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VOL. TWENTY-FIVE FARMVILLE, PITT COUNTY, NORTH CAROLINA, FRIDAY, JULY** 1935 NUMBER TEN
?? 1 > ? " ?; > -> i .i " . ' .. - ??
More Fireworks at House
Hearing On Tax Plan
^ ? I MHI1IMIMIM nam
Witness Who Said Pres
\
ident Was 'Morally
Deficient Yanked
From Stand
Washington, July-10.?A witness
who slurred President Roosevelt was
removed from the stand today by
the House ways and means commit
tee in a snapping, snarling hearing
on the proposal to levy higher taxes
on the rich*
Another witness suggested that
the House of Representatives be
abolished, but the proposal failed
to find favor with the Congressmen.
A wide variety of plans, includ
ing Henry George's single tax, was
proposed, but it was not until H. EL
Miles, of the Fair Tariff League,
got on the witness stand that tem
pers began to boil. He charged
that $8,000,000,000 in "taxes" al
ready had been levied on the Ameri
can people who were forced by "the
trusts to pay excessive prices."
Theodore Roosevelt and Woodrow
Wilson realized that, he added.
"I'm not interested in what Theo
dore Roosevelt thought," said Rep
resentative Allen Treadway, Repub
lican, Massachusetts. "Do you
know what Franklin Roosevelt
thinks about it?"
"I don't think Franklin Roosevelt
has any opinion on Monday which
he has on Thursday," Miles said,
shaking his fist at the committee.
"I think the President is morally
deficient."
"You ought to be ashamed of
yourself," roared Representative
John McCormack, Democrat, Mass
achusetts. "I move that that re
mark be stricken from the record."
Chairman Robert L. Dough ton of
the committee whacked his gavel
and ordered Miles to stop calking.
But the elderly, stooped little man
wanted to get in another word and
he did.
"I simply said that because I
thought it was my duty," he added,
picking up his papers and leaving
the witness stand.
Hugo Noren, Pittsburgh, Pa.,
storekeeper, advocated the single
tax and said he favored abolishing
all arms of. the Federal government
except the Senate and the supreme
court.
"Do you mean you want to get
rid of the House of Representa
tives?" Treadway asked.
"Yes, I do," Noren replied. "I
am up here trying to make you gen
tlemen lose your jobs. The House
is a useless body."
Frowns creased the foreheads of
the dozen members of the House at
the committee table, but Noren
went on talking: '
"I have been a Democrat for 40
years, but when the Democrats all
turn Socialist and Communist, we
might as well abolish the House."
The next uproar was caused by
George L. Marklin of the Phila
delphia board of trade, who oppos
ed the new tax program because
"it would force the man who earns
money to support the n'er-do-wells."
"I am opposed to excessive taxes
on such persons as Henry Ford and
John D. Rockefellow," he added.
"They are the men who built up
this country."
"How much thought have you
given to these wild and foolish
statements you have been making?"
thundered Representative Jere
Cooper, Democrat, Tennessee.
"Do # you work for a living?"
Mark]an shot back at Cooper.
Again Doughton's gavel whacked
and before the controversy could
go any further, Mark Ian was told
that his time had expired.
The committee will devote the
remainder of the week to hearings
and may have to hear additional
witnesses next week before it starts
work on drafting the bill calling for
higher inheritance and gift taxes,
increased levies on corporate In
comes and higher income tax rates
on the wealthy.
MACCLESFIELD
NEWS
(By MBS. G. W. PEBBLES)
BRIDGE CLUB
On Friday evening Mrs. A. M.
Crisp, Jr., entertained the Merry
makers bridge club in the home of
Mrs. W. E. Phillips.
High score was made by Mrs. Sam
Crisp, who received a unique vase.
Extra guests were: Mrs. Sam
Crisp, Miss Evelyn Batts, Mrs. C. K.
Griffin, Miss Nell Gardner and Miss
Emma Phillips.
Making up the tables were: Mrs.
