- I- I '
TRANSYLVANIA "THE LAND OF WATERFALLS" 2,250
ABOVE SEA LEVEL- '
A
W:
EXPONENT OF TRAN
SYLVANIA COUNTY.
Thm Aim Is Frankness
and Sincerity.
VOLUME XXVII
.BREVARD, N. C. FRIDAY, MARCH 17, 1922
No. 11
WD
Ne
or
-T
COW TO KEEP THE
TRADE AT HOME
Speech Made To The Brevard Club
Members by Mr. Brown Carr.
On the 8th and 9th of this month I
had the pleasure and privilege of at
tending the Merchants Short Course,
given by the University of Tennessee
at Knoxville, Tehn., for the benefit
of the merchants from the Appala
chian region. At this course, each
and every one of us who attended
received some very helpful sugges
tions, ideas and methods, given by
men who have applied them and suc
ceeded in retail stores in different lo
calities over the United States. I
happened to mention the fact to our
Club Secretary, Mr. Band, that I had
attended the Merchants Short Course
and after relating some of the good
things that I had heard, which I
deem very beneficial, he insisted that
I should come up here tonight and
tell you about it.
Now it seems that there is very
much thought given in the communi
ty as to how to succeed in decreasing
the volume of mail order business
that goes away from our stores to
Chicago, New York and other cities;
The following methods were given to
us by Mr. Whitehead, of the Busi
ness Administration Department of
the University of Boston, and Mr.
Mann of Devil's Lake, North Dakota,
both men pf wide experience in re
tail stores' which have succeed in
keeping home trade in their respec
tive localities.
First Have you the good will of
all the customers that come into your
store ?
Second Do you greet each and
every customer that comes into your
store with a pleasant smile, and make i
he or she feel at home?
Third Do you display your mer
chandise in such a way that they can
see exactly what you carry?
Fourth Have you a trained f oire
in your store who are capable of
showing your customers that it is to
his or her advantage to trade ''
you instead of going to other stoi- ,
or sending away to mail order houses
for their needs? Here, I might give j
you an example of a mail order which j
was secured by one of Mr. Mann's :
expert clerks by this plan : One of
their prospective customers, a Mr.
Jones, came into their store, and hy
some way or another this clerk found
out that Mr. Jones was planning to
send off a mail order for merchan
dise which Mr. Mann carried in stock.
The Salesman in a very nice and
pleasant manner, asked Mr. Jones if
he might have the opportunity to
figure on this order, and if, after he
had proven that he could fill the or
der for the same price, might have
the business. Mr. Jones responded
that he would be glad to do that, eo
the clerk figured up the bill. Then, be
ing . familiar with the express rate
from the mail order house to Mr.
Jones' home, he added the express
charges to the bill that he had jcist
figured ; also the money order charges
and the postage for sending away
the order, and found that he could
fill the order for less money than the
mail order house would charge. vAt
the same time, he ask9d ?Ir. Jones
for the full amount, retaining the
money for a few moments, giving Mr.
Jones an opportunity to wonder; he
then gave Mr. Jone3 this illustration:
"Now, Mr. Jones, I have your money
for the postage and money order
charges, also the express charges."
As Mr. Jones had already cold the
salesman that it usually took from
a week to ten days to receive the
merchandise after sending the order
for Fame, the salesman told him that
within a week from that date they
would fill his order and deliver same
to his door in a truck. At this, Mr.
Jor.es did not know what to say, leav
ing an opening for the salesman to
sborr him the advantage of trading
at home, and the disadvantages of
ordering merchandise from mail or
der houses, by explaining to Mr.
Jones that he had the opportunity of
examining the merchandise! clo3cly
when he purchased it at home, before
payin for same, register complaints
at the time of purchase, if he had
Oany complaints to. make and receiv
ing merchandise in better condition.
Speaking of the pleasantness which
should predominate in a retail store
among the whole force, there is noth
ing that will keep your prospective
customers 'from trading with you as
the manner in which your clerks re-
Conliniued on Parje Saven.
BAPTIST NEWS
At a recent meeting of the Tran
sylvania Baptist Pastors' Conference,
held in Brevard it was decided to
make March 26th "Stewardship Sun
day" in most of the Baptist churches
of this county. The plan ia for a
sermon ' or talk on some phase of
stewardship be given in every church
in the county as far as this can be
arranged. The various pastors are
to go to churches other than their
own on that day, so that every church
will .have a visitor to speak to the
congregation.
