Newspapers / The Waynesville Mountaineer (Waynesville, … / Oct. 5, 1953, edition 1 / Page 11
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BE Wise I UY WISE ?CONOMIZE STOP AND SAVE AT THE MOKY MTN. ELF SERVICE GROCERY SPECIAL! je hottest news the nation's rRYING pan this keek is swifts premium tender grown fryers wy 49c lb GRADE "a" meat market fcLL WESTERN BEEF \ SIRLOIN or bone steaks )nly 79c lb ube steaks Lb 69c. LEAN stew beef Lb 49c reshly ground Pure Pork sausage Lb 59c reshly ground IAMBURGER )nly 350 lb FLOUR gold king yukon best martha whitp i jfg i coffee ithe best part i of the meal i for only I 89clb f apple i ielly lo. 2 Can 32c Iclover leaf pry milk 17-ozs 15c feet potatoes |2 lbs - 19c [lettuce I Heads 25c loolden ripe Pananas |2 lbs -25c ? ('""iina (>old Peaches Can 23? Je Smoky Pn. Self Service Srocery i?? delivery 7 Days ? A Week hn .j nial gl ?-?565 pail teg,'' Ever Stop To Think Who Makes Today's Newspaper? Ever slop to consider what it lakes to produce even the smallest newspaper? Lei s consider the publisher for a moment. On a smaller weekly newspaper, he likely is not only the eauor and puoiisher of the newspaper, but tne adman, job printer, Lintoype operator, press teener, circulation manager and ! bookkeeper, and pernaps the i photographer. He is a Jaca-of-all traoes it ever there was one. On a larger weekly he is relieved of some ot those outies, but never all of them?tor he has to till in many times in numerous places. His job parallels that of tne editor of* a small daily. But don t think for a moment that the publisher of the large daily is a one-niche man. While he may be freed of a lot of the chores of the publisher of a smaller news paper he faces a multitude of prob lems not common to the little man. Once you cross a certain line in the publishing business, ? you face the big problems of employee rela tions, labor unions, mass distribu tion, newsprint shortages, and greater and greater civic responsi bility. Newspapering has become a complicated profession. The edi tor must be able to sense the pub lic pulse, evaluate the news, and relay the events of the day to the reader in such a manner that he will fully understand what is tak ing place at home and abroad. It is his responsibility, too, to inter pret the news, advise on matters of local concern and stand up for the people's rights. He must "know something about everything and everything about something"?the latter being the newspaper busi ness. It. is his duty, also, to display the news in his publication in such a manner, typographically, as to attract the reader's eye to the more important news. At the same time, he must not overplay an unimportant event; or underplay an important happening. Ho weighs the news as carefully as the butcher weighs the mea. or the grocer the apples, or the filling station attendant measures the gasoline. Did you ever stop to think of that? What about the adman? Did you know that he probably sp'ent sev eral years in school learning to plan ads that would appeal to you as a reader, sell merchand'se for you as an advertiser, and bring buyer and reller together? Did you know that he studies merchandis ing, layout, copywriting, selling? and continues to study those things?so that he can advise in telligently on advertising and can be a merchandising counselor, so to speak? Do you realize that the reporter must be a person of broad train ing, with a great knowledge of j many things? Did you ever stop to think of the multitude of assign ments he covers? Of the compli cated subjects he is called upon to report? Sit down some day and try t< write a story about a meeting you attended. For example, the city council, tbe medical society, me bar, the ministerial alliance, the PTA. Ever try to write up a trial, a lootball game, a drowning, a funeral, a lair or festival?all in the same day? That s a fair sam ple of the reporter's job. Often times, in addition, he has to cover the police station, the city hall, the court house, the chamber of com merce?and write a feature about the biggest melon, or the smallest midget, or the newest automobile. It's fun. No doubt about that. And you meet the finest people, the worst people, the prettiest, the zaniest ? all those who make life what it is. That is the reporter's job?bringing you life as it is? for he is the mirror of all that happens. There are society reporters, po lice reporters, sports reporters, feature writers?each with a sepa rate task to perform?on the larg er newspapers. On the smaller pub lications the reporter does it all ?like a one-man band. Writing a story Is one job. Get ting it into print is another. Enter now the mechanics of publishing a newspaper. That story, that ad, that head line?all must be set in type. A few, very few, newspapers still are set by hand. On those, every small letter in the newspaper is picked out individually from a type case, and set in its proper place in the columns. On most newspapers, typesetting is a mechanical chore performed by a Linotype?a machine which sets, as its name indicates, a line of type at a fime. The Linotype