Paul Flowers, Mrs. R. L. Corbett,
Mrs. G. W. Peebles, Mrs. D. L. Fel
ton, Mrs. W. E. Phillips, Miss Martha
Hearne, Mi3s Evelyn Batts, Miss Nell
Gardner, Mrs. B. B. Phillips, Mrs.
Sam Crisp, Mrs. E. G. Narron and
Mrs. C. K. Griffin.
Mrs. Crisp with the help of Mrs.
W. E. Phillips and Mrs. D. L. Felton
served, a delicious sundae.
DR. JUSTA RETURNS
Dr. S. H. Justa has returned from
Richmond where he visited his pa
rents as well as a patient, Mrs. Law
rence Phillips, who is in a hospital
there. '
Dr. Justa brought back with him
a new operating table and several
other articles which will outfit what
one may call a miniature hospital.
The hospital bed which has been re
cently purchased will be placed in
one of the three rooms of his office
together with the operating tables
and other equipment. Dr. Justa
with the help of Dr. Shure of Conitoe
intends to perform tonsil operations.
DOCTOR'S REPORT
Dr. Lee Bridgers, who has under
gone an operation in a Rocky Mount
hospital is improving favorably.
The infant of Mr. and Mrs. Marvin
Lewis has been returned to it's home
from a Rocky Mount hospital '
Mrs. John Baker, a patient of a
iWboro hospital is responding to
treatment nicely.
Both Francis Webb and J. W. Har
rell, sufferers of infantile paralysis,
are considered practically well. As
far as the cases show now there will
be no deformity in either.
The infant daughter of Mr. and
Mrs. C. S. Winstead continues ill of
malaria.
Mr. Frank Brown, who is suffer
ing from a stroke, is much better
but is still confined to his bed.
BIRTHS
Mr. and Mrs. Cleveland Bunting
announce the birth of a son on Mon
day, July 1st Mrs. Bunting is the
daughter of Mr. Oscar Farmer.
Mr. and Mrs. Riley Moore an
nounce the birth of a son on Satur
day, June 29th.
Drivers9 License Law
Urged By Experts as AM
To Reduction of Accidents
In 1934, there were 36,000 fatalies (
and almost a million injuries from ;
automobile accidents in the United J
States. This human slaughter, ac- 1
cording to Roy P. Britton and Syd- (
ney J. Williams, safety experts writ
ing in the current Rotarian Maga
zine, can be materially reduced with,
the further adoption of a standard
drivers' license law.
"Fully three-fourths of all high
way fatalities and injuries are due
to the heedlessness, recklessness, or
criminal behavior of the driver,"
says Mr. Britton who is director of
the National Highways Users Con
ference. "A variety of other fac
tors are involved in accidents. Bat '
the driver is the key to the solution.
"In a state without a drivers' li
cense law, it is perfectly possible
for a man convicted of manslaugh
mobile on ^ the highway tomorrow.
Manifestly; then, the power to sus
P??d revoke a drivinjMicense
tkm of nf?r condfcwns.
"At the present ttee in the Unit.
J Q, X ^ M ? fi.?- - <jj< ?? , j
of population, registration, and,
more important still, the consump
tion of gasoline, the record of these
states orer a period of years is
substantially better than the record
of nan He?Sing states. The ex
perience data are all in favor of a
drivers' license law."
Mr. Williams who is director of
the Public Safety Division of the
National Safety Council, holds that
examinations should be the prime
requisite of licensing. Scientific
studies show, he states, there are
three, especially dangerous types of
drivers, many of whom would be
oHmiimtawt by PTyY??*nntiflH ?;vCTbey
the:
: ? ''First, -those who are seriously
subnormal in mind or body?the fee
ble minded, the epileptic, the nearly
Wind, and so on.: jTheae should be
kept off the highway BEFORB they
kill someone. Second, a larger num
ber who just don't knar how tp
drive, even though they think they
I Pigs To Be Fattened
Need Some Pasture
' - y- '*
Pastures for fattening pigs seem
to allow the young animals to utilize
their grain feed to better advantage
after they are taken from the pas*
ture and pfaced in the dry lot for
finishing. '
"We have recently concluded an
interesting test with two groups ct.
pigs to be fattened for market," aay?
