^?KviLLE DEMONSTRATES THE FACT THA^v|TonN^TS !vfAGNlTUDER^SS ?l
TOBACCO MARKET IS NOT DEPENDENT ONJTS MA(,MlUl?t
Hpwrd of Trade, Ware
Hppten, Buyers from AU
Big Companies, and Citi
H|i of Farmville, Co-operat
K|| One Hundred Percent
?Hi factors constitute a guarantee
P? continued adequate support of
^^B^jjnunittviUe market, unquestion
BKy strong and sound; the Tobacco
rSpard of Trade, a fraternity made up
?PjqppOBentatives from every firm,
Rmtjtolfttion and person, identified
fl with the sale of tobacco on this mar
ket. Organized in 1907, it settles
tig various problems of the market
i-?gpd works for its promotion. G. A.
\i,Jones, veteran buyer of the Imperial
Tobacco Co., is head of the Board
again this year, J. Sterling Gates is
vice-president, G. A. Rouse, secretary
upd publicity director, and J. T. Bun
dy, sales supervisor.
Warehousemen
Experienced and popular tobacco
nists head the warehouses as pro
prietors; J. Y. Monk, of Monk's
warehouse, is entering his 28th year
as one of the most successful and
highly esteemed warehousemen in the
State, twenty-one yeais being spent
in running a sales house at the same
location.
Knott's Warehouse
Masters in sales management,
wide awake and progressive ware
housemen are R. H. Knott and J. M.
Hobgood, operators of Knott's ware
j? bouse; Mr. Knott having run this
$ house for 20 years, and Mr. Hobgood,
who was associated with him last
- season, is a veteran warehouseman.
The roanageiftent of Hobgood's ware
house in Lumberton, and Knott's
warehouse here, is conducted under
die same partnership.
Planter's Warehouse
L. R. Bell and J. Branch Bobbitt,
are eminently fitted by their thorough
acquaintance with the growing and
handling of the weed from the seed
bed, and with many years of experi
ence in the warehouse business and
other branches of the industry. This
particular partnership of Planter's
warehouse is a great asset to the
g&Mhnville market.
Each one of the warehouses has
recently been painted on the interior,
renovated and put in condition for
operation on a 24-hour-a-day basis
and to render every possible service
to patrons.
Two Seta of Buyers
The third important factor of the
Faraville market is the large and
highly regarded buying clientle. Two
sets of buyers are representing the
various concerns: The Imperial To
bacco Co., the American, R. J. Rey
nolds, Liggett and Myers, Export, P.
Lorrilard, J. P. Taylor Co., W. B.
Lea Tobacco Co., and A. C. Monk &
Co. Mr. Monk, president of the last
named company bought the very first
pQe of tobacco sold here on opening
day in 1905, and has bought exten
sively since.
The daily poundage per warehouse
is an index to the warehousemen's
business, and the Farmville market
tanked second in the average of
turnovers per day during the first
week of the past season, when a
check was kept for the purpose of
noting this feature of marketing.
The average sale per house per day
in the new Bright Belt was 64,500
pounds, and in the Border Belt, 66,
144, the Farmville market with 3
houses averaging 102,891 per house.
Citizens Of Farmville Support
Market
Aristotle wrote twenty-three hun
dred years ago, "Our end is not
knowledge but action." And for
years the citizens of Farmville have
welded themselves together in the
interest of the Farmville tobacco
market, for the very simple reason
that the market in Farmville is as
necessary to its livelihood and prog
ress as the mountains are to Ashe
ville and the ocean to Morehead City.
And so the Farmville Tobacco Board
of Trade has the entire cooperation
of all the business firms and civic
organizations of the community,
which gives to the market a combina
tion of intellectual planning and fi
nancial backing that insures its suc
cess.
All of this is mutually advantage
ous, as mbney in the farmer's jeans
will mean money in the cash regis
ters of merchants and will in turn be
passed on to the manufacturers and
workers of every industry. ? The en
tire country is dependent on the pur
chasing power of the farmer.
Bring Your Market
ing Cards When
You Sell Tobacco
Tobacco farmers are required by
the Agricultural department to bring
with them their cards when they sell
tobacco, that the federal inspectors
may check up with them and make
proper adjustments.
