THURSDAY, JANUARY 15, J
THE WAYNESVILLE MOUNTAINEER
THE WAYNESVILLE PRINTING CO.
Ifain Street i Phone 137
Waynesville, North Carolina
The County Seat of Haywood County
W. CURTIS BUSS
wno T r T T n A niAV r.lBVM A aarwiatn Editor
jan9 niuun. i -
W. Curtis Bum and Marion T. Bridgea, Publishera
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One Year, In Haywood County
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Korember 20. 1U. '
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i ""' i .. '
m. i aoaani j avwas
THURSDAY, JANUARY 15, 1942
Let Advertising Serve
Roger Babson and other students of busi
ness and economics are advising the public
that direct and additional efforts must be
made during the period of the war to stim
ulate business, Theiif advice is directed
with particular emphasis to business pub
licity. They say that business especially
retail business during this period must use
not less but more publicity, or advertising.
The view of these economists and busi
ness leaders is that the added stimulation
of additional advertising will be absolutely
essential to keep business on an even keel
in this time of upsetting and unsettling
Business men do not have' the answers
to some of the problems now confronting
them, and others which will develop as the
war proceeds; but the answer to the prob
lem of maintaining a volume of business
which will enable them to "break even", or
ahow a modest profit, is one which must be
found. The business man who fails to solve
this problem will be forced-out of business.
Roger Babson, speaking out of a life
time experience as an economist and busi
ness adviser, urges increased advertising
to stimulate and promote trade. The sug
gestion is sound. The adoption of this pol
icy by the nation's business men will ma
terially aid in cushioning the ups and downs :
f the war period. It is hoped that business
men generally and retailers in particular
will give serious consideration to Babson's
advice.' The time demands extraordinary ef
forts by business men and these efforts
which, no doubt, will be forthcoming in im
pressive measure in the ranks of business, ;
should be paced by a general increase in
the volume of advertising.
The greatest and most effective promo
tional force known to industry and business
in this country advertising should be used
to stabilize business as well as to stimulate
The war period may demand the adoption
by business men of some new methods, new
plans ; it will assuredly demand the em
ployment of all the practical judgment and
ingenuity of the nation's best business brains
in meeting problems a3 they arise.
Advertising is an old and tried method of
business stimulation and promotion, of creat
ing commercial demands, and making sales.
Let us have more and better advertising,
beginning now. Vast national needs, as well,
as the needs of individual business men, can.
be served by advertising, as the nation has
" never been served before by any form of
advertising or business promotion. Hender
Car Owners Creed
What with the shortage of tires facing us,
it is time that motorists resolve to do some
thing to increase the mileage of their pres
ent tires. Either this or the old jalopy wil
soon be stored. ,
One of the country's leading tire manufac
turers has announced the following creed
for car owners who must face the facts
Motorists should wisely follow each and
every point stressed in. the creed, if they
would face the present emergency with the
idea of making their cars give them the
maximum of service
I will drive my car only when absolutely
necessary . , . avoiding extra trips by doub-
ling-up with my neighbors whenever pos
sible. ; . '
I will drive at a moderate speed to avoid
burning up my tires.
4 I will start and stop my car slowly and
slow down on turns to avoid grinding off
the tire tread.
I will park carefully to avoid scraping,
and bumping my tires against curbs.
I will keep brakes adjusted to avoid spotty
I will have the air pressure of all my tires
checked every week to get the greatest pos
I will have my tires cross switched at least
every 5,000 miles to increase my total mile
age.-. ; ;;
I will keep my wheels correctly aligned
and balanced to avoid uneven tread wear.
I will use my brakes carefully, shifting
into second gear going down steep hills, to
avoid excessive tread wear.
I will have my tires and tubes inspected
regularly as a precaution against future
trouble and wasted rubber.
If you think that your car is a necessity
you should begin following this creed now,
or you'll be forced to do without the use
of that "necessity" shortly. Newberry (S.
Spring Will Come Again
It is a pleasant thought amid the grim
realities that are being brought to us today,
that in a few weeks there will be signs of
spring, of life returning to the earth.
The sun has touched the last sign of the
zodiac and now has begun the homeward
journey which will bring us longer days
and the flowering of the yellow daffodils that
are such a cheerful herald of spring.
We feel that, not for relief from the win
ter weather, for as yet we have had none,
though the next few weeks may bring us
snow, sleet and wintery blasts, we will wel
come spring with a deeper appreciation this
year than last. It will help us to break the
tension of the moment to see new life and
promise about us. :
' . ' ';"';'
Stop Waste and Save
Even in a land of plenty we are now faced
with curtailment of certain items and pro
ducts that have been accessible in unlimited
quantities. In other words we are all brought
face to face to the realization of how utter
ly extravagant we are and have been in
We hate war, but one thing does demand
our admiration and that is the thorough
manner in which Uncle Sam is getting his
defense fences put up. He is starting at the
very foundation. When a group as small as
ten families is being organized in Haywood
County, as well as throughout this nation,
we are actually getting down to realities.