Earl H. Hostetler, in charge of live
stock reeeach for theNorth Carolina
Experiment Station. "In one group
ten pigs were full fed in a dry lot ,
from the time of weaning until they
reached a marketable weight of 225 1
pounds. In the other group, ten pigs '
were kept on pasture until they :
weighed 100 pounds and were then
placed In the dry lot for finishing.
Pigs in the first group made their (
wright in 128 days while those in
group two made their weight in 187 J
days. This time element is not J
so important for those animals to fie
sold in the spring but is important 1
for those to be sold in September ?
since the price breaks rapidly in the 1
later fall" ~ 1
. ?
Hostetler observes, however, tna*
the pigs in the dry lot made a profit 1
over feed cost of $2.20 while those
having the pasture made a profit of 1
$4.64, not counting the value of the 4
pasture. If the cost of preparing 3
the pasture land and seeding is tak- !
en into consideration, the second
group of pigs gave a profit of only (
$2.44 above feed cost. '
However, the pigs in the second
group, on pasture, gained more rap- 1
idly in weight when put m the dry 1
lot after making 100 pounds eaoh 3
in weight Then, too, it took only
312 pounds of feed to prsduce 100 3
pounds of gain as compared'with 371 ]
pounds of feed per hundred pounds
of gain for the animals kept on the
dry lot thoroughout the test
The whole thing seems to sum up
that weaned pigs on pasture up until .
the time they weigh 100 pounds will *
make rapid and profitable gains after 3
being taken from the pasture and full 4
fed for finishing. J
EAST N. C. FIREMEN J
MEET AT MT. OLIVE ;
Members of the Eastern Carolina !
Firemen's Association met in Mt j
Olive Tuesday with Mt Olive's chief, ,
George Summerlin, Sr., acting as of
ficial host I
After'the supper served in the
high school cafeteria by the Woman's !
Club, the firemen met in the school ^
auditorium with President R. A.
Joyner, Faraville, presiding. Wel
comes were extended by Mayor Mat
thew Hatcher and Paul Batten, and
"Uncle Pres" Harper, Kins ton, re- j
sponded
Speakers included W. H. Palmer,
Charlotte fire chief; John L. Miller,
Concord, secretary of the State as- |
sociation; R. C. Whitley, New Bern;
Sherwood Brockwell, State fire mar- (
shal; Chief Summerlin, Faison ,
Witherington and Thad Thigpen, Mt
Olive; Mayor D. F. Wooten and
Chief Gray, Kinston; Chief Gray,
Reberonville; Chief Leach, Wash- .
ington, and Thomas 0*Berry, Wayne ,
legislator. Among those of Fara
ville attending the meeting #ere.
R. A. Joyner, president, Haywood
Smith, R. E. Belcher, G. M. Shirley, ,
H. F. Siegler and Edgar Barrett ,
LUNCHEON
Benson, July 8.?Miss Kate John
son entertained Tuesday, honoring
Mrs. R. A. Parker ,a recent bride at
Farmville, and Miss Christine Jjfil
son, bride-elect.,
Guests found their places desig
nated with bridal place cards. Miss
Muril Johnson gave a toast to Miss
Wilson and Mrs. Hiram Ross gave a
toast to Mrs. Parker.
The honorees' attention was called
to the instroctioiiB written on ' the
back of their place cards which for
formed them of a shower of lovely
handkerchiefs concealed behind their
chairs.
