MKT WAVNC, IMWM
FRANKLIN, N. C, THURSDAY, JULY 19, 1S2S
) M T F
Preached Sunday at Episco
pal Church Was Former
ly Pastor, r of Franklin
Twenty-one years ago, Dr. , T. E.
Winecof f was pastor of the Meth
odist Episcopal church at Franklin.
Last Sunday, after years spent in
states 1 of the West, after , six years
in Alaska,, after going through the
World War, and having won a na
tional reputation as a scientist, Dr.
Winecof f returned to Franklin and
preached at the local Episcopal church.
Dr. Winecoff, originally "an Episco
palian, became a Methodist minister
and while serving in this capacity re
mained in Franklin one year as pas
tor. Later he returned to the Epis
copal church, and is now pastor of
the Good shepherd at Scranton,
Pa., a church with a membership ot
Dr. Winecof f spent a year as :
Y. M. C. A. worker with the French
army. He was gassed during this
time. After his return to America he
was appointed United States Marshall
of Alaska. He was stationed in the
Town of Fairbanks for the six years
he held this office. Dr. Winecof f
then returned to Wyoming as an
Episcopal minister where he remained
for a number of years. Later he
WfiHrTfi JKp" West."' bne of """ trie
prominent churches offered a prize
to any minister or layman who could
preach the best sermon. The mem
bers of the State Supreme court act
ed as judges, and Dr. Winecoff won
the prize. He has a national repu4
tation as a minister fand- as V 'scjen
tist. As a geologist' and "botanist? lie
is particularly well informed. Prof.
M. D. Billings, a local friend of Dr.
Winecoff, reports that the minister
has notes oh a number of . books of
a scientific nature, and also on the
subject of social philosophy, which he
intends to write within the near fu
ture. Dr. Winecoff preached to a congre
gation that filled the Episcopal church
last Sunday. His sermon subject was
"Friends." The minister dwelt on
human relationships, emphasizing the
fact that through human relationship,
man reaches relationship with God.
He pointed out that through human
friendships man places himself on the
highest possible plane. He stated
that it is impossible for a man to
think too much of himself if he
does not think too little of his neigh
The visiting minister has a number
of friends in Franklin who recall
the time when he filled the pulpit
of .the local Methodist church. Dr
Winecoff stopped at the home of
Prof, and Mrs. M. D. Billings while
in Franklin. He left for his home
in Scranton, Pa., Monday morning.
W. W. SLOAN HAS
Sunday MorningI $ Do
ing Well, But Will Need
Several Weeks Rest.
W. W. Sloan, of the firm of Sloan
Bros. & company, and one. of the
most prominent of Franklin's citizens,
suffered a light stroke of paralysis
in his right sid last Sunday morn
ing at 8 :30. Doctors who were called
to Mr. Sloan's bedside report that
he will be up again, but that his
recovery will require a number of
weeks of complete rest.
Mr. Sloan, who is 60 years old,
has been in business in Franklin for
many years. He was in partnership
with, his brotheer, Jesse Sloan, until
the death of the latter a few .years
ago, when he was stricken by, paraly
sis. The news of Mr. Sloan's illness
ramp an a shock to the numerous
r-frtends of the family. He had been
in the store until Saturday night,
with the result that his illness was
unexpected. For some time, how
ever, although seldom away from his
place of business, Mr. Sloan has
not . been in the best Of health, and
it was necessary for. him at ihteryals
to attend to only the less strenuous
of his duties. The people of Frank
lin wish for Mr. Sloan a very speedy
recovery. ."". ..
HUE HOUR BBOXS
Next Week Change of Pro
gram Each Night Man-
';. agement , W.ill Giv Way
Five Dollars Each Night;
In keeping with its policy of giving
its patrons the best shows in circula
tion the Idle Hour theatre has ar
ranged to have a different picture
each . night next week. These pic
tures have had long runs in the big
cities of the' country and millions of
people have been delighted with them.
In . addition to the good pictures
scheduled ,the management announces
that each night a five dollar bill will
be given to some ,one who attends
The pictures scheduled are as fol
lows: Monday, West Point," with
Wm. Haines ; Tuesday, Red Riders
of Canada; Wednesday, The. Big Kill
ing, with Wallace Beery and Ray
mond Hatton; Thursday, Gene Strat
ton Porter's "Freckles;" Friday, The
Racket, with Thomas Meighan; Sat
urday, The Mojave . Kid, with Bob
Has Leg Band Numbered
AJ26JC 432 Owner Re-
quested to Write
one released by airplane mail pilots
in experiments with pigeons to test
their value to the air service, was
captured last week by Mrs. J. E.
