Newspapers / The Franklin Press and … / Jan. 22, 1931, edition 1 / Page 3
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Till SDAY, JANUARY 22. 1C31 T1J2 HAN'XLIN PRESS PA! in. The Fate of the Small Town -j j:y w. p. kirk wood (Edirfor. Division at Publications. University Farm, St. Paul, Minn.) ' WHAT js going to be the fate of the small town? That is a question everybody is-discussing 666 LIQUID or TABLETS Cure Colds, Headaches, Fever 666 SALVE CURES BABY'S COLD Statement of Condition MACON COUNTY BUILDING & LOAN ASSOCIATION OF FRANKLIN, N.C., AS OF DECEMBER 31ST, 1930 (Copy of Sworn Statement Submitted to Insurance Commissioner as n l i ASSETS THE ASSOCIATION. OWNS: ' Cash on Hand and in Banks $ 495.73 Mortgage Loans ;. .... 92,425.00 Money loaned to shareholders for the purpose of en-' abling them to own their homes. Each loan secured .by first mortgage on local improved real estate Stock Loans . Advances made to our shareholders against their stock: No loan exceeds 90 per Cent of amount actually paid in. i- i) iluuui3 lveieivauii; , Temporary Advances for Insurance, Taxes, Etc. Office Furniture and Fixtures... , .. ... TOTAL '. '..... $97,863:30 LIABILITIES THE ASSOCIATION-OWES: -To Shareholders hinds entrusted to our care in the form of payments on stock as follows: "" Installment Stock ...7 .'.$48,596.49 .Full Paid Stock ...........38,100.00. $86,696.49 Bills Payable '. 1,885.00 Money borrowed for use in making loans to members, or retiring matured stock. Each note approved by at least two-thirds of entire Board of Directors as re- Squired by law. Accounts Payable Undivided Profits .' Earnings held in trust for distribution to share-holders at maturity of stock. ' Other Liabilities, Reserve.. '. TOTAL STATE OF NORTH CAROLINA COUNTY OF MACON .Richard S. Jones, Secretary-Treasurer of the above named Associa tion personally appeared before me this day, and beings duly sworn, says that the foregoing report js true to the best of his knowledge and belief. - , i Sworn to and subscribed before me, this 10th day of January, 1931. Lucile Pattillo, Notary Public. My commission expiresT)cc. 26, 1931. ltcJ22 RICHARD S..'J0NES. ' j ANNOUNCEMENT h I wish to announce to my friends in Franklin and Macon County that I am now in the auto mobile repair business in the Porter-Allman Building, next door to the Macon Chevrolet Company. All kinds of automobie and tire repairing at ; REASONABLE RATES. Wrecker service !' I FREE within the city limits. : Work Guaranteed To Satisfy JIM WESTMORELAND I Am In the Goal Business To Stay Has anyone in Franklin or Macorftounty known me to be a quitter? I have been in the coal business here for 13 years and I intend to continue" serving my customers. Somehow, the impres sion seems to be with some people that I was planning to go out of this line of business. To correct this, I wish definitely to state that I am still handling coal of the best quality and have no in tentions of quitting. My prices follow: : now. The new census figures' are being watched for evidence of trends, and conclusions, this way or that nay, are beting drawn. The problem is: Are good roads, autofnobiles, and mail-order houses, and chain stores in larger centers, sapping the .life of the smaller community? They are in some cases and they are not in .others. "They aretn some cases and they are not in others." That answer to the question is highly signif icant. . If some communities arc standing up under the. strain, and not only standing up, but making 4,446.50 54.47 441.60 54.70 7,727.11 1,500.00 : $97,863.30 ! & f- V $7.50 per ton (block coal) delivered $7.00 per ton (block coal) at the car $6.75 per ton (egg coal) delivered $6.50 per ton (egg coal) at the car T W. ANGEL Franklin's Old Reliable Coal Man progress, . then ' there is nothing fundamentally wrong with the small community. It is not of ne cessity doomed. If They Stand Up Our own feeling is that the fate of any community hangs, not on automobiles, good roads, mail-order houses, and chain stores elsewhere as magnets of trade, but on the spirit of the people of which it is made up. If they throw up their hands and surrender, their com munity is doomed." If they stand