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Page 4
THE SYLVA HERALD
Published By
THE HERALD PUBLISHING COMPANY
Sylva, North Carolina
The County Seat of Jackaon County
J. A. GRAY and J. M. BIRD. .Publishers
itTBLTSifiCDL EVERY THURSDAY
Entered at the pott office at Sylva, N. C., as
Second Class Mail Matter, as provided under the
Act of March 3, 1879. November 20, 1914.
SUBSCRIPTION RATES
One Year, In Jackson County.~42.0?
Six Months, In Jackson County 1.25
One Year, Outside Jackson County 2.50
Six Months, Outside Jackson County..? 1.50
All Subscriptions Payable In Advance
i r
x^Honh Carolina Uk
/HISS ASSOCIATION^
A Spider In The Paper
Many years ago Mark Twain was editor
of a small-town newspaper. A reader
wrote in saying that he had found a spider
in his paper, and wanted to know if
that was an omen of good or back luck.
Mark Twain answered: "Finding a spider
in your newspaper is neither good nor
bad luck. The spider was merely looking
over our paper to see which merchant
was not advertising so he could go to that
ninwn vi kif uroK n r* rncc nnr o r\ H
OlUX C, 3JJ111 HID vv t u uv.i uoo tiiv. uu\i? unu
lead a life of undisturbed peace ever afterward."
Retailing has come a long way since
those days, and the art of advertising has
undergone great development. And advertising,
by stores or any other kind of
business, is a typical outgrowth of the
competitive system. It is the best possible
means of reaching the people who
want goods and services, of urging the
merits of one brand as against another,
and of encouraging the consumer to go
,to some particular retail outlet. That it
benefits the consumer goes without saying.
No storekeeper could long charge an
excessive price with competitors offering
in print the same or an equivalent
product at a lower price. And deceptive
advertising always defeats its own purpose.
The wise merchant advertises aggressively,
but he bases his story on appeal,
not fiction.
The growth of the chain systems did
much to encourage retail advertising. The
chains advertised their merits in the
search for trade ? and the independents
did the same thing in order to hold and
i i i i rr^i _ _
to expand tneir own Dusiness. mis was
good for all concerned ? consumers,
stores, and newspapers.
Salesmanship is a driving force in keeping
the American economy running. Advertising
is the heart of it.
Good Argument
^ ,
The British Labor Government is interested
in reducing the price of goods
to consumers, according to a recent Party
bulletin. It wants to see that the cost
of production and distribution is cut, and
* that gains in productive efficiency are
not lost in high distribution costs.
To achieve this goal, it promises to
provide more modern retail stores. Further,
it plans to extend the power of the
government over the marketing machine,
particularly in the food field. Government
purchasing will be utilized to supply
small retailers, as well as nationalized
industries.
Elsewhere in the announcement, the
Pourth Quarterly Confer- Yellow Moun
?ice At Loves Chapel Enjoys Trip r
The fourth Quarterly Confer- Eighty-two mei
ence of the Webster Circuit will l?w Mountain
be held at the Loves Chapel Metho- Union enjoyed a
dist church tonight (Thursday) at Smoky Mountain
7:30 o'clock. August 6.
Dr. C. N. Clark, District Supt., The group wer
will bring the evening message a *?t ?f excitem
preceeding the business. All of- when they saw si
fleers and members are urged to ter arriving at th
attend the meeting: Mr. Hayes Stew;
dent, read for th
In New York To Buy "ITnTTLZ
mr l j this Air. Lsmbc
New Merchandise
Sol Schulman is expected to re- "T '
turn to Sylva today after having e P^nic was
spent the past few days in New y 6 umgarnc
> [pQlpr
York markets buying fall and winter
merchandise for Schulman's ***** ran
Department Store, of which he is "rector*
owner, in Sylva. Members To I
Special Services At ^DMmfJon ^aj
Churches Sunday cemetery will be
There will b? gptdal worship day,! August 20, il
vjKvtoes in the following Metho- Sunday.
dist churches Sunday with the All persons fr
4 Rev. Austin Wilson in charge; communities who
W?bt?r at 10:00 sal, Loves Chap- buried there are
at 11.*00 ajn^ and Waslayana their tools and helj
Mi pm ing-off activities.
