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VOLUME XLHI
FRANKLIN. N. C THURSDAY, AUGUST 16, 1928
NUMBER THIRTY-THREE
If .
7
)
J
ft!
6
s
o
f HABERSHAM IS
TO TO HOSTS
Thousands Journey to Turn
er's Point to Celebrate
) the Opening of Concrete
Highway.
On August 9 thousands of people
from Georgia and a goodly delegation
from North Carolina assembled at
Turner's Point near Tallulah . Falls
to celebrate the opening of the next
to last link of a mighty highway that
extends from the gulfi to Canada.
The occasion of the celebration was
the completion of the link between
Tallulah Falls and . Clarksville, Thj
stretch of Georgia's highway No. 15
is a ribbon of concrete eighteen feet
' in width and is an accomplishment
. in highway construction well worthy
of the celebration staged at the Falls.
Habersham county, noted throughout
the Southland for its hospitality, was
host to approximately 3,000 people.
A large delegation from Franklin and
other North Carolina points took a
peculiar delight in attending the cel
ebration, since i the highway in ques
tion means 'more to Western North
Carolina than any other highway with
the exception of No. 10 in this state.
. The "band of the Georgia Power
. company furnished music for .the oc
casion. Due to an accident at Gaines
ville in which the train bearing the
band killed a man and Child a de
lay of more thanr two hours - was
. I! nr T"Jt. U.
tirely while others were shortened so
that the hungry multitude could, par-
take of the barbecue at the appointed
hour. The secretary oj the Georgia
Power company, substituting for. Pres
ident Arkwright, presented some in
teresting figures showing what the
development of. ' Habershajn's ; by4r);
electric power had ddhe "for the sqiiifc
rn states and for Habersham in par
ticular. John Holder, chairman of
Georgia's highway commission, made
an able address defending the system
used in financing highway construc
tion in that state. Senator W. J
Harris of Georgia made an excellent
talk in which he ; stated that the
national government, should bear mo-e
of the burden of road building. He
referred - in glowing' terms to Tom
Bell and told the people of the 9th
Georgia congressional district that
. they should feel proud of the. fact
that they have a member of congress
who is not an orator but a worker
in the interest of his constituents.
This statement brought a round of
applause from the voters who have
stood by Tom Bell for many, many
years and who will probably send
Tom back to congress for years to
come.
After the- conclusion of Senator
Harris' talk the crowd adjourned to
a nearby point for the barbecue.
Unfortunately this reporter did not
learn the name of the artist who pre
pared the feast. Just the same he
deserves a gold medal. Yea, Verily!
A dozen medals. After .other barbe
cues have been long forgotten the
one at Tallulah Falls will remain un
til death as -a pleasant memory iti
the minds of those present. And who
knows , but that in the Great Beyond
the spirits of the departed will long
for just one more dish of that Bruns
wick stew?
At the great celebration on the 9& J
the people of Habersham overlooker!
nothing tending toward , the comfort
and well being of. the multitude.
While; John Holder was making the
eagle, scream and while the other
speakers were talking big buckets
of ice cold lemonade were passed
through the crowd. - And down where
- the tables were laden with barbecued
meats, ice cold drinks wore handed out
in untold numbers. About this time
some thoughtful person remembered
that Hebersham ' county is the finest
apple growing county in the South.
Consequently a barrel of cider was
produced. The head of the barrel
was knocked out and fifty pounds of
ice thrown in. This barrel of cider
lasted almost twenty minutes. All
in all Habersham "did itself proud"
H?Vd the entire -State of North Car
Wis likewise proud of the people
r 'this neighboring county.
' hi. ...
Joe Ashear Grading Site
tyTr.Joe Ashear, is grading the site
near the Standard Ooil filling station
on the square. It is presumed that
Mr. Ashear intends to construct a
building on the site he is grading,
though he has made no definite an
nouncement of his intentions. There
; is some talk of other buildings to be
erected on Main street "
GATHER DNjML
SPECCJENS HERE
Two Professors From De-
Pauw University in Ma
con County Prof. Smith
States W. N. C Rich in
Mineral Resources.
