Newspapers / Brevard News (Brevard, N.C.) / Jan. 26, 1923, edition 1 / Page 6
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n FRIDAY, JANUARY 2G, iE LKL 3. LU 0 THE BREVARD NEWS. Published every Friday and enter ed at Postoffice at Brevard, N. C, as Second Class Matter. VVm. A. BAND Editor. SUBSCRIPTION RATES: (Subscriptions payable in advance) One year $1.50 Six months $1.00 Thrie Months 50 i wo months .... 35 ADVERTISING RATES Display, per column inch 30c Minimum Rate For Display Adver tisements $1-00 Reading Notices, per line .... .10c Want Column Notices, per line . .5c We charge 5 cents a line for Card of Thanks, Resolutions of Respect and for notices of entertainments wliere admission is charged. Address All Communications To The Brevard News: FRIDAY, JANUARY 26, 1923 CO-OPERATION A NECESSITY The question of advertising "The L;md of Waterfalls" for the coming so.i. o:i u il) be an important and pro r.i. .-.-nt topi.- in the very near future. In former years it has been the cus tom of the merchants, boarding hous es, hotels, etc., to donate and spend hr, ru.red- of dollars each yetr by ad vertising this section as a tourist play ground, etc. Beautiful booklets were sent out and advertising space was ori pe- but vrtth the advent of good nd the marvelous increase in luiomobiles, the tendency now is to pond shorter periods in each resort .ind to visit them all during the sum mer or while on their vacation. That Brevard ought to do all in its power to increase the tourist copulation and do everything possibl to entertain and make this section still more attractive each season is imperaive; but we should not spend all our time and should not depend altogether upon the tourist trade for semi-weekly our future progress and growth. There arc only three or four months during the year that this sec can hope to reap any benefit rori our visitors, ana any citizen realizes that no place is as dull as a renuine tourist resort during the oth jr eight or nine months of the year. There is absolutely no question that this county's future progress depends largely upon the development of its farming products, its truck gardening -rowth and its fruit crop. But most of all we must depend upon a good olid background in our annual pay olls. In manufacturing industries hat employ the majority of our citi zens and if we are to continue our THE WAYS OF A NEWSPAPER In few lines of endeavor is there to be found the determination to be? progressive, and a little ahead of the times that one finds in the newspaper ranks. Occasionally you rind a newspaper about five years behind its town but on the average the newspapers are ahead of the town. For the third time the Lenoir News-ToDic is eointr to launch a The former attempt nesmlled in dropping back to a weekly "because of lack of enough business to pay the extra expense of running two papers a week." ?Io:.t people seem to think that a newspaper will run mainly on hot air but it takes a lot more than this because the whole force- from front to back must be men experienced and skilled in the trade or profession and good salaries are the standard of such help. You seldom find a' newspaper that is not a few paces ahead of its town j oal live in huts; the men who sell and handle it live in fine houses. The men who cut timber and run lumber-saws live in shacks and cab ins; the men who manufacture lum ber and sell it are well housed. The men who grow cattle make small pro fits; the packers, th0 distributers, are prosperous. The men who make pea nuts are poor, the cleaners and dis tributors are wealthy. The men who make cotton and tobacco and sugar . cane live humbly; those who buy and , handle and manufacture these pro ducts live more prosperously. i And so the farmer is lighting today for a larger share of the wealth that j he creates. He is fighting to be some- j thing more than a producer of raw j materials. He is fighting to get and j keep for himself the profits that come j from handling and distributing and wiser handling and distributing of the products of his toil. He is light ing to bring about a realization of the prophecy uttered nearly three thousand years ago "They shall built! houses and in- uncover an old gas pipe. installed underground seventy years ago, in Cannndnigua, N. Y. The pipe is woxlen, six inches lu diameter, bored out of a tree trunk. We of 1022 do not realize the enormous progress that lias been made since our grandfathers' boyhood. In 18.72 pipes were made of wood and houses were put together with wooden pins In stead of iron nails. That was typical of general conditions In those times. The world has made more material progress in the last century than In all previous centuries combined. A hoe raiser says it Is going to be n hard winter, and the sign of that Is that the bees are making windproof hives. Why not hire a few bees to tlx your house up against the coal shortage? A woman was granted a divorce be cause her husband went out 11 years ago for a drink and never came.back. This would seem to be sufficient proof nowadays that he got It. "Charity begins at home" some times Is a charitable way of looking at