.1
Oettinger's in Wilson Have Moved to a
New Location Nex
<?
When you go to Wilson this Fall
you'll find on Nash Street, next door
to the Wilson Theatre, the NEW
OETTINGER'S, one of North Caro
lina's most-beautiful stores.
It is <a new store with beautiful
show windows, mahogany fixtures
trimmed with Wisconsin Birch, mo
dern and ample lighting, and a ven
tilating system that make this one
of the most pleasant shopping cen
ters in Wilson.
You will like this new store when
you visit Wilson; you will find here
many of your old friends, an intelli
gent sales force, amply posted on the
newest style trends, and trained to
give correct and competent advice to
all shoppers.
The writer was in this new store;
today, and wr.j impressed not only
with the unusual beauty and comfort
of the store, but more especially with
the reports' he received about busi
ness conditions from Mr. Oettinger.
Said Mr. Oettinger, "Our moving
to this new location was one of the
smartest things we have ever done.
We have brought our entire stocks of
dresses and coats to our first floor
in this store, and the results have [
been amazing. In the two months'
we have" been in our new store our;
f ???IWI.II -?
dress and coat sales have shown re
markable increases. In fact, our
early Fall "Business has been so un
usually good that Mrs. Fanner and
I are going back to New York next
week for additional merchandise.
This is the first year in my recollec
tion that we have had to go back to
New York in September, after having
just been there the middle of August
for Fall ready-to-wear."
"Usually it is the style element in
Women's wearing apparel that makes
a season either bad or good. This
Fall the style element continues to
play an important part in,every gar
ment shown at Oettlnger's, but more
important than style are the present
values in price. FUR COATS are a
fair example of what I mean by the
present values in price, and dresses
and cloth coats are following the
same value lines."
"We feature this year a super-sea
Ime dyed coney coat, lustrous black,
deep pyle?exactly the same quality
which we sold last year at $85.00 and
$98.50; but this year's price is only
$69.50. Another example of real
values is a rich dark brown natural
Muskrat Coat featured this year at
$119.00. Last year our lowest priced
*
Muskrat Coat was $150.00,lind I 4p
not think it was the equal in quality,
appearance or wear of this year's
coat at $119.00.",
The writer here interrupted and
asked, "Mr. Oettinger do many wo
men know enough about furs to real
ly buy a fur coat?"
"The best answer to your ques
tion," said Mr. Oattinger, "is found
in a slogan which hangs over the
door in the salesroom of New York
City's finest furriers ? (the firm
from whom our fur coats are pur
chased). This slogan reads: 'Know
Your Furs or Know Your Furriers'."
"That is the answer to your ques
tion. Few people know much about
furs. I have studied furs intensely
for many years, and honestly be
lieve that I am better posted to give
advice on fur coats than most mer
chants in this section. "Much money
is wasted annually on fur coats that
look good and wear badly. Exper
ience has taught many women that
'It Pays to Deal at OettingerV where
fur coats are sold with a guarantee
of dependable quality."
When in Wilson visit the New Oet
tinger's, next door to the Wilson
j Theatre on Nash Street.
Beautiful & Durable Production of the Fur
niture Makers Shown By R. E. Quinn & Co.
Wilson's Leading Furniture Store.
Located at 201 South Goldsboro
Street, With Phone 2585.
Here, conveniently located for the
people of this and surrounding ter
ritory, is the place to furnish your
home, at a real saving. Their stock
contains^ everything that the modern
home should hay?, from living room
to kitchen.
Before you furnish your home let
R. E. Quinn and Co. show you these
- home outfits. You will be delighted i
at the variety and beauty, as well as
with the price.
This modern and well conducted
establishment is a store of the peo
ple and for the people?a store built
on the plan that aims to give mutual
pleasure, satisfaction and benefit,
for it is the aim of the management
' to make happy, satisfied customers
by supplying at reasonable prices the
necessities, comforts, conveniences
and the luxuries.