Lancaster. The number AJ26JC 432
appeared on a . rubber band fastened
to ' the bird's leg. .
' For three weeks the pigeon, ap
parently half tame, had beep in the
vicinity of the Lancaster home. It
at first attracted the attention, of
Miss Lillie Rankin, who became cu
rious when the pigeon remained for
long periods oh the cone of a nearby
barn or dwelling without flying. It
appeared to be bewildered and un
willing to fly far away. Miss Rankin
and Mrs. Lancaster, with the aid of
Mrs. Lancaster's boys, John Earl and
Gottrell, induced, the pigeon to come
to the ground for pop corn and water.
Curious as to the inscription which
they believed to be on the bird's leg,
the two ladies made plans to capture
the pigeon. They were unsuccessful,
however, until a boy of the neighbor
hood had shot and wounded the pig
eon's leg. The bird, instead of be
coming wilder was thereafter more
responsive Jo the efforts of its
friends to lure it to some place where
it could be caught. Last week, Mrs.
Lancaster succeeded in enticing it in
to her kitchen after pop corn. As
the pigeon is becoming more tame it
is believed that it will remain in the
neighborhod.o The pigeon's owner
is requested to communicate with
Baptist Church Notes
An educational conference, to be
held in connection with the two study
courses taught by Dr. W. M. Lee,
the Baptist pastor, on Wednesday
evening in place of prayer meeting
services, is set for Wednesday after
noon at the Baptist church. Dr. I.
M, Mercer, president ' of the State
Baptist convention, will be present
at the educational' conference.
On Wednesday evinings the pastor
holds a course based on Dr, Mullin's
book, "Winning for Christ," for 45
minutes, followed by a. second 45
minute period devoted to a class for
the training of Sunday school teach
ers. This work is intended to lead
up to a revival planned" lor the latter
part . of the summer.
. With the addition of one new mem
ber last Sunday evening by letter,
the total number of new members
who have recentlv joined is fifteen.
The four B. Y. P. U.'s of the
church had approximately 55 mem
bers present last Sunday evening.
The Senior, union is reported to be
doing especially good work.
Dr. Lee announces that the preach
ers and pastors of, the Macon asso
ciation will meet at the church Wed
nesday afternoon, July' 18, to con
sider plans for the Centennial Edu
cational campaign. '
Circle No; 1 of the Woman's Mis
sionary union will take up the W.
M. S. Manual for a course of study!
on Thursday afternoon.
The Junior choir and orchestra
will meet on Thursday night and
the Senjor choir on Friday night.
BY AUGUST 1ST
i . . '
Only Brick Manse in Ashe
villo Presbytery Has
$ Roomsr-Yqiuig People
of Church Active.
One of the most modern of the
Presbyterian manses, and the only
brick manse, in the Asheville Pres
bytery will be ready for the occu
pancy of the local Presbyterian pas
tor and his family by August 1. The
Asheville Presbytery includes the 11
extreme western counties, of North
Carolina. This also is the if irst home
constructed of brick that has been
erected by a local denomination.
The new Presbyterian manse i&
situated on the eGorgia road next to
the residence of Lyman Higdon. It.
is i two stories high and has a base
ment where a heating system , is to
be installed before winter. There
are six rooms on the first floor be
sides the bath and. breakfast rooms.
Two bed rooms and a storage room
are on the second floor. The new
building is plastered throughout, is
finished in hardwood flooring, and
is ready - for the hanging of the
doors. The workmen only await the
drying of the plaster before getting
the building ready for occupancy.
Rev. and Mrs. J. A. Flanagan are
boarding with Mr. and Mrs. John
Awtrey at the Robinson house until
their new home is completed. The
old Presbyterian manse was destroy-
siderable activity among the young
people of his church. At the Sunday
school last Sunday morning an Echo
Conference was held at which reports
were heard from the delegates who
attended the young people's confer
ence of the Southern ' Presbyterian
church1 -at Montreat during the early
part of July..
