OF FIGS AND ELIXIR OF SENNA HAS LED UNSCRUPULOUS MANUFACTURERS TO OFFER IMITATIONS, IN ORDER TO MAKE A LARGER PROFIT AT THE EXPENSE OF THEIR CUSTOMERS. IF A DEALER ASKS WHICH SIZE YOU WISH, OR WHAT MAKE YOU WISH, WHEN YOU ASK FOR SYRUP OF FIGS AND EUXIR OF SENNA, HE IS PREPAR. ING tO DECEIVE YOU. TELL HIM THAT YOU WISH THE GENUINE, MANUFACTURED BY THE CALIFORNIA FIG SYRUP CO. ALL RELIABLE DRUGGISTS KNOW THAT THERE IS BUT ONE GENUINE AND THAT IT IS MANU FACTURED BY THE CALIFORNIA F1C SYRUP CO. ONLY NOTE THE NAME PRINTED STRAIGHT ACROSS. NEAR THE BOTTOM. AND IN THE CIRCLE.NEAR THE TOP OF EVERY PACKAGE.OF THE GENUINE. ONE SIZE ONLY, FOR SALE -BY ALL LEADING DRUGGISTS. . REGULAR PRICE 80 PER BOTTLE. SYRUP OF FIGS AND ELIXIR OF SENNA IS ESPECIALLY ADAPTED TO THE NEEDS OP LADIES AND CHILDREN. AS IT IS MILD AND PLEASANT. GENTLE AND EFFECTIVE, AND ABSOLUTELY FREE FROM OBJECTIONABLE INGREDIENTS. IT IS EQUALLY BENEFICIAL FOR WOMEN AND FOR MEN. YOUNG AND OLD. FOR SALE BY ALL LEADING DRUGGISTS.. ALWAYS BUY THE GENUINE. Cmi form i a Fig Syrup Co .J I ft- if. I a var nissii w , u v riwv w baga Plent ara now roady for distribu tion. It lsimpossibla to get any bettor or more tellable plants than ours, as we nao nothing but the best eeoda from old grow ers of undisputed reputation. Try ours and be convinced. Don't look for cheap seeds or plants from which to grow crops, butseofc anility if yoa would succeed. Prices tab. Mersr'tt. i 1 to 8,000 at tt.M perl.W, i to 8.000 at I1.S5 per LOW, 8 to 14.000 at t()0 per l.WO. Write, for lower prloee on larr quantities. Full count and aafn delivery guaranteed. Cheap ex press rates to all points. S. M. Clbsow Co., Box B, Maggsitt. S.C 13, 3.50 & 4 SHOES F&oHSB BOYS' SHOES, S2.00, S2.BO AND $3.00, BEST IN THC WORLD. If I could tab you Into my large factories t Brockton, Mass., and Bhow you now oareiuiiy w u. LraugiMiiioes sremsus, iuu)onw A the hish grade leathers used, tou would then under stand why Dollar for I)ollar I Guarantee shape, loon aua nt newer auu wear longer man $4 XX) shoes you can buy. ntW manufacturer In the United States? ears, tnat i mase anu paii more o,w, Quality oounta. It hoe rnnde W. L. Doug- las shoes a household word everywhere, CAUTION ! pXwhmVh?KowTAKE MO SUBSTITUTE Sprain s F Me Instant Relief! "I fell and sprained my arm and was in terrible pain. I could not use my hand or arm without intense suffering until a neighbor told me to use Sloan's Liniment The first application gave me instant relief and ' I can now use my arm as well as ever." Mrs. H. B. Springer, 921 Flora St., Elizabeth, N. J. is an excellent antiseptic and germ killer heals cuts, burns, wounds, and contusions, and will draw the poison from sting of poi sonous insects. 25c, 60c. and $1.00 Sloan's book on horses, cattle, cheep nd poultry sent free. Address Dr. Earl S. Sloan, Boston, Haas., U.S.A. CURED Gives Quick Relief Removes all swelling In 8 to 40 days; effect a permanent cure ia 30 to 60 days. Trial treatment given free. Notbin; can be fairer. Write Dr. H. H. Green's Sons SoeclalUts. Box B, Atlanta, Ga. TAPE WORM WITH HEAD Sure and quick removal guaranteed, $3. Dru(jr gUt Theo. Nledllch. 1S33 Second Ave., New York Ci FAMILIES & 1 wC6NtAlN$ six frttf" CENT. OF ALCOHOL 4M mwaU um"M Hmw c ' 'in n "-fill uwrr m 1 act wotr mbi,. to ckiaoi vt i'ft jWTM4r. nun 1 IttyNLI 9i U til DvWlLi. lJ s Mlunt KljhM Cdlt caupmm hg"syrup$ MINIATURE PICTURE OF PACKAGE. ttmsmt (?a3- mm Mr ' i Dropsy mm 111 BLVtO. UGLAS Mr Shoos to hold their tmy uiuoi w . wiu uu " j mn h.t 17 . - rrrstdent ? IfJLj. K
The Roanoke Beacon and Washington County News (Plymouth, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Jan. 13, 1911, edition 1
6
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