Newspapers / The Franklin Press and … / Jan. 6, 1927, edition 1 / Page 4
Part of The Franklin Press and the Highlands Maconian (Franklin, N.C.) / About this page
This page has errors
The date, title, or page description is wrong
This page has harmful content
This page contains sensitive or offensive material
. - TI12 Franldm Press, ' PUBLISHED EVERY THURSDAY Z. A. HARRIS Editor SUBSCRIPTION RATES (Subscriptions PnyaLIe in Advance) One Year $1.SQ Cight Months 1.00 Six Months 75 Three Months 40 (Single Copies ............................. 5c ADVERTISING RATES " Very reasonable, and will be made known Upon request. We charge 5 cents a line for Cards of Thanks, Resolutions of Respect, and for no tices of entertainments where admission is charged. Entered at the post-office at Franklin, N. C, ' or .transmission tbrougn the mails as secoaa- m matter. Foreign Adverttoing Representative THE AMERICAN PRESS ASSOCIATION THE FRANKLIN PRESS PLATFORM A commercial hotel for Franklin. Extension of the fewer lines. Beautify the school grounds. Two hundred summer cottages. A sewage disposal plant. More official activity in the sale of sur plus power.: : . The construction of business blocks, r Plant trees along the State highways of the county. ' Make a white way of Main street An excellent school library. Courteous treatment for visitors. Improvement of county roads connect ing with State highways. Co-operation, vim, push, workevery thing for the good of Franklin and Ma con county. New court house and jail combined. How About It? HOW BIG AND HOW HUNGRY? ' Headlines in 1 Hendersonville News; "BIG Hungry couple is wed in south carolina." " Wayne Wheeler has approved the govern ment's decision not to poison alcohol. This makes it unanimous. Mr. Mellon could, not get along very Well with thee ounsel and ad vice of Wayne I. ' ' . Might as well fence the highways and pen up the road hogs. . Don't be frightened. That loud,: crashing noise is only Some ' one breaking 'his New .Year's .resolutions. ' . Gertrude Edefle is a mighty sturdy girl, fcut she could not have swum that channel in an 1895 bathing suit. . . A magazine writer says .a dog fills an empty jiiv;c in a man g ine. jmusi. nave Deen rercr ring to hot dog. ' Always satisfy the wife. Give her a Christ mas present she can exphange. - Speaking of presents, do not give a flapper a kitchen apron nor a busy husband a loung ing robe. , '- What has become of the town's street ma chine f Again the Question of Advertising Rates UNDER the above heading the Publishers' Auxiliary publishes the following article. ,Ve reproduce the article in1 full so that those who are inclined to believe that the . Press, is charging too much, for advertising space may have . that impression ' corrected. ' The Press with a circulation of between 1000 and 1500 should charge not less than 35 cents per column inch. Our rates are only 25 cents: -The Auxiliary has received a letter form a Texas' publisher which brings up again the tver-present problem of charging enough for advertising rates., He writes as follows: We would be very glad if you would quote os again the display advertising rates as fixed by the- National Editorial , association. We have just completed a circulation campaign whereby our circulation has been increased threefold, giving us a list of ,3,000 subscribers. We are now getting 25 cents per inch for our display advertising, but of course with the enlarged list we are able to give a better service and are due an increase in price of our product. We have hesitated to make a raise until we knew just exactly what the correct rate would be for the service we are now able to give our advertisers. , - Another problem upon which we would like ,to have your most valuable advice. Should there be any discrimination in the charges fort local and foreign advertising? Should the foreign advertiser have the same rate, a l.ither rAor a lower rate than the local advertise , 'i think of a composition ' successfully, ?r should rate? '- t! :- r,- )u;(y (J posed by the National Editorial association. We welcome it because we believe that, de spite, all the agitation in press association meetings, in trade journals and in every other conceivable way to make publishers realize that they are harming not only themselves but the country newspaper profession as a whole by keeping their advertising rates too low, too many publishers are still actually sel ling' advertising, space at a loss or at a very small margin of profit. The , schedule,, as recommended by the N. E. A. advertising committee, follows: For 500 or less circulation, 25c For 1,000 or less circulation, 30c For 1,500 or less circulation, 35c For 2,000 or less circulation, 40c For 2,500 or less