AUTO ELECTRIC SERVICE, Inc. A modern and skilled electrical service is featured at the Auto Elec tric Service at Hilliard and Coxe Avenue in Asheville. No car is too complicated for them bo repair or adjust in this line. They employ only practical men, and charge no more for their superior service. Their electrical replacement service is very complete and charges always moderate. This modern and capable electrical concern, through its dependable methods, large shop, ample equip ment and skilled employees, has gained an enviable reputation not only in the city, but throughout the surrounding territory as well. They specialize in repairing generators, I starters, magnetos, ignition, radios, 1 I batteriea, motors, shock absorbers, i speedometers, and all electrical dev ices, and is the official station for | starting, lighting and ignition sys tems carrying a very complete stock of genuine parts for each particular system. . Throughout this part of the country this establishment is known as the foremost dependable establishment 'where any electrical or radio service 'can be obtained at very reasonable j prices. They are men of long ex perience and well poated on every detail of the Intricate electrical | problems. When you desire any electrical or radio service, consult i these men, who know the business 'from A to Z. You can always depend on what they tell you. Take all ofJ your problems of this character to them and you will get the proper so lution. I The most essential featore in the care and repair of starting, lighting and ignition systems in adjustment I by skilled men who absolutely KNOW and have the ability and ex perience to back it up. No man wants an "apprentice" to experiment with his job: it is always costly and very ; unsatisfactory. I In making this edition, we desire it? refer this establishment to oar many readers as one that meets ev ery obligation and solves every elec trical problem, and to commend jthem for their aggressive business 'methods. ALVA H. LOWE A prominent Musical Instructor whose studio is located at 14 1-2 North Pack Square in Asheville. Un ;der his careful guidance many pupils of this school have attained promin ence in their chosen field of en | deavor. Countless others have been { given a greater appreciation of what music really holds in store for them. : | He offers an excellent opportunity I in musical instruction and features individual training in muaic. He ia greatly aiding in the development of culture in this section of the state? A studio that it under extremely able direction. > Mr. Lowe has formed a center for the devotees of the art and is a g^eat aid in the promotion of music among the people of this part of the state. It is necessary in these day* of the radio, player piano and phonograph that the real art of. music be cot lost sight of and that the love of listen ing does not supplant the love of j production and thus throw u to me chanical music altogether. Music would lose ite individuality and An ally there would be no artists to re produce for the multitude. This well known instructor offers a complete cour*a in musical educa tion and offers Individual instruction in all branches of music and thus paves the way for a complete indi-, vidual training. Many have natural I ?talents but they must be thoroughly cultivated for the greatest ultimate BUCCM3. He is a noted teacher of music and knows how to teach and his nu. pila make rapid strides to the front He takea a personal interest in the alms, aspirations and talents of each and tries to advise them so that the. will attain the greatest success. This has placed them in excellent profes sional positions, leaders in social af fairs while some have become noted artists. In thia edition we compliment Mr. Lowe as on* that ia adding much to the happiness gt the people of thia section of the state and in placing muaic is the homes of the people where wholesome melody aids in the retaining of the old firecide spirit. ? II - N. A. HARRISON WhoM? up-to-date establishment at C' North Pack Square, in Asheville, has continuously merited the posl t' >n the store has attained as one of j t'\; leading jewelry stores in this cion of the state and because of utiequaled quality and metropoli tan service during tho years it has served the public has merited the large custom it reeeirei#. TIh> git't season is always or and they always have a large quantity, ' mak' ? possible the wisest selection of i>: ents for all occasions. An up-to-datf jeweler is indispensable to every community of taste and refine- ' ment and he whose work shows marked skill is sure of liberal pat ronage. The people of this section ' are in no way behind in this re3pect and the generous patronage extend- 1 od to this popular .jewelry firm ! shows how the community aprociates their efforts, j The stock has been selected with rare judgment and includes every thing necessary to conduct a modern up-to-date