Those enjoying the hospitality of
Miss Johnson were close and immedi
ate friends of Mrs. Parker and Miss
Wilson, as follows: Mrs. R. A. Park
er, Farmville; Miss Christine WUsOn;
Mesdames Wade F. Johnson, Ailee
Johnson, J. Ed Johnson, R. G. Vann, I
R. L. Smith, Rick Johnson, J. C. Bell,
Made Overby, Lawrence Pazciafct
Ralph Whittenton, Booker Lawhom,
R. E. Honeycutt, Hiram Rose, Chas.
Gilbert, Misses Mabel, Kuril and
Leta Gold Johnson, Ruth Bazhou^
Neta and" Elsie Turlington, Minnie
Dixon, Esther- Morgan, Mary Ball
Wilson and Mrs. Herman Godwin
and IBs*.Eras* Lee Davis of Dunn.
'
Lowered quality and, fiuenilty ad
?flaa* 1 cured- tobacco is reported
throughout eastern North Cfri^foq.
<foe to lack of rain. ?"
^ Jfldtfloix Ctounty
1? -? ;
StltfrWiitM
Jooks IWs YBsr
???
Basal Elementary Texts
and Others to Be Of*
fered At One Third
Rice
Raleigh, July 9.?All, basal text
books for the elementary grades and
ell highschooltextefor which unit
adoptions have been made will be
furnished to children in North Caro
lina during the coming school ses
sion for a rental fee of one-third
their retail price, it was decided by
the State Textbook Purchase and
Rental Commission Monday.
At least $460,000 worth of books,
equal to the number purchased last
pear ,will be bought for the use of
alementary school pupils, estimated
Clyde A. Brwin, State Superintend
ent of Public Instruction and chair
man of the commisakxu
? ? ? *?? ? _ A 1 .
TAe Dooks wilt oe rented on a
per book basis, in order that chil
dren may use second hand books
if they -wish, the commission de
rided. No second-hand books will
oe purchased by the State.
A. S. Brower, director of the
State Division of Purchase and Con- '
tract and a member of the commis
si on, and R. Gregg Cherry of Gas-i
tonia, who introduced the textbook
rental bill in the- past- session of
the- House of Representatives, were
appointed a committee to work out
a purchase arrangement with book
publishers. The books will be
taught through the- State Purchas
ing agency. ?
Though it is authorized to borrow
up to $1,600,000-through the State's
credit to launch the rental system,
the commission will use the State's
credit as sparingly as possible*
stated Mr Eiwin Monday. It is
thought possible that an arrange
ment for installment purchase of
textbooks can be made
E. N, > Peeler of Greensboro, 86C* I
retary to the commission, will pre
pare^ information on the quantity of
books needed to inaugurate the
rental plan.
It is expected that even more
books will be rented than ordi
narily would be purchased by the
parents of school children, com
mented Mr. Erwin.
Strict regulations for furnishing
free books to indigent children, as
provided by the law, will be for
mulated by the commission, it was
stated,
No plan for the distribution of
the books has been decided upon,
though the system generally in use
by counties and cities is that of
handling the books through the
offices of school superintendents
and principals.
North Carolina will have the first
State-wide text book rental system
in the United States. Texas has a
free textbook system. .Superintend
ent Erwin has expressed the opin
ion that North Carolina eventually
will supply its school children with
books, just as it supplies them with
other necessary school supplies and
equipment, 1 \ ?
Meanwhile the State intends to
rent to public school pupils texts
in the basal elementary subjects,
such as reading, arithmetic, history,
English, etc., and with high school
texts in the social sciences, natural
sciences, home economics, agricul
ture and manual arts. The rental
fee is the maximum provided by
law.
Supplementary texts for ele
mentary use will not be stocked by
the rental agency this year, since
several different books are recom
mended for the same supplementary,
subject
For the- same reason, no multiple
list of teatbaoks for high school use
will be stocked. All of the unit
adoptions?that is, one book lor each
subject?have been mode since 1933.
under authority of the 198* law, Snd
will not become obsolete if pur
chased by tfah commission. '
Members of the commission who
attended the- conferences here Mon
day were: Superintendent Erwin,
Attorney .General A. K. F. Seawell,
Mr. Brower and Mr. Cherry. R. J*
Harris, of Roxboro, chairman of the
Hoses Education Committee during
tfewieeent session of the Legislator*
was absent.. * V/:v "
J. j: ? >? - f - ,i >?
Two pure breed Guernsey sires
were purchased by Biuke County
dairymen from the breeding herd at
tyiaii Roost Farm last month.
