Newspapers / The Franklin Press and … / Jan. 5, 1928, edition 1 / Page 2
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inn Fr.An;:u:? r LIcre Chevrolet News r.un.assina all its former achieve ments as a leader in the building of !.. cost transportation, the Chcvro-. let Motor company, today announces the most, distinctive low-priced auto mobile of ail time. The announcement of a complete new line of Chevrolet cars follows immediately on the close of Chevro let's greatest year when its volume of one million units made it. the world's largest builder of automobiles, and presages a year of unexampled ' activity for the organization that has been the pioneer volume producer-of , gear shift motor cars. . Known as the "Bigger and Better" . Chevrolet, the new car that goes on display throughout the United States today,' not only succeeds the "Most Beautiful Chevrolet" but. incorporates all the advantages that made the lat ter , so popular and in addition em bodies a host of . refinements that combine to produce what General Mo tors officials believe, will be the sen sation of the automobile- industry in 1928. ;. ; ... ' . A quick picture of the new car that seems destined to write a new chapter into the history of the auto mobile business may be had by noting the following highlights of the 1928 Chevrolet: Extended wheel base, greater speed Jjrid "power,- four-wheel brakes,- longer, Toomier Fisher bodies, new Duco col ors, thermostat cooling, shock absorb ing springs, mdtor enclosure, and in directly; lighted instrument panel and other advantages built in as a result of lessons learned through 13 years of constant' progress. ' - -:jihe.vj5igger land Uctter Chevrolet owes its' outstanding virtues to the manifold facilities at the disposal of the Chevrolet Motor company, includ ing .'' the ' General Motors Providing '4 Ground, the , General Motors Research laboratory, the Chevrolet experimental department and the skill and resources of the,,. Fisher Body corporation. . Seven passenger cars, including five N dosed and two open types, comprise Jr the line.t Every driving requirement f is cared or in the make up and ap- 1 pointmenli of the various body types, r .: -Scirtyia appearance, performance ""-- in driving afid economy in operating are the keynotes the car that owes its every U tail to withering tests of days, weekf and months under, all types of weather, road and driving conditions. ' Every detail has been proved true in exhaustive tests. As a result, the new line achieves to a degree hither to unexampled in the low-priced field a standard- of smartness, advanced performance, striking color combina tions, completeness of equipment and minute attention to style, comfort and luxury. , , The new car has a distinctive bis car appearance entirely foreign, to its price class. This is achieved by ad ding four inches to th wheel base, bringing the present total to 107 inch es. , The frame also has been deepened and strengthened to make, a smoother riding, sturdier and ' better balanced car. . The four inches that have been add ed to the frame materially inceasc the beauty, and the effect of bigness, of the finished product. Stressing the beauty of line are new honeycomb Harrison radiators of deep, slender, graceful design. Their added depth has so raised the. front of the car that from the cowl to the base of the new low radiator cvt the line is unbroken and nearly level. Radiator shells are of non-rusting airplane metal; while thermostat con trol of the cooling system is an ad ditional feature. Complementing the extra four inch es in wheel base is increased length in several of the body types. The coach body is five inches longer than a year ago. The sedan body likewise has been increased two and thrcc- quarters-inches Amnntr themanv new body refine ments is a JullyJinclosed and jndirect ly lighjed instrument panel,'- oval " in shape, with the speedometer, ammeter and oil gauge, in full view for day or night driving. All passenger models have larger 30 by 4.50 balloon tires and steel disc wheels as standard equipment. Other standard equipment -includes stoplight, rear vision mirror, gaisoline gauge, complete tool set, and theft-proof steering and ignition lock. Additional equipment is standard with individual models. " All closed bodies are by Fisher, styled and designed with the smart ness and beauty for which the Fisher name is famous. All are of composite steel and hardwood construction of the type found on the highest priced cars. And air are finished in genuine Duco colors five beautiful combinations on the seven models. The Imperial Landau is finished in Cossack ' brown Duco with Mountain brown body beading and cold-Striping; the Coupe and Sedan in Faunce green Duco with black bodyy beading and striping in golden yellow; the sport cabriolet in Dundee gray Duco with Brocatcllc green Duco beading and gold stripe; the coach in Avenue green Duco, Tartan tan wheels, black beading and striping in gold; and the open touring and roadster in Falmouth gray Duco with body beading 'in black and striping in French gray. Mechanically the car has been im proved to parallel in performance, speed and readability its new beauty and advanced body design. ' It is pow ered by an improved valvc-in-head engine that in road tests developed 34.6 per cent more power and ap- i j. proximately five more miles per hour I This end could be attained, they dis- than the previous Chevrolet 1 engine, New features developed in the engine include a new motor enclosure which completely covers the valve lifts and makes for' a quiter and cleaner engine, new crankcase breathing sys tem which i eliminates the leakage of engine fumes through the body of the car; new two-port exhaust; new alloy constant clearance "invar strut" pis- Ltons, ' new hydro-laminated camshaft gears, improved gears, improved mush room valve tappets, . and larger cam shaft. An oil pump provides efficient lubri cation to all bearingafrfaces ; while an AC oil filter and an AC air cleaner protect all moving parts of the en gine from dirt and other foreign mat ter, thus adding materially to the life of the motor, The new four-wheel brakes "repre sent an - outstanding achievement of General Motors and Chevrolet engi neers. They are the non-locking type, with positive brake linkage. Front brakes are internal expanding and rear brakes external contracting. Front and rear brakes have been pro portioned to prevent a side drag