store. Here will be found the leading makes of diamond rings, watches, pins and ornaments, novel ties in silverware, clocks of hand some designs, and an extensive va riety of jewelry. It is important that we have con scientious firms like this one who has established the "Golden Rule" in . their business. Their policy along this line wilt be interesting for many business men cs through this policy they have built up their large and growing business. We take this particular pleasure in directing our readers to this estab- ' lishment and to point to it as one of the business enterprises of the coun- ' try that is aiding in making this a more progressive place to live in. The proprietor is a man in whom the public can have every confidence. We take great pleasure in compli menting him on the character of his establishment and the quality of merchandise he has chosen to offer the people. :jjj| | PURITY BAKERY _ , This well arranged concern at 268 Patton Avenue in Asheville, home of the popular Purity bread which has been of such uniform quality that the business is increas ing rapidly over this section. Secure this product ? there is no better. No review of the business, agricul tural and industrial interests of this section of the state would be com plete without prominent mention of this well-known firm, who aids in no little measure to the progress and prosperity of this section, and is un doubtedly one of the most progres sive and popular firms of the city, offering high-grade bakers' prod ucts. 1 When the people who handle im portant articles of food and the (place in which they are handled as | described above, it is safe to wager 'that what they have to offer their 'customers is the best that money can buy. j This is the kind of place that is I operated by this popuiar establish 1 ment and the kind that they have been operating: since they first op ened their doors to the people. Their products will be found in demand by all who insist on the best. They deal at wholesale on a large scale, and their activity is conducive of the progress and expansion of the community in no small degree. It is important that we havi con scientious firms like this one who will aid in the reduction of the price of living for the people. Their pol icy along this line will be interesting reading for business men, as through this policy they have built up their large and growing business. There is no more public spirited citizen in the community than the management of this well-known es tablishment, and in this edition we wish to compliment them and to di- 1 rect your attention to this esablish ment as one of the reliable business institutions of the community which has added to the development and j progress of this part of the state. I PEARCE-YOUNG-ANGEL CO. A progressive Asheville institution at 109 Roberts, Telephones 4277 and 4288, do a wholesale business in fruits and produce. Being whole salers, they offer the retail trade a high quality of produce at more at attractive prices than otherwise would be possible. Provides a large stock for trie people of the surround it.g country to select from ? truly a valued business asset. It has been their endeavor to al ways furnish the very freshest of fruits and produce, and it has brought them business from every point. Both old and new customers are urged to use the phone when they find that more convenient, and if an order is given it is supplied on the same day it is received. The fact that their trade extends over all adjoining counties, this is their special field, brings new faces, new business and adds prosperity to the city in which they are located. Their products will be found in the leading stores and shops. The story of the success of this firm is one that many business men would, find profitable rjading. Thia fi i? began Its career witl* the belief U?t success cou'd be obtain* d by fur nishinjf fruits and produce upon ? reasonable margin of profit. With this method in mind ar.d reduced ex pense and on account of their loca tion, they proceeded upon their ca reer upon the solid foundation of good values and reasonable prices. Because of the high quality of products handled, this well known concern has gained for this section a commercial prestige as an excel lent market for retailers that could be gained In no other manner. If you wart anything in this line, telephone them or c&Il at their es tablishment, and then when you have decided what you neea you can de pend on it that this well known firm will sec that you get it. Pearce-Young-Angcl Company have been closely allied with the lar^c business interests of this section uf the state for some time and have been instrumental in upbuilding thi section of the country, and the insti tution should receive the patronup>. of the entire people ASHEVILLE MACHINE CO. WIiom' plant is located at 0 Banks \ver.U" in Asheville, and a branch ilant In llend.ersonville, is headquar ters in