Newspapers / The Waynesville Mountaineer (Waynesville, … / Sept. 30, 1937, edition 1 / Page 13
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HE WAYNESVILLE MOUNTAINEER Published In The County Seat of Haywood County At The Eastern Entrance oj The Great Smokv Mountains National Park fitfURV YEAR NO. 38 WAYNESVILLE, X. C, THURSDAY. SEPTEMBER 30. 1937 $1.50 IN ADVANCE IN COUNTY fassie 's Dept Store StartslOth Year ,re Opened Here il928. Is Modern j With Large Stocks :ain 'Basement Added By Several Years Ago Is Proving Popular 5ll,.,nibw 28. l'.'-'K. Massie's ..t.r- Stnrc opened their doors r.v '.can their tenth iinriivci-'-r tim has four tiiiK-s as much d n'ninst three times the .fau. a thi y had in V.I28. gyh Massie ami his sister, Mrs. jla.i.n- Keecc, in the booming 4xrtf summer of 1128, decided r, a k-ntrt incut store bearing &tyx. So they leased a Main : "bu:-ii ii-tr froin Clyde II. Kay, :;.r a nve-year period. Ma.-sie and Mrs. Keeee formed jsr'.nd'Vhip and bought their . sadist- to fill the store building ! ad a floor space of 3,750 square Their sole assistant at the a their sister, Miss Marque- ' 1&.k, who is still with the firm, litiwmns alter me siore openeu. L I'ean joined the sales force cwtan and window trimmer. He ; folds that place with the firm. I big 'the market crash Of 1921), if depression of 1930 and the .mg years, the firm made pro- i i. Both the owners devoted their jielo the business, and by care- ayirig' and selling on a close b were able to maintain a large of merchandise in every one of numerous departments. L'j in 1933, a business proposi- resented itself, and the firm p the two adjoining buildings, iiewly acquired property was not I for a department store, so fable remodeling and repair. s to be done, feral months were spent by coo- la in getting the building ready ffupancy. No efforts were spared King the new home of Massie' raent Store as modern as pos- o detail was overlooked, and kit the building period, every ration was given to the future. 4, 1933, the firm opened raiess in its new home. is .the first major step towards GENERAL MANAGER The Home Of A Progressive Firm FIRM PARTNER 1 1 . 'N yv.tAC W. HIGH MASSIlv is active general manager of the department store which bears his name. Besides being general maiia- iter, he (jives personal supervision to I the men's clothing department. fftr business. to6 of every nature were in- All being of the latest type '?. color scheme was used to show merchandise to the best ad- Sad of the former narrow front, whome had a wide lobby, with K windows designed along the "oes-. ; front was inviting, and af- equate light for the interior f.8tore- A solid back of win it the rear nf tho nan elding ample ventilation as well light. No artificial lights lh the dav time on tho first ause of the well-nlannt-H nr. Nits of windows. buiWing gave a floor space square feet. 'e the shoe denavtmonf in the as bui)t an office, while dress- ana comfort rooms occu other rear corner of the ' Bfw building is 42 k feet wide JJitlong. ';Me f(,ature of the build- "P". and well lighted ceil- KU'f, art increase in busi . essitat(.(i the construction .Tment department, which . Ke all Work -Whir,. tonrf - from the first floor and weer stocks of the better '3 mtnt as excavated, and the same floor space as which gives a total of ''quare feet. k- Meeting lights make the ..dement almost like dav- JJ,Pec'al a'rducts keep the moving. the basement"waB com ,, .Parate room was built for "'"V PUPPly. This fire- bqm'n&U's dust and Bmoke -Ji-f ,oom from entering y;jr-of the building. i -w' nrv b,,i,,r room was " v!C;&1 blower-type heating X ln?talled. The heat is '"e ceiling of the first floor. ..'Weed down by large elec k and in .i .i . balding is kept at an Wtnng the store a customer 11 1Jq no panunuoo) uA tne entire nrst Mm I ine tables and Hugh Massie Has Been In Mercantile Business Long Time By Hilda Way Gwyn There is no business firm on Main street that gives a more progressive and more modern appearance than Massie's Department Store. It could be located on any city block with credit to its owners. Established by Hugh Massie and his sister, Mrs. C. J. Reece, the form er Miss Nora Massie, in 1928, it has experienced a remarkable growth dur ing years when many firms that had the prestige of former success have had difficulty in surviving the stormy weather of the depression. To many' persons the fact that Hugh Massie, the present head of the business, has been a merchant for around thirty years, is rather a start ling statement, considering