It will not be the other fellow's responsibility
about this war, but it will come down to
each individual to do his part.
In this country we are very fortunate in
having a large amount of many things denied
to most of the rest of the world. There" is
no shortage of sugar, pork, lard, flour, and
countless other items, at present. Of prime
foods the United States has plenty. Yet
there are materials of which we are already
short, which we cannot afford to waste and
which we should immediately begin to con
serve. A real shortage of these things
needed for the war effort would prolong
.the war. '-.";.'; ...'
We must not say we will start tomorrow,
lut we 'must start in today. Wasteful days
are over for patriotic Americans, and it is
up to the fighting forces back home just as
much as those on the firing lines to win this
war. :- ';;;'. ;'-'.' .
Among things to conserve and save are,
rubber, new tires are being restricted, so
the old ones must go as far as possible if it
takes retreading. Don't drive just for the
fun of it, but drive for a destination, and if
necessary learn to walk. The latter agreed
with your ancestors who had no cars.
x Then there is paper, which we must stop
destroying in such a wholesale manner as
we have been want to in the past. We must
not ask stores for boxes for everything as
- we have been doing in the past. Save card
board and corrugated board. The Boy Scouts
are ready to call for paper if you cannot
manage to get it to the courthouse where
they have placed a box to receive it,
Scrap iron, which we shipped so freely
to Japan a few years back, is now needed
here at home. Look around your place in
the barn and in the cellar and we bet you
find some discarded tools that might be "con.
verted into implements of warfare.
We are told that everything is needed.
somethings more urgently than others. Save
and make it your business to sr hosp
carded products In the hands of those who
"SERVICE WITH A SMi'P"
-V Wfl4rVtY' Ptooavs 'iff' viils :
Do you think the tire situation
will effect our 1942 summer sea
HERE and THERE
HILDA WAY GWYN
We have had occasion in pur American people are really getting
relation with the press to observe
first hand what the county farm
agents have and are accomplish
ing in this county , . . during, say
the past six years . . . we have seen
one of the biggest and most pro
gressive pieces of work in this
area put across by them . . . we
understand that two of our pres
ent agents are Reserve Officers
and are likely to be called to
the colors any hour of the day . . ,
in fact that their days among us
are numbered . . . we simply can't
take it in why the war depart
ment would want to disturb them
. at their present posts ... why
draft men who are rendering such
service into the armed forces
on every hand we hear the cry
"that food will win the war"
and these men are literally busy
every waking moment helping the
farmers in Haywood to work out
plans to increase their production
at a minimum additional cost . . .
in the army they will be another
group of officers ... their places
might easily be taken by civilians
not engaged m definite defense
work . . . to ns these county farm
agents are key men in civilian de
fense . . . maybe we are all wrong
but we are inclined to think
the war department is , ,; . at least
in this one respect. ...
It is interesting to hear discus
sions on how long the war is go
ing to last ... it has become as
popular a subject as the Weather
. practically everybody has an
opinion about the duration ".: , . .
the subject can start the liveliest
argument . . . right off the bat , . .
without any warning you find your
self deep in . . . everybody seems
to have developed into great stu
dents of the present crisis . . . .
we heard one optimistic man say
he felt sure that by July the 1st
. . the end would be in sight . .
and by December, 1942 it would all
be over . . . we hope he is right
. . we also heard a woman speak
ing most emphatically on the sub
ject of how quickly this country
would be able to put all enemies
into their places . . . we think a
lot of Uncle Sam's ability . . . and
we feel confident that he will whip
em all before it's over . . . but
we are allowing him more time to
end the fight. . ...
Among the many things we are
going to learn from the war is
how to walk, according to -one com
mentator ; . . who claims that
three-fourths of the Arrferican peo
ple have forgotten how to exercise
in this manner . . . and another
result of the rationing of tires . . .
so one mother claims is that it
will keep the children at home
. and they will begin to have a
greater appreciation of the com
forts and happiness that can be
found under their own roofs from
which they have gone away from
so much to find pleasure .' . ; so
while we are waiting for some
miracle to come forth in the way
of synthetic rubber ... we may
learn some valuable lessons. . ...