this section for high-grade machine work and encrine repairing if till kinds. See them for an c-sti malo before placing your order. A most reliable company under able management. j This is one of the most modern ma. iiinc shops in this part of the and has a reputation for turn 'i'_- out work of class, for the reas ? " -ss of its charge and for got ; i >t (.!? no when promised. Upon the iin.es they have built up the to its present high standard. Tii plant is a model institution in being one of the most mod t rn and up-to-date in this part of lie country. I This i- headquarters in this section for tli repairing of r.ll kinds of ma thinery. They 1 ave v n ?n enviable and v li meriud repuiation for ex ??rt servicc. They are splendidly .quipped with the latest and best chanicai devices for all classes of wildin; work and arc doing an ex : ?nsivc business in this line. Their iv. rk : tcivinj; universal satisfaction, tr I.:- specially prep od its plant to take care of out-of-town customers in the quickest possible time. They are experts in the business and no matter what work you desire you will find them always ready and willing not only to serve you but al so to uive you valuable advice and suggestions as regard nything con nected with the basin This shop is equipp- I to turn out all classes of machine work. No mat ter what may be your needs in this line they are able to t';ke care or to l?)l you exactly what is wrong, what the probable cost will be, and when you can get the article in question. If it will not pay to fix the particu lar part they will promptly tell you so. One of the special features of the place is the getting out of work on time and when promised. In the establishment will be found the latest machinery and the most expert men, for this firm is one of the best concerns in this part of the state and is known throughout the couptry for efficiency and prompt ness of their service. It is head quarters for this class of work for all of the people in the territory and en joys a large patronage because it does honest work at reasonable prices. UNITED ELECTRIC CO. | I _ . , ! Located at 1-3 Aston in Asheville, (is a local concern offering a complete and satisfactory service in the line of general electrical contracting1. The enterprise is under the careful supervision of a management con sidered an authority in every phase of the electrical field. The broad knowledge and wide experience of this firm have successfully made many contracts in this community. In the civic development of thi - section the company has taken a most important part. For in tin successful wiring of schools, busi ness blocks, theatres and other line buildings no other similar concern has won such a preference from pub lie esteem. At the office of this company a most complete service is at the dis- j posal of the local trade. Keenly alert to the needs, desires and de- 1 mnnds of the prospective customer. ? who is the final judge of fixtures and j materials, quality in products has i been the guiding policy of its plan. j Wide experience has taught thi:; firm | to select materials of the very high- : est standard in which the many cuh- ! tomers have learned to place the 1 (Treat est faith. Durability, economv and day-to-day satisfaction are the | outstanding features of the fixtures used and readers of this issue will do well to consult this firm when in need of advice, information and service in [ the electrical line. Sufficient capita! on hand enables t ? : management to go into the pre duilion markets of the country r.nd buy materials in larger quantities than is possible by many ??nailer concerns. This increased buying power eliminates the middleman's profit and the cust' :ier benefits by the direct dealing of this firm. The management wi!' be pleased t . have you call at the dice when in town whether you intend to have ?vork d nt that time or not. Ev ery f - . ure of the service will be cheer ally and most intelligently ex plained to your complete satisfaction. Anyone contemplating work of this . nature cannot place it in more com petent hands. If you cannot get ' down town at this time, write or ! phone for a representative. We wish to compliment the man- 1 agemcnt upon the efficient service in its line and refer the company to all the readers when in need of reliable electrical work at reasonable prices. I ? ? 