his age. The truth of the matter is that Hugh started his selling career when not much more than five years old. But then that is traveling too fast, for the success of Massie's Depart ment Store will best be understood by a complete picture of its background, for like so many cases, the influences not now observed in the present, are still felt in the upbuilding of the bus iness. ; Mrs. Reece and her brother, Mr. Massie, are the children of the late T. N. Massie, veteran merchant of this section. Mr. Massie first had a small country store at Cruso. It was before the good roads covered the county and his store was an important factor in the life of this more or lesi isolated community. He continued this business for nearly ten years. Thirty-three years ago Mr. Massie moved to Waynesville and established what is known as the Felmet store in East Waynesville, afterwards sell ing to D. H. Felmet. Around twenty-three years ago, he built and operated a store near the Southern Railway station. When his son Guy Massie volunteered his ser vices in the World War, he sold his business to the late Claude Haynes, and bought a half interest in the Med ford Furniture store and moved to Main street. Shortly after he bought out the Medford interests and the firm was known as the Massie Furni ture Company All of. which has much bearing on the success of Massie's Department Store. In the place at Cruso and later in the stores in Waynesville, the chil dren of Mr.. Massie received training through actual experience in the art of meeting and selling the public. In East Waynesville, Hugh Massie started in when a very small boy, keeping the store during the noon hour and often on rush days, and at meal time. He learned how to con tact people in a business way, and in a friendly manner sell to them and keep them satisfied customers. H;s gift for this was developed from childhood. Mrs. Reece, also received a thor ough training along this line, and she had had several years experience in a large department store, before she and her brother formed a partnership. In 1924 Hugh Massie bought an in terest in the Massie Furniture store, which connection lie maintained until 1928, when he sold his interest to his -r (Continued on back page) STj'jv"1"''"'" " - -- . - - rx- t j. . ... ,-, ' .Txi I "" mmmitHimtmmimmviimm wmmu'wmmm sfmmmmiim ytyw-w-- ')jH" , 3!f if his u"nmiti i iftssnvti? " .V,A ... 4 1f) jl !: ir V?---' ItZTSF- W4 tmJ Symm, , , , , i p i mm mm mm i in "Z ltl i JL i 1" W1 rr-mi-nmrHcntmm,, I mmmmmmwmmmmmmmmmmmmmmmmmmr , ''''''''"'"''iliiiliiiaiMiaMWiitwiiMiiwwiiiinimnJl Iff t This photograph gives some idea t tile size nd fro-it ( Massie's Department Store Thi- new boil.!, ing was occupied in May, 1H33. The large front display windows, ale t lit sui jevt of nuirh comment. 'I'lie entir back of the store above the ledges, is a solid mass of w'ndows,. allonling adi()Uaie ventilation and light. TJie display 'windows are trimmed at the, iK't'om with black, pbss,' w:iile the polished choiiiiiuiu was ,u ed tti'oui.d the glass. The floor of the lobby is :, of check tJ cement, whiyh Kiv(.s the effect of 'tile. t . j. it i-.i : (or (lie past 3 vcars has taken the place ol Mrs. Nora Massie leece in the business, and retains a half interest in (he linn. He lias devoted Ins lull time to (he store r the past 3 ears. C. J. .Reece lias Been With Store For Past 3 Years Three years ago, ('. .1. Keoce gave (Continued on bark pane) 1928 1937 A Ji 11 S WE ENTER THE TENTH YEAR of our business in Waynesville, we art brought to realize tho "shortiH'ss" vf nine years of ''serving, this com miinitv. '. :' '' During this lime we have sold merchandise to thous ands of citizens of Haywood and adjoining counties, and in every instance ; we have mude a special eflort to make a satisfied customer. We have bought our merchandise with extreme care. WTe have considered our customer's needs, always, yet never substituting quality for a price. In the following pages, we have set lorth a few Of our many items which are carried in our modern store. We ask that you note the large number of nationally advertised lines that we carry. We sincerely appreciate the patronage given us, ar.d now that we have started our tenth year, we have deter mined that it shall mark a year of savings for you. : Massie's Department Store WAYNESVILLE N. C. ft
The Waynesville Mountaineer (Waynesville, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Sept. 30, 1937, edition 1
13
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