Newipapers (Continued from page 1) home heaters. The advertising department ha* between 100.000 and 150.000 mats In It* files. Most of these come in from mat services?1200 a month from.one general service alone. Ad vertising mat services furnish pic tures suitable for every season of the year and just about every event which might occur. If an adver tiser decides that * Picture of a drummer would tie in with his slo gan- of "You Can't Beat Our Prices." the advertising staff can turn up the required drummer. If somebody wants a sketch of a wo man at a washing machine, or a swirl of autumn leaves cascading down?there it is. In addition to the major service which supplies all types of pic-! tures. The Mountaineer also sub scribes to services w hich special ize in jewelry, furniture and gro- j eery merchandising, respectively. j Besides these, the department files mats furnished by its various ad vertisers which they, in their turn, have received from the national headquarters of the firms whose goods they stock. These and other files occupy most of tile space in the advertis ing office. There is room, however, for two huge tables for making lay outs of the ads. Each table is big j . enough to hu| da sheet of paper i i the size of a newspaper page ? j i 17 by 22 inches. Here the staff does ; the careful, precision job of "draw-' ing up a plan" of the ad. large or | small, complete with pictures, let- , tering and any ornamental lines. | For instance, suppose an ad- I vertiser has phoned i We'll hope \ that he has saved his time by ask- j< ing to speak to "Display Advertis- I ing". Want ads do not come under c this department at all.) He tells s the advertising writer what he wants to feature and how much | space he will use. The staff mem- ( Dor may do aino 10 ncip mm wun s suggestions. If ho wants to use pic- | turos ? and the staff encourages ?, Iheir use?there are several pos sibilities for the next step. In r| dealing with a -merchant whose (| tastes are well known to the ad ( man. the writer may himself select ( appropriate illustrations and make ^ up an ad for the merchant's inspec- (| tion. In other races, he may take copies of the cuts made from avail able mats around to tile firm, where .'' the advertiser makes his own seler- j tion. Sometimes the merchant will ^ decide to come to the Mountaineer advertising office to choose his cuts and discuss his ad jn detail. He gives the department his copy ^ including descriptions and prices, j and the staff makes a careful lay-! (| out. Pictures must go into theli ( proper places: type must be lei tered in the exact size in which it . will appear in the paper. The lay j ^ out then goes to "Ad Alley," where the compositors use the I.udlow j machine to make the correct size | and style of type. j j The cardboard mats w liich are so important in advertising must go j s to the stereotype room, where |( metal castings are made from j, them. They must first be heated, even scorched, to get rid of every le speck of moisture. As much as a spoonful of water can be gotten ( out of a half page of the cardboard. ( Mailing to get into the act is the ( furnace, which holds about 1000 j pounds, of metal sizzling at a 750- , degree temperature. The mat K , placed on a heavy frame; tin- j molten mclal is poured onto it; the 1 top of the frame is fastened tight- | ly and something heavier than the , bride's biscuits is left to bake j When this process is finished, the ( casting is trimmed and sawed ready! to go to its proper ad. and the mat j is returned to the advertising in | news files. | t After the paper has bu n printed all the metal eastings anil type are dumped back into the stereo fur nace. Today's front page type Roes into the melting pot probably sooner than the paper lands in the, wastebaskct As soon a- an ail lias occit set the original layout and the proof i go to the proofreader, who checks carefully for typographical errors and crros in composition. A cor rected proof Is made and this, if he has requested it, is shown to the advertiser. At this point minor changes may be made at no cost to him but only if time permits. Deadline for advertising is the