Mrs. Thad Chafin has called
ask that we include an appeal for
furniture for the recreational room
of , our company at Fort Jackson
. . . you may recall that Sergeant
Bobbie Sloan wrote sometime ago
in hiB news reports at Fort Jack
son about the "day rooms" at the
Fort for the Various comnnnioa
at the time, he wrote of the
room 25 by 45 feet being com
pleted for a living room . . . but
that the government only supplied
the rooms, and not the furnishings
. . . Mrs. Chafin had recpntlo
where certain rooms had been f urn-
isnea by local people for their own
companies ... so she wants any
one who has an odd chair or table
. . . or any piece that would do for
a room, to offer it for thi
wffl see that they fall into governmental i worthy purpose-'
Signs every day or so that the
down to a serious outlook on the
present conflict . ,v two great car
nivals in this country . . . have
celebrated for years ... we have al
ways wanted to see them . v. the
Memphis Cotton Carnival . , . and
the New Orleans Mardi Gras
the latter, said to be America's
most famous celebration of its
kind . . . . both have been aban
doned for the duration of the war
. , . and now we see that in Ashe
ville the Rhododendron Festival
. . . a much younger carnival is
also to be tabled for the war
period . . . such occasions seem
very much out of place at a time
like this. , V .
From thoughts of war to peace
. . . have you ever visited a room
in a house ... been impressed with
certain qualities and atmosphere
the owners had created . . . and
then long after . . . the memory of
that room came back . . . and made
you wish that you might visit it
again . . . and catch the spirit
given you there . . . late last fall
. . . Mrs. Gertrude Ruskin . ,., who
is the Mountaineer correspondent
from Balsam . . . during the sum
mer months ... and in the winter,
leads an interesting life in Florida
. , . invited us up to her summer
home . . . high in the Balsams . . .
ever since that visit . . , when we
get all rushed and hot and bothered
about something . . we have
thought of her living room . . . and
wished we might' steal away for
a time '. . . and get ourselves in
hand there ... the first floor of
the place is given over to the din
ing rooxn, kitchen and service
quarters ... on the second are the
bedrooms and living room . . . ;
from the latter there is a view
that stirs one's imagination . .
the room is very large . . . the full
mi Never Forget-'
' ' "" HUMAN INTEREST STORIES
CONDUCTED BY UNCLE ABE
'GOD BLESS THE Bl'CKPv
t t rwi w
yny iuos. l Ureen)
In the year 1883 or 1884 J
was a Doy arjout 15 or 18 year.
jiviujf on my lamers larm ij
uran vove, my latner Wag
ind olwiif Al Iiao1 M .....
r-u r : . o, . . uo
w nit a nea uetween the Bio
Little East Forks of Pigeon ri'
Those were the days
farmers did not have the br
f1""' mcjr uave now and, thJ
lore, curing xne spring, gUB,J
and early fall of the year
ranged their stock in the ttcl
M11115. lucre was no encf
except the trouble, of goinir ;
every ten days or two weelj
ruuuu uwra up ana salt them.
On this particular year we
orougm in an our cattle e
three yearlings which could
be found. Along about the
01 uctoDer we learned that
three strays were located
head of Dix creek, at the old I'
Bird Evans place.
I was immediately detailed
iawer to go and bring them
so eany tne next morning 1
died up old Kit, a small bay
eyea mare, and lit out to M
Jlrs. R. L. Prevosfc "Tes, I think
it is bound to in a way. People
will be more conservative, but on
the other hand while they may not
ride as much, they may come here
and stay longer."
Dill Howell "I think it will ef
fect the season, but we still may
have a large number of visitors
who will come here to get out of
the heat, but they will not take
as many side trips as they have in
J. E. Barr "I can't see how it
would not effect it. Of course
people can come here by train,
but most - of our visitors travel
by automobile, and they will
not be able to get here."
Mrs. C. V. Bell "Yes,
I do, very seriously." '
Mrs. E. J. Hyatt "I think peo
ple will take longer vacations in
one place, but we will have fewer
overnight guests. People will not
be 'roving about' as much as
Mrs. Henry Foy
much afraid it will."
"I am very
Mrs. W. H. Bnrnette "I believe
that it will, because so many peo
ple travel in their cars, going from
place to place."
Mrs. C. F. Kirkpatrfck "If the
present situation continues it will
seriously effect the summer sea
son, but I believe that by summer
the situation will be cleared op."
Hugh J. Sloan "I think it will
decrease the number of overnight
guests, but I believe there will be
many who will come here by bus
and train and stay longer than
Mayor J. II. Way, Jr. "I cer
tainly do think it will effect the
coming season, though I do believe
that a large number of of persons
will spend their vacations here.
