Mews of The Colored Cowsunity caesAr bullock dead Caesar Bullock was buried in Hillsboro on January 1. Mr. Bul lock had been ailing for some time but his passing was quite a shock to his friends.. He leaves a wife, Mrs. Susan Bullock, a daughter, Carrie Bullock, and other relatK es and friends. RETURNS AFTER FURLOUGH Cpl. James Harvey Collins left for Fort Bragg, N. C., after spend ing 30 days home with his parents, Cpl. Collins spent several years abroad. MRS. ALICE HILL The funeral of Mrs. Alice Hill, an old resident of Hillsboro, was held Monday of this week at the Mt. Bright Baptist church. Mrs. Hill had been ill for several weeks. LOUIS MAYO A CASUALTY Louis Mayo, the son of Mrs. Hattie Mayo, has been reported Sauth’s Furniture STOVE8— FURNITURE • Many Other Household Goods HILLSBORO CLARK’S Sewing Machine Repair Shop Repair Ail Makes—Slip Covers Made to Order’ Phone F-3341 Carrboro killed in action. Mr. Mayo was with the 92nd Division in Italy. The community wishes to express its sympathy to the bereaved fami ly. BOYS MAKE PROGRESS The Negro boys under Mr, Burt and Mr. Stanback are making ad vances. There are 24 boys in the organization. The leaders are cre ating an interest for the group, which is looking forward to a suc cessful year’s work in 1945. JOSEPH BENtON Joseph Benton was buried in Hillsboro during the * Christmas holidays. Mr. Benton was the bro ther of Miss Jessie Benton. All are outstanding natives of Hills boro. PERSONAL8 Miss Annie Collins was the week end guest of her parents during the New Year’s holiday period. Miss Collins resides in Montclair, N. J. Mrs. Mayme Latta left for Spartanburg, S, C, to spend the remainder of the winter with her sister. She will be missed quite a bit by the residents of Hillsboro. Seaman Luther DeLeon- visited his family during the Christmas holidays. He is stationed in Cali fornia and has visited various ports in the South Pacific.' Marvin C. Williams of Wash ington, Dl C., a native of Hillsboro, spent a few days at his old home recently. While here he attended the funeral of Joe Benton. Citizens of Orange county—you can’t afford to be without the news of your neighbors. Join the grow ing list of subscribers to the NEWS and have the paper come to your 'home every week. Notice TAX LISTING Month Of January, 1945 ._The Tax List Takers for the various townships of Orange County will hold appointments as follows for the purpose of taking taxdists for the year 1945: CHAPEL HILL TOWNSHIP—W.P. JORDAN AND L. R. CHEEK, LIST TAKER8 At Hollow Rock..on the 3rd day of January, 1945 At Blackwood Station.,.on the 5th day of January, 1945 At. Midway Service Station... on the 9th day of January, 1945 At Carrboro.on the 11th and 12th days of January, 1945 At Town Hall in Chapel Hill on all other week days in the month of-January. ; , .. _ —--7* * CHEEKS TOWN8HIP— H. R. HEATH, LIST TAKER At Efland—Forrest & Forrest Store, .on the 6th, 12th, 20th, and 26th days of January, 1945 At Cheek’s Crossing—Pender’s Store....... on the 5th, 13th, and 19th-days of January, 1945 At J. B. Reeves’ » . Store.. .. on the afternoon of the 24th day of January, 1945 At Mebane—Town Hall.... i .on the 27th day of January, 1945 At H. R. Heath’s Home...... on all other week days in the month of January -R. COOPER COMPTON, LIST CEDAR GROVE TOWN8HIP TAKER .. .'“"f-' At Tolers .... .. on the 6th day of January, 1945 At H. G. Laws’ Store...... . .on the 10th day of January, 1945 At McCullock’s Store......... on the 12th day of January, 1945 At Giles Long’s Store. ....on the 13th day of January, 1945 At Cedar. Grove...on the 15th day of January, 1945 At Carr....on the 17th and 31st days of January, 1945 At Harmony.............. .on the 19th day of January, 1945 At Lynch’s Store. .on the 20th day of January, 1945 At Chandler’s Store,. / ..on the 22nd day of January, 1945 At Sam McDade’s Store... .on the 27th day of January, 1945 At R. Cooper Compton’s Home.on all other week days in the month of January LITTLE RIVER TOWNSHIP—A. E. WILSON, LIST TAKER ^t Dezem’s Store... ..on the 5th day of January, 1945 At George McKee’s.. .on the 10th day of January, 1945 At Berry’s Store.on the 11th day of January, 1945 At Blalock’s Store .. on the 13th day of January, 1945 At Little River Filling Sta.... . on the 20th day of January. 