The various articles have been se
lected with a view to perfection in
three things: comfort, beauty and
durability, and embrace as a whole
1 the most beautiful and durable pro
' ductions of the furniture makers' art.
Keeping in close touch with the fur
niture centers, they are able to buy
when the market is right at prices
that enable them to pass on to their i
customers real money saving values. J
R. E. Quinn and Co.'s store now
has in stock many new designs, and
the manager invites people from this
section to make the store headquart
ers when in town shopping. There
is however, no obligation to buy, of
course, and the many models dis
played will prove very interesting.
When one goes to their attractive
and complete store, they know in ad-1
vance they will get value received
for their money.
R. F. Bealand Plumbing & Heating Render
Best of Service at Reasonable Prices
- (
Conveniently Located In Wilson at
119 North Goldsboro Street, With
Phone 3927.
Mr. R. F. Bedland is a man of
wide experience in the plumbing and
heating business. He and his es
tablishment have greatly aided in the
up-building of this part of the state.
They have, made a study of modem
plumbing and heating contracting
that is especially suitable to the
climate and installs all work accord
ing to the most modem methods.
They have built their business upon
quality and say "The best is the
cheapest." - Customers are * ^'ways
satisfied with their work and their
business has grown from year to
year.
The scope of R. F. Bealand Plumb
ing and Heating work includes heat
ing and plumbing in all the various
phases and thus are very comprehen
sive. They will aid in making of your
plans, give you an estimate and com
plete the work so that every thing
will be satisfactory.
R. F. Bealand is always glad to
give estimates and will go any place
and look over the Seating problems
in question and give a complete es
timate of the work completed. He is
in a position to offer the best of ser
vice in installation and all people
employed by him are careful <!an<? ar
tistic in all work. They do not dis
figure property in placing heating
systems in. old buildings, but will <
manage the work so that everything
will look fine when finished.
In the employ of R. F. Bealand
are expert men who thoroughly un-1
derstand the details of the work to
the best advantage. The service is
rapid and satisfactory, the work
careful and tasteful. These crafts-1
men will go on your job and will as-1
tonish you at the results that can be
produced.
If you want to modernize your.
place just stop in and see R. F. Bea-;
land Plumbing and Heating at lid
j North Goldsboro St. They will aid
? you in your plans.
Thomas-Yelver ton Funeral Home |
Is Sections Leading Mortician;
3 ' 1
Conveniently Located At 309 East
->sh Street With Phone 3121. Am
bulance Service Day and Night.
Rfendere A Service of Distinction.
2 "
To live in the hearts we leave be
hind us is not to die. This beautiful
token to those who have passed on
ward is the creed upon which this
masterful mortician has established
his business.
With successful experience com
bined with the most comprehensive
fund of knowledge of * the proper
maijper of conducting an interment
serv|ce, funerals which Thomas-Yel
verton Funeral Home conduct convey
that lasting feeling of dignity that
has i caused the people of this entire
section to think of him during their
r - ? ? - ? ????-??7??
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time of grief.
Their ability to conform their ac
tions to each individual situation, the
home-lilce^atmoBphere that provides
at all times to help lessen the an
guish and sorrow of those who mourn
the beloved departed ones, and the'
deeper understanding which is the
most necessary requisite of one en
gaged in this ciass of endeavor W
deeply apparent at every ""funeral
which they direct.
Prom the minute they are called
until the final duties axe performed
not one single minute detail is over
looked, nor the least semblance of
confusion, but a systematic, smooth
running service is tfendeped that be
speak of the deep thought and in
terest in the work of this professional
concern. Their entire equipment is |
the bes^ that money can buy and on-1
ly the latest and most advanced
-methods are used.