The farmers should bring their
cards every time they bring tobacco
to market for sale, as it will assist
all hands very materially and avoid
delay if they will bring their cards
into the office of the warehousese im
mediately upon the sale of their to
bacco.
NOTES FROM 1933 SEASON
This market continued to show in
creasing strength and prices moved
upward each week, following the to
bacco selling holiday, of last season,
the official average and spirits in
general of the farmers, rising like
twin barometers, the growers being
elated over the advance, which on the
7th week began its real ascent, the
average reaching $20.53, completely
eclipsing any of the few preceding
years. Bidding was brisk and a
strong demand was noted for all
grades.
In spite of the three weeks sales
holiday, called four days after the
opening, the Farmville market had
sold on October 12, 7,388,334 pounds,
an increase of about two million
pounds over the previous season.
Also, in October, the government
report gave the Farmville market
second place in averages with the
Five Big markets, selling 8,379,102
pounds for an average of $15.87.
This market continues to succeed in
its endeavor to maintain a high posi
tion in averages.
According to government figures,
compiled for November, this market
ran neck and neck with a nearby
market for second place again, the
latter winning in the race, with
Farmville's average of $20.71, by the
tip of the nose, or lc per hundred-.,
weight. More than 20 million pounds
were sold here before Thanksgiving.
Figures for the market revealed
at the Christmas holidays that 22,
165,131'pounds had been sold for $8,
661,938.34, at an average of $16.52,
which ranked above the parity after
the reopening of the Bright Belt mar
kets. The volume of offerings at
that time had almost doubled that of
the preceding season, when at the
end of the same week 11,629,212
pounds had been sold at an average
of $12.59.
Farmville made a new record last
year when a check for 25 selling days
was kept and it was disclosed that
the market was selling more tobacco
per warehouse than any Eastern
market, the report giving 10,051,918
pounds by the three houses. ?
FARMVILLE MARKET
STEADY AND DE
PENDABLE
This market has steadily grown
from the very first season, some
thirty years ago, and instead of two
small houses, capable of handling
only a few thousand pounds, the
modern tobacco town of Farmville is
now a model of compactness, con
venience ami efficiency, brought into
a real existence about sixteen years
ago, when the present group of gi
gantic brick structures rose out of
the ashes of the old wooden houses.
The floor space of these three huge
houses, well lighted and well equip
ped as any in the State, is ample and
sufficient to take care of close to a
million pounds daily.
Fluctuation is a term peculiarly
applicable to tobacco markets in gen
eral, but Farmville, known far and
wide, not as the largest but as the
livest market in the State, with its
many selling facilities, and unmatch
able situation, linked with the untir
ing efforts of its warehousemen, has,
during the past two years, attained
a reputation throughout the State
of excelling as a steady, dependable
market.
FARMVILLE MARKET
INCREASING IN
POPULARITY
Outstanding- and extensive im
provements have been made in tobae
co town this summer; and the increas
ing popularity of this market will
have an opportunity of further devel
opment when newcomers witness the
manner and ease with which heavy
sales are managed and realize the
benefits of attentive and courteous
treatment, which they receive from
the warehousemen, buyers and sales
forces of the warehouses. These
facts, together with the consistent
consideration shown the customer
and the obtaining of high prices, are
constantly drawing customers for
this market from a wider area.
Competition is keen in all bright
tobacco towns, each one striving to
reach a prominent position in regard
to poundage and price. All of this
reacts in favor of the customer and
proves the assertion of each that it
is -on?its?tt.es.
Farmville, being situated in the ex
act center of the large Eastern mar
kets, has, from the beginning, ex
perienced strong competition from
established rival markets, but confi
dence of the growers has been con
sistently maintained.
A check of one day during the
past season found the following
counties represented by tobacco
growers selling on the Farmville
market: Pitt, Wilson, Greene, Edge
combe, Martin, Beaufort. Lenoir,
Wayne, Craven, Jones, Hyde, Duplin,
Sampson, Nash, Johnston, Pender
and Onslow, proving the great popu
larity of this market among the
growers.
Cut and plow under tobacco stalks
as soon as possible after harvesting.
Street Scene In Tobacco Section