or pull. Their total braking service amounts to 189 square inches. Each brake has an individual, easily assessable adjustment, while "stops" are provided at the wheels to simplify the adjustment operation. So accu rately has the leverage on the foot pedal been worked out, between the front and rear brakes that maximum application of the brakes is obtained with a very slight pedal pressure. In addition to the four-wheel brakes the new cars have an emergency brake, with an additional braking sur face of 70 square inchesJLoperates entirely independent of the four-wheel service brakes, thus assuring adequate praking facilities at all times. Another . important achievement in the 1928 line is the new shock ab sorber semi-elliptic springs which run parrallel to the frame and equal 84 per cent of the incrcaswl wheel base of the car. The springs' represent still another innovation pioneered by Chevrolet engineers. They provide 50 per cent better riding qualities than the old type of spring, according to observers. In developing the new springs, Chev rolet engineers strove not only 1 for smooth boulevard driving but also for maximum comfort at high, speeds covered after exhaustive testing and experimenting, through increasing spring friction by putting reverse "checks" two to each spring mid way between the center shackle and the spring end. These "checks" re semble inverted steel bows with the center section pressed down against the top spring leaf under 600 pounds of pressure. The new models have a slender 17 inch walnut finished steering wheel, while increased 'steering ease has been attained by the inclusion of several hew features. Ball bearing thrusts have been added to the steering me chanism, and the steering ratio has been increased from eight to nine and one-half to one.' ' Transmission .universal joint and rear axle are of the dependable con struction that gave such satisfactory service in the "Most Beautiful Chevro let," as is the electrical system. Ah index of the safety of the electrical equipment and' the approved vacuum feed type of system with safety tank in the rear, is the fact" that" under writer's approval gives the lowest fire insurance rates. The chasis, in addition to its four inch increase in length, has a new extra strong front axle.- The frame, isof channel steel 4 3-4 inches deep, with five rigid steel cross members. - Stewart vacuum fuel feed has been retained, and also the safety ten-gal-jon gasoline tank with a gas gauge in the rear where a wide steel rear cross member' protects it. . , The lubrication of the. chasis' is by the Alemite pressure gun system. All models have one-piece, deep full crowned fenders of heavy gauge steel, deep-cushioned comfortable seats, rib bed rubber-covered steel running boards, chromium plated hood, catches and hood-handles with aluminum bead on the hood, demountable . rims with a tire carrier and extra rim, indirect ly lighted instrument panel, theft prooLsteering and ignition lock, rear vision mirror, and - complete kit of tools with tire pump and jack. Jn addition ilie closed .model Fisher have plate glass windows, 1 stedt window regulators, one-j VV windshield, remote door con. with lock in handle, military type visor, automatic windshield cleanei and dome light in certain models as well as foot rest; ash tray, robe rail, etc., ,. , In anticipation of the demand of these bigger and better. cars, Chevro let factories are running day and night on capacity production. Ship ments are leaving daily for all parts of -the. world, so , that Chevrolet deal ers may make prompt delivery on ail models.-- ,.-, . . Get Up Nights? v 48 Hoiir lest If your pep, health and strength are being lowered by frequent night; and day calls, backache, bladder weakness, burning or , itching sensation, . leg or; groin pains, why no make the Cystex 48 -Hour Test? Don't give up. Don't, wait. Get Cystex today. Put it to a AO t.n i. -r a ' i - not , satisfy, only 60c if yov' feel like new, sleep well, full with pains alleviated. All offer Cystex today on a guarantee. Only 60c NOTICE OF By virtue of powe tained in a mortgage bv A. . V. Mincev and ' MfieA his wife, to the Joines Motor tor company, Inc., dateed th dayrof -August,-1927,- and given V cure the - sum of $270.00 - due Joines Motor- & ;-Tractor : compaz ine, due 3 months from the 29th day v of August, 1927. baid deed being re corded in book No. 29, page 423, de fault having been made in the pay ment of said note and , the parties to whom said money is due having demanded , payment, we will sell on the 18th day of January, ; 1928, the following described property to'-wit-: A certain tract of land in Millshoal township : Beginning at a stake on bank of the old road in line run for Leach and Bleckley, , and rims with said line south, 52 degreees 30 minutes : west 11 poles to a stake in the edge of the new road; then north 52 west 7 poles, to a stake in the edge of the new road ; then north 48 ast 1 1 poles to a rock in the edge ipi the old road; then north 52 east 8 'pole to the beginning. Containing lT acre more or less ; being the home place of said Mincey. This December 23, 1927. TOINES MOTOR &TR ACTOR" CO.r Inc, Mortgagee. 4tjl9 NY, siMMEciiig a Claaiiige of Pilicy Now, with the new year, this store wishes to announce a radical change of policy. In 1928 we will sell STRICTLY FOR GASH. This rule applies to .VERYBODY, and under no circumstances will be deviated from. In 1928 we will deliver no purchases. This applies to every customer - and to orders of any(magnitude. By putting the above two rules into effect we expect to cut a big slice v. from our heretofore excessive1 overhead. This saving we shall pass on to our customers m reduced prices. So in 1928 we ask you TO EXPECT BIG THINGS from Porter's Store. You will find values here during the present year that you have never before seen equalled in Macon County. And we want 46 concludeby thanking -you all for the patrohanfe vou ...... . . , Jft, . - !... Ik af. -.. ' r f C1 r have given us in the past. Jour custom has made us what we are to-day, Macon County's biggest store. Our new policy will make us in future WESTERN NORTH CAROLINA'S STORE OF GREATEST VALUES! I S. FORI Macon County's Biggest Store .. Fran!din, N. C. ) ... y A
The Franklin Press and the Highlands Maconian (Franklin, N.C.)
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Jan. 5, 1928, edition 1
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