1845 At D. N. Mincey’s 4 __Store... .on the afternoon.of the 22nd day of January, 1945 At A. E. Wilson’s ' * _ Home.... .on all other week days in the month of January BINGHAM TOWNSHIP—T. M. SNIPES, LIST TAKER At T. M. Armstrong’s... on the 10th day of January, 1945 At J. L. Maynard’s-:---on the 13th day of January, 1945 At L. C. Cooper’s............ on the 17th day of January, 1945 At White Cross.. .on the 20th day of January, 1945 At J; F. Holmes’....,.on the 24th day of January, 1945 At Joe McCauley’s..on the 27th day of January, 1945 At Orange Grove.on the 31st day of January, 1945 At T. M. Snipes’ Home.on all other week days in the month of January ENO TOWNSHIP— C. W. MERRITT, LIST TAKER At University ..... .^". on the 11th day of January, 1^45 At Bethany (Sugar Hill).,-on the 13th day of January, 1945 At Hester's Store. on the 17th day of January, 1945 At Sparrow’s Filling Station, .on the 18th day of January, 1945 At Lucious Tilley’s Home.on the 23k-d day of January, 1945 At St. Mary’s.....on the 24th day of January, 1945 At C. W. Merritt’s Home.on all other week days in the month of January HILLSBORO TOWN8HIP—E. T. JOHNS, LIST TAKER At Elkins Cafe—W. Hillsboro, .on the 15th day of January,1945 At Coleman-Laws... Aon all other week days in the month of January -7°- . Please list in January and avoid penalty for de linquent listing.' Headlines Of Old FIFTEEN YEARS AGO S. M. Gattis, Sr., to run for Con gress; Hillsboro man will seek the nomination in Democratic prima ries next June. Gattis former so licitor for the 10th judicial district and outstanding Democratic lead er for years, has announced him self as candidate for Congress, to succeed Major Charles M. Stedman, who will not run again. Others on the Democratic tick et for the same office are Frank Hancock, Oxford, A. F. Sams, of Winston-Salem, William B. Um stead and J. Elmer Long of Dur ham. This district is one of the largest and wealthiest congression al divisions in the entire country and the responsiblity of represent ing it is a major one. Marriage licenses issued by the register of deeds were: Roney Ro land- and: Helen Smith- of South Hill, Va.; Lewis Tilley of Durham county and Lizzie Roberts of Or ange county; Robert William Gib sob Of Mebane and Lula Ada Hol - mes of Efland; Sidney Hogan Strayhom and Hazel Walker of Orange county; W. G. McDade of Mebane and Mamie Woods of Cedar Grove; Colored licenses is sued—Charley Adkins and Lillie Cameron of Orange county, Eu gene Atwater and Mary Perry of Chapel Hill. Efland high school girls’ basket ball team enjoying greatest season in its history. Out of eleven games Prominent Rougemont man kill ed in accident—Dennis Tilley, well known farmer; killed instantly on Christmas day as car tore through railing at Booker’s creek and then plunged to the water 20 feet be low. Colored man and two child ren were not seriously injured. Miss Carrie Etta Crutchfield died aiTfiomS of "sister, Mrs. Graham Morrow Christmas eve night fol lowing ill health of a year. Hillsboro high boys en route home from south-westward south east touring trip that began Deq 16. Those making the trip are Ar thur and Edward Brown, Taylor and Harold Bivins, Clifton Tur ner, Marion Allison, Tom Chand ler, Dave Pittard, Lyon Eubanks, Minic Miller, John Dickson, David Patterson, Grady Riley, Paul Beas ley, and several from Chapel Hill, Efland and nearby. A majority of the boys taking this “covered wa gon” trip are members of the Hillsboro football team, which made such a brilliant score last year. Several very close games have been played while on this tour. Last weekend was sperit in Monterey, Mexico. The last con tact was from Laredo, Texas, which they left from Monday mor ning for the homeward journey. Expenses were paid by the boys. The Orange Grove chapter of the National Grange has asked the county agent to arrange a one day pohltry school conducted by poul try experts from State College. Invitations will be issued to all those interested in poultry produc tion in Orange county. This dis trict along with White Cross has more poultry Socks than any oth er district in the county, and they realize the need of more timely poultry information. Miss Hazel