Of course, with so many once-a-month
churches there are not enough
preachers to go round, so that sever
al laymen have been asked to go to
some of the churches and speak. ,
The hour chosen for these services
has been the morning hour, or 11:00
o'clock on that Sunday, which is the
fourth Sunday in thig month.
The following is the list of church
es at which it has been arranged to
hold services at that time, with those
who will speak at the different places
of worship: . .
Brevard, ReV. E. G. Ledford;
Carr's. Hill, Mr. W. B. Henderson;
Cathey's Creek, Mr. L. P. 'Hamlin;
Enon, Rev. S. B. McGall; Glady
branch, Mr. A. E. Hampton and Mr.
W. S. Price, Jr; Lake Toxaway, Rev.
J. E. Dupree; Little River, Rev. A.
J. Manley; Mt. Moriah, Mr. N. L.
Ponder and Mr. Walt McGuire; Oak
Grove, Mr. D. F. Moore; Pisgah For
cpt; Rev. A. I. Justice; Cedar Moun
tain, Mr. A. B. Jones; Union, Mr. N.
A. MilleT; Zion, Rev. Chas. C. Smith;
Dunn's Creek, Mr. G. W. Whitmire;
East Fork. Mr. C. W. Henderson.
REV. O. L. CRR TO PREACH HERE
Rey. Oscar L. Orr, who recently
moved to Brevard will preach at the
Baptist church here on next Sunday
at 11:00 A. M. and 7:30 P. M. Mr.
Ott came here from South Caralina,
but Is well known thru the section
having been pastor of 7 :iiTe T.v
church in rounty, and of the
Wrt End Baptist church, Asheville.
He is poacMng here next Sunday
in the absence of the pastor, Rev.
Chas. C. Smith, who is this week hold
ing a meeting at Rruitlajid Institute,
one of the Baptist mountain schools,
and located seven miles east of Hen
deTsonville. Mr. Smith expects to
Teturn home early next week.
BUY FROM US
Buy your job work from "The
Brevard News." There is no earth
ly reason for any Transylvania indus
try to send out of town for their
printing. The News guarantees to
print anything, punch anything, rule
anything and pad, bind or perforate
anything. If wee can't do it, well
have it done and a more reason
able than you can buy elsewhere.
If it is a question of price, irake
your .own figures.
GALLOWAY-BROWN
It was quite a surprise to the many
friends of both parties to leam a
few days ago of the marriage of Miss
Callie Galloway and John H. Brown,
which took place Feb. 14 in Lewis
Hamlin'c office, only in the presence
of Rev. Seag'e, his sioter, Dr. -King,
and Lewis Hamlin. Mr. and Mrs.
Brown will probably make their
home in Anderson, S. C. Their many
friends with them a long, successful
life.
Watch for dates of Efrevard's grand
Clean-Up Day.
CALVERT NEWS
Quite a number of the Calvert
young people attended the wedding
at Cherryf :eld of Mr. Miles Bird and
Mrs. Lizzie Lance.
Miss Nell Allen spent Sunday with
Miss Alza Hogsed.
Mrs. J. M. Zachary spent Sunday
in Brevard.
Miss Edith Dupree visited Mrs. J.
C. Whitmire Sunday.
Mr. and Mrs. P. A. Morgan were
callers at Mr. and Mrs. John Perrys
Sundajf afternoon.
Mrs. Edith Galloway and Mrs. T.
P. Galloway called on Mrs. R. L.
Hogged Sunday. .
Mr. and Mrs. J. W. Glazener visit
ed his father, Mr. E. A. Glazener. ,
. Mrs. Sallie Jordan has undergone
an operation at Dr. Stokes' hospital.
We hope for her a speedy recovery.
"Clean Up and Keep,
'.he slogan fcr Brevard.
CI
ean
is
Young People Need to Be Shown That
Farming Can Be Made to Pay
By PROF. E. A. ROSS,
The country has not been kaeping a fair share of its brighter boys
and girls. It has been the young people with spirit and initiative who
have responded to the call of the distant city. Had they stayed on the
farm, this spirit of initiative would have shown itself along ruial lines.