It and the most of them have struggles habit them; and they shall plant vine- with which the public or average business man is little acquainted. Ilendersonville News. acted for in Southern newspa- ;eauy rcase ir v n . a most likely to bring esults. It v" always a good investment, great good and splendid results were accom plished by this method. But Transylvania county has grown ard the town of Brveard must find ftuYerent, better and more up-to-date methods if we would keep up with the j times. Nearly all summer resorts adver ts.' by booklets, etc... in exactly the : :.r;e manner that Brevard has been loirg; but the majority of tourist towrs have gone a great deal further and have organized a local Chamber of Commerce with a real live-wire secretary who received a good salary. Towns much smaller than Brevard n-re achieving wonderful results by having a secretary who finds it a pleasure to entertain visitors and tho.-e looking for good locations, not only for homes, etc.. but there are many capitalists looking for big manufacturing sites, etc. liiei'e is at the present time a sy stematic movement by the capitalists of the North and New England States to establish cotton and other indus tries in this section of North Caro lina. The climate, labor and raw pro ducts are all factors in cciding these shrewd financiers in favor of this sec tion in preference to any rr.rt of the United States. "Tlie Land of Watoifalb" will al ways have the tourists. Nature has endowed this country -o bounteously v. ith everything to delight the tourist that nothing can improve it. The many summer camps for boys and girls, which havt been established here in the last few years is one of our greatest advertisements. Each camp sends out hundred- of beauti fully illustrated booklets and the varbal boosting of the mar.y students will naturally create new and more visitors each season. The advent of the grand new hard surfr.jed roads all through our county: from Pickens to Brevard; from Greenville to Bre vard and from Asheviile to Brevard will be our greatest drawing card and a wonderful factor in drawing transient tourists here. In days gone by the tourist usually spent several months with us or at en.:. mountain , natural growth, we must in our industries. In a few years irgin forests will be cut over tnd the majority will be culti-tar:-.; ianii. The great lumber ant will be gone. Brevard can easily afford a paid ecretary and can easily support a T.r.mber of Commerce. It has been M-oven v."hci eve ; rtt emoted that great r.-od and wonderful result. have V(. n accomplished by having a good. nervct.ic business man puttinr ir. ii full time for tne benefit of a RETURNS TO WEEKLY The Hendersonville News, which has l ee.-: published in-weekly i'or "ome time, will return to a twelve page weekly beginning next week. yards and eat the fruit of them. They shall not build and another inhabit; they shall not plant and another eat." Clarence Poe. i ill m r . t a a vcvarb Institute Brevard, North Carolina IjKIWKTMKNTS College Preparatory, Normal. Music, business, Oo-;!u- Art. Household Economics, Agriculture. ALL LEPARTMKNTS are directed by teachers with special training and laree experience. They know their business. IN'KLFKNCKS of the Institute are alone worth the out nl tu-ti ) i. (V.'F.NS ON SEPTEMBER 7. MAKING A LIVE TOWN a'lsyh'aniii h-.'s more locating industries place in Western and yet we depend s possibilities as our rreatest asset when it has been prov- n. own ;.r city 1 Utractions for nan any other North Carolina noil the tourist We notice that an Ohio town is ad ; vortising for someone to go there and i ;-tart a paper. The ad says the busi ! ness men of the town want a paper j very badly. That may be true, but are they willing to dig down in their pockets and support it if they get it? that the annual payrolls that are A tlu,v billing to see that it gets dready here are worth more to the ' the advertising to which it is entitled, county in one year than lift- '.., K-ickim- and encouragement that counts for just as much as hard cash The recent flight at practically 2.10 miles an hour by Lieut. II. L. Maugnan at Mt. Clemens, Midi., opens u is'.a possibilities which without doubt will become actualities within, a few years. For example, such a speed would carry a traveler from New York to San Frnneiseo or to London in about half a day. It wmi'i! -i:ibir- tne fr.;::i New orlc to Chicago to be aci-ompi-.sh-V; ir. between three ami four hours and from the Pacific coast o" America to the Orient in less than a day and a night, while a journey around the world would be achieved ir. well under a week. Surely the age of material wonders has hardly yet been glimpsed. It l ,r v -frit "i if the tourist trade. Over a thousand 'ollars is spent each year advertising, "se some of it by having a boosting ecretary. We have several social or ranizations that if combined would e of more benefit to our growth, cevard has not had a real live real- state agent for many years. There is a wonderful opening along this line. We have many village grocery stores, hy not open one that the citizens of Irevard deserve and