Walker, daughter of Mr. and Mrs. W. H. Walker, be camf the bride of Sidney H. Stray horn of University in a simple ce rerhony, by the Rev. J. R. Cant rell. The merchants of Hillsboro had good holiday trade despite the scarcity of money and unfavor able weather conditions.. Deputies J. E. Laws and Rainey Roberts, from Sheriff Sloan’s of fice, went out to Little Rivet township last week and captured a 70-gallon still, and poured out about 800 gallons of beer. No ar rests were made. LT. COIT COKER WINS SILVER STAR Lt. Coit Coker, son of W. E. Co ker, professor of zoology at the University of North Carolina, and Mrs. Coker has just been awarded the Silvar Star Medal by Adm. Harold R. Stark, USN, Comman der of the U. S. Naval Forces in Europe. Lt. Coker was a naval gunfire liason officer attached to the 116th Regimental Combat Team during the invasion of Nor mandy until June 15, and aided materially in the advance and cap ture of Grandcamp les Baines and Isigny.' Hillsboro Radio Repair W. W. McDade, Owner Located Next to Osbun Theater Service ... ON RADIOS, IRONS. TOASTERS and LAMP8 CLASSIFIED AND LEGAL Alj PRELIMINARY CERTIFICATE OF DISSOLUTION STATE OF NORTH CAROLINA DEPARTMENT OF STATE To All to Whom These Presents May Come—Greeting: __ Whereas, It appears to my satis faction, by duly authenticated rec ord of the proceedings for the vol untary dissolution thereof by the unanimous consent of all the mem bers, deposited iri my office, that the ORANGE COOPERATIVE MILK PRODUCERS MARKET ING ASSOCIATION, a corpora tion of this State, whose principal office is situated at No. Street, in the Town of Hillsboro, County of Orange, State of North Carolina (G. O. Reitzel being the agent therein and in charge there of, upon whom process may be served), has complied with the requirements of Chapter 55, Gen-, eral Statutes, entitled “Corpora tions,” preliminary to the issuing of this Certificate of Dissolution: - Now Therefore, I, Thad Eure, Secretary of State of the State of North Carolina, do hereby certify that the said corporation did, on the 15th day of December, v 1944, file in my office a duly executed and attested consent In writing to the dissolution of said corpora tion, executed by all the members thereof, which said consent and the record of thfe proceedings aforesaid are now on file in my office as provided by law. In Testimony Whereof, I have hereto set my hand and affixed my official seal at Raleigh, this I5th day of December, A.D. 1944. ' THAD EURE Secretary of State. SEAL: State of North Carolina Department of State Filed: December 18, 1944, at 3:15 P.M. JOSEPHINE K. PATTERSON .Deputy. Clerk Superior Court Orange Countyr N C. 12-21-4tc ' , EXECUTOR’S NOTICE Having qualified as executor of the estate of Josephine Walker, deceased, late of Orange County, North Carolina, this is to notify all persons having claims against the estate of said deceased to ex hibit them to the undersigned at Rougemont, North Carolina, Route 2, on or before the 19th day of De cember, 1945, or this notice will be pleaded in bar of their recovery. All persons Indebted to said estate will please make immediate pay ment. 1 This the 19th day of December, 1944. CLYDE WALKER, Executor of the Estate of Josephine Walker, Deceased 12-21-6tc -ADMINISTRATOR’S NOTICE Having qualified as administra tor, C. T. A., of the estate of Nan nie B. Kirkland, deceased, late of Orange County, North Carolina, this is to notify all persons hav ing claims against die estate of the said deceased to exhibit them to the undersigned at Chapel Hill, R. 3, on or before the 28th day of December, 1945, or this notice will be pleaded in bar of their recove ry. All persons indebted to said estate will please make immedi ate payment. - This the 28th day of December, 1944, E. C. KIRKLAND, Admr. C. T. A., of the Estate of Nan l-4-6t nie B. Kirkland. ADMINISTRATOR’S NOTICE Having qualified as administra tor of the estate of Emma Harris Garrard, deceased, late of Orange County, North Carolina, this is to notify all persons having claims against the estate of said deceased to esdiibit them to the undersigned at 718 Wilkerson Ave., Durham, North Carolina, on or before -the 1st day of December, 1945, or this notice will be pleaded in bar of their recovery. All