In certain older parts of the country which have been losing their
young people to the West and the cities for two generations, theTe is a
visible moral decline. The roads are neglected so there is less social inter
course and a smaller turnout to school, to church and public events.
School buildings and grounds have deteriorated. The church is in a rut
or has even disappeared. Frivolity engrosses the young because no one
organizes singing schools, literary societies or debating clubs. The next
generation, having missed the benefits of these communal institutions,
shows itself coarse, sensual and irresponsible. There is marked decline
in the standards of individual and family morality. This is an explana
tion of the "degeneracy " that one finds in certain rural parts of Xew'Eng
land and middle states.
The remedy is to make life on the farms more attractive. There is
need of redirecting rural education, reinspiring the rural church, multi
plying societies of recreative opportunities and dispelling the false glam
our of the distant city. The young people need to be shown that farming
oan be made to pay if one puts brains and energy to it.
A CORRECTION
Editor Brevard News:
j To whom it may concern, I wish
t to announce that it is a false report ;
about J. L. Whitmire and Bettie
I Owea's being married, as I notice
published m last week's News.
J. L. WHITMIRE
NEWS TO ICREASE CAPITALIZA
TION The News expects, in the
arly fu-
ture, to put in a new 'Mehle" press,
a folding machine, some new series
of type, a miller saw and other new
inventions of the printing art If the
advertising department demands it,
we hope also to put into operation
the famous auto-castcr which will en
able the News to cast its own photos.
Without exagerating, we believe the
News to be the most up-to-date print
ing office in the State (considering
territory) and with the new addi
tions -will be capitalized - at over
twelve thousand dollars.
WOMANS AUXILIARY MEETING
The ; Womans Auxiliary
Presbyterian Church met
of
at
the
the
"Hat" on Thursday at 3:30 P.
M.
A very interesting program on Home
Missions "was presented by Circle No
2. The annual election of officer
toolc place and committees appointee1
to arrange work for the coming year.
This Auxiliary will be hostess tk- the
Asheville Presbyterial, Apr. 267-8.
Circle No. 1 served delicious refresh
ments during the evening. Real Chi
nese tea, the gift-of a missionary of
the Southern Presbyterian (jKuyqh
to a member of this circle was. very
much enjoyed. silver offering
amounting) to several dollars ; wars
made by those present ;
KILLS LARGE HOG
W. D. Glazener, rural mail ca er
killed a hog last week that weighed
251 pounds, net. The hog was only
five months and twenty-five days old.
Pretty good, eh.
A NEW GROCERY AND MEAT
STORE
Messrs. Johnson and Robinson will
open an up-to-date cash grocery and
meat market at once. The store will
be located in the Whitmire building,
formerly occupied by John Glenn.
The News welcomes the new enter
prise and wishes them all kinds of
success.-
THE MORE THE MERRIER.
Candidates may come" and candi
dates may go, but the "News" goes
on from ore 7-vion to another ard
re ret five. r----,m5 too.
University of Wisconsin.
In a general way the flow to the cities is normal
and inevitable. Cheap transportation provides the
denizens of great cities with food t moderate prices.
Hundreds of articles that two generations ago were
home made are now factory made and these factories
are in cities. Power-driven machinery on the farm
releases a part of the rural population for other pur
suits. The state of affairs has stimulated the exodus
of the young people from the hard work and penny
pinching of the farms to the prospering, easy-going
cities.'
DEATH OF MRS. W. V. WILLIS
Last Tuesday, March 7, the re
mains of Mrs. W. V. Willis were laid
to at Qak Grove
She died at her home in Chattan
ooga on Saturday, March 4. She was
the daughter of Mrs. J. C. Tinsley
and was just in her youth, being 26
years of age. She leaves a husband
and two children. The funeral was
held at the home of Mrs. Tinsley on
Tuesday at 1:30 P. M. Services
were conducted by Rev. C. C. Smith.
ATTENDANCE INCREASING
For some time the Brevard Me
thodist Sunday school has been grad
ually increasing in attendance. Last
Sunday 185 were present, and the
collection amounted to $13.41.
The Men's Bib"ie Class has 30 mem
bers enrolled and the attendance
was 35.