Prof. E. R. Smith, head of the
geology department of DePauw. Uni
versity, Greeh Castle, Indiana, and
his assistant, Prof. E. S. Stratton,
have been in Western North Carolina
since the 25th of June gathering
mineral- specimens for the' recently
established museum at DePauw Uni
versity. They reached Franklin Mon
day from Fontana where they made
a thorough examination of the copper
mines and shipped more than three
hundred pounds of specimens to De
Pauw. Prof. Smith and his assistant
will remain in Macon county four or
five days and will gather samples of
the many mineral products of this
county. Monday afternoon they visit
ed Corundum Hill seeking precious
and semi-precious stones. They will
also take with them to their university
samples of kaolin, mica, asbestos, cop
per and other minerals found 'in this
section. "For many years," stated
Prof. Smith, "I have been preaching
about the valuable minerals to be
found in Western North Carolina."
On his present trip Prof. Smith has
gathered several hundred' specimens
of various minerals to show the fu
ture students of DePauw what won
derful opportunities exist in this; stat$
hi .iL'evlincrof f ?,mTJbejRitzeti s
welc6me"to Tr6nitliairitf"'ms--;as''
sistant and are co-operating with them
to the fullest extent in making their
visit here a success.
GOLF MEET
; BIG SUCCESS
Mjany Towns Represented
In Franklin Golf Club's
Annual Classic Lyle and
Leach Win Flight Prizes.
The annual invitation tournament,
played on Frankln Golf Club's course
last week, was va decided success. A
number of surrounding towns and
clubs were represented, and quite a
bit of good golf and some not so
good was unleashed by the contest
ants. ' .
The tournament was played in 18
hole matches, two flights of eight
each - qualifying Below are given
the pairings and scores of the various
matches in each flight.
Flight One, - First Round
Stanley Blank defeated G. L. Hottk
1 up (19th green). V '
H. L. Leach defeated Thad Bryson,
Jr., 3 and 1.
F. I. Murray defeated Dr. W. H.
Jarrell 4 and 3.
Grady Dowtin defeated Louis Wood
ward 5 and 4.
Second Round
H. L. Leach defeated Stanley Black
1 up (19th green).
Grady Dowtin defeated F. I. Mur
ray 2 up.
Finals
H. L. Leach defeated Grady Dowtin
1 up.
Flight Two, First Round
T. W. Angel, Jr., defeated R. S.
Jones 2 up.
S. H. Lyle, Jr., 'defeated! Fisher
Black 7 and 6.
J. S'. Porter defeated John Ran
dolph 1 up.
Air. Hall defeated Major Tcake
5 up. ". : "
- Second Round
S. II. Lyle, Jr., defeated T. W.
Angel, Jr., 2 and 1.
J. S. Porter defeated Mr. Hall 3
and 2.
Finals .
S. H. Lyle, Jr., defeated J.( S.
Porter. 2 and 1.
Grand Final Match
The grand final match of 18 holes,
played Sunday afternoon between the
winners of the two flights, was won
by S. H. Lyle, Jr., who defeated H:
L. Leach 6 and 5. .
Prizes
Handsomev prizes were given for
the low medal score in the qualifying
rounds and to the winners of the two
flights. H. L. Leach shot the low
medal in qualification, turning in a
score of 80 for the eighteen holes.
The flight prizes were won by H. L,
Leach and S. H. Lyle, Jr.
DAIRY PICNIC
ON AUGUST 30
Dairymen of County Will
Get Together to Discuss
Their Problems State
Officials to be Present.
August 30th' is destined to be a
great day for the dairymen of the
county and for those who contemplate
entering the dairying industry. From
day to day more people in this coun
ty are turning to the dairy industry
as a means of making a living.
Others contemplate doing so in the
near future. All these, especially the
beginner, are confronted with cer
tain problems. Dairy experts of the
state extension service will be present
at the picnic to discuss these prob
lems and to explain how tp make r
success with dairy cows. Mr. and
Mrs. A. B.- Slagle are sponsoring the
picnic which will be held in the
grove back of the creamery. Those
now interested in this industry and
those who are planning to buy dairy
cows in the future are cordially in
vited to attend the picnic. In fact
the invitation includes all the people
of the county. The , following letter
will soon be mailed from the office
of the conty agent:
Dear Friend: .
