ir
' Paie Tferce
Friday, February 29, 1324
THE ' FRANKLIN- PRESS
4)
DOES HENRY FORD
NEED ADVERTISING?
If your name was as well known as
Henry Ford's, and your product used
' , in every hamlet, and its name a byr
word, would you advertise? I From
experience with the average man, we
"know your answer would no "no."
But that's the difference between
Henry Ford and the average man.
Henry Ford realizes that advertis
ing is an important part of any busi
ness, and "that his John HenryVnted
to be constantly kept before the
people's eyes. During the comiffg
year Henry Ford wjll spend $7,000,000
in advertising his products. Ford's
profits" for 1923 was something like
'$160,000,000, which was ..$30,000,000
lower than 1922. Ford will increase
his profit per car during 1024 by
spending $7,000,000 in advertising, for
a larger production, means lower
manufactured cost per car.
It is the same with any business,
whether it be automobile manufac
turer, chair factory or store, if money
if spent correctly in advertising,
profits will be greater. Anyone can
Figure how money can be made by
selling ten times the number of any
article, even at a less price per article,
for it is certain the overhead and
other, items that enter into the cost
will not be ten times greater. It has
long been proven that advertising
does pay; the very fact that over
three and a half billion dollars were
spent last year in newspapers alone,
and that it will 'be increased during
the coming' years, proves it.
If your product is in national de
mand the Saturday Evening Post at
$7,500 a page per issue is cheap ad
vertising. If you want to reach the
great New York Market, the rate of
$56.00 an inch on page three of the
New. York' Times is reasonable, but
if you want to - sell to Franklin and
that territory that surrounds it, we
have the Saturday Evening Post, the
New York Times. or any other news
paper in the world backed off. the
map. We offer' the merchant con
centrated circulation, reaching those
that he can sell, and at a price per
page that is less 'than the New -York
Times asks for one inch. , '
All Kindt of Legral BTanka For
Sale at the Pre Office.
The Country Correspondent.
All
these brazen city dailies think
they are tremendous shakes,
How they' like to sling the satire at
us seedy country jakes!
How they flaunt the shrieking scare
heads! How they sling the col
ored ink,
For some high-toned hootch carousal
or the latest movie stink,
Till I get a little weary listing how
the City boys .
Drown the still small'voice of wis
dom with a fog horn of noise.
-' .
I prefer the homegrown doings, I am
fed up over much Jk-" .
jth the ravings of the Frenchics and
-ine -jappies ana tne uutcti; .
Let me have the home-town paper;
take the noisy sheets away,
Let's hear wjiat the correspondents
from the country districts say.
lias Jim Gordon built a house? Tell
' us how the'ball team scored,
Are there any brand new babes? Any
body bought a Ford?
Did they paint the olff church, over?
Will they ever lore for oil?
Has Mary Latham got a fellow? Has
John Allen married yet?
Has Sam Martin made the riffle? -He
was in an awful sweat.
Anybody -made a fortune? Anybody
played the fool?
What became of Billy RcTdgers' boy
that, ran away from school?
Who's" been giving Sunday dinars?
Who has been invited out?
Who was first to get through thresh-
ing? Who has caught the big
gest trout?
Tell vs how the crops are coming. Is
' the weather wet or clear?
How's, the' apples and the turkeys?
That's the stuff we want to
. hear.
Let ill em joke about the country
,say that you are green and
. slow i
it's the country correspondence' that
makes the home town paper go.
Jackson County Journal.
FARMERS NOTICE.
Please remember that it has' been
planned for those who are interested
in tlie advancement of the poultry
business in. Macon County to meet, at
the Court House at' 1 :00 P. Mr. on
Tuesday,' March 4th the day of the
Poultry Show for the purpose of
organizing a poultry association.
Please do not forget the time,, the
place, n6r the importance of ;the
purpose.
How To Grow Cherries.