up, use modern methods, make a real fight, then . the automobiles which frequent their roads will be exftning to their town after things, nut going away from it after things. There are three things that will keep, the .current of trade flowing to,, rather' than away from, a com munity.. They are: ."Good goods at right, prices, adc quatcly stocked. Good service. Effective advertising. . -;lf the merchants of any com munity 'will carry adequate stocks oi merchandise of known values, will see to it that the people of their trade territory are provided with all of the modern conveniences of retail trade, and then will tell their little world about it, clearly and -persistently, their community will not fade out. On .the con trary, it will grow and flourish. Merchants' Argument Paul D. Converse, professor of marketing, University of Illinois, in a talk given at the University of Minnesota, suggested as a key fac tor in .the program, of a small town, an agreement among the merchants as to what lin'es each would carry, so that more ade quate stocks of the staple com modities might -be available to the people of the surrounding territory. He touched a tender spot, but one of great significance. The trouble with the average small town is that every merchant tries to carry a lot of different lines of goods, and is unable to carryan adequate stock of - any line. Four or five stores, for example, may carry shoes, but the stock in every case is so limited that the prospective purchaser has very little choice. So he goes to a larger center, where he can have the range of a larger assortment. Now, if one ""store carried a full line of shoes Of standard quality, the purchaser would find what he wanted, "and buy. Then he would go to another store, fully stocked in .some other line and satisfy his needs in that line. The matter of prices within treason does not count for much when the quality and opportunity for choice are right. Good service means an adequate stock, inviting display, courteous and thoughtful treatment, assistance in solving one's problems, credit when deserved and all of the con veniences of trade. These can be offered in the small community as well as in the larger. ' . That Meant Advertising - Merchants" prepared to offer good goods in ' adequate stocks, at right prices, and . to extend the modern conveniences of credit and all the jest,' have only one thing more to do to kecp the trade currents flow ing their way, and that one thing is to tell their world about it, not once, but week in and week out throughout the year. Such telling is not mere ballyhooing; it means talking to possible buyers in a friendly, intimate way, as a merchant might talk across his counter to a friend. And that means advertising ad vertising which carries an element of the personality of the advertiser. Tt means that he will talk through Iris ads with conviction of the worth of the thing he wishes to draw attention to. It means that ffe will do thinking, for his possible customers. He will foresee, for ex ample, their seasonal needs, an provide for them, and then invite them in' to see what he has pro vided. The average Country merchant has not learned the art of this thing, lie has to have help. He depends for' such help on the pub: lisher of his local paper. So this thing of. the future of the small town is up to the local publisher. And that means, right now, at a crucial time in the de velopment of the small town, that the publisher most study this prob lem of small town advertising. Ik has simply got to become some thing of an expert in advertising, or else employ some cm- who is. Having decided to furnish such a service, it is up to him to make that service advertising service good. He can do this by getting all the aids available from whole salers, jobbers and manufacturers, and from established advertising services; by studying the national advertising mediums, the big city dailies, and the mail-order house catalogs; also the chain store ad vertising. Prom all of these sourc es, he can get enough suggestions in a day or two to last him for a month. He can prepare ads which will bring business to his advertisers, and confirm them in the practice of advertising. Going to Grow There is no room for debate. A town with a group of merchants cooperating in the lines carried, so as not to. overlap,, and giving good goods and good service at right prices, assisted by the publisher who knows how to make a real local newspaper anil how to write advertising that will sell goods, is not going to slump. It is going to grow. ' The fate of the small town, therefore, is up to the people in it. It is they who will make or break it not automobiles, good roads, mail-order houses or chain slores.