Al. great deal of confusion has been caused by certain repre
sentations made in cigarette advertising. A clamor of competitive
claims has bewildered the public. We have received hundreds of
letters asking us the truth about the conflicting claims of various
brands. Because Camel first popularized cigarette smoking,
because Camel has sold more billions of cigarettes than any other
brand, we were the natural people to write to. And we are the
natural people to tell the facts about cigarettes. We have always
offered an honest cigarette, honestly advertised.
1. Question: What is the mildest cigarette?
Answer: The fact that a cigarette is insipid and
tasteless does not mean that it is mild. The fact
that it has been artificially flavored or scented does
not mean it is mild. Mildness means that a ciga
rette is so made that it is gentle and non-irritating
without sacrifice of flavor. This is almost entirely a
qjjg^Jon of the quality of the tobaccos and the skill
in their ^lending. Practically all of today’s popular
cigarettes ah£ manufactured and rolled in much the
same way. The ^difference comes in the tobaccos that
are used. WhileXfhe irritating effects of cheap,
raw tobaccos can be fGfPoved to some extent by
intensive treatment, nothing can take the place of
the more expensive, naturally fine tobaccos. The
mildest cigarette is the cigarette that is made of
the best tobaccos. It’s the tobacco that counts.
2. Question: What cigarette has the best
flavor?
Answer: There are just three factors that control
the flavor of a cigarette. The addition of artificial
flavoring. The blending of various tobaccos. And
the quality of the tobaccos themselves. Quality is
by far the most important. Cheap, raw tobacco can
be disguised in part by artificial flavoring. But it can
never equal the goodness of mild, ripe, costly to
baccos. Adding a number of poor things together
will not make a good thing. And when you consider
that domestic cigarette tobaccos vary in price all
the way from 5^ a pound up to 40^ a pound, and
imported tobaccos from 50^ to $1.15 (the differ
ence in cigarette flavors is readily apparent. To
bacco men long ago learned to choose, for flavor,
the cigarette blended from the costlier tobaccos.
3. Question: What cigarette is easiest on
the throat?
Answer: The easiest cigarette on your throat is
the cigarette that is made from the choicest ripe
tobaccos. Cheap grades of tobacco are, as you
would naturally expect, harsh in their effects upon
the throat. And therfe is a peppery dust occurring
to some extent in all tobaccos. Finding its way into
many cigarettes, this dust has a decidedly irritating
effect. A special vacuum cleaning process has been
developed that removes all trace of dust. The abso
IdE'eTejection of inferior tobaccos and elimination
of this dust represent the highest standards ever at
tained in cigarette manufacture. The cigarette that
is blended from the most expensive tobaccos under
these modern conditions is as non-irritating as any
smoke can possibly be. It’s the tobacco that counts.
4. Question: What about heat treating?
Answer: This is one of the real superstitions of
the tobacco business. All cigarette manufacturers
use the heat-treating process. But harsh, inferior,
raw tobaccos require considerably more intensive
treatment than choice ripe tobaccos. High temper
atures conceal, to some extent, the harsh effects of
low-cost tobacco, although this parching process
may produce a rather flat and lifeless flavor. But
neither the heat treatment nor any other treatment
can take the place of good tobacco. Heat can never
make inferior tobaccos good. It’s the tobacco
that counts.
5. Question: What cigarette is coolestf
Answer: Many myths have been woven around
“coolness.” The facts an; simple: Coolness is de
termined by the speed of burning. Fresh cigarettes,
containing as they do 12% moisture, burn more
slowly than parched, dry cigarettes. That is why
they smoke cooler. This makes the method of
wrapping very important. Improperly wrapped
cigarettes begin to dry out as soon as packed. They
smoKe not ana ary. i ne Humi
dor Pack, although more expen
sive, gives protection ordinary
cellophane cannot equal. It is
made of 3-ply, MOISTURE
PROOF cellophane, tailored
snugly to the package, and
WELDED into a seamless en
velope.
It IS Q Fact, well known by leaf
tobacco experts, that Camels are made
from finer, MORE EXPENSIVE tobaccos
than any other popular brand. We
actually pay MILLIONS MORE every
year to insure your enjoyment.
(Signed) R. J. REYNOLDS TOBACCO COMPANY
Winston-Salem, N. C.
Air cannot get in. Freshness cannot get out. The
cigarettes are always in prime condition. An illusion
of coolness can be achieved by adding certain chemi
cals to tobacco. But even chemicals cannot do more
than mask the heat of quick-burning, dry tobaccos.
The coolest cigarette is the freshest cigarette—the
least irritating, the one that has the costliest to
bacco. A cigarette blended from expensive tobaccos
tastes cooler than one that is harsh and acrid. It’s
the tobacco that counts.
6. Question: What is the purest cigarette?
Answer: All popular cigarettes are made under
sanitary conditions unsurpassed even in the pack
ing of foods. All cigarettes are made with practi
cally identical modern machinery. Uniformly fine
cigarette paper is used. If any single manufacturer
should claim superior purity it could only be in
terpreted as a confession of weakness unless he
pinned his claim exclusively on the tobacco he used.
Purity in a cigarette lies in the tobacco used. Choice
grades of tobacco from which even the fine dust of
the tobacco itself has been removed, are less irri
tating, therefore “purer” than inferior tobaccos.
It’s the tobacco that counts.
7. Question: What about blending?
Answer: Even if other manufacturers should in
the future use the finer, more expensive tobaccos
which go into Camels, they would still be "unable
to duplicate Camel’s matchless blending. Tobaccos
are blended to give a cigarette its own distinctive
individuality. The characteristic delicacy and flavor
of the Camel blend have won not only the esteem of
the American public, but the sincere admiration of
other cigarette manufacturers, who have spent hun
dreds of thousands of dollars and years of effort
trying to discover how the costly tobaccos in Camels
are blended. But in vain. Camel’s matchless blend
is a priceless asset. Yet its fine full flavor is made
possible because Camels use more expensive tobacco.
It’s the tobacco that counts.
NO TRICKS
)
it s tne tooacco mat counts.