circulation, 45c For 3,000 or less circulation, 48c For 3,5000 or less circulation, 51c, Not only did the N. E. A. committee recom mend a general adoption of these rates as fair rates, but it went so far as to character ize them as "extremely conservative.") In view of that fact, we can see no reason why this Texas publisher, whose paper has a circulation of 3,000, should hesitate longer itj raising his 25-ccnt rate. As to the question of discrimination in charges between local and foreign advertising, what seems to be the general practice is prob-, ably a safe guide. The majority ' of publish ers, we believe, make no such discrimination. The rate quoted to a foreign advertiser may be higher than that for the local advertiser, but this higher rate is usually only enough to take care of such matters as agency com missions, extra bookkkeping costs made neces sary by carrying foreign accounts, etc. Ap parently the publisher is getting more from his foreign advertisers. Actually he is netting the same from them as from his locai ad vertisers. The Auxiliary hopes that this editorial will do more than answer one publisher's inquiry. We hope that the quotations, alone, stamped with the authority of the National Editorial association, will be enough to encourage some publishers to "substitute backbone for wish bone" and raise their advertising rates to a point which represents a fair profit on their product. Radio For County Home ELSEWHERE in this issue appears a let ter from a reader of The Press suggest ing that the county home be equipped with a radio. The lives of the unfortunate ones who live there are to say the least dreary and uneventful. , A radio would help wonderfully to brighten their existence. In conformtiy with the suggestion made we are quite sure that the people of the county will contribute sufficient funds to furnish a radio to the 'un fortunate inmates of the home. A penny here, a dime there, a quarter, fifty cents or a dollar) will soon make a sufficient amount. Roads For The Masses ACCORDING to reports, Germany plans a six-year program of road building, to comprise about 9,000 miles of autd roads to attract tourists. At $40,000 a mile, this would cost $360,000,000, a good-investment if Ger many's laws were made to invite outsiders. The United 'States spends about twice as much every year for 'highways as Germany plans 'to spend in six years. The United States is building hundreds of thousands of miles -of highways . to connect every city, town and hamlet. Almost every person in this nation can be reached by telephone and, if necessary, we could move practically every person by auto mobile at the same time. , . ' We are rapidly learning that a proper road grade, and a proper foundation, or base, are the primary requirements for a good road. Then comes the problem of protecting the road base with a suitable wearing surface which- will save the road from . water' which makes mud, and from wind which blows away the precious, fine material. Oil and its by-product, asphalt, have been utilized by our engineers to surface our' high ways at a minimum of , expense, to meet vary ing traffic, requirements.' From the thin coat of road oil to the heaviest asphaltic concrete, and sheet .asphalt to waterproof and cushion cement concrete road' base, the -United States is building roads second to none in the world. It would have been impossible to build such roads as we now enjoy, without the : aid of giant tractors and modern road equipment which move dirt and rock more rapidly than thousands of men could have done . a few years ago. , Rome may have ' built a few roads for the amperors; we, build for the masses, The 1927 Outlook IlfE see that business forecasts sent out V V by the United States Chamber of Com merce hold out ereat honp fnr Mncn..:(.. :' all lines of business fnr tt, :.. t of 1927. This forecast is based on interview wun nunarecis ot leading business men ancf manufacturers in all parts of the country It must be a pretty fair forecast because it i honest enough to admit that while every othr line fef business flourished -during 1926 agp cullnre, suffered a. slump. The wheat ahd cf and cotton growers know this withmt told, and the L;i!.