~-i"ffitTrewr?rMM??
THE S^
Party confuses the issue by saying "it is
quite unrealistic to talk of general nationalization
of wholesaling and retailing/'
However, anyone with even the
faintest knowledge of the socialist ideology
knows that once government moves
in on enterprise, it is just a matter of
time before it swallows it completely.
In this country, significantly, we have
achieved a degree of efficiency arid economy
and good service in retailing that
is unknown abroad. We haven't done it
by government action. It is the result of
free, competitive enterprise. We have
chain stores, independent stores, variety
stores, speciality shops ? every conceivable
kind of retail outlet. All of them are
trying to reduce prices, to improve qualities,
and to do the other things that serve
and attract consumers. And the public
reaps the benefits.
Retailing is one of the best arguments
that free enterprise has.
Inside Washington I
WASHINGTON ? Best Capitol HiU
opinion is that the congressional investigation
of the B-36 will disclose no major
scandals but may greatly affect the
national defense.
The probe will be conducted by the
House armed services committee which
has been directed by the House to make
a searching inquiry .into the controversy
surrounding the Air Force's giant sixengine
bomber.
Charges of irregularities in purchase
have involved such prominent names as
Defense Secretary Louis Johnson and
Air Force Secretary Stuart Symington,
but there i& nothing to indicate that these
men acted in other than forthright mannor
A1V#A
However, the Air Force concept of
warfare, its great reliance upon strategic
bombing, its belief that war in the air
belongs solely to USAF ? no part to
the Navy ? will undergo severe scrutiny
by the committee.
If the committee rejefcts the Air Force
thesis then the entire concept of warfare
by American military forces may
have to be changed.
NO TV CHANGES ? No extensive
expansion of the nation's television stations
or facilities can be expected for a
long time ? possibly three years ? despite
the government's recent proposals
to broaden the TV field.
In the first place the government's
plans are just proposals ? nothing more.
A public hearing will be held late in August
at which industry officials will be
heard to determine if the proposals are
practicable.
Secondly, putting the program into effect
would make obsolete all the television
sets being used unless they are modified.
Thirdly, the Federal Communications.
Commission's plans for making available
42 new television channels by using the
ultra-high frequency band along with then
present very nign irequency nas 10 oe
tested extensively.
Eventually the government in co-operation
with the television industry may
achieve its ambitious goal of bringing television
to nearly 2,000 cities and communities,
but it will take time.
Television for everyone is not around
the corner ? it is years away.
ro Smokies
I BIBLE SCHOOL FOR j
Baptist Training CULLOWHEE CHURCH
s last Saturday, TO START MONDAY
it in trucks, and Rev- R- T- Houts, Jr., pastor of
ent was created the Cullowhee Methodist church,
?veral bears. Af- ^as announced that the Daily Vale
picnic ground, cation Bible School for the church i
art, adult presi- wil1 begin at 9:30 Monday, August I
ie devotional the 15 and continue each morning thru <
salm. Following Saturday, August 20th from 9:30 ]
rt Moss led in a m- t0 am.
Mr. Houts will act as principal ?
planned by Mrs. and assisting him will be Mrs. j
ir, adult social Charles Bird, Miss Elizabeth Ann <
Hunter, Mrs. Lewis Smith, Miss I
Senson is B.T.U. Dorothy Dodson and Miss Jean
Moody. <
Children throughout the com- ]
>ecorate munityt ages 4 through 14, are 1
Addie I urged to attend. ' 1
r at the Addie
held on Satur- Bob Hawk, natonally known I
t was announced radio quiz master, will appear on i
the Farm and Home Week program 1
om surrounding at State College, Thursday eve- 1
have relatives ning, August 11. Farm men and c
invited to bring women attending w.ill compete for 1
;> with the clean- valuable prizes, including a tractor J
and deep freezers. I
TVA HERALD AND RUR.
THE OLD HOMETOWN
HT GOOD W09K/. GASP'.!-?