TO ESTABLISH AGENCY:
Mr. B. F. Jumper of Asheville. N.
C, washes to announce that he has
arrived. in Brevard to establish an
agency fcr the famous Hallet & Dav
is, Canway & Lexington Pianos and
Player Pianos. Mr. Jumper will
have his headquarters at Mrs. Bry
ant's boarding house and anyone in
terested might call him by phoning
113. Adv.-pd.
T. D. England, who was expected
here last week from Florida, has
been detained in southern Georgia
on account of high water. The
streams in southern Georgia having
r sen on account of the recent heavy
i-ain-fall.
Diplomats, like other officials, have
to take counsel with their constitu
ents in recognition of the fact that
they are servants of 'the people.
"Reptiles are not found in the arctic
region," announces the Indianapolis
News. And the scarcity of polar bears
Is one of the idiosyncrasies' of the
tropics.
Twelve hundred thousand children
In Russia are being silently taught
what a well-managed country the
United States is that can supply them
with porridge every day.
It Is said that most English politi
cians read their speeches aloud to their
wives for practice; and yet these same
politicians can't figure out why the
English divorce rate is rising.
Wfcttt lian become or" the old-fash-Mietl
hired girl who us-ed to light the
'c'rehon lr-e with kerosene? She may
e ?-.; aliont in her limousine eoi-r-;:.
: -.'. rents front, the fiats she
MYSTERY CLOCK IN WINDOW
OF PISGAH BANK IS A PUZZLE
A novel clock just inside a window
of the Pisgah Bank has aroused
much curiosity among passersby as
to the means by which it runs. All
that is visible are the hands of a
clock, which appear to be of bronzed
metal, and the figures 1 to 12 in gold
letter to which the hour and minute
hands point. The hands are suspend
ed by a chain. . Over the hands is
a suggestive sentence, "Time to start
an account," and under iMhe words,
"No clock works, no electricity, no
air control, no mercury." A card
placed under thee words reads,
"What makes it go? Old Father
Time guards the clock while we guard
your deposits. Open an account to
day." Those who don't understand how
the clock works are invited to ask
the - man inside. To those who in
quire, the man inside gives a little
booklet which explains just how the
clock works if you can understand
it.
HE PRAYER CORNER
"The God of the Broken-Hearted
The God of the Bible is the God of
the broken-hearted. There is a verse
in one of the Psalms which says:
"The Lord is nigh unto them that are
of a broken heart." Then another
Psalm says: "He heaieth the broker,
heart and bindeth up their wound3."
The world payl5 no regard to brok
en hearts. Indeed, men ofttimcE
break hearts by their cruelty, their
falseness, their injustice, their cold
ness, and then move on as heedlessly
as if they had trodden only on a
worm. The world treads remorseless
ly upon bruised reeds. Like the old
car of Juggernaut, it rool on crush
ing and breaking without pity, with
out feeling, never stopping to lift up,
to heal, to restore those who are in
the way.
. " But there is one who cares. He
heaieth the broken in heart and
bindeth up their wounds. The brok
en heartedness attracts God. The
plant of human grief draws Him
down from Heaven. Physicians in
their round,-; do not stop at the homes
of the well, but of the sick. Surgeons
on the battle field pay no attention
to the unhurt, the unwounded, they
bend over those who have been torn
by shot or shelly, or pierced by sword
or bayonet.
So it is with God, in His move
ments through this world; it is not
to the whole and well, but to the
wounded and stricken that He comes.
Jesus said of His own mission, He
hath sent me to bind up the broken
hearted. Men look for the glad, the
happy when they seek friends, but
God chooses the sorrowing for His
sweetest revealings of love.
A Prayer
Our Heavenly Father, blessed be
Thy Holy Name. Thou turnest dark
ness into day" and mourning into
praise. Thou art our fortress in
temptation, our shield in remorse,
our covert in calamity, our star of
hope in every sorrow.
Remember in pity the sick and the
distressed of body or of mind. Open
the souls of all who be in beds of
weariness to the inflow of Thy Di
vine Life, in the silence may they
hear Thy voice saying: "I have hear(i
Thy prayer, I have jseen Thy tears,
behold, I will heal thee."
- For the burden-bearers, the tempest-tossed,
the afflicted, and not com
forted we pray. Thy consolations
are greater than all the sorrows of
the world.