oper ator, the compositor, the makeup man, the pressman?all have their jobs to do in the backshop, and all have spent years training for those jobs. Theirs is the big re sponsibility of getting the news paper "to bed" and into the hands of the readers. Distribution of the newspaper requires the services of the "cir culation man". On the small publi cation that responsibility rests I with the printer's devil (which is vthe name given an apprentice who is all-around handyman), the pub lisher's wife or a circulation man ager. On the larger publications the job requires many men-and big departments with special supervisors in each?one for city circulation, one for mail circula tion, a circulation manager with over-all authority ? and hundreds of carrier boys, street salesmen and news stand distributors. Publishing' a newspaper is BIG BUSINESS . . . whether it be in Podunk Hollow or New York City. No longer can a newspaper be es tablished with a "shirttail full of type". The day of the "bedroom print-shop" passed long ago. Any newspaper, regardless of its size, represents as great an investment as almost any business in its town. Type is very expensive. Metal is extremely high. Newsprint has skyrocketed in price. A Linotype machine alone costs thousands of dollars, to say nothing of the com plicated presses. And they repre sent only parts of the mechanics of producing today's newspaper. For there are the melting pots, the saws, the trimmers, the strip casters, the chases, the typewriters and the thousands of little items that go to make up even the small est plant. This is written to encourage you to visit the newspaper plant in your home town. To see how it functions, what makes it tick ? and to have a greater understand ing of the job that newspaper is doing for you and your community, Belgium reports 92.724 traffic accidents which killed 54 people 5nd injured 1,406 in Belgium in 1952. The single fact that the Ameri can population is still growing rap Idly gives the American farmer rea son for optimism. ? Held In Slaying THESI teenage boys, members of a ? gang that roamed Pittsburgh's north side, are being held on charges of fatally beating David Jenkins, 52, father of six children, and critically Injuring Frank Ste vens, a barber. The youtns are William Hindley, 18 (left), and Ronald Abersold, 16. Jenkins was reportedly attacked when he re fused to give them a cigarette. ? Spirit Behind Newspapers Is A Priceless Ingredient (Editor's Note: This "formula for a newspaper" was printed in the Anderson (S C.) Daily MaU in 1941, as a part of its National Newspa per Week observance. It's still a good formula and likely always will be.! You'll need stone and steel, roar ing presses, clacking typewriters, molten metal, and Linotype ma chines, reaching gangling arms forever upward and downward. You'll need "dragon's blood" and zinc for making engravings and film and chemicalfe for the photographic department, galley proofs, proof presses, thousands of pictures, tons of stereotypers' met al, casting boxes, shavers and saws. t>pestands and cases and racks, thousands of pieces of new type and base and column rules, 90 ton presses, rubber rollers, huge motors, press controls, carrier quota sheets, advertising matrices, calculating machines. These are the things that money can buy, such as leased wire serv ices, woodpulp. ink and a thousand and one material items from the shops of the world, just so many commodities awaiting to be ex changed for the cash. But there is a priceless ingredi ent in these newspapers, a richer treasure than any of these things we have mentioned. No amount of money could purchase it for it is not to be found in the market places. It is our blueprint of newspaper service. You must have a pattern, a North Star of noble and purpose ful service toward which a whole organisation moves as one man. It ia not enough to porvide for and meet the widely diversified interests and needs ot our readers, 98 percent of whum renew their subscriplions regularly. It is not enough to produce result-getting advertisements that keep the wheels of commerce rolling. The task is not complete when the news from the four corners of the earth has been gathered, edited and printed and then delivered through good weather or bad, to the homes of our subscribers by means of an elaborate distribu tion system that embraces service around-the-clock. All tnese things are Ane, but our formula requires much more. Providing for the in tricate and expensive processes in volved in the best mechanical pro duction known to science \*ill not suffice. Presses will not run without pressmen. A full staff of reporters is necessary to obtain and present genuine news. The honest news paper cannot betray its readers and the integrity of Us news col umns by printing reams of hand out publicity and "puff" stories, such as are dumped upon its desks. Z^'alou.i reporters, skilled stereo typers, trained typesetters, enthu siastic salesmen, efficient carriers, forward looking executives, pains taking proofreadres, seasoned copy editors . . . the modern newspaper must have a