The staff of Thomas-Yelverton t
Funeral Home are welt trained men.
who have been licensed for years,1
that have the welfare of the commu
nity and the people at heart in their
thoughts uppermost. This is borne
out in their endeavor, both in busi
ness and in community affairs. |
In this annual business-profes
sional and commercial review of our
onward progress we take this oppor
tunity to refer these masterful mor-!
ticians to all of our readers and to
advise you to call on them on any.
occasion you might have regarding
need for any services of this type.
? 1 . ? 1
Urn Feed aid Seed Cenpany The Beiti. Feed ES
1 Aid Seed; Finieb Baity Cash Market lor tail
"" ? _
Factoring A. Ceaplete Line of Feeds
and Seeds For Every Purpose. Lo
cated at 106 West Barnes Street,
With Phone 2472.
? 9
vSBftfer; -J
Featuring seed and grain, they bay
from fanners, paying the highest
tbejfinished products at fair prices.
When this popular concern started:
thgjg eateijpgiae they determined to
pliw of business that would benefit
"'?;*|y^hluc^P' th
? " ' ? ?
Throughout this entire section of
the State, this well known establish
ment is known as a popular head
quarters for feeds of all kind. I&
charge is a management which has
made a scientific study of the feed
business and has had a wide exper
the selection of their stock of* feeds.
Kascoe Feed and Seed Store provide
those feeds which have been tested
They have, a complete line of stock
l^as* laced* at j
| that is far superior to the average.
J Stock feeds for every purpose will
i be found here in complete array.
.They know the feed business from A
to Z and not only have provided a
complete stock, but are always wil
ling to give you advice or suggestions
you may wish. This service is en
tirely free and entails no obligation
fo^you to buy. \ ?; .
In making this review of the pro
gress of the community and in out
lining the more prominent firms who
give valued' service to the public we
wish to direct the special attention
" iii. >? n i ii n r, i ii i
Clark Hardwire
& Provision Co.
?:?' * i?
i ? * ... . _ '? y ? ?
This prominent concern is located
in Wilson at 117 South GoJjtoboro
Street, with Phone 21511 and is ser
ving the public with the beet in hard
ware and building materials.
It is without doubt necessary that
an immense stock of-goods be car
ried by the hardware dealer who
wishes to be successful and keep pace
with the demands of his customers.
In this present day of hurry and
rush the patron demands that his
call for a nail or a screw be given
the. same careful-/attenion as though
he were buying a .bill of hardware;
One of the features of "this service
is the fact that the salesmen are au
thorities on painting and understand
the harmonious combination of col
ors. They will be ab3e to tell you
just how much paint, etc., you need
to paint the house, barn, or interior
and will assist you in picking out the
colors that will make it a place of
charm and beauty.
Clark Hardware and Provision Co.
have been responsible for much of the
improvements in the appearance of
real estate in this part of the coun
try. Clark Hardware and Provision
Co. have furnished the contractors
and users with their products for
many of the fine residences and large
buildings for exterior and interior
work and thus their business activi
ties have aided in the onward develop
ment of this part of the Valley.
McClellan's Store
Popular 5 and 10
Admirably located in Wilson on E.
Nash Street, this, store, with its large
stock and late styles in hew quality
merchandise, is one of the leading
retail establishment in this section.
McClellan's Store is now being re
modeled and a basement floor added,
this is just one of the things that
proves why this store is the leading
concern in its line in Wilson. The
store is also being AIR-CONDITION
ED for the comfort of the patrons.
This popular 5 and 10c store has I
continuously merited the position this
store has acquired as being one of
the fading mercantile establishments I
of this part of the state. A progres
sive firm under able management,
meriting the liberal support of the
people of this section. To be merely
rendering an average service in an
average establishment is all well and
good, but to be able to give service
that, is just a little in advance of
others is an establishment 'that has
become a feature to the mercantile
life of the community; that is indeed
something wel$ worthwhile and that
is one of the reasons for the large
patronage of this outstanding con
cern. The management invites you
to make this store your headquarters
when in. Wilson.