Raleigh, N. C, Feb. Ill One of the
horticultural crops to .which more
attention could well be paid in North
Carolina is thc.vherry. According-to
V. A.' Radspinner, Assistant Horti
culturist for jie State College Exten
sion' Service, the cherries ilo'w'grown
in, the State arer of two groups or
varietiesthe sour cherry and the
sweet cherry, the sour variety pre
dominating. Mr. Radspinner states that the
sweet -variety does best in' the moun
tains and poorer as it is planted fur
ther' east. It is unable to survive
along the coast. The best varieties
of this group arc Wood, Black Tar
tarian, Spanish. Napoleon and the
Windsor. '
The sour cherry is ihc one that
shpuld interest the majority of or
hardists in the State. , This is the
pie cherry and does best in the south
along the coasts. The best varieties
of this group are tlje Early Rich
mond., and' Montmorency. Three
other varieties known as the May
Duke, Dyehouse and Morello are fre
quently plantedrv
Mr. Radspinner says, "Cherries can
be grown in a wide variety of soils
provided they1 are well drained. The
-trees will 'not -live in'a wet soil and
consequently most of them are plant
ed in sandy soils. Because the trees
bloom early they had best be planted
where there is air drainage and where
late, spring frosts will not hurt. The
crop requires plenty of moisture 'and
needs to be cultivated occasionally.
The recs are usually set 'about 20
feet apart each way and pruned
when set to cut. off the dead roots
and to space the main limbs. The
dormant spray is made by applying
one part of lime sulphur to eight
parts of water. The first summer
spray is given by using the regular
self-boiled lime sulphur, o!e part to
forty parts of water, with one pound
of lead arsenate added to each 50 gal
lons of the spray -mixture. This is
applied just after the petals fall.. The
serond spray. is given one week later
and the third two weeks after the
second. The trees; ;need to receive
one application . of .spray- after the
fruit has been picked."
Plant Some Damsons
In the Home Orchard
Raleigh, N. C, Feb. 25.-Ther"e used
to be a row of damson plum trees in
nearly every home orchard in North
Carolina. These were an established
institution but now it; seems that
many people have forgotten about
them and the old trees have died with
none being set to take their places.
This fruif is fine for making jaffi and
while its production for commercial
purposes cannot be recommended,
there should be some damson , trees
in every home orchard for use at
home and for the local market. .
W. A. Radspinher, assistant horti
culturist for the. Stale College and
Department of ' Agriculture, state
that tlnere are thirteen species of
plums grown in this country. The
damsons arc a species p( European
plum. They are rather immune to
brown rot and produce a strong
vigorous tree. The most valuable
varieties arc the Shropshire and the
common damson. Of these two, the
Shropshire is most commonly planted
because the tree is vigorous, bearing
a large crop of fruit year after year.
In handling the trees, Mr. Radspin
ner says, "Damson" plums should be
planted about 20 feety apart each way
on a rather clayhh soil that is well
drained. The treeneeds plenty of
moisture and shoihK be cultivated
from early spring , until about the
middle of July.
"The plums cannot be grown with
out spraying because of attacks from
plum curculio and the brown rot
disease. Usually the trees set fruit
too closely making it necessary to
thin when the. plums are about one
half inch in diameter. This lieelps
to check brown rot. A good spray
schedule is to. apply concentrated
lime sulphur, one part to nine parts
of water, when the buds begin to
swell and then apply the regular
self-boiled lime sulphur and arsenate
of lead just after the petals fall and
again three weeks later, i
"The plums are usually picked three
or four days before ripening and
marketed in baskets holding : . from
one quart to a gallon."
I Etna News.
We are glad to learn that Mr. Alf
Clark is improving.
Mr. Lee flowers and son of Wesser,
N, 'C, were visiting Mr', Bowers sis
ter7 Mrs. E. M: Truitt the last of,
the week.,,
Miss Eula McCoy, of Franklin,
C, was a visitor on Oak Grove the
last of the week. '.
Mr. Conley Morrison who. has been
ill for some time went to Asheville
Friday for treatment. He was ac
companied by Mr. Carey Hall.
Messrs. Robt. Edwards and Earve
Drenon ,of Burningtown, were at Oak
Grove .Saturday.