Bind up the broken-hearted, and
with Thy touch heal those wounds o'
the souls that bleed, and will no
cease. Give a spirit of endurance
and of trial to those who,se thorn in
the flesh must remain. Save them
from despair from the indifferance
of a heart without faith, and perfect
Thy strength in their weakness. Com
fort all men everywhere with Thy
light, and guide them by Thy light,
and guide them by Thy Spirit, for
Jesus Chriist's sake, Amen.
C. D. C.
The Carr Lunber Company is now
opening up the Mills River Section of
their boundary and expects to be
operating the double band saw- mill
by May the 1st. The planing mill
is just about completed and will be
in operation at once.
"Clean Up and Keep .Clean'
the ilcgan for Brevard
is
THE FAIR SEX WILL
ELEVATE POLITICS
Wherein A General Writcup of the
Experiences of the Male Voters is
Given for the Benefit of the newly
enfranchised Women Voters.
The writer of this article realizes
that the business of running the pub
lic affairs of a town or county is pro
bably the most thankless task a citi
zen could possibly take over unless
that of publishing a newspaper. A
citizen elected to office has rarely the
co-operation of the majority for any
political party and generally has to
uperate upon the theory that the end
justifies the means in order to put
forward any progressive ideas or
measures. The fact that a man must
first of all be public spirited and pat
riotic is well understood and must
be prepared financially to spend a
great deal of time working for the
dear public for nothing.
There has been few who are inter
ested in politics only to the extent
that they want to secure good govern
ment, a nonpartisan business adminh
tration of the town and county af
fairs, and they have been active in
the attempt for years, but their ac
tivities have interferred with the
plans of certain public office holders,
men,who have lived off the county for
years and probably will continue to
do so for a long time to come, unless
the ladies inteffer. These public
spirited men have been beaten every
time they have essayed anything. The
real reason that such exponents of
progressiveism have been defeated
is not because of any political organi
zation beating them, but because the
men who should have supported them
either were indifferent (afraid they
would be noticed) or were securing
benefits from conditions as they then
existed the business and profession
al men, I 'mean, who might have
fought side by side with the progres- -sive
men. Instead they look at Mr.
Progressive Man as a fanatic (or in
plain words) as a fool.' They were
engrossed in their business. They
were engaged in making money to the
exclusion of all other considerations
and they considered politics a rotten
game and let it go at that. They
were mighty keen about their own
businesses, but so lax and indifferent
and uninterested in the business of"
their town or county, which should
have been their chief concern, they
allowed the boss system, to perpetuate
itself, and have gone on careless of
the fact that the affairs, of Transyl
vania were in the hands of men who"
were politicians and who used the
county's machinery for political pur
poses arid their own purposes first,
and paid small attention to the rights
and wants of the taxpayers and citi
zens. Mr. Progressive citizen has fought
to interest these men, to rouse them
to their opportunity, but he failed
politics was beneath these citizens
a dirty business, fit only for muckers
and corrupt machines. They could
not be made to see that the character
of the government of a city or a
state or a nation is the direct and "
highest charge of the men who live
in that city, state or nation, under
our system of independence, nor that
the lack of character of that govern
ment is their sole and inevitable
fault. They denounced boss rule
and took no step to destroy it. They
hadn't time. They must make money.
They had their trifiling social duties,
their piffling amusements, their am
bition to outshine their neighbors, to
occupy them. The criterion of suc
cess was money and the demonstra
tion of that success was ostentation
in spending it. They couldn't bother
with politics. It is a mighty good
sign to know that th- ladies are vot
and to see more ar 1 more progres
sive, self-sacrificinr- red-blooded, ag
gressive, level hea-. od young men,
who not only take more interest in
our public affairs, but who will dic
tate, direct, and control our grand
old county.
We know of a stalwart young
American, a woolocked mountaineer
(not a sissy) who, at the age of eigh
teen years first entered the graded
school in Brevard in the third grade.
He was under the direct tutoring of
Mrs. A. B: Riley, then Miss Georgia
Bell, and due to his perseverance and
the systematic teaching of his teacher
he was able, after a short time, to
enter and work his way through the
Brevard Institute paying every cent.
(Continued on page 3)