persons indebt ed to said estate will please make immediate payment. This the 1st day of December, 1944. GEORGE E. GARRARD, Administrator of the Estate of Emma Harris Garrard 12-7-6tc ADMINISTRATOR'S NOTICE Having qualified as administra tors of the estate of Susan Cary Clayton, deceased, late of Orange County, North Carolina, this is to potify all persons having claims against the estate of said deceased to exhibit them to the undersigned at Hillsboro, N. C., on or before Die 14th day of December, i945, «r this notice will be pleaded in bar of their recovery. All persons indebted to said estate will please make immediate payment. This the 14th day of December, 1944. Tk ANNEE C. EPPS, W. H. CLAYTON, Administrators of the Estate of Susan Cary Clayton. 12-21-6tc ADMINISTRATRIX NOTICE Having qualified as administra trix of the estate of John Henry Taylor, deceased, late of Orange County, North Carolina, this is to .notify all persons having claims against the estate of said deceased to exhibit them to the undersighed at Chapel Hill, N. C., on or before the 12th day of December, 1945, or this notice will be pleaded in bar of, their recovery. All persons in debted to said estate will please make immediate payment. ' This the 12th day of December, 1944-. , X. JESSE TAYLOR, Administrator of the Estate of John Henry Taylor. 12-14-6tc ‘ ADMINISTRATOR’S NOTICE Having qualified as administra tor of the estate of William A. Boone, deceased, late of Orange County, North Carolina, this is to notify all persons having claims against the estate of said deceased to exhibit them to the undersignejl at Cedar Grove on ^t^Jefore the 18th day of December, 1945, or this notice will be pleaded, in bar of their recovery. All persons in debted to said..estate will make immediate payment. This the 18th day of December, 1944. H. E. JOBE, , "Administrator of the Estate of William A. Boone. 12-21-6tp ■---T~ ADMINISTRATRIX NOTICE Having qualified as administra trix of the estate of Mrs. Lovie J. Morris, deceased, late of Orange County, North Carolina, this is to notify all persons having claims against the estate of said deceased to exhibit them -to the undersigned at Route 1, Chapel Hill, N. C., on or before the 9th day of Decem ber, 1945, or this notice will be pleaded in bar of their recovery. All persons indebted to said es tate will please make, immediate payment. This the 9th day of December, 1944. MISS MARY A. MORRIS, Administratrix of the estate * ' of Mrs. Lovie J, MorHsT 12-14-6tp NOT4CE OF SALE^ Under and by virtue of the.or der of the Clerk of the Superior Want Ad Rates Want- Ads are sold by the word. The rate is one cent per word (this size type) for each week the ad appears. Minimum charge is 25 cents. THIS SIZE TYPE (caps), TWO CENTS PER WORD. MINIMUM CHARGE IS 50 CEJSTTS. * Want Ada Are Cash Memoriams and Cards of Thanks are the same rate and, also, are cash in advance. FOR RENT: Conveniently arranged country house, good land, good road, rent cheap or exchanged for small services. Write B.C., c-o The News, Hillsboro. 1-11-ltp Court of Orange County made in the special proceeding entitled “J. D. Gooch, Administrator of the es tate of Mrs. Sarah Ward, deceas ed, vs. Susie Cole and husband, S. W. Cole, et al,” the undersigned commissioner will on THURSDAY, FEBRUARY 1, 1945 at 12 o’clock M. offer for sale on the premises to the highest bidder for cash: , All that certain tract or par cel of land known as the Gurney ship of Orange County, N. C., containing approximately 35 acres and bounded on the north by the land of Will Farrington, on the East by the land of Claude Durham, on the South by the land of Ed Ivey, and on the West by the land of Charlie Bowden. The sale will be reported to the Clerk of the Superior Court of Or ange County and will remain open ten days for filing objections and upset bids and confirmation. This the 20th day of December, 1944. L. J. PHIPPS, Commissioner. l-4-4t In Advance. For Real in Bingham- town Wanted WANTED: Couples to att*_ American Legion square] Wednesday, January 17 at the Hillsboro high Fifty cents per person. J WANTED: Couple, houseke* companion for lady in home. Can occupy adjoin if preferred. Write M.J., C°J News, Hillsboro. u For Sale FOR SALE: very