AAA Offices Prepare
Cotton Market Cards
pf
Cotton .marketing cards will be is
sued North Carolina growers by
county AAA offices as soon as pos
sible after it has -.been determined
whether they have complied with
their cotton acreage allotments, E.
Y. Floyd, AAA executive officer at
State College, has announced.
Growers who have kept within
their allotted acreage will be given
r
I white cards that will enable them to
I sell tax free all the cotton they grow
this year, plus whatever <cotton they
may have on hand from previous
[crops.
Those who have overplanted their
acreage will be given red cards. With
the red cards, they can sell tax free
all the cotton covered by their mar
keting quotas, but will have to pay
two cents a pound tax on all cotton
sold in excess of their quotas.
Growers who plant more than their
allotted cotton acreage will alfeo be
subject to deductions from their ag-j
ricultural conservation program pay-1
ments at the rate of five cents ai
pound on the established normal yield i
of the excess acreage. j
Growers who have excess acreage j
may secure white marketing cards, t
Floyd added, if (1) their total pro-!
duction won't exceed .1,000 pounds,
(2) their total production does not
exceed their normal production, (3)
they put up cash or bonds to cover (
the estimated amount of the penalty jj
involved for excess marketings.
Floyd also stated that ginners are
required to keep a record of all cot
ton ginned this year,' tfith reports
being sent to the county AAA office 1
at regular intervals. 11
Buyers are warned not tQ purchase. i
cotton from any grower who cannot ]
identify it with a marketing card
lest they be subject to a fine of not
more than $600. ' t
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SUBSCRIBE to THE ENTERPRISE f
WILSON VENEER COMPANY ?
PROMINENT INDUSTRIAL CONCERN
?w i ? a???
Employing AH Local Labor This
Concern Is Termed A Valued As
set. Located on Ralfcoad Street,
Phone 3086. * .
? ' ?g???
The Wilson Veneer Co., whose main
office and factory is located in Wil
son, is a Twentieth Century industry
under the able direction of men who
have always had a heart at the best
interests of the communities in which
this valuable enterprise is located
and one of the firms that keeps the
wheels of progress tunring in this
section.
This is one of the most valuable
industries and is worthy of more
than passing notic4 at our hands./ for
not only, is it one of the leading con
cerns engaged in the manufacture of
all kinds ot veneer products, have
gained * reputation for general ex
cellence among the trade throughout
the country.
We could write many volumna and
then not be able to tell you of all the
good that this modern enterprise has
done for this section. It has become
so much a part of the everyday life
of the community that many have
come to regard it as a "Matter of
Course!" It is well to pause occas
ionally an4 consider just what they
mean to us. It is a model establish
ment and in ideal place to work. -
In making this annual business,
professional and industrial review of
ouT onward progress, the \jriter takes
pleasure in complimenting them upon
the.interest they have for the welfare
of this section and to remind you that
they are deserving of your support
'
' , -
AGNEW & BARNES TIN SHOP SERVE SEC
u HON WITHBESTIN SHJ3ET MBTAIi WORK
All Kinds of Sheet Metal and Rowing
Work Located at 225 S. Goldsboro
Street In Wilson With Phone 2871.
.
? .v^trV'w- *?vil:?? ' StoH
One of the features of their service
is metal roofing, or any kind of roof
the customer may want. Agnew A
Barnes are considered an authority
on this work and it will be worth
your to consult them, before
deciding what kind of roof to put on
your building. Qr if you have a leaky
and save you money.
AH fcli 1) h " b? til trsd
nflT.Qll at work PTltniStfid to f.nAHl ifl
' iL
I ti6n and we. can recommend tnem to
all of our. readers who may be in
need of anything in their line. ?
At t^is up-to-date and thoroughly
equipped establishment you wiH find
appliances and fixtures that are of
the latest design and scientifically ac
curate, and a stock that is full and
complete. The work embraces, all
phases of sheet metal contracting,
I fijcludingtin, ventilators and cornices.
