Newspapers / The News of Orange … / Nov. 4, 1948, edition 1 / Page 8
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North Carolina’s Retorns, Program Ks * How Wg Business Manager Repot**, Salisbury.—North Carolina’s ad vertising program, launched li years ago, has returned $100 on every $1 invested, or over $100, 000,000, according to a report made in this city before a joint meeting of the Rotary Club and the Board of the Department of Conservation and Development by Bill Sharpe, manager of the State Division of Advertising and News. The return has come in the form of investments in new in dustries, agricultural settlers, and in revenue from the travel indus try. In gasoline tax revenue alone, said Sharpe,' the state today is reaping $4,000,000 annually more than it would get without an ad vertising campaign. Making public figures from a two-year survey of, the travel in dustry, the speaker said North CAROLINA U THEATER H CHAPEL HILL THURSDAY - FRIDAY Wlft£s lIVis '* UN) WENDELL UNDID 1ICHAR0S • COREY • VEKMtLYEA - »imt*lfcUUTILE UTMI ■'-Vi ffUKrt tj DLL WULIJ »N NMIDIE LITIM. SATURDAY LATE SHOW SATURDAY SUNDAY -MONDAY ocauiji Savagery! Violence! COLUMBIA PICTURES plants HAYWORTH FORD jGfjMfeSa* Qtmen \ ON UXOCU ; YKTOfi IOIT • LUTIH tOLl» | AnMW Nm • fcMpfc Itrtef * NnyvN Vydnrir NnmNariftxwNfcrbuiUitnDON ,f TUESDAY - WEDNESDAY PRESENT* & DANNY KAYE I VIRGINIA MAYO A A Song Is ‘Born 1 COLOM ,r TECHNICOLOR 1 * HOWARD HAWKS f br BtO tAMO HCTUMV be Carolina’s third largest industry, in terms of gross income, is de rived from travelers, who, in 1947, spent over $192,000,000 in the I state, ranking the travel industry third in the state, ahead of furni ture manufacturing with an an nual income of $165,000*000. “Viewed as a crop,”' said Sharpe, “the tourist crop is far. ahead of either corn or cotton and is out- i distanced only by tobacco as a money-maker for this common wealth.” Other conclusions reached by the survey released today include: Thirty-seven communities in North Carolina with a total popu lation of 124,533 count the travel business as their No. 1 business, and in over half of these there are no other significant enterprises. In 41 other towns (with popula tion of 57,600), it ranks second or third in furnishing employment and income. These centers, pri mary and secondary, are located jin counties having a total popula tion of 854,582. Nearly 6,000,000 out-of-state visitors come to North Carolina in motor vehicles each year, a third of them “transient tourists” on their way to other areas; Nearly 4,000,t)00 out-of-staters (aside from the 2,000,000 tran sients) visited North Carolina in 1947, stayed from a few hours to six months, but with an average stay of six days each. They" spent from zero to*$30 or more per day each, but averaged $6 per day, leaving $36 apiece, or $144,000, 000. With-the 2,000,000 transients, the. total Contribution si $152,500, 000. North Carolinians traveling away from home overnight or; longer, on business or pleasure,! and out-of-staters traveling in buses, trains, planes, spent an other $40,000,000. North Carolina has 61,438 rooms available for tourists or travelers, about a third of them in listed hotels, the others in inns, tourist homes, motor courts, cottage colo nies, dude ranches, summer cot tages. _ These rooms can accommodate 137,801 persons. They are occu pied an average of 200 times per year (54% occupancy) and the average expenditure for one per son occupying a bed in North Carolina for one night is $7 for all purposes, including transpor tation, a total from all travelers of $192,921,400 per year. From this travel industry the; state of North Carolina derives in taxes at least $15,000,000. Addi-1 1 tional revenue accrues to local towns and counties through privi-1 lege and other taxes. j I The travel business in North . Carolina, has more . than - -qua&ru- ] ■pled in the past 10 years, and fa cilities have grown at approxi mately the same pace. North Carolina’s resorts are at tractive to the largest part of the future travel . market (middle class), both -as to facilities and ■rates. They lie within twoidays drive of 70% of the nation’s popu-1 r Textile Wages Rise Taster Than Living Cost, Report Shows Atlanta, Ga. — Cotton