Mr. Wade Potts of. Cowee was in
our section Sunday. i
Misses Clara Hall and Lea Bradley
spent the week end with' home folks.
Mr. Charles Adams, of Franklin,
a as visiting relatives and friends of
Oak Grove Sunday;
Mr. Caro Duvall, of Almond, was in
P'ir section Sunday.'
Mrs. Emma Childers who has been
on the sick list for some time is im
pioving. D. T.
FARMERS NOTICE.
' If you are expecting the Macon
County-Farmers' Federation to order
your seed potatoes', clover or grass
seed for this season's planting, do not
delay seeing or writing Mr. Jas. A.
Porter and let. him know just what
and how much youwant.
. Thosfc farmers who have Irish Coo
ler or other other white varieties of
Irish potatoes that will do for seed
will please write Mr. Porter at once
stating the variety, number of bush
els and price of what they have for
sale.
REDLANDFARM
1 Mile WM?fJFVanklin.
Pure Bred White Leghorn Eggs;
D. W. Young Strain, $1.50 ' per
setting of 15 Guaranteed to be
Fresh and Wo Fertile. :.
D. Robert Davii, Franklin, N. C.
Phone 6. Office Hours: 8-12, 1-5
DR. W E. FURR
DENTIST
McCoy Bldg., FRANKLIN,
Main Street.
N. C.
1
1
Bill Cunningham Makes Shoe Wearing Cheaper Than Going Barefoot
Pairs of Shoes, in fact; every shoe in my store, 'goes on sale today at prices never before offered by me or any other Macon County
merchant for the saiiie quality of goods. 4
Last fall when I went '1o the Northern markets I found that Shoe Prices were going to rise and I bought, getting liberal dicounts
for Cash and Volume, the biggest stock of Shoes, ever brought to Franklin. To show how sound my judgment was Shoe Prices in the
market have gone up ten per sent. ,' '.
' AND NOW, to stimulate business during this dull season, and to prove in a worth while way just how much I appreciate Jhe trade
you people have given me during the past years, I am going to put this MAMMOTH STOCK OF SHOES on sale at prices which
even 1 have never before equalled. .
Mere printed words, can never express these UNHEARDttf VALUES. Only an examination of the SHOES themselves will show
you the IMMENSE SAVING you can make by supplying your fut ure Shoe needs at this time. Buy enough to carry the entire family
'for a year. Many a long day will pass befoft such, VALUES are offered you again.
My entire stock of 2800 pairs is going on sale. Every pair is new, bought during the past six months, the'styles are fie latest, and
the leathers the best that the tanners can put out. 1 1 - ' '
; Below is listed ONLY A FEW of these WONDERFUL BARGAINS. When you visit my store you will find HUNDREDS of
others.',-..' . . ' ; .' ... -: . - A
MEN'S SHOES
HeaVv All-Leather Scout Work Shoes ::............::..... ::' .......... $2.00 Per Pair
SohULeather English Dress Shoes, black and brown....i;........:..A...::......:::...:::.......Av....:;.:...r. . .$3.50 Per Pair
Heavy Solid Leather Work Shoes, wwth $3.50..:..........,.
yvv.-.;v ' ladies' shoes
"100 Pairs Ladies' Dress Slides, 9-inch tops, blacks..:....,..............................-....-......
" 50 Pairs Women's Heavy Shoes....... ..fJ.'........:. ...... .......
100 Pairs Solid Leather Low Shoes, oxfords and pumps, black and tali .......:..... ...................
Beautiful Satin Pumps", latest styles............., .......,A...,:..r-.v..............
Handsome Suede Slippers, all colors, latest styles....................... ......
CHILDREN'S SHOES
. Heavy5 Leather ' School Shoes, tan or black.,..,.....,:...... .a..... .'.
Best Quality Baby Shoes ' --
.4
$2.00 Per Pair-
$2.00 Per . air;
$2.00 Per Pair
.....$2:00 to $3.50 Per Pair
.$3.50 Per Pair
.......$2.00 Per Pair
.,.....$1.00 Per Pair
The Time of the Harvest is a
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