On the other hand conditions may
frighten people away from coast
resorts and beaches and they will
come here for safety and bring us
width of the house . . . a large
fireplace m one end . . . that day
in the crisp fall ... a log fire .
nice green wood ... that sang a
little song .... .was burning
everything in the .room is just
right . . . . not the art of the
interior decorator ... who Would
never live in the room . . ';' but the
loving touch of owners ... . with
a flare for creating something in
tangible . . . but impressive. . . .
YOU'RE TELLING ME!
-By WILLIAM RITT
Centrtl Press Writer
THE FAMOUS TURTLE that
saw Napoleon in exile on St.
Helena is still alive. Must be
hanging around to take a gander
at Adolf, Musso and the Mikado.
: ;..!.. .!.; ;'-.'.;;
The Japanese are making cer
tain of one thing that history
will never accuse them of being
An . Australian has developed
an ebony-hued gladiolus. Makes
a nice table decoration during a
! 1 i;.
The natives of New Guinea
use dog teeth for jewelry. Wed
ding rings there are. no doubt,
advertised as being strictly 14
-; i i .;.;.
Crandpappy Jenkins says that
what he needs is a New Year's
resolution 100 per cent proof
against well-meaning friends.
. ! I i
Horse and buggy days seem
gone forever, but it looks as
though the old-fashioned over
shoe and antiquated earmuff are
here to stay.
- ! ! s
Brown-clad Nazis, black-shirt-ed
Fascists and "yellow Aryans"
are still in the headlines, but the
prevailing colors stlU are 1
always will be Red, White J
SCOTTS SCRAP BOOK
r rAMfDAft ana
frVlCt AA MUCtt WA.-ftft, M
OO BltF CrVfflE.SrlUP,
. 1. .
WnAll jHARK. lAft&l&i MEMBca Aw Jar
X MO$ MA.R.ML1&&, EAmA ONLY tMALL Vl J '
I had to ford Pigeon riWt
route, at what was then m
as tne Campbell Ford, just bef
where John Dub Kinslanrf
lives. Ordinarily this was the If
nicest ford on the nver. On
West side where I entered, til
was Droaa, shallow water
more than half way across
then it gradually deepened to
east bank, where the greater
ume or water and some cud
ran, and the exit on the easttf
was rather narrow. There
been no rain at bur nlacs
night before, but it seems tf
had been a heavy rain on
head of the river and it
very much swollen; but I did
notice it, as the river at that I
did not get muddy, but only I
on a reddish, dingy color. So,
and innocent, I plunged in ani
went well until I got withiif
or 20 feet of the east bank 4
I discovered that I was in 1
water and my mount was hi?
a hard fight to keep from
forced down below the exit
were aiming for. Kit made ei
desperate attempts to climb
bank and get to land, but they
too nign, and I found myself
a bit below the going out
- j ... . . 0 ,
nu just neiow us was a consi
able shoal and very deep i
water and below that a deep
There Wprp knaTiaa iA
- - iiu iica
the bank just over mv head
true to the old saying that.
drowning man will grab
straw ', I instinctively shook
ieet clear of the stirrups and
bed some buckeye limbs and
it the squirrel act When I
reached solid and safe growl
looKed for Kit. and nrettv
I saw her come to the top ii
deep pool and swim to landoi
same side of the river we
entered from. When she had
ten out of the river she shook
se . e 6 wet dog and wetj
So I walked about a half
up through the
landing at Uncle Joshua KinslJ
Place and yelled till some one
and "set me across" on the
side. Then I walked back
. 1 -Wf..
i wnere A.it was grazing, moil
and came back home without
stray yearlings. Whether
were ever brought home or
ao not remember. But I dt
member that this incident wi1
most exciting and thrilling of
me and I shall never ford
Well, as I rode back
made some lasting resolves
u,u water, and I changed my
about another thing. Up til
incident 1 entertained a very
opinion of the buckeve tree.
member- that an old nnrle of
had told me that the buckeye
tne most worthless of tre
said that the onlv fruit it
would poison and kill yourfl
mac 11 you cut and sawed "
lumber one shower of rain
three foggy mornings would
en and rot it and that if yon
ed it up and burned it the "daf
ashes would sprout for three !
Nevertheless, since that day I
held lowly buckeye in ver;
ana j-ed esteem.
a record season."
Mrs. J. T. Com an "I thin
a little soon to predict what
happen. I feel sure that A"1
manufacturers will do soir':
about the situation to relt!
'ue 100a stamps aaucu -r.
imately $8,000,000 worth off
products to the diets of W
persons eligible to receive
assistance during November
Food production is at reco
levels, buying power of eon-
ia tl,A . Mnnv and I
and income are averaging tKi
in a decade or more.