The sheet stockroom commands at
tention, it embraces a complete
j- ^ WW pUX^WScB. ^ j
-rtr.'? ?~m'l i am Jfr"'"'' V'' ?? " i-v. J
??'/ >" . * ? ? "* ' '
? . " ? ? ' '? ? .
With Freshest "Mothers" Bread and Cakes oi
* , *?
With Sanitary Plant "Located at 110
Sonth Lodge Street In Wilaon.
Phon 262L
Success and happiness depends on
health and health depends upon the
quality of food we eat. God bread is
essential td" every man, woman and
child in America. Today the respon
sibility of making good bread has
been placed on the baker.
Recognizing this responsibility the
Eastern Carolina Baking Co. has re-'
solved to give this and surrounding
territory an even better bread, and
are always striving to attain perfec
ion and to give the people the most
delicious and distinctive loaf. Moth
ers Bread is a bread to meet and
i? v ' ?" .
satisfy the taste of the most dis
criminating, a bread that wity sat
isfy the most hungry -appetite. -
Baked under the most wholesome
and sanitary conditions and the very
best ingredients used. Ail goods are
sold in the freshiest condition. This
unequaled and superior service has1
brought to them much commendation.
Nothing is used4n the process but j
the very best grade of flour, pure
. milk, sugar, salt, shortening and
[other ingredients, mixed and baked
! by means of scientific, clean, sanitary
conditions-by thoroughly experienced
[ and skilled workmen. The first J
requisite in the making of good'
bread is to equip the plant with the
latest %nd most approved labor sav-j
tag machinery. This firm has i
no time nor expense in tatt
complete and. sanitary equipmei
the economical production of
staff of life). v
In fact it is just the kind
plant you would want your
made in. .
By means of automatically
rating machines the bread is bc
touched by human hands durin
entire process.
See that in your next gro
there is included a loaf or t^
Mothers Bread. It contains a|
heavy percentage of nutritive!,
ments and is the best food iEj
world for kiddies between mealJT
of course, at meal time. ^
Farris Dept. Store-Wilson's Lead-1
ing & Most Complete Dept. Stoj
* ? 1
Conveniently Located For the People
of the Surrounding Territory at
111 S. Tarboro Street, With Phone
2649.
T
fl*. # \ ' V " '
The Farris Department Store re
veals the American business system
at its best as it offers under one
*
roof, commodities from every known
land at prices that would be impos
sible, except for the ingenuity of the
system practiced at this store by its
directing heads.
Whenever any- business house is
able to inaugurate a merchandising
establishment where the public is able
to obtain t;he very necessary articles
:
I- 11 ? I ?
at lower prices than they are usually
sold, the public always profits. Far
ris Department Store is just such an
establishment and here the people
of the community are ab^e to save
much on their purchases and thus
many people who would have had to
forego many of the necessities or
luxuries of dress on account of the
high prices of the times are now^en
abled on account of the reasonable
prices of this store to secure them
I and enjoy life more, as they are as
I well fixed as their neighbors. ?
The fact that Farris Department
! Store, buy their stock in large quan
tities, and are discriminating buyers,
enables them to offer these wcr>r
ful values to the people. This jfr
them a large trade and they difr
try to make all the profits onj1
sale but count on small profit^
a large volume of business.
We are glad to give commerA
mention to Farris Department
and refer it to all our readers
panaea. for the merchandising
of the day. And in this Busi
Professional and Industrial R
of our onward progress we are
to point to this outstanding d?
ment store and to advise our
reader to make this store your
quarters when in Wilson shoppi
Branch Banking & Trust Company Great Can- I
mercial and Financial Asset to Entire Sect)
Member of the Federal Deposit In
, suranee Corporation; All Deposits
Insured up to $5,000. Located in
Wilson at 124 Nash St., With Phone
2105.
???
<
This is a financial pillar of unsur
passed strength in this section of the
state. Its methods are up-tordate
and efficient.
