The Waynesville Mountaineer (Waynesville, … /
Dec. 3, 1942, edition 1 /
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ptrBSPAY, DECEMBER 3, 1942 (One Day Nearer Victory)
THE WAYNESVILLE MOUNTAINEER
Smoky and Blue Ridge mountains
in their covered wagons to peddle
their wares in Charlotte. After
wards thejj; dropped by Belk's to
stock up with ginghams and sim
ilar household needs to carry
W. H. Belk, who has never failed
to understand the worth of adver
tising, would toss in an extra bolt
Rick and Companions Enjoy Meal After Rescue
THE MOST COMPLETE
West of Asheville At
Founder is a&a".
, Mp In the early days, moun-
treked down from tne
Overshoes - Galoshes
For The Family
These are very scarce so
buy now and give as the
SELECT YOURS NOW
We Have A War To Win, So Keep On Your Toes and
Keep Your Toes Well-Shod.
Good Sturdy Shoes
Panco Soles All Sizes
SPECIAL ------ $2.48
BELEC - H U DSO N CO
The Christmas Gift Store
Honolulu to San Francisco and transmitted new .
or two, here and there or some
other household necessity, for per
mission to hang a sign on their
wagon which read:
"It Pays To Trade At Belle
The value of that simple slogan
has never diminished. Advertis
ing managers in all Belk stores
still use it as the basis or tneir
programs. The message was espe
cial meaningful during the depres
sion times of 1893 and 1900, when
the South had few industrial plants
nd the farmers and townspeople,
as a rule, were badly in debt
Then as now, the Belks served
their customers by adhering to
the principle of buying goods for
less and selling them for less.
Their never-ending search for bar
gains to pass on to their patrons,
of course, provided an advantage
over competitors, but it also was
service to customers, especially
since a policy of strictest integrity
and honesty was always a protec
tion against inferior goods.
After each period of depression
the Belk Brothers made further
advances. Surrounding themselves
with young men encouraged to be
come part owners and training in
Belk principles, the brothers estab
lished themselves in town after
town, city after city.
Wherever they went, their repu
tation for fair dealing had preced-
You'll Like Our New
Everything So Lovely
Priced So Cheap
A GEM OF
. Dainty- comfortable
durable wear them for
work and for play. Need
no ironing . . . just right
for busy women.
IN TIAROSI AND WHItl.
SIZES S, 6 AND 7
Mad of Dul-Ton Rayea
We Buy From
Kel Ray Knitting Mills
New York City
The Christmas Gift Store
Of W. H. Belk
Success of Business In
Career of W. II. Belk Traced
To His Mother; Displayed
A Great Courage!
Numerous successful business
men have given credit for their
success to their mothers, but few
can point as directly to a mother's
helpful influence as William Henry
Belk, founder and head of 204
stores, whose mother jruided his
feet in the paths of Christian lead
ership, philanthropic benevolence
and business influence after his
father was drowned bv Sherman's
soldiers because he had no gold.
Today the 204 Belk stores m
seven Southern states entitle the
Charlotte businessman to the rank
of a prince of the South, but the
story of his career really begins
with the last year of the War Be
tween the States.
At that time Mr. and Mrs. Abel
Nelson Washington Belk and their
three small sons lived near Six
Mile Creek in Lancaster county.
General Sherman's raiders came
through the section and, to escape
their clutches, a neighbor told them
the Belks had a gold mine and
barrels of gold on their plantation.
Soldiers soueht out Abel Uclk
and demanded that he show them
the mine and the gold. The fath
er of today's "merchant prince"
was forced to refuse by the fact
that he had neither mine nor gold.
When he refused he was drowned
in a creek. ;
Widow Displays Courage
The young widow took the blow
bravely for the sake of her sons
and, with courage and faith, man
aged to keep working during the
industrial depression of Recon
Her eldest son, Thomas, died at
the aire of 15. and in 1873. when
Henrv. the next son. was 10 years
old, and John was eight she moved
with them to the small town of
There Henry later found a job
as a clerk in the store of B. D.
Heath, and thus began his great
Start Own. Store
With $750 of his own money
and an additional $500 which he
borrowed, Henry Belk opened
small store of his own in Mon
roe May 29, 1888. His brother, a
practicing physician, was persu
aded to give up his profession and
join in the merchantile venture.
The two had a difficult time gain
ing a foothold in the business life
of Monroe, but they worked hard
and never permitted themselves to
become discouraged. In 1892 they
opened a second store in Chester,
S. C, with Alex Klutz as a part
ner, under the firm name of Klutz
A third store was started at
Union, S. C, with R. F. Harry as
their partner, the firm name there
being Harry and Belk. Their Char
lntta store was started in Septem
ber, 1895, and the original 35-foot
front of that establishment has
been expanded until today it is
said to be the largest of its kind
between Richmond and Atlanta.
Contributes To Charities
Most North Carolinians know of
the Belk stores, but not so many
know of the numerous Belk chan
ties and philanthropies for public
announcements are rarely made of
his personal contributions and
company donations. He prefers to
keep his acts quiet.
Durintr the nast quarter of a
century or more, however, he has
been very generous to churches
and schools of his own freshyter-
ian faith and other denominations
as well as to other benevolent
causes. Nor is his phiiantnropy
limited to the state in which his
stores are located, In those and
many other regions the poor have
been aided, boys and girls educat
ed, and ministers supported.
Memorial To Mother
Scores of churches and and par
sonages have been erected with
money from a fund established as
a memorial to his brother and
partner, the late Dr. John M. Belk,
who died March 21, 1928, A splen
did hospital in China for years
has done inestimable service in
memory of his mother, Mrs. Sarah
Wallkuo Belk Simpson, who pass
ed a few years atro after having
reached the century mark.
Proportions of the store profits,
as well as personal income are
used for these and other phi! an-
Pink and Ivory, or Blue and Ivory
BASINETTES - - - $2.98
(With stand $1 extra)
100 All-Wool Baby .
3-PIECE SUITS - - - $1.98
Cap, Bootees and Coat,
Lovely Dainty" Baby
DRESSES - - 48 to $1.98
In pink, blue and white
The Ideal Baby Gift Is Johnson's
GIFT BOXES, 4 Items - - - $1
All Colors In Dainty
COMB AND BRUSH SETS - 59f!
3 Sizes of Embroidered
CRIB SHEETS-- On Sale $1.48
The Famous Mrs. Day's
A Large Selection Of
Red Goose Baby Shoes -
Pink, Blue or White
RECEIVING BLANKETS - 220
We Are Exclusive Agents for the
Baby-All Screw Top Nipples
DIAPERS - - - $1.39 doz.
Remember Baby At Christmas It Is Easy To Get
A Practical Gift Here.
The Christmas Gift Store
ed them and prepared for them a
welcome. Even now, W. H. Belk,
as head of the vast enterprise, re
ceives a letter 4very week or so
asking him to set up another place.
This reputation is known not
only to Belk customers but to the
biggest business concerns in the
country, mills and banks included,
creating for the Belk stores an
additional advantage in making
and financing their purchases.
Following a brilliant career
which saw the svstem develoo from
one store with a dozen employees,
Dr. Belk died March zi, luzs.
Since his death W. H. Belk has
carried on the business.
- To Suit
Clever advocates ofva more varied suit life grand
little Blouses that make a costume out of every
skirt you wear them with. And best of all at
Belk's low prices, you can mix and match.
Sizes 32 to 41
WE BUY BLOUSES FROM
Tuxedo Blouse Co.
New York City
The Christinas Gift Store
The Waynesville Mountaineer (Waynesville, N.C.)
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