The delegates from the local church
were: Misses Margaret, Elizabeth and
Virginia McGuire, Alice and Margaret
Slagle, Rosalind Bulgin and Mira
Delegates were also sent from two
other Presbyterian "churches in the
county. From the Morrison church:
Miss Susan McClure. From Slagle
Memorial church: Thomas Branch,
Douglas Branch, and Miss Laura
Business Boosting Bulletin
A Business4 Boosting Bulletin for
Promoting Local Business Interests
THE FRANKLIN PRESS
Store News Should Be Published Regularly
People like to read store news along with the news of the day,
and every merchant should use a certain amount of space regularly
in the home newspapers and keep it filled every day or week with
new and interesting information regarding the merchandise carried.
This applies to every line of retail business.
The copy for this advertising should be handled in as careful a
manner as is given to the trimming of the windows and the interior
of the store. All merchandise has a certain personality which should
be brought out in the arrangement of the goods for display. The
same is true in the preparation of advertising copy, which should be
edited as carefully as copy for a mail-order catalog.
Every item advertised should carry a description of the merchan
. dise, bringing out the strong points in as few simple words and short
sentences as possible, being careful however to avoid exaggeration.
Simply state the facts in plain ordinary language and in as few words
If there is an exceptional bargain, the public should be told about
it, but always with a true statement regarding the quality of the
merchandise offered. Flaming" headlines such as "The' Greatest
Bargains Ever Offered" will attract attention, but if used too fre
quently they will destroy confidence in the store's advertising.
Never use big words, involved or complicated sentences in ad
vertising copy. Good advertising is hot fi.ne phrasing or beautiful
sketches; it is not even the latest fad or style that brings response
to advertising. It is simply the art of describing in short, punchy
sentences the merchandise being offered; and of telling the indiv
iduals addressed, in an interesting way, that the very thing they want
and admire and covet is now ready for them. v
One of the best layouts of store news advertising which we have
in our files is the "Clock-ad" of an Ohio firm, which' is 'run in the
local papers each week. This is a two-column advertisement run
ning the full length of the page. It is divided into twelve sections,
each section marked at the side with a Roman numeral running from
I to XII. This same layout is used every week with new attractive
items in' each ' section.
' The people of the town and country' have bedii accustomed to
watching for this "Clock-ad" each week, and the' store reports that
this weekly store news bulletin has proved to be the most satisfactory
arrangement for carrying their message to the public of any they
have ever used.
An ad today and no more for
business. It's persistent advertisjng
BOARD TO m
State Board of Equilization
Coining July 26 to Hold
Public Rating To Visit
Several Places in District.
Franklin is to be host to a number
of distinguished citizens of the state
on July 26 when the state board of
equalization holds the first of a
series of meetings in the 10th con
gressional district at Franklin. The
board is composed of one member
from each congressional district in
the state and the Lieutenant Govern
or. The board , intends to visit a
number of towns in this district to
investigate the , needs 'of the rural
schools, i Tljis.: is - the f first time the
board has undertaken 0 cover an en
tire district and no doubt the same
procedure will be followed in other
The names of those on the board
follow: J. Elmer Long, Chairman;
Leroy Martin, Secretary; P. H. John
son, Pantego; B. B. Williams, War
renton; A. KcL. Graham, Clinton;
F. P. Spruill, Rocky Mount; J. H.
Folger, Mount Airy; O. L. Clark,
Clarkton; L. M. Blue, Gibson; B.
B. Dougherty, Boone; A. E. Woltz,
Gastonia, and Miss Elizabeth Kelly,
The board will hold an executive
meeting at Franklin 9 a. m. and the
public meeting at 10:30 on July 26.
In the afternoon of the same day the
board will meet at Murphy at 3 :30
o'clock with - Clay,. Cherokee , and
Graham counties. At 3:00 on the
...i. t. , O J 17- t .
S'ylvaT The night of the 27th will be
spent at High Hampton. Transylvania,
Henderson and Polk counties will
meet with the board at Henderson
ville at 10 a. m. on the 28th, and
with Rutherford and McDowell coun-
ies at 3 o'clock on the same day at
Miss Kelly will entertain the board
during the time spent in Franklin.
Bethel Methodist Church
Rev. J. J. Edwards of Polkton, N.