CDHV1CT WAS CAPTURED ; k;
AT HOME OP NAT PERRY
t:v Wilson, July 9?Officers at Sheriff
W. A. Weat|ersby's office here said
" | . ? , _ A ? - ?*! ___
| j ? - _ _
A Tribute to Elder
Laughjpgltouse
1 '
We take the opportunity of re
serving this space so often used for
sensationaL-news, to present to oof
readers the splendid tribute paid by
F; M. Woo ten, of Greenville, in the
Greenville News Leader columns, to
the late Elder W. H. Laughinghouse,
whose recent passing was noted by
this paper at the time. Elder Laugh
inghouse was the father of Mrs. L.
E. Turnage, of near Farmville.
"Elder W. H. Laughinghouse's
epistle to hiB people is cloeed. His
work is finished, his teachings and
examples to his people are now a
living force among us to be pier
served and extended into the fu
ture. As to him we should say:
" Blessed are the pure in heart,
for they shall see God." His life
was dedicated to the use of his
fellow-beings, teaching men, wom
en and children God's will as he
understood it. Certainly his
teachings and life have blessed
thousands of human beings. Pitt
county is, by reason of his life
and service, a better place in
which to live; because of his life
and teachings in the county. Tru
ly he exemplified love; to do just
ly and to love mercy and to walk
humbly with God.
Elder Laughinghouse inherited
strength of his ancestors and ac
quired and developed strength of
his fellow beings in his county.
His life covered a span of 81
years,"and this was spent primarily
for the good 'of mankind, mostly
within Pitt, Our County. Such good
as he acquired of his fellow being
was lived and, in my opinion, multi
plied many times. He selected and
made a part of his life the good of
the environment into which he was
born, and in which he lived, and such
good which he acquired of his en
vironment he used to make better
the environment in which we live.
Certainly in Pitt county the environ
ment in which he lived at the time
of his departure was better, vastly,
than the environment into which he
wka-hont
No more admirable monument
could be erected to his life and
services of this good man than the
enlargement by us who survive
him the benefits which he devoted
his life to bring to us and all his
fallow beings. To ignore his ac
complishments and permit them
to die out of the minds and hearts
of the people of Pitt, Our County,
would be a sign of ingratitude of
which, in my opinion, our county
will not be guilty. Of this good man
we can say, "He has been by a white
wing angel band borne to the far
away. home of the soldier where no
storms ever beat on the peaceful
shore while the years of eternity
roll."
F. M. WOOTEN.
Manure And Legumes
I Double Crop Yields
Crop yields on the farm of R. C.
Williams of the Rock Rest communi
ty in. Union County, have been doubl
ed in the last few years by the grow
ing of vetch in winter, Iespedeza in
Summer, and the adding of manure
secured from the feeding of beef
cattle.
"Mr. Williams has only 141 acres
in his farm," Bays L. I. Case, animal
husbandman at State College. "Most
of the cleared acreage is devoted
tbw small "grain and'feed crops with
about ten acres set ""aside for cotton.
Mr. Williams finishes a car load of
beef cattle each winter. In $oing
this, he grows all the coarse rough
ages needed for the animals but buys
cottonseed meal. He has observed a
steady increase in-the-fertility of his
land each year to the point that his
acre yields are doubled now over
wliat" they were: when he began his
present program."
BLAIR PLANS TOURS
IN DOZEN COUNTIES
During the month of August, E.
C. Blair, extension ^agronomist at
State College, will conduct a series
of farm toura in twelve North Caro
lina counties for the purpose of
Studying crop. rotation demonstra
tions.