textile wages have increased faster than living costs since the end of World War II. Average hourly earnings in southern cotton mills, as reported by the U. S. Bureau of Labor Sat tistics, rose 52 per cent between V-J Day and June otf 1943. In the same period, the national j consumer price index, commonly [ known as the “cost of living,’’ ad vanced 33 per cent, from an index point of 129.3 in August of 1945 to, 171.7 in June of this year. Not only are higher post-war wages helping -cotton textile work ers win their battle with the,lygh cost of living, but cotton'' ‘ mill wage rates have also advanced more rapidly in the three years since V-J Day than in the four years of war from December, 1941, to August, 1945. The prevailing average gross hourly wage in southern mills during December, 1941, was 48.31 cents. By August of 1945'thia had climbed to 69 cents, an increase! of 42.9 per cent. BLS figures for ' June, 1948, however, show that | the average hourly wage ^rate in ! mills of the South had gone up1 .to $1.04, a 52 per cent' advance! from the average rate paid dur- i ing the last month of the war. Not included in these official , figures is an additional across-the board pay hike generally put into effect in southern areas two months ago. The accelerated pace in wage increases since the war helps account for the over-all rise of 177 per cent in cotton textile hourly, earnings from 1939 to 1948, as re ported by ifie Bureau of Labor Statistics. This was a greater rel ative increase than occurred in i any other manufacturing industry in the country. Voluntary minimum wage rates established by the industry have likewise increased regularly and at the present time are more than doubl those specified by federal j wage regulations. In addition, textile employes have benefited by vacation pay increases, paid holidays, insurance and similar benefits. That cotton textile wage rates are keeping well ahead of the ris ing cost of living is also brought out in a study by the National City Bank of New York, which esti lation. There is plenty of room in areas offering comfortable weath er, scenery and other natural ad vantages for such expansion, and large areas are almost completely lacking in development. Comple tion of the Blue Ridge Parkway, further development of the parks and forests areas, exploitation of •marine sport fishing, and other factors seem to assure the state of further investment in this field and additional income from it. Best markets at present for North Carolina’s travel industry are the states of North Carolina, Florida, Georgia, Ohio, South Car olina, New York, Virginia, Ten nessee, in that order. WE OFFER For Wheat........... $2.25 bn. Attention Poultrymen Engage Yonr Crashed Cabs (or Lit ter Early. We have a limited supply .T- -_' ' ■ I '' ' ' - . In Yonr Bags.75c CWT. hi Our Bags 90c CWT. - . » V* - - r -* •• ■ - .j - v 1 - • ■■ - WE HAVE Cottonseed Meal...$3.25 New Supply of Meat Salt in 25 lb. and 50 lb. Bags WALKER MILLING ' no ._.... . 1 * COMPANY HILLSBORO Raleigh Woman | rancor Society Leader For Area Raleigh.—Mrs, C. M. Brick house, leader in women’s activi ties in the Raleigh area, has been appointed commander of District Six in the recent districting move by the American Cancer Society, I announced Mrs. George E. Mar shall, state commander, today. “In recognition of her splendid work in Wake County,’’ said Mrs. Marshall, “Mrs. Brickhouse has j been appointed the new com mander of District Six. This is a progressive step in the organiza-; tion of the people of North Caro lina in the fight against cancer.” It was pointed out that last year more Americans died of cancer ! than were killed in battle during ! the entire war. A total of 188,000 f died last year, an average of one! death every three minuts. During j the fcur years of the recent war,! 