W/AlCHESTEf* ^8 X COOLC
[ >(OU SAVED US jk^SO X JU
j? PffOM TMOSBT >2Sfe? "tw**
I NOSffV if pWjW
BACK ROAD F?L** ? W/NAJV
WITH "
oor? no ram
The Everyda
By REV. HERBER1
"Are you all in a hurry inside?"
That describes the condition
of many of
SlBf^ %. 1 dent writes that
f?jJ S he saw que?~
jfijjon the menu in
of keen mind, he writes that back
in the 1880's the same thought
was expressed in these words,
"Impatience dries the blood faster
than age or sorrow." He adds this
comment of his own, "It probably
did then and does now."
- 1 1 1 t? ? A. !1 t _ A 1
v^aii 11 wnai you win enner impatience
or "inside hurry" it throws
qur whole program of living out
or"Balance. We hear much about
tension today, and I am meeting
it on every hand: in letters from
troubled readers, and from those
who come to our office for diagnosis
and treatment.
Dr. Henry Link in his book,
"The Rediscovery of Man" which
appears in digest form in the August
issue of "Your Life" says, "At
the bottom of most fears both mild
and severe will be found an overactive
mind due to an underactive
body: too much energy churning
the higher brain centers in vicious
circles, not enough energy driving
the arms and legs and hands in
useful work or ,play."
He then relates the case of a
young man who came to him suffering
from insomnia and the fear
Webste
Mr. Olivene T. Cowan, principal
of the Webster school, has made
known some of the plans for the
school year which opens August
25. Mr. Cowan states that an enlarged
athletic program will be
sponsored with Mr. Alvin Fullbright
as coach. At present a softball
field for girls is under construction
on the campus. Mr. Fullbright
hopes to pick a basketball
team that will be eligible to enter
the Smoky Mountain conference.
The Parent-Teacher Association
is going forward with an improvement
program which includes
painting of the kitchen and lunch
room and supplying new equipment.
Plastic plates will be bought
for the dining room.
Manual arts will be disbanded
due to lack of space and inadequate
equipment but a class in physics
will be added.
Mr. Austin Wilson, who has directed
Daily Vacation Bible schools
throughout the Webster Methodist
circuit and other Methodist churches
during the past two months, will
begin a school at the Weslyanna
Methodist church Monday, August
15th. Mr. Wilson is a student at
Duke University.
The Training Union department
of the Webster Baptist church will
have a social at the church Friday
evening at 8:00 o'clock. Fol
lowing a devotional service at
which time Mr. Carl Corbin, associational
director, will make a
short talk, games will be played
on the church lawn. The final 1
feature will be a watermelon feast.
Relatives of Mr. Jim Keemer of
Chattanooga, Tenn. received word
last week that he had been admitted
to a Chattanooga hospital
for surgery.
Mrs. Mable Smith of WinstonSalem
came up last Thursday for
i few days with her daughter-inaw,
Mrs. Geneva Smith. Mr. and
Mrs. Clyde Phillips and two chiliren,
Mrs. Allie York and Miss
faomi Phillips also of Winston>alem,
drove up for the week-end, t
md Mrs. Smith returned with
ALITE
By STANLEY
TH'LAW WAS CHASIN 'Mf AN& 7
>/srr let so os tm' dang oug-^
ST RAN BACK- AND FO?TK ^
'T\L X WO*? /
T T>nrVtPgNCg * * AWK.y
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HAS A BfSuSM
rHE- LAW w?Tv>ii
?T>tB?CATm ?* woma mm ?w^p
iy Counsellor
p SPAUGH, D. D.
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II
| of not being able to go to sleep.
| He went to bed later and later
but couldn't sleep. "He gave a
long and technical description of
how this fear had come about.
The real causes could have been
stated in one sentence: too much
.thinking, reading, and talking, and
not enough work and play with
other people"
He wanted some prescription for
relaxation. The doctor said, "Join
a club of gymnasium and get into
some regular competitive games.