choice! heifers $20 each. Hoi Guernseys and Ayrshires.l related bull free with 5 Shipped C.O.D. Athens Dab Box 162, Athens, Pa. 12J FOR SALE: Thrde-room sia war coal circulator. Phone] C. M."Forrest. Help. Wanl YOU CAN HAVE $70.00 CASH AT THE END OF MONTH! Essential perm; pital work for white wonn girls. Absolutely no ex] necessary. Your monthly salary. Minus average withhold^ tax... Expense for room. Expense for laundry. Expense for work clothes. Apply Supt, Springfield Hospital, Sykesville, Marylai Easiness Note GEM PAPER CLIPS—By th or boxes. Sizes Nos. 1 and so gummed tape. On sale at t fice of THE NEWS on Churti Hillsboro. Personals IF YOU want to get married, Box 358, Juliaetta, Idaho, stamp,_T^__r ±nz: For ADVERTISERS ONL By Professor And His Class IS ADVERTISING AN ECONOMIC FORCE? Advertising, the- most inexpen sive means of communication be tween the maker and consumer, has been called by Calvin Coolidge “the life of trade.” It is the most potent influence in adopting and changing the habits and modes of life of our whole nation, further more it is ecqnomicaUy sound since it saves both the public and the manufacturer many times its costs. It creates sales which in crease production and results in lowered costs. By advertising ex tensively, increasing their sales, and reducing the overhead cost, ' manufacturers have reduced their goods to unbelievably low costs. The total expenditures of all ad vertising in this country are very small in comparison with other selling and distribution costs. In fact, the total ambunt for adver tising is only about one-fourteenth of the whole cost of distribution. MORE SALES WITH LESS MANPOWER It has also introduced new mar kets and products, as for example electrical equipment, radioes and aliuninuim^wducts; If it had not been for advertising", much more would have to be spent on perso nal salesmanship to accomplish the same results in distribution. Advertising is a cheap way of producing demand creation and sales with less manpower being required. SOME CRITICS SAY THAT ADVERTISING IS A WA8TE Critics and opponents of adver tising say sometimes that it is an economic waste and that goods and services could be less expensively distributed without it. According to John Benson, however, there’ are three major ways in which waste might occur in advertising, namely; inexpert and unscientific use of it; raising the distributing cost by adding to its cost and com petitive appeal which draws trade 1 . from each other among the com peting advertisers without adding to the total sum sold and pro duced. But much progress has been made in recent years in learning in advance how people respond, and appraising and measuring the - markets. i — - IMPROVING TECHNIQUE - OF ADVERTISING “ ;. ' Improvement in the advertis ing technique is being made con stantly so that waste may be les sened or eliminated. As to wheth er goods and services could be less expensively distributed, it is self evident reasoning thpt millions of dollars would not be spent yearly by business men if it added to the cost of selling. - The main reason for advertis ing is to save cost of selling; and c*°es this by a far-reaching distributing* system. What ad vertising can do for a business would take an endrmous sales force to do by word of mouth, and a very expensive method by mail. ADVERTISING 8PEED8 UP SALES PROCE88 _-_’• v ■ To summarize, advertising is productive in the economic sense because it gives information that enables consumers to satisfy their wants; it speeds up Retail transac tions, thus saving time for both the consumer and the retailer. It gives the consumer the satisfac tion that he is purchasing the pro ducts with a knowledge of their source; it makes possible national distribution of known brands, thus enabling the consumer to purchase articles at standard prices every where; it tends to stabilize prices * and makes possible the release of new and superior products. Advertising stimulates the con sumer to seek a higher standard of iiving by arousing his desires for better things. —BETTY FOLSOM m To reach the buying homes of all of Oratij County use ideas, layouts, suggested copl illustrations for your ad in THE NEW!

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