Newspapers / The Waynesville Mountaineer (Waynesville, … / Dec. 3, 1942, edition 1 / Page 12
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Page 13 ptrBSPAY, DECEMBER 3, 1942 (One Day Nearer Victory) THE WAYNESVILLE MOUNTAINEER f T11,- Smoky and Blue Ridge mountains in their covered wagons to peddle their wares in Charlotte. After wards thejj; dropped by Belk's to stock up with ginghams and sim ilar household needs to carry home. W. H. Belk, who has never failed to understand the worth of adver tising, would toss in an extra bolt Rick and Companions Enjoy Meal After Rescue Story oi Visit THE MOST COMPLETE Baby Department West of Asheville At Belk-Hudson's New Store ! 4 Founder is a&a". for Businesses . i , Mp In the early days, moun- treked down from tne V Overshoes - Galoshes For The Family ' 1 These are very scarce so buy now and give as the Ideal Gift. SELECT YOURS NOW We Have A War To Win, So Keep On Your Toes and Keep Your Toes Well-Shod. Good Sturdy Shoes Panco Soles All Sizes SPECIAL ------ $2.48 BELEC - H U DSO N CO The Christmas Gift Store Honolulu to San Francisco and transmitted new . or two, here and there or some other household necessity, for per mission to hang a sign on their wagon which read: "It Pays To Trade At Belle Brothers." The value of that simple slogan has never diminished. Advertis ing managers in all Belk stores still use it as the basis or tneir programs. The message was espe cial meaningful during the depres sion times of 1893 and 1900, when the South had few industrial plants nd the farmers and townspeople, as a rule, were badly in debt Then as now, the Belks served their customers by adhering to the principle of buying goods for less and selling them for less. Their never-ending search for bar gains to pass on to their patrons, of course, provided an advantage over competitors, but it also was service to customers, especially since a policy of strictest integrity and honesty was always a protec tion against inferior goods. After each period of depression the Belk Brothers made further advances. Surrounding themselves with young men encouraged to be come part owners and training in Belk principles, the brothers estab lished themselves in town after town, city after city. Wherever they went, their repu tation for fair dealing had preced- You'll Like Our New UNDERWEAR DEPARTMENT O0A PANTIES and BRIEFS Everything So Lovely Priced So Cheap EVERY ITEM A GEM OF QUALITY SPECIAL SALE OF SLIPS Only """1 n . Dainty- comfortable durable wear them for work and for play. Need no ironing . . . just right for busy women. IN TIAROSI AND WHItl. SIZES S, 6 AND 7 Mad of Dul-Ton Rayea WRAPMD IN CtUOPHANf We Buy From Kel Ray Knitting Mills New York City BELK-HUDSON COMPANY The Christmas Gift Store Mother Aided Early Efforts Of W. H. Belk Success of Business In Career of W. II. Belk Traced To His Mother; Displayed A Great Courage! Numerous successful business men have given credit for their success to their mothers, but few can point as directly to a mother's helpful influence as William Henry Belk, founder and head of 204 stores, whose mother jruided his feet in the paths of Christian lead ership, philanthropic benevolence and business influence after his father was drowned bv Sherman's soldiers because he had no gold. Today the 204 Belk stores m seven Southern states entitle the Charlotte businessman to the rank of a prince of the South, but the story of his career really begins with the last year of the War Be tween the States. At that time Mr. and Mrs. Abel Nelson Washington Belk and their three small sons lived near Six Mile Creek in Lancaster county. General Sherman's raiders came through the section and, to escape their clutches, a neighbor told them the Belks had a gold mine and barrels of gold on their plantation. Soldiers soueht out Abel Uclk and demanded that he show them the mine and the gold. The fath er of today's "merchant prince" was forced to refuse by the fact that he had neither mine nor gold. When he refused he was drowned in a creek. ; Widow Displays Courage The young widow took the blow bravely for the sake of her sons and, with courage and faith, man aged to keep working during the industrial depression