173,000 American soldiers were j killed in battle. During the same' period of time 607,000 Americans were killed by cancer. ■ The state of North- Carolina is divided into 10 medical districts. The American Cancer Society has grouped North Carolina county units in these districts in an effort to arrest the increasing number of deaths, many heedless, attrib uted to cancer. District Six in cludes Caswell, Person, Granville, Vance, Warren, Alamance, Or ange, Franklin, Durham, and Wake counties. mates that -cotton textile workers have had a 29 per cent gain in living' standards since 1940 alone. In a report on economic, condi tions, the banking institution com putes the command over goods and - services afforded by groups of persons with given. ,types of incomes. From these incomes it subtracts taxes and adjusts the balance for changes in the cost of living from a base period of 100 in 1930. The results show the ex tent to which a person is better or worse off over a period of years. The bank’s index for cotton tex tile employes rose from 100 in 1930 to 107 in 1940, 127 in 1945 and 139 in 1947. In contrast, the index for auto workers soared to 144 in 1940 but dropped to 132 in 1947. Persons on fixed incomes fare badly in times like the pres ent, the study shows. Well-to-do stockholders, for example, suf fered a decline in living standards 'from the 1930 index point of 100 to 58 in 1947. 26 On Honor Roll At West Hillsboro Twenty-six students at the West Hillsboro school made the honor roll during the first period^ of the school year, 'according to announcement this week. They included the following: -’ First . Grade; Annie Lee Hezr zing, Johnny Mack Hilton, Billie Ann Hall, Charlotte Hastings, Minnie D. Bowman, Giovanni Crawford, Ronaid Bailey, Johnny: Dixon, Grade Hazelip, Ronald Funderburke, Roger Martin, Ed ward Moore, Averv Watts, Linda Terrell. Second Grade: Ann Ashley, Bernice Lamb. Third Grade: Ann Craven, Jone -arol Gregory, Reginald Vick. Fourth Grade: Jimmy Bowman, Faye Earles, Sammy Andrews. Fifth Grade: Ronald Gattis, Doris Hicks, Billy Johnson, John Henry Watts. Timely Answers To Farm Questions - Question: Are permanent plant bed sites for tobacco recom mended? Answer: Use of permanent sites for plapt beds is becoming more common each year. The practice is good—but only if proper meas ures are taken for weed control well in advance of the seed sow ing date. The most practical method of weed control is to apply one„ pound of Uramon and one half pound of Cyanimid per square yard at least 90 days before sojy IhfT "the tobacco 'seed. If both chemicals cannot be used, either ane applied at the rate of one pound per square' yard should prove effective. Question: How should the chem icals be applied? Answer: The land should be horoughly prepared and two ;hirds of the chemical mixed into he top three or four inches of soil. Then the remaining one-third should be applied and the surface •aked lightly with a garden rake. iVhen chemicals have been applied n the fall, not more than one °* P*ant bed fertilizer should be used per square yard it seeding time. The farmer should ust apply the fertilizer, rake ightly with a garden rake, and ow the ;seed. ■ y ——-o— Penguins cannot fly, but un oubtedly are descended from 'irds that could fly I FOWLERS^ (,ood news for the entire family.'.That extra money you can save by shop, ping regularly at Fowler’s Food Store can now be added to the family budget for clohtes and John, Mary, Mother and Dad can all have that wlel dressed look. At the same time you can eat better too? for when you shop at.Fowler's remember that -quality always goes hand in hand with low prides. NEW GULFSPRAY AEROSOL BOMB High content of costly activated Pyrethrins, with safe amount of DDT to give a final "twist of the knife/' provides fast knockdown and kill of flying insects such as pesky flies and mosquitoes. It's great against roaches, too; :_ livestock Spray, Gal. 1.55 ARGE Florida Oranges, doz uf j Winesap Apples, lb..10c X jgfcrLoRiDA ..jrsS^rirr y/ Grapefruit, Ige. size, 6 for ... 41<y RED MALAGA Sunset Prune Juice Qt 29c Lang’s Sour Pickles Qt 17c Cubed Round Steak, lb ..... 79c Gwaltney Sausage, lb... 55c Swift’s Franks, ib...57c Ground Beef, lb. Me Potatoes, 10 lbs. J9i ! £arge Lettuce, head.j5c ■fresh jcalifornia Carrots, 2 bchs 25c \ i * ..29c Sf( H. C. Cabbage, 3 lbs. 13c Sugar 10 lbs. 86c Wesson Oil $ts. Pts. Plenty Parking Space Fowler’s Food Store Franklin St. Chapel Hill, N. C.
The News of Orange County (Hillsborough, N.C.)
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Nov. 4, 1948, edition 1
8
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