This is your special invitation to our
dairy picnic on August 30, 1928. to
be held in the grove back .of the
Nantahala creamery.
Three of the best authorities on
dairy cattle and dairying in the state
will be with us that day. Besides
having a good timer neighbor 'with
n eighhary.we,wjIC hear the latest
have' an Topportunity td 'discu ss some
of the majof ' questions confronting
our dairy industry in Macon county.
Every one in the county is invited.
This picnic is to be held under the
auspices of Mr. and Mrs. A. B.
Slagle in , the . interest of the dairy
industry in Macon county.
" Each family, will bring dinner to
serve on the ground. ;
Yours for a big day,
LYLES HARRIS,
County Farm Agent.
SPECIALISTS HERE
J. D. Kelly, assistant horticulturist
of the Southern Railway, was here
Tuesday to inspect the cannery and
to assist in adjusting rates with the
Southern. Mr. Clevenger, dairy man
ufacturing specialist with the state
extension service, was also here Tuesday.
Business Boosting Bulletin
' A Business Boosting Bulletin for
Promoting Local Business Interests
Published By
THE FRANKLIN PRESS
(C)
' Advertising is the Soul of Merchandising
We often find a merchant content to place a small card in his
local newspaper and then consider that he has done his duty to his
business and a favor to the news-paper man.
Any merchant could "get by" with this kind of advertising dur
ing the abaronmal times just passed, but today the merchandising
thermometer is falling towards normal temperature the fever is sub
siding and health and stability are taking its place, with smaller mar
gins of profit, but a safer, steadier, more dependable future market.,
The successful merchant will need be the alert advrtising mer
chant if he expecta to keep pace with the persistnt follow-up ad
vrtising methods "b? the big catalog houses. The secret of their
great power to draw or attract customers is the persistency of their
artistic appeal to human nature.
Advertisins has become a science with the m?.i!-order house and
Lunless the local merchant adopts
he will be crowded to the ditch, like the honest faithful horse, by the
faster and more powerful motor driven car. .
It becomes an absolute necessity for the progressive merchant to
procure in' some- way this un-to-data motive power"in hoi ding "and -in--creasing
his business from now on. Local retail Etrceo in evn the
smaller towns are beginning to realize this" and are now carrying in
their home newspaper interesting merchandise bulletins every day or
wek, which are directly responsible for the killing off. of sei-iouo
mail-order competition in these cemmunities.
By the merchants being fully ilave and keen students of thia
prospective necessity they will change conditions in their town its
effectually asi t has been done iri other localities. It 13 not a
question of importance to the people of,yoyr trade territory to simply
tell thme your name and your line of business. They have known,
that for years but the important thing is to put before them a de
scriptive selection of reasonable necessities or luxuries that will ap
peal to each nidividual in the home'-at1" that particular time, thereby
suggesting and creating a desire to possess such a particular article
and compel them to secure it at once from your store.
Study, the advertising copy of the ctatlog houses figure out the
investments (not expense) of their propaganda and descriptive ad
vertising methodsc-without which they would never sell a dollar's
worth of goods in your or any other community. Study the cat
alogs it is an education in advertising. And with the opportunity
your home newspaper offers, in presenting your store news bulletins,
you have a great advantage over the mail-order house in your home
community.
RAPID PROGRESS
ON fjffl BLOCK
Foundation Completed and
Walls of New Post Office
Building Going Up Will
be Completed by Oct. 1st.
Under the foremanship of Mr. Tip
pett the new post office building
located on the northwest corner o
the public square is rapidly taking
form. In addition to the post office
which will occupy the corner next to
lotla street the building will accom
modate three stores all of which
have been tentatively rented, stated
Mr. Sam Franks, one of the . builders.
Thc j walls . are being constructed of
tile -,aiul brick and the beams will be
of stfe'el. Jt is understood that the
town and Messrs. Franks and Bill
ings have reached, an agreement
whereby the entire corner of the
public square next to the new build
ing will be paved. .