-cc of the cou:ry know' it because when agriculture suffers we can all fed it. But the forecast holds that this condition came about through over-production of agri cultural products, aryl that the next few months will find a market for this surplus, and the slack will be taken up. 1 By that time the price of commodities will have so adjusted' themselves at . to make living con ditions in the rural districts much more satis-, factory, 1 1 We sincerely hope, and we know everyone around Franklin does too, that: the; predictions made by these business men will come true in every ' respect.' Industry has a bright fu ture. More American-made goods were 'ship ped to foreign markets last tyear than for any year since the World War. Now if we can get the price of farm products and the price of the ' things the farmers has to buy on a little more equitablet basis, everybody will be happy. And when everybody is satisfied we've got prosperity in earnest, instead of 'in spots. ' - A Good Resolution IT isn't too late to make a few good reso lutions, no matter how many of those made a year ago .were broken; or badly bent. Every Franklin citizen is privileged to make his own resolutions, of course. ' But if we may be allowed to slip in a suggestion, it would be a simple one and one that need not be broken. It is one that brings a lot of hap piness, too, if carried out. . We -want to suggest that you resolve ritrht now to be. contented with your lot and your , surroundings. Resolve to be satisfied, and hot to believe that you are making a mistake by remaining where you are. Other towns and other communities may lool better to you; people will still paint pretty pictures of them. But remember it always looks like the best fishing was on the other side of the river, but once you move over there you find that such is not the case. ' Resolve to keep in mind the fact that Franklin and the territory around it is pretty much what you wourself make it. If you are contented, it encourages you neighbor to be satisfied. The spirit of contentment spreads fast If you have work to do, do it and be thankful, for there are thousands of people out of work in this country. . Just make up your mind that you're not in as bad shape as you might be, and resolve to make the best of things. If you do you'll be. happier, and everybody you come in contact with will be benefitted. How's that for a sensible resolu tion? ' r : , .' Money In Whiskers DESPITE the , fact that most members of the male persuasion around ' Franklin shave themselves, we believe everyone will be interested in learning that the barber business is now greater than ever before. It may be hair-bobbing' has boosted it, but at any rate Uncle Sam says it has passed into the billion dollar class. Although' men are still the main support of barber shops, over 5,000,000 women m the U. S. visit them regularly. The men and women together leave an average of $750 -000,000 in America's 170,000. barber shops. That's a to of money, when one considers that it is paid out in small J w nv ailiiiC) and it also represents the removal of a tre-. mencious amount of whiskers and hair. But H only goes ' to show what a great country we live in-and to show that in the matter of shaves and haircuts we're still Jar ahead of Russia. ' Others' Comments STOP PLAYING POLITICS STOP 'playing politics with Muscle Shoals. Ten years ago, as a national defense measure, Congress started a development at Muscle Shoals to proluce nitrates for powder and fertilizer. The war ended and there stood Muscle Shoals, the nitrate plants practically complete, but work on the power dam only about a third complete. To date this, project represents an expenditure of about $150,000,000 of public funds. ' .' Nothing could better illustrate the blighting effect of politics in business than the years of failure by Congress since ' the war ended, to. make some disposition of Muscle Shoals benecicial to the public. " There stands this great property, a poten tial producer of nitrates for farmers and power for industries. Our Federal laws provide the method for leasing such government probertv 'lor useful purposes. In:snit nf ft, m,. !.. the leasing procedure is clear and specific land dulv nrotprte nuKi;.. : . . J 'f.T jfMis.il HUCICSl, eigftt jcua nine nave Deen wasted playing politics with Muscle Shoals. ( T7;oii.: i ' ..iiy unci tuHsiuenng its. disposition from every angle, Congress, in March, 1926, on the recommendation of. President. Coolidge, creat ed a joint. Congressional' committee to negoti ate a proper lease of this property for the production of nitrates and other fertilizer in gredients primarily, and for power purposes the power to be equitably distributed, between the communities and. states to which it may be properly transported. After exhaustive hearings, bids were called 'for, based on the' terms specified by the , Committee. From the bids submitted, thc! Committee has recommend-' ed acceptance of the' offer made by a group t ; public, .utility, power companies operating in ciKlit of the' Southern states. Jt now re mains for the House and Senate to authoii.c the Secretary of War to execute a contract on behalf of the United States Government. ' Therefore, the present Congress has