same as for news. 10 a.m. on press days However, only small ads can be handled near deadline. As a general rule, the further ahead of time an ad arrives, the better ,-cr\ ice it receives. The department keps a day-by-day file of all mate rial for use at a later date. Kight ' now there is one mat ready to he printed on December 27, but most agencies work about 30 days in ad vance. After a revised proof of the ad has been OK'd. it goes through the same wind-up as news material An. advertiser may have specified that his ad run on the farm page, or the vacation or sports or society page T.argo ads are placed at the bottom of the ?agc. smaller ones above. Sometimes the advertising de partment will make a new photo graph for an advertiser, hut the bulk of The Mount ilneer's pictures are the outcome of news tips. In either case the photographic pro coh* is the same The Mountaineer uses twe regu lar press cameras, w hich t ike pic* lures 4 by 5 inches. They are equip ped with tin- familiar flash units as well as with the newer "strobe" lights Strobe is handy for fast moving events like football games, as the bulb does not have to be changed after each shot and the mechanism can "flash" as many as iOOl) times a second. I.lght IS the photographer's main preoccupation. Before he sets the many gadgets on the camera, lie ooks to see whether the sun is iright or overcast, whether the vails of a room are dark or light. >n The Mountaineer's cameras he las a choice among almost 300 'ombinations of lens and abutter ettings. He slides film into the back of lis camera - press cameras take wo sheets at a time -pulls out the tide which protects the film from Ight until it is in the dark camera, nd he is ready to shoot Back at the office the exposed Inis go down to the photographic arkroom. Unloading the film and utting it into the developing inks must be done strictly by the nieh system, in complete dark ess From one chemical solution to not her the film goes until finally is washed and hung up to dry. From hete on the worker can ork by a dim. yellow-green light le may make a contact print, so alled because it is made by ex osing together the film and the ensitlzed printing paper. He may take an enlargement, in which he film isriii| is fastened round a cylinder at one end of lie machine; the blue plastic goes round a similar cylinder opposite; lie pencil-thin beam of light "sees" lie image and a red-hot needle lunches the plastic in eorrespond ng lines. The completed plastic is aped to a metal base and after the isual precision trimming is ready 0 go into the page form. The Mountaineer's engraver lolds a piece of plastic only 6 by 1 inches This means that the fin shed picture may take not more hail 4 columns in the paper. Most people will be surprised to earn that only a very small frae ion of the shots that a news pho ographer nukes ever see the light if newsprint. He may use SO >ieces of film in a single day? ind wind up with live in the paper, 'art of this seeifviliK waste is inten lonal A photographer will take levefal shots of one scene as ln .urnnco that he will get one really jood one. Too often, in taking (roups ot people, somebody wig tics at the wrong moment or. as uppened recently. sotnelKKly hap pens to blink just at the split sec ind that the flash liulb goes otT. In ither eases one angle of a new Miilding may turn out to photo graph much more realistically than, mother, or one phase of an opcr-1 it ion may he more dramatic than ho next. The photographer's job s not to decide on the spot the >nc best picture to make, but to nakc as many .is good sense sug- j tests so that the editor may have | i varied selection front which to, nakc his layout, Advertising, want ads. pictures.' ?utlines for pictures, news copy, catiircs. headlines ? even w hite , pace?flow together to emerge as, i nickel's worth of newspaper ' Twice a week. The Mountaineer j ?taff watches the hands of the clock ace toward noon?the press rum ties below, printing the second or bird section page forms are fili ng rapidly in the first section?"I swear I wrote a head for the Cl)l' neeting"?"But you've RUt to find ?oom for this two-column