As a factor in the upbuilding of
this section, this hank has played a
prominent and honorable part. It is
known as a hank of superlative in
tegrity and one that can be counted
on to carry its share of the load in
apy forward-looking and progressive
movement
The policy of the Branch Banking
and Trust Co., is one of accommoda
tions and convenience to its custo
mers. Liberal without being hide
bound. The policy has drawn to this
institution a large clientele, friend
to all whom it serves.
This bank, of course, conducts a
general banking business. Its ser
vice and advice are sought by the
largest corporations as welt as by
the humblest individual, and in every
instance the same courteous treat
ment is extended and the same care
ful attention given to the problems
?presented. Open or checking ac
counter are carried as a part o
bank's regular business...
It is under the control of and
ject to inspection and regulatio
the United States government.
Its soundness has never
questioned. Its officers are m<
highest standing in their conua
and of irreproachable character
unassailable repute. Branch Bai
and Trust Co. has always adl
to the soundest principles of bai
and are well deserving of the
nificient patronage that has beei
tended to their ably managed i
tution. ?
Bright Egg Outlool
Continued improvement in the
ind winter outlook for egg prodi
has been reported by C. P. P?i
extension poultryman at Statp
ege/ : ? ? q
By The Piece !
With the development of 4
freezing of drawn poultry .and
packaging of parts of the bird,
number of store, outlets for dre
poultry has been fncrased.
. 1
. The United States could get ri
iome of its surplus wheat, by ds
ing a hundred million bushels to
starving Chinese.
LUCILE DRESS SHOP ? WILSON'S
MOST POPULAR LADIES' SH<
- ^ - - - I
I I ? I '? m -<
Conveniently Located At 219 East
Nash Street In Wilson.
This popular ladies' shop is con
sidered one of the foremost places in
North Carolina to secure the most
fashionable of ladies' wefr at con
sistently low prices.
For anyone to assume the fashion
responsibility of the community is
rather a large undertaking; but Lu
cille Dress Shop, through its desire to
present the finest and best has as
sembled a selection of garments
which are fashion's leaders >nd has
completely covered the fashion field.
Here are dresses in all the newest
modes of fashion, which have such
popular demand in the style centers
of the East Jaunty suits and eoats,
the latest offerings of the designer's ,
art, at prices that are right
Lucile Dress Shop is now featuring
a new line of Formats and Street
" i ?
Dresses in all the shades and co
that are the very thing for fall
winter wear. They also have a c
plete line of millinery that is the
word in fall and winter styles
materials. Their sheer hosiery
surpassed by none and many woi
of our section have found it to !
pass all others. '<
A special feature we call your
tention to is the complete line
small women, as they fully unt
stand the great difference in mei
small-sizedclothing and that cloth
which is designed to fit women
small site, also the large and
women. The many customers in i
community think of their needs
this shop at the same time.
The Lucile Dress Shop should
complimented upon their well knc
policy of maintaining inviolate nr
chandise quality and authenticity
style. "V
? i .1 i , - i i
Z. P. GRAFT & CO. PAINT AND WALLPAPE1
/' STORE SERVE SECTION WITH THE BBS
I ; "*? < v 1 .J. a. ": T
Iiocated At ISS Gokbboro Sfc. With
Phone 2351 Saying The Beet > ;
I The Cheapest. " 1
I ?? .1
Here you not only savp j? the
prices ot your paipts and wa&pa- ,
per but have a stock to seta* from
that ;cMiT?otba eqtt^,anyjwh??~ ,
of ? t ^
paint store at metropolitan sta
ard. No store could carry a wj
rejection of wall paper and pal
?ifl found here. In a compa
short time you can select
r patterns of ws? paper to
iecorate your entire house: -
If you are like most of us, <
irtistid 'j taste is not after develop
!fou cant just trust your own ju<
^t^towhat iyo he Frtjeetf
|USw WuHv pOiv OI uvvUie^aUllS a