"Though a study of the rotation
systems Will be the main subject for
study on these tours, we will also,
observe other interesting projects in
the field of soil fertility and farm
crops," Blair said, ';' \"
An scheduled at present the tours
will be held as follows: Moore
County, August 6; Montgomery
County, August 7; Stanly County;
August 8; Union County, August 9;.
Wilkes County, August 18; Iredell
County, August 14; Guilford Coun
ty, August 16; Davidson Coufity,
AugujA 16; Edgecombe County, Au
THE VOTE ON LIQUOR CONTROL
'
Fop Against
Greenville No. 1 - 168 81
Greenville No. 2 8481 88
Greenville No. 3, -2271 47
Greenville No. 4 .582 141
Ayden 280 146
Belvoir 77 32
Beaver Dam 97 25
Bethel ____?100 142
Carolina 131, 1 13
CKicod No. 1 .160 . 44
Chicod No. 2 161 30
Chicod No. 3 50 . 46
Farmville 385? 106
Falkland .125 25
Fountain : 109 35
Grifton . ..139 61
Pactolus 821 9
Swift Creek .114 38
Winterville 183 114
Total 8,463 1,173
Heat and Flies
Affect Milk Flow
_____ *
The month of July brings with it
a number of problems for the North
Carolina dairyman and he must be
prepared to protect his cows from the
effects of heat, flies and short pas
ture.
"Cows that are continually annoy
ed by heat and flies will not pro
duce as much milk as those which
do not suffer from these two mid
summer ailments," says John A.
Arey, dairy extension specialist at
State College. In the first place, an
ample supply of shade and water
should be in every pasture. When
is comes to protection from flies,
the best thing to do is to rid the
premises of the breeding places of
these pests. The stalls and manure
pit should be cleaned at least o.nce
each week and when practical it is
best to haul the manure directly from
the cow barn to the field each day.
Certainly, no accumulation of litter
or garbage should be allowed about
the dairy. It is impossible to de
stroy all flies in the larvae stage,
therefore poisons, traps and sprays
must be used. There are several
good fly sprays which are effective
in keeping flies off the cows."
Arey points out further that pas
tures begin td deteriorate in late
summer. Usually in July, the grass
begins to be short and tough as a
result of dry weather. It contains
less food value than earlier in the
season and temporary grazing crops
are needed. If a dairyman does not
have these temporary grazing crops,
it is a wise plan to feed 3omo silage,
to increase the grain feed and to
raise its protein content that the
milk flow might be maintained.
There is no need for the highly
bred dairy animal to suffer in sum
mer, if given the proper care. Plen
ty of fresh water, sufficient shade,
protection from flies, and supple
mentary feeding will allow the cows
to go along in normal production,
Arey says.
W. D. Graham, master farmer of
Rowan Couilty, harvested. 1,298 meas
ured bushels of wheat from 34.5
acres of land or an average of 37.6
bushels an acre. The farm agenfc
reports this as the top .yield for the
county from a held of that size.;
-
Nine Davidson county farmers grew
certified small grain seed on 86^.
acres this past season.
??????
Pitt County Voters
Approve Liquor Control
?Jl'f , .
Joins With the Seven
teen Other Counties in
"Wet" Parade at Polls
Saturday
,P Pitt, one of nine counties vot
ing on the liquor control bill, join
ed the other counties that voted in
last Saturday's election by going
over nearly 3 to 1 for county con
trolled-liquor- stores. Every, town
ship and precinct in the county went
"wet" with the exception of Bethel,
which voted 142 to 100 against con
trol. '
Greenville township (now divid
ed into four precincts), went a little
better than 3 to 1 for control by
casting 1,274 votes for to 810
votes against. Carolina and Pac
tolus cast the most votes at to
percentage, going 10 and 9 to 1
respectively for control.
The vote in the entire county was
approximately 55 per cent of the
vote cast in the primary of June,
1934. It was a most ordei'y elec
tion, there being no poll-workers in
evidence, thus giving the voters a
most welcome opportunity to vote as
their conscience dictated.