-FKOM THE MINNESOTA PRESS. ADMINISTRATRIX NOTICE Having 'qualified as administratrix of Lester Hall, deceased, late of Macon county, . N. C, this is to notify all persons having claims against the estate of said deceased to. exhibit them to the undersigned on or before the 17th day of Jan uary, 1932, or this notice will be plead - in bar of their recovery. All persons indebted to said estate will please make immediate settle ment. This 17th day of January, 1931. MAGGIE HALL, Administratrix. 4tpl"12 NOTICE Notice is hereby given that the undersigned will apply to the Gov ernor and Pardon Commissioner of North Carolina for a parole. All persons protesting the granting of a parole will please file their pro test with the Governor or Pardon Commissioner on or before the 31st day of January 1931. (Signed) JOHN WALDKOOP. 2tpJ29 NOTICE OF SALE North Carolina, Macon County. Bv virtue of a deed of trust exe cuted by I). M. Green to the un dersigned as trustee, dated October 1. 1927. Recorded in Book 31, page 27. office of . register of deeds, Macon county, and given to se cure several promisary notes made to J. M. Raby for the purchase money of the hereinafter described land, and default having been made in the payments of said notes, and at the request of the holders of said notes, 1 will on January 31, 1931, the same being Saturday, and between the . legal hours of sale, and at the court house door in the town of Franklin sell at public auc tion for cash the following de scribed land: Lying and being in the State of North Carolina, Umn tv of Macon. . M illshoal Township Bounded on the, west by lands of Butler Justice; north by J. Henry; east by ('. M. '.Fish an F.lmore heirs: south bv Will Cow ard. Being all the lands conveyed to the said I). M. Green by J. M Rabv and wife. India Raby. on the first day of October, 1927, and re corded in the office of Register of I)eeds for Macon county, in Book -page , and known as the C. L. Kickman home place. Sale is made to satisfy said notes. This the 29th (lay of December, 1930. ALEX MOORE, Trustee By: U- D. Sisk, Attorney. J14tcRI)SJ22 Allen & Jamison Insurance PHONE 89 Franklin, N. C. Ambulance Service Funeral Directors Embalmers ARTIFICIAL AND FRESH FLOWERS At All Time Bryant Furniture Company Personal Mention Mrs. C. L. Ingram of Koute 4 was in town shopping Tuesday. f Mr. Will Keener 'of Gneiss, was in Franklin Tuesday. Mr. Gaston Dean of Etna, was in town Moiulay. Col. II. G. Robertson of High lands, was a visitor here Tuesday. Mr. J. I'). McCoy of Cullasaja, was a business .visitor in Franklin early this week. Mr. Robert Kamsev, otic oi .Ma con county's best citic'us, was in Franklin Monday on business. Mr. Jeff Enloe of Carloogc chaye, was in town on business first of the week. Mr. 15. M. Angel of . Higdouville, has sbeen spending a few days in Franklin chatting with his friends Mr. and Mrs. J. C. Sanders ol Prentiss, were in Franklin shop ping early, this week. "Uncle" liragg Iligdon of 'Hig donville, was in Franklin on . busi ness Monday. . Mrs. Delia Clouse of Sylva. has opened up a restaurant in Franklin next door to Horn's Shoe Shop. Mrs. Robert Pattillo of Route 4 w;as in town one day this week shopping. Mr. Edwin Bleckley, who has been in Tampa, I'la., . for several months, is visiting his family in Franklin. Miss Nan Haniby of Clayton, Ga., has returned home after spending about two weeks with Miss Myra Stribling. Mr. C. S. Brown, Jr., returned home Sunday from Augusta, Ga., where he graduated from Richmond Academy. Miss Myra Stribling, injured about two weeks ago in an auto mobile accident , on the Clayton road, has recovered sufficiently to be