highly specialized staff of individuals ranging from a sports editor who knows sports, to an efflclnt janitor. In the blueprint of newspaper service, where each piece of the pattern must fit together efficiently and on time, in the great battle against "deadlines," there is no job so humble that It does not need to be done well. It is the composite character, and the composite effort, and the composite loyalty, * of the whole organizaiton that serves you through the Anderson newspaper, plus the machines and the ma terials, that make them instltu Bubbling Ovtr NIGHTCLUB singer Russ Arno laconically blowa bubble-gum while listening to testimony at the conspiracy trial in San Francisco of James Tarantino, magazine editor and former radio commen tator. Tarantino ia accused of us ing his publication and broadcasts to "shake down" a number of peo ple. Arno described himself as a friend of Tarantino, "who once got me an 8-week Job in Miami." ' 1I m tions with a deep-laid sens; of responsibility to the c onupcuMy. the State, the Nation, and to Ood. In these newspapers wOl be found the precious composition of united human striving, a constant 'reaching out for the goal of per fection |t U a team at work, a team, that reflects the ideals, hopes, ambitions and aspirations of our publisher and every man and wo man engaged in this exulting. pul sating business of publishing today better newspapers than yesterday. It is something more than dol lars will buy. It is a spirit, an unselflsh desire to serve. It is drama. It Is education. It is in spiration. It is love and the con quest of hate. It is the banishment ol evil and the elevation of truth. It is the protection of our Ameri an ideals, the supremacy of law and order over mob rule, the per petuation of the orderly processes of our courts and the maintenance ol the rights of our humblest citizens on the same plane as those of his more fortunate wealthy orolher. To serve and to serve well?that is the formula. This is the never changing policy of the Anderson newspapers, dedicated always to the cause of Freedom, Justice and Equal Hit^its to all Mankind, it is in this spirit that The Ander son Independent goes about its task each morning and the Ander son Daily Mail discharges its obli gations each week-day afternoon, the bearers of fresh tidings and newest intelligence, the publfc in formant of the community, stand ing ever for Kighl over Wrong, enthusiastically placing their facil ities at the command of every worthwhile institution and cause to enhance the happiness of our people. This is our formula. OLD FASHION BUCKWHEAT FLOUR TO MAKE MRS. BILL BRADLEY'S BUCKWHEAT CAKES The Waynesville Mountaineer September 28 WHERE? YOU GUESSED IT! The Maggie Country Store IKp; ?ljr &lff|tljeri) jjl I JOHN WESLEY j ? "They ceased not to teach." Acts 5:42 bphm John Wesley would have us unite . . . Those two great fac tors of the Right ... "A vital ['Hffl U piety with knowledge" . . . And fourtd a church-supported col li MP I n 'eire ' ' * ^?r 'earn'ng we'* *oes w-m \ Ojl flt hand in hand . . . With goodli ^ ness, so let us stand . . . Behind the church schools and there teach . . . Young folks to 3 practice and to preach . . . The ways of moral right and truth . . . And educate the 3 nation's youth. I B ? JULIEN C. HYER In 1 WFTTS FUNERAL HOME Dial 2371 Canton, N. C. ? i?1 .11 i . '( , .i n '? r.t ? ' WHY SETTLE FOR LESS THAN A FUUY AUTOMATIC TRANSMISSION? ' ^- ";V ?? ? ? ' tli./ I "WIDE CHOICE OF MERCURYS i ? i WITH MERC-O-MATIC NO-SHIFT DRIVE! ? NOW AVAILABLE? > IMMEDIATE DELIVERY!" Now?the deal of the year for the proven V-8 with the smoothest, fully - -.,? / * i W?? , , 'i 11 uiJtA tJ ?*n automatic, no-shift drive you can buy! Here's your chance to get the finest in no-shift driving . . . immediately . . . and at a big saving. "The finest" because we believe there is no smoother, more depend- ? able automatic transmission than optional Merc-O-Matic Drive. It was specially designed for Mercury? built to go with Mercury's specific horsepower, size, and weight. You have no clutch pedal to bother with ?no taking the foot off the gas pedal and waiting for changing gears. Mcrc-O-Malic moves you from low i to high smoothly, silently?com pletely automatically. We say "immediately" because right now we can offer you Merc O'Matic Drive on almost all models. "At a big saving,J because Merc O-Matic Drive is one of the lowest priced, fully automatic transmis sions. And our special trade-in allow ance for your present car cuts your initial cost even more. Better stop , around and compare the exact dol lars-and-cents savings today! See how easy it is to buy a Mercury. jftrv -iViffH-i- t" i ? ? - ^ " ~r - ? .mm umPjPi wniinwiiiIII? Famous Mercury Styling, proven V-8 engine, and prize-winning economy help keep Mercury's trade-in value highest in its class. Best time ever to buy a fREROIRY WAYNESVILLE MOTOR SALES Main Street rt m &ri a i WaYnesville
The Waynesville Mountaineer (Waynesville, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Oct. 5, 1953, edition 1
11
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