MOUNTAINEER
FALL FASHIOX EMTIO
THE WAYNESYELLE
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H't the ibeatb Uhouette for Fall Elegant
with the Paris-inspired horeshoe neckline
. . asymmetrical effect.
SuiU take on an arrow-narrow tailleur ... en
riched with velvet . . . low-placed pockets and
hemlines eased for walking
IScant for Fall '50 . . . the coat with Uie casual
air! The Chesterfield, Reversible, and Pyra
mid .. . alive with texture Interest.
The zest, the variety, the spice and elegance in our American
way of life is yours in Fashion for Fall '50! Yours to have and
wear . . . in the sophistication of the sheath silhouette, dra
matically accented with rich velvet, draperies and buttons
that flow to the side ... in the scintillating colors of the many
Scotch plaids ... in the informality of separates, coats with .a
casual air, Fedora hats . . . in the excitement of textured fab
rics that can be reversed. This is the mood of Fall Fashions
and they are meant for YOU!