cut" ? Are you through with that story rrom the Sheriff's office" ? "Can anybody think of a short word in dead of announced . . . \ reporter seurrie* buck toward lite ropy hooks with a handful of typing and the pleased expression if a kitten with its first mouse a co-workcr glance* up and returiu ! to furious pounding on his type writer. In another few hours ? stack of neatly folded papers will | lie on the counter; the men in thi composing room and the press operators will wearily put out thr lights, and the news and advertis ing stalfs will start resolutely 01 |their copy for the next issue will tlic determination that this tim< they'll make the deadline withou Ineakjnri their necks. STREET HAVING project in llazelwood is watch ed with interest by officials. The resurfacing of Main Street, with over X00 tons of asphalt, is a project of the state, but one worked up bv the town officials, and the Finer Carolina Committee of Ihr town. Shown looking on as the machine lays the asphalt include: Mayor Lawrence Davis, Aldermen John Hlayloek, llowell Brvson. Chief Roy Stevens, Paul Brvson and A. P. Ledbetter. (Mountaineer Photo). Rotarians (Continued from page 1) chairman. Dave Hyatt, Mrs. Hal lett Ward. Mrs. Dave Hyatt, Mrs John Johnson, Mrs. Charles Way General Entertainment ? Dar Watklns. chairman, Ralph Prevost | Charles Way, Thomas Stringfield Jim Massie, Dr. John Penny. Radii's' Entertainment ? Mrs Bill Ray. chairman. Mrs. Dick Bar ber, Mrs. Ben Colkitt. Mrs. Jack Elwood, Mrs. Dave Felmet, Mrs Jim Kilpatrick, Mrs. Tom Lee, Mrs. Pitt McCarroll, Mrs. Bill Pre vost, Mrs. A1 Riegg, Mrs. Tommy Thompson. Halls and Meeting Places ? M. 11. Bowles, fhairman. Earl Brend all. Hugh Massie, Bill Medford, Housing?Jim Kilpatrick, chair man, Jim Fowler, L. N. Davis, Jack Way, Dick Haynes. Printing ?-. Curtis Russ, chair man. Jim Gwyn, A1 Riegg. Jim McKinley. deception ? - J. 11 Woody, chair man, Lyman Reed, Aaron Prevost. Charles Ray, Tommy Thompson. Herbert Gibson, Leo Weill, Bob Stretcher, Wingate Hannah, W. N. Thomas, Noble Garrett. Registration ? Bill Prevost, chairman. Johnny Johnson, llal lett Ward. E. A Williamson. Transportation ? Felix Stovall, chairman. Ott Ledbetter, Tom Lee. East Pigeon CDP Meeting Thursday By MRS JOHN W. JOHNSON. SR. Community Reporter The East Pigeon C.D.P. will meet Thursday night at 8 o'clock at the Bethel School. Those attending the church ex tension meeting at the Ashevllle Presbyterian Church Thursday night from Bethel were, Mr. and Mrs. Wiley Medford. Miss Jannette Sheffield, Miss Annette Sheffield. John Hardin, Henry Hope. Jr., and Mrs. John W. Johnson. Mr. and Mrs. Van Wells and daughter. Mrs. Manuel Grant, and son. Sgt. Zono Wells, who is home from Japan, visited Mr. and Mrs. Kell Led ford at Franklin Wednes day. Kills Parris and Mrs. Pearl Me* C'lure were married at the home of Kev. and Mrs. Thomas Erwin last week. Miss Audry Sherrill, who is teaching at Bellmont. spent the wt ekend with her parents, Mr. and Mrs. L. M. Sherrill of East Pigeon. We are glad to report that Mrs. (' S. Kolliiis is able to be out again following a serious illness during the summer. Mr. and Mrs. Charles F. Har grove of Charleston, S. C., spent th.' weekend with the former's parents, Mr. and Mrs. Kufds Har grove. J Frank Sorrells. Jr., is eonva leseinR at the home of his parents on Lovejoy after having been a patient at the Haywood County Hospital for the past week with a throat infection. Mr. and Mrs. Hugh Terrell of West Pigeon are taking a vacation iri Florida. On the way they visit ed t|ieir son, HuRh K , a student at Wake Forest College. Mr. and Mrs. Wiley Medford of Pisgah Drive, and Mrs. Lee Cham bers visited Frank Wells, who is ill at his home in Morganton The Whatsis Is A Quince, Grandmother Says It's a quince. The yellow-green what-you-inay call-its which have been in The Mountaineer's window since Mon day have been identified as fruit from grandmother's quince tree. Grandmother is Mrs. Nola Evans, who now lives on Short Street, but who formerly lived on the Howell , Street property now occupied by Samuel Wilson. According to her grandson, Gary Evans, she planted th" tree herself about