of Recon struction days. Her eldest son, Thomas, died at the aire of 15. and in 1873. when Henrv. the next son. was 10 years old, and John was eight she moved with them to the small town of Monroe.; There Henry later found a job as a clerk in the store of B. D. Heath, and thus began his great merchandising career. Start Own. Store With $750 of his own money and an additional $500 which he borrowed, Henry Belk opened small store of his own in Mon roe May 29, 1888. His brother, a practicing physician, was persu aded to give up his profession and join in the merchantile venture. The two had a difficult time gain ing a foothold in the business life of Monroe, but they worked hard and never permitted themselves to become discouraged. In 1892 they opened a second store in Chester, S. C, with Alex Klutz as a part ner, under the firm name of Klutz and Belk. A third store was started at Union, S. C, with R. F. Harry as their partner, the firm name there being Harry and Belk. Their Char lntta store was started in Septem ber, 1895, and the original 35-foot front of that establishment has been expanded until today it is said to be the largest of its kind between Richmond and Atlanta. Contributes To Charities Most North Carolinians know of the Belk stores, but not so many know of the numerous Belk chan ties and philanthropies for public announcements are rarely made of his personal contributions and company donations. He prefers to keep his acts quiet. Durintr the nast quarter of a century or more, however, he has been very generous to churches and schools of his own freshyter- ian faith and other denominations as well as to other benevolent causes. Nor is his phiiantnropy limited to the state in which his stores are located, In those and many other regions the poor have been aided, boys and girls educat ed, and ministers supported. Memorial To Mother Scores of churches and and par sonages have been erected with money from a fund established as a memorial to his brother and partner, the late Dr. John M. Belk, who died March 21, 1928, A splen did hospital in China for years has done inestimable service in memory of his mother, Mrs. Sarah Wallkuo Belk Simpson, who pass ed a few years atro after having reached the century mark. Proportions of the store profits, as well as personal income are used for these and other phi! an- tnropie purposes. Pink and Ivory, or Blue and Ivory BASINETTES - - - $2.98 (With stand $1 extra) 100 All-Wool Baby . 3-PIECE SUITS - - - $1.98 Cap, Bootees and Coat, Lovely Dainty" Baby DRESSES - - 48 to $1.98 In pink, blue and white The Ideal Baby Gift Is Johnson's GIFT BOXES, 4 Items - - - $1 All Colors In Dainty COMB AND BRUSH SETS - 59f! 3 Sizes of Embroidered CRIB SHEETS-- On Sale $1.48 The Famous Mrs. Day's BABY SHOES 97 69 A Large Selection Of Red Goose Baby Shoes - Pink, Blue or White RECEIVING BLANKETS - 220 We Are Exclusive Agents for the Baby-All Screw Top Nipples m Bird's Eye DIAPERS - - - $1.39 doz. Remember Baby At Christmas It Is Easy To Get A Practical Gift Here. BELK-HUDSON CO. The Christmas Gift Store ed them and prepared for them a welcome. Even now, W. H. Belk, as head of the vast enterprise, re ceives a letter 4very week or so asking him to set up another place. This reputation is known not only to Belk customers but to the biggest business concerns in the country, mills and banks included, creating for the Belk stores an additional advantage in making and financing their purchases. Following a brilliant career which saw the svstem develoo from one store with a dozen employees, Dr. Belk died March zi, luzs. Since his death W. H. Belk has carried on the business. BLOUSES - To Suit Clever advocates ofva more varied suit life grand little Blouses that make a costume out of every skirt you wear them with. And best of all at Belk's low prices, you can mix and match. A LARGE SELECTION Fine Washable Rayon Crepes Sizes 32 to 41 WE BUY BLOUSES FROM Tuxedo Blouse Co. New York City Second Floor 69 $i irvn Belk-Hudson COMPANY The Christinas Gift Store
The Waynesville Mountaineer (Waynesville, N.C.)
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Dec. 3, 1942, edition 1
12
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