n
i
THE WAYNESVH.LE MOUNTAINEER
in
FALL EXCURSION
TO
Cincinnati and Louisville
September 1 7, 1 926
Southern Railway System
ROUND TRIP RATES
ASHEVILLE $n.50
CANTON 12.00
CLYDE 12.25
LAKE JUNALUSKA .. 12.25
WAYNESVILLE 12.25
BALSAM ..,
SYLVA . . .
DILLSBORO
BRYSON . .
ANDREWS .
':--f-
. $1350
13.50
. 13.50
13.50
- 13.50
RATE FROM INTERMEDIATE STATIONS NOT SHOWN ABOVE,
SAME. AS NEAREST STATION BEYOND.
TICKETS ON SALE FOR ALL TRAINS SEPTEMBER 17, GOOD RE
TURNING ON ALL TRAINS. RETURN TRIP MUST BE COMPLETED
BEFORE MIDNIGHT OCTOBER 2, 1926
.... . "" mmmmm mmmmwmbmmmhm
No Stopovers Allowed
SLEEPING CARS AND COACHES
FOR DETAILED INFORMATION
Write
J.H.WOOD,p.P,A
Asheville, N. C.
What Foods Are Cheapest
EGULATION of the foe udget
Jot tne nome requires fa.VJianty
with current food prices. Food
values also enter into this question.
What type of foods yield the most nu
triment for the least money, and at the
same time appeal to the family taste?
These things merit study and obser
vation. Careful'consideration of food
advertisements is perhaps one of the
best methods of becoming posted on
the subject in general.
Advertising is an important factor
in modern life. Everything we are
likely to need, from the cradle to the
grave, is persistently called to our
attention. Wo matter where we go,
we cannot escape being told what is
good for us, nor reminded of the
things that make life worth living
and how cheaply we can get them.
This is direct advertising. And
equally effective, sometimes, is indi
rect advertising. Just now, the, food
packers of America are involuntarily
doing this indirect advertising on a
very large scale, because of the ex
ceedingly large food pack of last
year. Canned foods are now being
sold at remarkably low prices. This
is not done with the specific purpose
of advertising, but rather for the sake
of marketing surplus stock.
Last summer, there were unusually
large crops of practically all the staple
vegetables. In consequence the can
ners worked over-timfe, packing a
tremendous quantity of these foods.
To get a quick market for the supply
on hand, they have adopted the plan
of telling them at exceedingly low
prices. In so doing, they have in
directly entered upon one of the most
.extensive advertising campaigns ever
undertaken oy them.
It is a campaign of education. Vast
n urn Bert of people, taking advantage
of thit great price-reduction, are
learning the convenience, economy and
excellence ot ready-to-serve foods.
In other words, they are being edu
cated to eat more of them, in prefer
ence to the more expensive and less
easily obtained fresh foods so-called.
For instance, those who have used
a dozen cant of com, thit year, will
buy two dozen next year. And to it
will be with all kinds of canned foods.
"The proof of ,the pudding is in the
tamig. jvcouy-ivscrvc iuuus nave
advertised themselves for all time.
In figuring the comparative cost of
fresh and canned foocls, the season of
the year must be taken into account.
In all save the extreme southern and
south-western sections of the United
States, fresh foods have to be carried
a long distance in the winter months.
Consequently, high jrices must neces
sarily be charged for them. At this
season, therefore, the economy of pre
pared foods is unquestionable.
This economy, however, lies not
alone in the low price, but in the
value obtained from the canned prod
ucts, as compared with that obtained
from fresh foods. In the first place,
fresh foods brought from a distance,
and passing through innumerable
hands en route, have lost the quality
of "frethnest" by the time the con
sumer gets them. They are there
fore not worth their high price. The
prepared foods, on the contrary, were
canned;, while ..absolutely fresh, and
their 'valuable propertiet have all been
retained in the air-tight can. Second
ly, there it no waste to be eliminated
from the ready-to-serve foods, where
as much must be removed from fresh
foods before they are ready for cook
ing or serving.
Another economical feature of can
ned foods is the fact that many stores
have frequent "special sales" of two
cans for 25 cents, three for 29 cents,
etcetera. As these prepared foods
keep indefinitely, the consumer is not
afraid to stock up with them and
thus reap the benefit of the lower
Drices: in addition iraininff th mn-
venience of having a variety always
on hand, ready to serve at a moment's
notice.
In reducing thptr cumlne ctruL- h
reducing their prices, the American
r i i .. .. . .
looq-pacKers are really "casting their
bread upon the waters." It will re
turn to them, not onlv in nnrtnnnclv
increased future sales, but in a
strengthened confidence on the part
of the public. For there is a rapidly
SDreadinir realization of th fart that
nowhere are the laws of hygiene and
sanitation more rigidly observed and
enforced, todav. than in the
cial preparation of the world's foods.
ina wnen to mis is added tne turther
advantage of economy, the consumer
is not siow to respond. f
1
Pleasant Furniture Shopping
. . . .
Rugs for Every Nook and
Corner
IT IS A REAL PLEASURE TO COME HERE FURNI
TURE SHOPPING. THE COLLECTION OF FURNI
TURE WE HAVE PROVIDED FOR YOUR APPROVAL
COMPRISES A CHOICE THAT IT IS DIFFICULT TO
SURPASS, EVEN AT MUCH HIGHER PRICES THAN
WE ARE ASKING.
VeH Constructed
Dining Room Sets
h !
HARE FLOOR ARE SO UNCOMFORTABLE, SO UN
HOMELIKE IN APPEARANCE. AND THERE IS NO
NEED TO HAVE ANY WHEN RUGS LIKE THESE
CAN BE PURCHASED FOR SO LITTLE MONEY.
Chairs That Fit
DINING ROOM SETS MUST BE SUBSTANTIALLY
CONSTRUCTED, OTHERWISE THEY WILL NOT
WITHSTAND FOR LONG THE HARD E VERY-DAY
WEAR TO WHICH THEY ARS SUBJECTED. WE ASK
YOU TO INSPECT THE CONSTRUCTION OF THE
SETS ON OUR FLOOR. x
fl.Tyf 0'
EVER SIT IN A CHAIR THAT EXACTLY FIT MY
WASN'T J IT COMFORTABLE, AND HOW YOU DIS
LIKE TO MOVE? WE'VE A NUMBER OF JUST SUCH
CHAIRS PRICED ATTRACTIVELY.
lilj ' jl l
v ANYTHING IN HOUSEHOLD.- FURNITURE
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