1 ? j THE VOGUE FURRIERS - ? This Fur Shop which is located at 63 Haywood in Asheville, handles only the highest class of furs and renders an efficient service in re pairing, cleaning, remodeling and n iking furs, and tanning of skin?. Furs are the pride of every wo man's heart. Like nothing else, furs somehow give her that mark of covet ed distinction. Wise women huve learned, too, the truth of what seems to be a paradox ? that with careful purchasing furs are a luxury which is really an economy. For this rea son, a good fur will last longer and look better o . er a longer time than cny cheaper coat or garment; yet there is nothing so cheapening to a woman's appearance, nothing so gall ing to her pride as a fur garment which is apparently a poor fur. Wo men of this community have learned that they can buy good furs, furs which will always have that mark of distinction of The Vogue. Why is this? In the first place, the aim of the owner of this store is and always ha11 been to supply this com munity in the best way possible There is the buying power of this store. The buyers who buy for this store have almost lifelong experience in purchasing furs. They know tin market and know it perfectly. These buyers know just when to purchase, when it is most advantageous to their buying public. The store has done another thin*; for the buyers of this con ? ir.it\ They have showjythen: the wi- i ... of buying only the best in fur-. /.' ? started with the idea that th.-v r. :!<: build un a permanent r.nd - .? . customer list only by OiTerin r the be:,' for sale. They know that th s -a:, net the quickest method to bu'M up . clientele, but they are in th. ? munity to stay, and they are r.fte: pormanent rather than quick re*. . r. Men and women like to shop at th: - store because of the excellent ser vice which they always receive her There is that fineness of courtesy and service which charactoriz : only the best of mercantile establishment* In addition to this there ia t'na\ individuality in the service which makes the customer realize that th store exists to serve him or her. The owner of this store is not only an individual of high repute in the business circles of this community, but a leader of civic and social cir cles as well, a real asset in every phase of community life. W. H. ART HUR At l-'i l'atton AvenU' in Asheville, specializes in si metal work for factories miu schools, also do all kinds of sheet metal work such as boiler breechings, iron smoke staelp, heating and ventilating ducts, stair way, skylights and all kinds of light iron work. They are also doing quite a bit of roofing work of all kinds. It will pay to soe them. This establishment is deserving of more than passing notice in this re view as the manager is recognized in this section as one of the most expert sheet metal men in this state. In addition to this thoy conduct a tomplete sheet metal establishment and are prepared to execute all class es of u-ork including tin work, and all the other fine intricate features of modern sheet metal establishments such as skylights, ventilators, repair ing and rebuilding, ridge roll, crest ing and all kinds of ornamental work. During the time this firm has been in business they have executed many other contracts and these stand as examples of the expert workmanship. And while only the highest class of sheet metal and other work i6 exe | cuted by them, the prices are most reasonable. In the various depart ments they have a large stock on hand at all times, and this is especi ally true of the regular department. I I This class of work is a specialty with j them and 1b executed promptly and satisfactorily. ! Whether the job be large or small makes no difference to them In the : manner in which it is accomplished. The best materials, the best work manship and fair prices regulute their activity, and it is without fea of contradiction that we say one cannot do better than to consult them in regard to all matters of this work and allied features. I In the employ of the concern are expert men who thoroughly under-t stand the laying of roofs to the best advantage. The service on furnace work is rapid and satisfactory, the work careful and lasting. These craftsmen will go on your job and will astound you at the results that | can bo produced. By giving first class work at mod erate prices they have built their business to its present high standard. We advise all of our readers that when they want any of this work properly executed they go to this firm. ! S. STERNBERG & COMPANY WhOBe yard is located at 359 De pot Street in Asheville, are extensive j dealers in scrap iron, brass, copper, aluminum, lead, inner tubes, hides, | furs, etc., being one of the necessary and important business houses of the 1 community ? under able and efficient ! management. | The establishment of this well j known and progressive firm is one of , the most valued institutions in the ' community and worthy of prominent mention in this review. They pur- ' chase junk of all kinds. While some of these articles may not seem important yet it is neces sary to have an outlet for them and the people of thiB section are fortu nate in having a depot so efficiently managed. This popular firm has al 'ways been known for honest and straighforward methods and very [fair dealings with everyone who visits the place, consequently this estab lishment adds much to the efficiency of the city as a trading center. This firm :s rendering a most es sential service to the country that