The unofficial vote had been
tabulated by 9:30 Saturday night,
with the exception of Belvoir pre
cinct, which was delayed on account
of inadequate communication facili
ties.
Clean Sweep for Control
Final returns from each of the
other counties which bailotted Sat
urday showed large majorities for
liquor control. Among these coun
l ties were Lenoir, Nash, Warren, Ons
low, Martin, Halifax, Pasquotank
and Caretret. ?
* Tuesday the voters of Greene and
Rockingham counties voted the ques
tion. However, Greene county and
Hanover county have been restrain
ed from putting into operation bever
age stores in a decision given by
Judge Frizzelle.
One of the chief objections that
opponents of the bill felt would stay
the operation of stores was the plan
adopted by Wilson to permit manu
facturers of liquor to ship goods on
consignment instead of the commis
sioners using funds from the public
treasury to go -into the liquor busi
ness. It is said that liquor concerns
are willing to ship all needed goods
and fixtures on consignment
Although the control board for
Pitt composed of Chas^ O'H. Home,
Greenville, Chairman; S. T. Lewis,
Farmville, and J. R. Harvey, Grif
ton, has been named, there has been
no information put forth to indicate
when stores would be opened, but as
soon as ppsaible, says Commissioner
B. M. Lewis.
CLINIC FOR JULY CANCELLED
Notice has been received at the
Welfare Office from Dr. William
Roberts, Surgeon at the Orthopedic
Hospital, Gaetonia, that the Ortho
pedic Clinic held on the third Thurs
day in the month in Goldsboro will
not be held the third Thursday in
July. This notice is to inform the
general public that on account of
the prevalence of Infantile Paralysis
the clinic for this month has been
cancelled.
-
Cotton growers have a much bet
ter understanding of the Bankhead
act this year, according to reports
from county agents over the State.
Courage in Advertising
Is Need of Retailing
Soys Store Executive
</ ji ?
?1
The only shackles retailers wear
today are the ones they have fasten
ed on themselveey-shackles of fear,
of inertia, and of mental laziness,
especially in the field of advertising',
according to Kenneth- Collins, ad
vertising executive and assistant to
the president of Gimbel Brothers, in
the current Rotarian (Magazine.
fil can name only one daring move
in the whole field of .retail advertis
ing; djkwr year. One single interest
ing, exciting experiment," he says in
an analysis -of whatfe wrong ; with
retailing. "Advertising, the fxmnal
motive ppwer in business, has become
aU clogged upwith. doubts and fearst
It's pretty nearly ready for D*t
-Freud and his psych?,mialytic breth
ren. I can name only two or three
really outstanding Bales-producing
campaigns ipi national advertising.
A few years , back almost anybody
could name hundreds. >vV,
| '{Did these exciting, interesting,
daring efforts pay? Of course they
did. So has practically every effort
with any sparkle in it, no matter
how small, that " have seen. For
tive, the advertising campaign with^
W iL- Koll' atevAa,
about the advertising campaign with
sparkle, I uay of any. business plan
with punch, with courage. It will
have less competition.today; than in
many-years. - This is the time for
the business man with vision, with
ideas, to make * cleanup. V
"Pretty nearly every manufacturer
[and retailer with whom C iave talked
[of late," he continues, ?had as his
'alibi' for all business lethargy, 'the
government' He overlooks the; fact
that practically every? index for re
tail; business has shown an upward
trend for t^oo yenmi Instead of ac
cepting the challenge of the new
conditions?whatever tkey may be,
as did our fathers?we retails# of
the Ws have taken them as *nf*
cwte for a do-nothing attitude. inT .
a conservatism which smack of com
plete inertia. Too. many of<,ps h*ve
been waiting, %>rhBcagber,>i for ).
something to turn
"7 i~7 ? ? , ? - o., ,
xi'v ft! to it- or t^roi
tjlraflwlt -L.-' 1U6