the op--portunity to finally settle this problem on terms that confrom to the requirements made by Congress, insuring operation' of the plants for the purposes for which they were construc ed, and payment to the government of a large: annual cash rental. If the proposed legisla tion fails of, passage at this session of Con gress, the question, will again be deferred for perhaps another two years or more, before new legislation can be considered and , acted . on by Congress. In the meantime, the promise of fertilizer assistance to agriculture and the diffusion of surplus power to industries, throughout the South will be unredeemed, and the benefit from . the investment of $150,000, 000 of public munds will be denied to the pub lic. ' . By magnifying its importance, for political effect, Muscle Shoals has been given an ap parent public value out of all proportion to its relative importance . and the time Congress. has wasted on it to the exsclusion of more, pressing matters Industrial News Bureau. THE NATIONAL PARK ONE of the important matters the Legisla ture will be called upon to consider has. to do with establishment of the Smoky Moun tains National Park. The proposition has had so much discussioa that the details must be. familiar to. the people of the State, and the desirability of meeting the requirements of the Government is to be admitted. ' To clinch the bargain with the Government an appropria tion is required of the State and the impor tance of the proposition would invite careful consideration by the Legislature. The Smoky Mountains, converted into a National Park, would prove an' asset for . North Carolina of parallel consequence with some of the Nation al Parks of the West. It 'would draw tourists, to North Carolina as the Yellowstone and the' Yosemite have been drawing people to the West, and further, it wuld mean location of a Federal highway , which 'the Legislature should be by no means unmindful Charlotte ' Observer. Letters A TWO SIDEp QUESTION Should we always trade with our home merchants? Do they always try to buy goods of wholesale houses in the state? Or do they generally buy from Philadelphia, Baltimore, Knoxville, St Louis, etc. , Does not the farmer pay taxes and help the county every other way to his limit? The farmer has the poorest chance to make money of almost any class of people. So if he can save twenty five, fifty, or seventy five cents by ordering things by mail, , should he not . stick it in his own pocket to help pay his : taxes? Or should 4 he hand if over to his. home merchant ? iivc uui uume inercnants tine, as a whole, but if I can save a dime on any article by walking across the street from one to ano'thcr is it not my duty and privilege to do so? ' . What caused me to write this article, was being in Franklin a few days before Christ mas and there were two stores, if not more that had Western apples for sale, There has been' thousands 'of bushels of apples rotted in the county during the sum mer, fall and early winter and hundreds of bushels rotting now for lack of a market. Besides our apples are much better flavored than Western apples, so a man who lives in the state of . Washington says, ffe says' you can smell our apples quite a ways when pass-' .ing them, but cannot theirs. I believe if the Western apple -was given ' to our merchants that the .handling, freight etc would make them cost more than our apples. So if you want a farmer to trade with you ' trade with bim .tcthe limit for his produce and he won't forget you. ' p c c-' A CITIZEN. , ' f --Since wnting the above I am told' that these apples came from Haywood county, and not the West.. Still, that does not change, the question of trading with the home mer chant. - . . , .A A CORRECTION Editor Harris, Esq., Franklin Press, Franklin, N. C. ,vDc,ar; Mr.' Harris :-This is to advise that the ONTEORA ROD $ GUN CLUB has noA .vwu ui any Kina Tvith UJNJTEORA ES- dS mentioned in a recent article in the Franklin Press. Our New York office saw this article and have asked me to write to you and correct this impression. . . . ' Wishing you the Compliments of the Seas on, I beg to remain ' . Very truly yours, ' Raymond Q MacMahon,. ' Manager.? Editor Franklin Press, ' ' Franklin, N. C. , ' Dear. Sir: I am inclosing check- for $150 PJcase continue sending the. Press, for I am always very much interested in the events of Macon county, and especially so, since our trip home this last summer. Yours truly, CITAS. R.. McCLUKK 31 North Ac, Ii;hlan.l Park, ILL.
The Franklin Press and the Highlands Maconian (Franklin, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Jan. 6, 1927, edition 1
4
Click "Submit" to request a review of this page. NCDHC staff will check .
0 / 75