You do not need relaxation; you
need exertion. You put too much
of your physical energy into
thinking and imagining things. If
you will run around the block
you will have used some of those
energies through your lower brain
centers, that part which drives the
body and the legs. If you run hard
enough and often enough you will
automatically relax. You have
thought yourself into this fear
[ with your mind; you can run your|
self out of it with your legs." The
young man took the prescription
and it worked.
Dr. Link has put his finger on
a lot of our "inside hurry" troubles.
If we transfer some of that
energy into outside physical activity
according to age and station,
then tension will come down.
Then try reading a Psalm each
day followed by reading from the
New Testament starting with St.
John. Follow it up with prayer.
Prayer and physical work is what
most of us need. Try it for yourself.
r News
them Sunday.
Last Wednesday Mr. and Mrs.
Grover C. Parker, Grover, Jr., and
Jody of Atlanta came to see Mr.
and Mrs. Earl Rogers. While here
they visited the Indian reservation
and Smoky Mountains Park. Other
recent guests of the Rogers were
Mrs. Rogers' parents, Mr. and Mrs.
J. J. Walden, and Mr. and Mrs. F.
E. Walden of Atlanta.
Mr. and Mrs. G. B. Hudson and
son, Jack, of Newport News, Va.
have come for an extended visit
with their parents, Mr. and Mrs.
J. M. Swayngim, of Sunnybrook
Farm. Little Miss Toni Lee Kelly,
who has been with them for the
past two months, accompanied
them home.
Bob Moore and R. L. Madison,
who have been attending Woodmen
of the World camp at Charlotte,
returned home Sunday night.
Mr. and Mrs. Sidney Cagle and
son, Will, of Tampa, Fla., are visitors
this week in Webster and
Sylva.
Miss Zedna Kicklighter of Umatilla,
Fla. is visiting Miss Mary
Bob Clements. Mrs. Jim Clements,
Miss Clements, and Miss Kicklighter
will leave today for Rainelle,
W. Va. to spend the remain
der of the week with Mr. Clements
and Mr. and Mrs. Jimmy
Clements.
Mrs. Charlie Lominac and her
grandson, Charles Crawford of
Asheville, are spending the month
of August at the Lominac. home
here.
Mr. and Mrs. Homer Coward of
Peoria, IUS who are spending some
time in Sylva with their sisters,
Mrs. R. L. Glenn and Miss Jane
Coward, have been calling on old
friends and relatives in Webster.
Mrs. W. H. Smith and daughter,
Carolyn, of Washington, D. C., and
her sister, Mrs. W. M. Parrish, of
Otto, visited at the home of Mr.
and Mrs. Dennis Higdon, Tuesday.
Mr. and Mrs. W. H. Hall of Lincoln
ton were called home Saturday
due to the illness of their fa*
ther, Mr. Lewis Cannon, who Is
BAPTIST SUNDAY
SCHOOL MEETING TO
BE HELD AUGUST 14
I *
The regular nionthly meeting of
the Tuckaseigee Baptist Sunday
School Assocl at; 11 be held
Sunday, August 14 at 2:30 o'clock,
with the Jarrett Memorial Baptist
church at Dillsboro. Music will be
rendered by the Jocal choir. The
Devotional will be led by Superintendent
Ralph Parnell. A report
on the work of the various Daily
Vacation Bible Schools will be
given by Miss Pauline Snelson, As- ,
sociational Missionary. Special music
by the Youth Choir of Lovedale
^
church.
The topic for discussion will be i
"Importance of Weekly Teachers I
Meetings", led by Roy Reed.
The Scotts Creek church will put
on a demonstration of how to conduct
and direct a weekly teachers .
meeting. !
The Sunday School lesson will
be taught by Vernon Cope, Superintendent
of Jackson County |
nnVilin ?i-?V>rtrk1a ar?H tha nlneinff
|>U UA1V. OWAIVV/i#) UilU Wiiv vprayer
will be by Rev. Wayne
Deitz, pastor of Jarrett Memorial
church. i
Mr. and Mrs. H. Hal Brown, of
Asheville, spent the past week-end
with Mrs. Brown's parents, Mr.
and Mrs. W. G.' Womack at their
home in Sylva. i
in the Sylva hospital for treatment.