C, will come for the evening service
to assist J. H. Strickland, the pastor,
in a revival meeting at Bethel. Beth
el is four miles east of Franklin on
No. 28. All are most cordially in
vited to attend these services.
J. H. STRICKLAND, P. C.
a month, does not found a staple
that wine no matter how small
Case and Teague Get Orders
For $7,500 Worth of Can
ned Goods in One Day
Peaches in Big Demand.
Back from a trip last Monday;
through Greenville, S. C, Hender
sonville, Asheville, ' and other points,
Jonathan Case . and C. W. Teague,'
superintendent and manager, respec
tively, of the Macon Co-operative
Food Products company, took orders'
for 2,500 cases of the cannery's out-'
put this season, the orders amounting
to $7,500. This, it should be em-
. 1 ' A ........ ...n ilnn rC f
pnas.izeu, icpicscms uc udj ui w
liciting orders, and proves that the
demand for canned foods is sufficient
in nearby territory to leave no
doubt as to the feasibility of a .local;
the oneninir of the cannery
on July 9, approximately 1,000 cases
of beans and blackberries have, Decn
canned and packed. Two dozen cans
arp narked to the case, making an
output of approximately 24,000 cans
since the opening date.
The trade in the towns visitea oy
Mr Case and Mr. Teaeue is par
ticularly interested in canned peaeht.
es. As soon as the beaa and black-
berry crop has been taken care ot,
the cannery will be in the market for
as many bushels of peaches as the
people of the surrounding country
can furnish. Jobbers in Asheville,
HpnHprsnnville. and Greenville are
especially .desirous, of gettinc peaches
"Orders for 250U cases oi'me vdiwus
products of the cannery amounted to
1200 cases in Greenville. Another of
the big orders came from Henderson
ville, Mr. Case's, home town.
With the demand particularly heavy
for peaches, Mr. Case reports that
he will begin buying as soon as the
permanent crop is ripe. He pointed
out that only firm peaches are de
sired. Care should be taken by peach
growers to leave out all bruised or
damaged fruit before it is offered
for sale. 1 . , . .
Meanwhile, beans and blackberries
are coming in rapidly. With the large
bean crop in the county this yew,
more beans than blackberries are be
ing canned, but many gallons of the
berries are also coming in. Tomatoes
will be purchased as soon as the
crop is ripe.
It is requiring a large number ot
girls to care for the beans and
blackberries. An equally large num
ber will be needed throughout the
season. At present 65 girls are on
the pay roll. Approximately 40 of
these are continuously at work in the
cannery. Mr. Case reports that he
is decidedly pleased with the high
grade of work done by the girls, and
by the high average of intelligence;
Each girl is paid for the amount
of work she does. The name of each
employee is on a tag attached to'
the bucket in which the beans are
placed after being strung and broken.
For each bucket of- beans handled
by a girl, a punch is made in the
tag, so that a complete record of her
work is readily kept.
The label adopted when the can
nery was first organized is being
used.' This is attractively printed in
four colors, two cuts being used, and
the words "Nantahala Brand" appear
ing at the top on one side. The
words, "Packed by Macon Co-operative
Products Co., Franklin, N. C,"
C.'.W. Teague, the manager, is de
cidedly pleased with the results of
the trip through the nearby cities and
towns last. Monday, lie declares that
the last doubt as to the" ultimate suc
cess of the cannery ha' been' removed.
The 'addition to the b-"',;ng has
been completed and h being usei
lor sto.iue p.ui'iKoi's. . Ai 1,0 place
in Franklin ' 'will one find more ac
tivity than at the cannery.
B Y. P. U. CAMPS
ON WAYAH BALD
The Senior 15. Y. P. U. of the
Franklin Baptist church last Thurs
day aftcrnon motored to Wayah liald
for an overnight campine tr 1 -t. The
storm of the afternoon did not reach
the vicinity of the BaldV
Including guegts, those who com
posed the party were :. Mr. and Mrs.
J. D. Franks, George Carpenter, Jr.,
Joe Moore, Virginia Norvel, Maud
Burleson, John Womack, Wil'ie Mae
Ledford, Jarvis Lcdford, Mrs. R.
M. Ledford, Joyce Jacobs, Harvey
Schidle, Dora Lee Garner, Verna
Green, Carrie Lee Pannel, Gladys