eight years ago. Gary vouches for the fact that they make mighty good eating and mighty good preserves. Mr. Wilson brought the fruit to The Mountaineer office Monday i after he and his co-worker at Day- j ton Rubber had been completely ; slumped by their identy. Thickety CDP To Finish Making Annual Reports The regular meeting of the CDP will he held at the Park Thursday at 7 p.m. J, 11. Clark will preside. ? and plans for elusion out the year's Ye ports, completing the scrapbook and other items of business will he discussed. Mr. and Mrs Ben Kennedy left Tuesday for Winston-Salem, after i spending a few days with her mother, Mrs. T. G. Murray and i family. They expect to go to | Miami Beach, Kla , sometime this month, to spend the winter. W. P. Harris is spending same I time with his son. Glenn Harris and family in Detroit, Mich. Miss Jukic Murray and Miss ; j Alice Aiken of Macon, Ga, spent a few days the latter part of the week with Mrs. T. G. Murray and | family. Pvt. Max Robinson returned to | Camp l.e.leune Wednesday after spending a 15-day leave with his mother, Mrs Mary Kohinson and . family. ? i T/Sgt. Guy Murrav and T ^gl Leonard Markhart left Saturday lor Madison. Wis to visit at M.u 1. 1 hart's home, after spending a few days with Murray's mother. Mrs. T. G. Murray and family. They j will soon report to Luke AFB at Glcndule. Ariz. A board of education meeting I war held Thursday night at the \ ltockwood Methodist Church, at : [which time teachers for the now | conference year were elected, and '.ether plans made It was decided to organize Pel- ' 1 lowship meetings for Sunday even ings which will be held at the same time the MYF meets. This will he a service for the entire family, and provisions will be made for ihe children who want to attend. The first service was held Sunday night. Feeder Calf Sale Brings $32,752 Feeder calves averaged $15.89 hundicd for a total ot $32,752 18 at the- sale Wednesday at the \slie-, vllle Livestock Yards. Three ot ' the live fancy steers wrre consign ed by Haywood County owners. Fancy steers brought $21 25. ' choice steers. $1908; choice heif ers. $14 48: good steers, $18 47; good heifers, $13 82. medium steers, $16.60 and medium heifers. $12 28 County consignors of fancy i steers were Turner Cat hey. Sam ; Ferguson and Lenoir Smathers. ? j They were among 27 county resi i! dents w ho consigned 304 ealtes. I All the fancy and some ot the ? Jchoice steers were bought by FFA t and 4-11 boy s to be fed out as luiby } i beef projects. ? | Dry weather this year cut down i the number of calves heavy enough t to consigned to the sale, but the ? price average of $13.89 this year t was 21 cents higher than last year'i average. YES THERE ARE MORE DIAMONDS AND ABSOLUTELY FREE Nothing To Buy No Obligation COME TO ONE OF RAY'S STORES AND TRY YOUR LUCK ? TODAY Evaporated PET MILK 2 25c Swanson's BONED TURKEY - 25c SANTO COFFEE > 99c I14ill?j^*9999*j.'iBI jTIn ?p r?t?j 9 'vli! 1' ^\ * 'o^tws jabf \ \ ^l\Ts'. * ??.?>? simple p k j kaurrcresi d^oi c d "9 |n?t?^ j; j j -7 akoiutelt free '" " fl lh^b " -* *??v"^'?1 ?*? -? -w.iuis ?f genuine EtAUTtCRIST legsitnjB monds among ? take your selection to ti below, whose your envelope He is your -yB BEAUTYCRES1 Diamond Dec>et v^B gladly inspect it lor you II pi picked out one ol the mon, diamonds he * ' mount it in a CREST gold mounting ACS01UTL1llH of charge. Even it yc j dor,t pdi the genuine diamond; ycur /'gH I Dealer hos a pleosont . I foe you1 B 1 ???? MBER ? TOU DON'T I A PURCHASE TO PICK t . <;S ITIVEIY HO STRINGS ATTACKED ? f LOTS OF FUN imsjnyB AND IT'S ALE FREE TOG1 ? Children under in an allowed to participate, Each Diamond Valued At ^ ao?? . ijiag LETTUCE 2 <5 29c SHORTENING - 69c MACARONI 2'? 19c ^? BUY of the WEEK ^CHICKENS /TENDER, TASTY, TEMPTING 'W l>A^ Lb TIDE I 30c 7g IVORY son Medium li^B 3/25c 2 J CHEER I Large G^H 30c SCOT TISSH MARCAL NAPKINS? NABISCO PREMIUM CRACKERS jl 23c I'KIl'U K1INM) SALE Large Rinso White Both M P Large Rinso Blue ?nly *P^p( SVVANSON FROZEN POT PIES 2 Chicken JM /I or Beef i > Campbell's t% 1 "n fl TOMATO SOUP L 1 New Process fl NIBLETS CORN Chase & Sanborn ' I fl INSTANT COFFEE 1