about. Mr., and Mrs. Omahundro, Who spent the Christmas holnlavs in Richmond, Va., visiting Mr. ()tna: hundro's relatives, have been spend ing a few days with Mrs. Oina hundro's parents, Mr. and Mrs. J. L. Barnard,' in the city. Messrs llarley and Randolph Keener, sons of Mr. Will Keener, returned to Franklin the first of the week from New York, Where they have been employed lor sevtr al months by a large construction company. The. Woman's .Missionary Union of the Baptist church met last Thursday with Mrs.. John Hall. Mrs. F, I. Murray led the pro gram. . Mr. F. Y. McCracken, formerly of Franklin but now located in Knoxville, Tenn., was in town greeting old friends the first ol the week. SAVE WITH SAFETY At the First Sneeze Use Vapure A sneeze it the first sign of cold a few drops of Vapure on a piece of gauze inhaled at once will work wonders and prevent many disagreeable days with k.J li. l l oil compounds lodge along O the nose and throat and soothe the delicate mem branes. Keep a bottle of Vapure handy at all times never be without ijf buy it today. Sold only at Rexall Drug Stores. Two sizes 50c and $1.00 AngePs Drug Store FRANKLIN, N. C. Phone 119 Keeping Food Hot Ih.iels and restaurants have an aluminum cover, the shape o a pan, which they put over pancakes to keep tlietn hot when they are served. We never have these in our households, but the food might be mote hot and tempting if we did ' A substitute might be the straim r, which may he inverted ou r the meat or plate of toast or pancakes, to keep them hot un til they are set on the table, or even left over 'them on -tin- table. The old-fashioned trick of heat ing the plates to keep the food Ik. I is n .t a bad one, though it haikv baik to the day of wood ranges ami, even farther still, of dining rooms far removed from the ' kitchen, when a line ' of ser vants capicd the food i -fiont (he cooking room, which 'was often in a separate - building from the rest of the house. , Another way is to heat the cas serole, in the oven or on top of it, when you are baking, and to set it on the table With the hot bis cuits or baked potatoes in it. Tilt the' cover, to let out steam. The last . morsel served" will still be hot. The lea cozy or dish pad, .snuggling close the hot dish, is another way to keep food hot. For the picnic, set the hot. dish in a -corrugated paper, box which . is well-lined with shreds of news: papers, and it will keep hot for hours. The heated soapstone from the fireless cooker will help. BIRTH ANNOUNCEMENT Mr. and Mrs. Robert Reid an nounce the birth of a daughter, Jean Pellc, on January 7. Friends 0Mine: I would appreciate my North Carolina friends patronizing" my TER M INAL IIOTKL fronting the Terminal Station in Atlanta, Ga. Rates $1.00 and $2.00 per dav. ' , H. R. Cannon, Prop. AFFILIATED HOTELS IN ATLANTA t -. . The. Henry Grady Hotel, ,; The Piedmont II6lel ' The Imperial Hotel v Your Money's Worth of Service J. JimM ' . THE BEST FEED , i- Pays Best Don't kid yourself about cheap feeds. You get just what you pay for and when you buy cheap Farmers Supply Company Grain and Feeds NEW YORK NURSE TITISS EDNA WANXEN- j "ku .-ij nu vtine can take course tt Sargon with out bein; rjeatly benefitted. 1 j "For three or four years 1 suf fered from sluggist liver and con stipation.. My skin was sallow. I had no ambition or desire to woi. 1 was nervous and dizy, had se vere headaches and could not sleep.. "It is nothing short of remark able the way Sargon and Sargoti Soft Mass Pills relieved me of these troubles. I am now simp? bubbling over with new cnerjy i'il vitality. I do not believe it pi.ssible for anyone suffering as 1 was to- take a course of Sargon without being greatly benefitted. ' Sold by Perry's Drug Store. Adv. feeds you are cheating 4 yourself. Keep the old milk check large and fat this winter by feeding our specially prepared and treated feeds. We guar antee the results more milk healthier stock and greater prosperity for you. Day Phona 106 Night Phona 6205
The Franklin Press and the Highlands Maconian (Franklin, N.C.)
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Jan. 22, 1931, edition 1
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