The Waynesville Mountaineer (Waynesville, … /
Dec. 3, 1942, edition 1 /
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SECOND SECTION s Belk-Hudsoii Company Opening of Their New Store
Published In The County Seat of Haywood County At The Eastern Entrance of The Great Smoky Mountains National Park
.EIGHTH YEAR NO. 49 24 Pages WAYNESvn.T.rc. v c. thitrstiav. nrcfiKMRRR a 1012 On nv Nr Victnrr) S1.75 In Advance In Haywood and Jackson Counties
L. Ar place k Kl
elkIH(iofeOT To pdh Epnllsiirgedl IM KI3dlirmiDZd
I Rvprv Detail:
'flch Room Added
, Events In One
nhserved By Firm,
irs Swing Open Today.
I . fnrm'al nneninc
L moderized, recently decor-
1 i ... . .
... rnmnanv on Main street,
sum vr- - -
.1.. 9 nnn onuare feet of
ft yiaii U)vw 1 -
l .mm had been added by the
tndav is a three
inir tn 3. C. Jennings.
ler who made a statement
r- ' . . . r 1
I in advertisement unuw
tog of an invitation on
.i. thin wppk marks
r Ulab -l
iha firm Visa hppn
fvnesville, marks the opening
I iff moatrnizeu bluic, biiu
annual Christmas event of
li.ni have been made to take
. f ' a record-breaking crowd
lm nf the 12 departments
L store has a large number of
rials on merchandise have been
trhaps the largest drawing card
i. dav will be at five this alter
, when a large Quantity of
la hose will be placed on sale.
lenovation of the store was
-ed several months ago, and
Snn has remained open all dur-
the remodeling period, which
1 1 Hj!
tmt a new irom, Dunaing a
Jem stairs to the second floor,
loving some walls, installing a
ting plant and adding all new
he front of the store has been
nded back to give more show
ldow spacej The lobby is floored
tile, as 13 the face of the build
lots floors have been laid with
wood flooring, and a special
id-proof ceiling has reduced
large steam plant keeps the
t an even temperature, while
sal insulated roof will make
store cooler in summer and
f in winter.
utside of the changes to the
Mine, the largest single interior
rovement is the addition of new
res throughout both floors
fixtures are of highly polished
, trimmed in light oak. Spe
lressing rooms have full length
rors, and counter-cases of glass
to the protection and disnlav
wral departments haira class
. . - . o
w wan shelves, with the
Mndise in full view of the
mer, but protected from all
"oval of the stairs and the
aoout half way the store now
'a much longer appearance
heretofore. The store is 170
bug.' and' is art arrantrtxA fViof
all unobstructed view can be
entering the front door, the
apartment is on the right
nas nail way down the
' Shirts nnni... j
erdashery are kept behind glass,
e shelves of polished gum.
the center of the store at
'rone are new tables of piece
""'k me nosiery and bag de-
lent i.i i i
-"-vupicB uie sneives on
' Special display for both
HCri in eaoh Aarn-t 4. ht i
l" notions, and then linens
'exactly the center of the store
l"e cashier's desk. V, oil
ajf wrapped and change
-- ucauuxui piece
lrtmanshin nn j
Space for wrnmiori nrA
Hers. ; "
! "'en's work rlnrtoc
hrmv-i '"J' occupies me
1 'he enlin-n-j t. . .
, ; ."6- aiioe aepanment
I u r.v lment now boasts of
f "test -in" WV. Wi n1 .
11- "r.an?:ed on three rows
2t desk to the back wall
11, .v , "di tables of niece eoods.
rj wives n i.r :;: "iT, i
vo.j - "c ,CA' aiso nnea
.""a mnto;i im..
"ort , ine men s
lr rom is in the extreme
0f uuice is in iuu
in...!. store' and occupies a
leaning to the second
'""ed on naee
Canted Jobs As
lltor At Belk-Hudson
,f andCf?nd span new fixtures,
"Id-be-janitors, and Mr.
'PpWat?ra!er' had a number
M bat r the place right
itVlIIny l1 a fello ts
Hsenu Hlrith something new
,;P 't clean," he said.
President Of Firm
ImiiiMin.iiii lnimiiiiinnr ti una in mi nittnuwii mmimiiimmmmmiimi. 1 1 .
In His Line
E. O. Hudson, secretary-treasi
urer of the Belk chain and part
owner of the Belk-Hudson stores
has had an inspiring career with
the Belk company.
He began as a salesman 16 years
ago, and from that start worked
up to the position of department
manager and then branch store
manager in Charlotte.