NEW BAKERY
MAKING GOOD
Electric Mixer and Electric
Cake Machine Included
In the Equipment
Franklin can now boast of one of
the most up-to-date bakeries and cafes
in tihs section of the state. The bak
ery is located in the new building next
dporto the Idle Hour Theatre and is
owned'bywFr-ank'Norto" o-Gfo, Car-
, t - - - ' T " -
), - , . " '
ing out the best bread'thar ir is pos
sible to bake. Already the bakery
is selling bread in adjacent towns and
is getting all the orders that one bak
er can hanadle. The dough is mixed
by an electric mixer. The bakery
also has an electric cake machine
which is used in making cakes, buns,
etc.
The cafe is equipped with marble
top tables. Both bakery and cafe
are kept spotlessly clean. Aleogethcr
Mr. Norton seems to have well estab
lished a business here which has been
long needed.
Box Supper
There will be a box supper at Oak
Dale school house Saturday night,
August 18, 1928. Proceeds will be
used to buy new books for the li
brary. Everybody welcome.
the same sales promotion methods
T0fflMEVES
BIDS FOR PLOT
Three Bids S u b m i 1 1 e d -Board
to Convene Again .
Thursday to Give Bidders
Definite Answer.
At the meeting of the town board
Tuesday night three bids were re
ceived for the municipal power plant. .
The bids were opneed in the presence
of all the bidders or their represent
tatives after which the board went
into executive session for the purpose
of considering the merits of the bids.
Each of the three bidders offered in
one way or another to guarantee the
town against loss in the event that
the sales contract - was - not carried
out by the buyer. The city attorney
explained to the biders that the town
has not yet stated that it would sell
the power plant but that it asked for
bids and proposals to sec if one could
be obtained that the board might
offer to the voters of the town for
their approval at the ballot box.
Phil Smith of Atlanta, through a
local citizen, offered to give for the
plant an amount not to exceed $320,
000. Mr. Smith proposed, to arganize
a company for the purpose of buy
ing the plant. .
Ives & Davidson of New York of
fered $323,000 for the plant and dis
cussed in their bid the question of-rat-?
. for city ,hh and many other-r
"lhe third Did suoinmcu is cuuaiui-
ed by many the best bid by far of .
any of the three. This bid was made
by R. M. Mead of Cleveland, Ohio,
and while he specified no particular
amount he offered to pay the town
the cost of the plant as shown by the
city records, also interest and in
surance during the construction of the
plant and any operating losses from
the beginning of operation to the time
of delivering the plant. If the town
board accepts Mr. Mead's offer the
town will be guaranteed against a
cent of loss in connection with the
building and operation of the plant.
As an evidence of good faith Mr.
Mead also proposed to put up a cer
tified check for $25,000 in connection
with the transaction. A rough esti- 1
mate of Mr. Mead's bid reaches f
total of $335,000 or slightly more.
The board will meet again next
Thursday at which time it is expected
that a definite answer can be made
to the various bidders. In the mean
time the board will consider the bids
from all the angles and determine
which one to accept, if any..
NEWS ITEMS OF
HIGHLANDS N O
Interesting Locals and Oth
er News from Macon
County's Popular Moun
tain City.
The Library association gave a ben
efit bridge' party, at the home of Miss
Rebecca C. Nail on 'Wednesday after
noon. Quite a sum was realized and
will be used for the purchase of new
books and magazines.
The trustees of the Highlands mu
seum gave a moving picture on Tues
day 'evening to raise funds for the
museum. The picture, which showed
the constellations, the surface of the
sun, moon and our earth, the plant
and prehistoric animal life; and a few
of our, .more common birds was in
l cresting and instructive.' 'M iss""Mc-
Co r i i i a ck of 'fh c t' hatl cs ttm -in wseu nv
gavc an interesting talk on the. object
of 1 he museum. Z '' :.
.Highlands is very much alive now
with . the many summer people . who
arc spending their vacations here.
The town is full of pretty girls.
Horseback riding seems to be a fav
or'" sport.
Miss I'crnicc Durgin entertained at
bridge on Thursday evening. The
top score prize was won by Miss
Rebecca Nail, the men's prize by
Mr. J. C. Mell. Mrs. Charles Harper,,
of Chipley, Fla., cut for the low score.
Miss Northington and Miss Vaughn,,
who are guests at the Central House,;
had four tables of bridge on Friday
evening.
The new club house on the golf
grounds is beginning to attract a
great deal of attention.
Mr. Henry Robertson entertained a '
party of friends out at his camp for
the week ed.