ought to have. A good systematic effort to abolish the twenty-five per cent freight rate discrimination against this county would be a wonderful help to this sec tion. A little "pep," a litte move co operation, a little more pride in our town and less animosity will create a Chamber of Commerce and will build the dwellings, cottages, store and office buildings that are so essen tia! to "The Best Town on Earth." when the two are linked together? Are they willing to give the paper the very heartiest support they can mus ter, or do they think the paper can exist on good wishes? The man who starts a paper in that Ohio town is going to ask these questions. And if the answer isn't right he is a very foolish man if he doesn't leave the town still wanting a paper. It is one thing to want a newspaper, but an other thing to want it bad enough to support it as it should be supported ; if it is going to be a success. Union- J town ( u asm ) Journal. NOT SO EASY THE COURAGE OF CONVICTION J. -I. Miner of Brevard will be re membered by many of the older re sidents of Western Carolina. The fir:t day of the year marked his pass ing to another realm at the age of S2 years. Miss Elizabeth Stepp of Henderson county was his 2nd wife. Mr. Miner was an Ohio man. He went to Brevard and established the Sylvan Valley News, which he ran until about ten years ago. He was of the old school. He wielded a tier, .'hant pen. He spoke his convic t'or. with such force he made ene mies and at times was forced to run his newspaper without advertising as the price of expressing his convic tions. He was a good citizen and his going removes one from the scenes of action who did a great deal for Transylvania in the way of making it. known as a popular playground for tourists. Hendersonville News. Not long ago the following adver tisement appeared in a newspaper: ':The man who found a pocketbook containing money in Bridge street is requested to forward it to the address of the loser, as he was ercognized." The next day there appeared iti the same paper the courteous response; "The recognized person who picked up a pocketbook in Bridge street re- i quests tne loser to can at ins nouse i at a convenient date." Boston Post The best publicity for a restaurant, according to members of the National Restaurant association, is the best possible menu card. They are as crazy as loons. The bst possible publicity is that superinduced by a competent chef, writes Oeo. M. Bailey in the Houston Post. We can produce some old negro women in Texas who have j never seen a menu card, but who can j make every garlic-smelling chef of New York look like a Russian ruble. Diversified Ads. FOR SALE FORD TOURING CAR as good as new (guaranteed) to be. Reasonable. Apply News Office. M. P. Hawkins Sp Son Fresh Meats, Country Produce and Vegetables Delvered to Yonr Door BIPAa.JWl.t.'Jipili.l.'WtW,AlWglB. I-MM E29E THREE THINGS TO REMEMBER First The letter your wife gave you to mail. Second The date of your wedding anniversary. Third The printer that can do vour work best. WHO ARE THE POOR? The teaching of all history, as George H. Stevenson says in our though for the week, is that the farmer can never in fact no one can ever prosper as a mere producer of raw materials. The men who dig WANTED To lease for a period of at least five years a store building suitable for an up-to-date combined wholesale and retail grocery store. Must be in the center of the main business district, and price reason able. If vou don't mean business, don't apply. For further informa tion see either N. Morris at Patter son's Department Store or Wm. A. Band at the Brevard News oilice. 2t.-pd. ;"0R RENT Unfurnished upstairs lat four rooms and large hall, all rooms can be heated on Depot treet. Apply Mrs. A. N. Hinton. 4t. WANTED SALESMAN for Transyl vania t0 sell lubricating oil direct to automobile owners. One with car preferred. Good pay. For particu lars write C. E. Rogers, Box 10G4, Greensboro, N. C. LOST Friday night between Mull's store and Whitmire St. Child's fur scarf, brown with white stripe. Finder please return or notify Mrs. Coleman Galloway. KILPATRICK, SON & CO. UNDERTAKERS and Funeral Directors We carry a full line of supplies at Rosman. Our rep resentative is A. M. Paxton. "Early to Bed and Early to Rise" applies to each one of us, the same as it did to grand father. Gt yourself a good alarm clock, use it, get up early, start the day right, and you will quickly realise that you are getting ahead in the world. Never mind "swearing off." Swear on a new alarm clock and a new getting up habit and the com bination will bring you greater prosperity. We are selling' the America for $1.00 This is as cheap as before the war. FRANK D. CLEMENT The Hallmark Jeweler V'nT iff ' wew YOU CANT Hide a city that is on a hill and a bank that stands as high as ours in resources. Experience and hon- Jpr VI est dealing can not be ignored. We solicit checking accounts and are at your service. Brevard Banking Company
Brevard News (Brevard, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Jan. 26, 1923, edition 1
6
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