Since entering the employment
of the Belk store, 16 years ago,
Mr. Hudson has been with the
concern. In 1931, after the suc
cessful management of the Char
lotte branch store, he moved to
Orangeburg, S. C, where he open
ed the first Belk-Hudson store. At
the same time he bought an inter
est in the organization.
Putting into practice the enter
prising methods of business he
had learned while working with
the original concern, Mr. Hudson
soon opened up branch organiza
tions in the territory surrounding
Orangeburg. There are now five
(Continued on page 16)
J. G. Jennings Is
Manager Of The
Four years ago, J. C. Jennings
came to Waynesville as assistant
manager of the Belk-Hudson Com
pany here. Previous to assuming
duties as assistant manager, he was
manager of the shoe department
of the large Belk-Hudson store in
Orangeburg, S. C, his native home.
Mr. Jennings started in with the
Belk organization in 1937, and has
steadily advanced up the ladder to
manager of the local store, which
he took over in March of this year.
At once he launched a campaign
for modernising the store. For the
spring and summer months, he had
the entire store painted and many
interior changes made, such as re
arranging merchandise and decora
tions. Not satisfied with that be
prevailed upon officials of the firm
to modernize the store into its pres
He has always been an energetic
worker, and progressive in hia out
look and business judgment.
Mr. Jennings married Mist Joan-
na Clonta, of Cnton, in October of
1940. He is an active member ol
the Methodist church.
W. H. BELK, president of the vast Belk chain of department
stores spread over the southeastern part of the United States, has
a unique history in department store circles. Beginning with one
small store in North Carolina, through skillful merchandising, he has
built up one of 'the most progressive chains in the country.
V. n TITIDSON. secretary-treasurer of the Belk-Hudson Com
pany, He bewail the first Belk-Hudson store in Orangeburg, South
Carolina, and the chain has now increased to five in three states.
Mr. Hudson has been with the Belk concern for 16 years, starting
out as a clerk in one of the North Carolina stores.
Story Of Belk Founder
Provides Classic For
Success Crowned Efforts
Of W. H. Kick and Brother;
Stores Now Extend Into
Seven Southern States.
Tn all the ; annals of Southern
business there is no more amaz
ing success than that of William
Henry Belk and the late Dr. J.
Belk, founders oi me oa
-tores which now extends into
ti, fif nf the 204 states was
opened by W. H. Belk at Monroe
1888. He began wun
own money and foUU wnicn
Ho hud a floor space of only
k- 9nnn snuare feet and a
staff of a dozen clerks, but so
great was this North Carolina
youth's business sense that success
lmediately attendea mm.
He and his brother, Dr. Belk,
grew up in the hard days after
lhe Confederate war. Their father
died in that conflict and theirs was
the difficult, but welcome task of
supporting their mother afterwards.-.
Dr. Belk, who died 12 years ago,
did not immediately join with his
brother in his mercantile attempt.
However, after it became appar
ent that two heads were needed,
he forsook a medical practice in
which he was rapidly gaining dis
tinction in Anson county.
Together the Belk brothers made
Charlotte the center of what be
came in time the largest group of
stores doing business in the South.
From North Carolina, they spread
to South Carolina, Virginia, Ten
nessee, Georgia, Alabama and
The beginnings, however, were
(Continued on Page 13) 1
To Attend Our Big
Fhmrsdayc OeCo 3 aft 1(D) aoin
OPEN UNTIL 8 THURSDAY NIGHT
21. Opening Of Our Modernized Store
2. Our Fourth Anniversary Sale
3, Our Annual Christmas Opening
12 Complete Departments
To Our Many Friends--
Thursday morning we will realize a dream of four years the
formal opening of the most modern store west of Asheville.
It was exactly four years ago this week that Belk-Hudson
opened the Waynesville store. At that time we did not know your
desires in quality merchandise; neither did you know us, or our reputation
for giving honest-to-goodness values.
Today we know your needs; you know us as a place of quality
merchandise at low prices. Above all, we are friends.
Since this is our anniversary, and marks the opening of our
"dream store" with new fixtures, and modern displays which will enable
you to buy easier, we are also mindful that today marks the opening of
the Christmas season for us; hence THREE big events combined into one.
We are confident you will enjoy visiting us now more than ever
we assure you we will welcome you today, tomorrow and every day.
And as a friendly tip, remember, "You Always Save At Belk-IIudson's."
. . ' J. C JENNINGS, Manager.
Read Our Messages On The Following Pages
The Christmas Gift Store
The Waynesville Mountaineer (Waynesville, N.C.)
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