is bringing recognition not only from the people of the immediate com munity but also throughout the United States. By the efficient methods upon which they operate, they are in touch with all important market centers in the United States and therefore are able to pay the highest market price and you can convert yourjunk into cash by call ing them. Through the progressive efforts of this firm much of the eo called material that heretofore was thrown away ia now turned into ready cash by tkU firm and they in turn are able to put it on the market at much less expense than the orig inal cost of production. Rendering: a , valuable service to the country in the preservation of its resources. ! They have made a host of friends as well as patrons throughout th* country and have always been cour teous and ready and willing to give the best' of service and the highest prices consistent with the conditions of the market and good business. We are pleased to compliment thU latter day business firm and in this busi ness review we wish to direct jour 'attention to their depot as one of tae important business places of ue country, to its management as among our best citizens. He is a public 'spirited man who has always enjoyed an enviable reputation and nas merited the prominent position at tained in the business world. mu.. wt .. ? ? mi - i _ . ? - r MOORE'S CAFE This CttfV, which is conveniently located for their many out-of-town ?ustomew at 11 Pack Square in Asheville, is one of the most popular Cafes in this section and merits the targe patronage it receives for it is one of the cleanest, most sanitary establishment serving palatable food to be found in this section of the en tire state. Very popular with the traveling public, as W->il as the city and adjaeeat territory, this Cafe is a credit to the city. This well known establishment has (rained a name that h ?.? spread far .'and wide, as a place where the loca 'and traveling people can more thai I satisfy their demands in the wmy o I obtaining food. Tho menu consists o: not only the prime necessities of life but many delicacies are offered to. thi taste of the most fastidious. Cleanliness is one of the outatand ing features of this modern cafe, anc is not confined to the table aad th< silverware that is brought to tie at tention of everyone, but exteatfs tc the kitchen where the dishes are all sterilized and those places oaly fre quented bv the management and as sistants. The food is prepared in such a way I that, to the unitLated the thought at i once comes that there never was such f a good place to eat. It ia ft pleasure 1 f to have such a modern and up-to-date , place is well as local people. 3 ; Tho proprietor has made a special j (study of the restaurant business, and | - j consequently is striving to givo the ' I I people something just a little better j ? ' all the time. Thejr have arranred j -'their place so that it is very attract-: ? [ ive, and insist that the service be ! I j kept prompt and courteous. ? | We take grer>t pleasure in compli- 1 ' m.vt'n? ?.? hifcl: oru-r c* |thcir estbbli hment, and rof- ? to ' ' all our readers without hesitation, j ASHEVILLE BAKING CO., Inc. In Asheville on Choctaw street, has becerae a very popular trading center for people from all over the surrounding territory on account of its high class products. Their high standard products, such ns "Butter Krust" Bread, art- popu 'ar -with housewives all over the dis trict and people when in Asheville : count on products of their bakery to j make their meals satisfying nnd ? complete. The old haphazard days of bread . baking have passed away in this part cf th-r country to p. 'nreo oxter^ on account of the ever-increasing popu Iraity of the products of this bakery, which arc meeting with such nsarvel ous success. It is very popular, and their bake each day makes a very attractive and appetizing getting. Drop along this way when your appetite is dull and the fmell of delicious bakery daint ies will sharpen it ?p so that you will . bo tempted to ravenously devour your food. j The Asheville Baking Company are masters at baking and their bak ing products are largely the result of formulas and recipes that are the product of their own experience and . v;'vV:L r'WP'n secrets of the place. This accouiiU for the fact th?* their products arc different. The plant of this institution rep resents the very last word in modem production and the bread is scarcely touched by Itaman hands from the time the mixing is started until it is wrapped and sealed with paper, thus assuring the public of a product that has not only" the purest of ingred ients, but is made under the tftost sanitary conditions. We are glad to compliment the Asheville Baking Company upon the position they hold in the business world and upon these superior prod ucts their bakery is turning out ? and th? e:;t<:r.?.ive p.itronag' they have established in the adjoining territory. V