I
Mr. and Mrs. J. W. Franklin of
Murphy stopped over on their way
home from Asheville where they
attended the Folk Festival to spend
the week-end with their daughter,
Mrs. Douglas Simpson. On
Saturday night Mr. Franklin and
Mr. Joe Fulmer went on a fishing i
trip to Nantahala.
Mr anri Mrs. Douelas Simnson
entertained the Bryson City and
Murphy district Coca-Cola em-1
ployees and their families and some
invited guests from Asheville and
Webster at their home here Sun- j
day afternoon. Mrs. Simpson served
a fried chicken dinner and
Coca-Colas from a table on the
lawn.
Jack Ledbetter of Winston-Salem
came up Monday on a business
trip. Monday night and Tuesday
Mr. Ledbetter and Mr. Joe Fulmer
went to Fontana for fishing.
l Cluster R^ngs - Wedding Setts
\ Men's Rings - Ladies' Rings <
\ Written guarantee for 10 years.
) Saturda;
) BELK'S DEPAR'
'FREE L
Christian ScienceWHAT
IT IS ANE
to be deli
WILL B. DA
OF CHIC>
Member of the Boa:
The Mother Church, The Firi
In Bosto
Under the
First Church of Christ S
uir.ui Avne en
Iiiiunumi a/u uvj
H1GHLAN
Sunday afternoon, Augu
ALL ARE
FOR
SELF SERVIC
I
| Modern E
anil dninir vt
on Main Street i
i ig Reason fo
* / Jr.
Owner has other
I ; '
CALL OF
y. \ >
JOE PRESSI
PHONK 2321
% *' : * * . ...
l l '
Thursday, Aug. 11, 1949
? ^ <
Librarv News Notes
Hours 11:00 5:00 Phone 201-J
The following helpful reference
books have recently been received
by the library:
4 The Hunter's Encyclopedia."
This is a reference work on North
1 American game and hunting which
furnishes the answer for every
hunting question from rabbit to
bear, also shooting techniques,
and dog training.
"Drake's Housholders* Cyclopedia,"
notes on construction, installation,
maintainance and repair
of homes. *
"Lincoln Library of Essential
Information," 18th edition, 1949.
The latest edition of the standard
reference book.
"The Discriminating Hostess,"
menus and recipes for ^speciality
dishes suitable for entertaining,
designed to make you a "discriminating
hostess."
"Complete Book of Showers and
Engagement Parties," giving the
how-to and suggestions for distinctive
showers and parties for
the girl who is to be married.
The non-fiction shelf has just
received the following:
"The Trail Led North," by Martha
McKeown, tales of the early
days in the Northwest.
"The Incredible Crosby", by
Barry Ulanov, the inside dope on
Bing Crosby and why and how he
has won the hearts of America and
the world.
"The Loved One"
In the opening pages of Evelyn
Waugh's novel, "The Loved One,"
thp author has nrinted a note which
he calls "A Warning," which be- *
gins as follows: "This is purely
fanciful tale, a little nightmare
produced by the unaccustomed high
living of a brief visit to Hollywood
. . . This is a nightmare and
in part, perhaps, somewhat grue- I
some. The squeamish should return
their copies to the library or
the bookstore unread." It certainly
is a nightmare, a deliriously < .
funny one.
Dinner Rings - Masonic Rings )
children's all gold filled rings. ^ ^
At Low Prices. )
y Only (
rMENT STORE {
ECTURE
I unu/ IT UCAI c
I IIUVV II I1LHL0
vered by
vis, c. s. b.
\GO, ILL.
rd of Lectureship of
st Church of Christ, Scientist
n, Mass. *
auspices of
cientist, Asheville, N. C.
hool theatre
IDS, N. C.
ist 21, 1949 at 4:00 p.m.
WELCOME
??J 4
SALE
:e laundry
quipment
>od business
in Canton, N. C.
>r Selling
business interest
>
\ WRITE
iEY - Owner
\ ? Canton ?
4