Newspapers / Gastonia Daily Gazette (Gastonia, … / Nov. 11, 1919, edition 1 / Page 6
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- PAGE SIX. pernio PIGG ts Three years ago the first PIGGLY WIGGLY store wa3 opened in Memphis, Tennessee. Today PIGGLY WIG jLY stores are in actual operation in one hundred and twenty cities. Nearly every day a PIGGLY WIGGLY store opened, either in a new towx. zr a link Is add ed to the chain in some city. No PIGGLY WIGGLY store has ever -closed its doers for any reason. WHY THIS PHENOMENAL The same answer applies to the growth and suc cess of the locomotive, telephone, tlie reaper, the typewriter, the typesetting mach'rj- they are all economic advances. It is the old story the men who can make with the same energy in the same length of time tvo blades of grass grow where one grew before, has a greater value to society. PIGGLY WIGGLY is different from any other store in the world and looks different and throughout its four aisles, each running parallel with the other, the customer sees on either side a display of nationally known merchandise of the best of each food product assortment. Each customer is loaned a basket for use while in the store. A Swinging Price Tag hanging opposite each article tells its price in plain figures. Wants PIGGLY WIGCLY Man; ;i , . , iggi.- '' . Wils it. jaii: . I;'.;,, . 'lii' III. i .-I'. a -- t. c! t nier ' ; r.i c, t ;i : sho,' 1 ! :..!, ,v eu.-oi:: -I,.. i.i ?d the !. :. -cat M.nit a- ;i I r : 1 1 T -r of lit- i . i . . t . i 1 .1. . so I th. i,.,'i i,, vi. ii a- Manager. I !i; ' Uvj ii, -ve- : i ' fi ;: , .V VI'4;,V .,ri.s la . s-,,:,.. aad I in' tl..it yiiiir st .1.' I o ; le-en ' s nie of the 1. fiit'-st ;i;i. 11 1 ;.. . ::i r s ..;' any. Further. I want t'i ( anda: : ;, that 1. '.! haw- I Ix .'ii in a ph..-.- G ., over; body has 1 1 r. i 'i 1 in ,-nilt- :- and attentive than I haw :il;u Cnind to 1 e the cast- at your store. Oih' h aves the store with a feeling of having 1,e.n well oiiii.l fur and a d,--ii,- in return again. I sin residing in Ua wi,-u...d an l feel the loss nf not having a TIggI.Y WIG GLY store in this n-i ! I 1 r ! n i . Thanks ti you an t ymj . aaks for their effort!) to please. Mow- wmr stun' over here. V:mr very truly. KlrlfAI.'I) KltANK. 47-.;' lrake Aw. A Customer's View I'lant-Lipford. Inc., Richmond. Va. Gentlemen : It being necessary in tln-e days (if re construction to make every penny count in prodding for one's tahle. we natural ly turn to the stores where the best sup plies can be had at least cost, ami we find no other place in the city of Rich mond that meets this requirement as fully as I'IGGLY VVKitiLV. The groceries there are fresh and at tractive, the store is lean and sanitary, and the convenience of seeing just what one wishes and the price is not very great. While it may not sound like saving so much to get any one article a few cents cheajer thah elsewhere, it is worth re-meinlerine- that tlte jienuies make the dol lars, and as everything in the store is sold for less than can Is- gotten any where else, the jx-nuies very quickly run up to dollars, and the purchaser leaves the store feeling well satisfied with wha: has leen saved hy dealing at PHjCiLl" WIGtiLV. liesMes saving n tiw ce.it s ,n p.. I can nel pixels. lM,xes of crackers. cer m. teas and coffets when it roms to I irge and eipeusne tilings, s.k li as i. ii is ami shoulders. te amount save ; ...':. up to dollars on a lew purcha' - It is not i-xagger:if' ' .- v that from 'J to : f.r .:'. y '. :y ing from TIG(.LV !. . In additit'O to sa.... nm.i.y. a.ioiuer lo iir owra !l l.'i' i ii.- ) ; i. . '.. .! - . a ' ; 1 i: : . i 1 in :, I. . .,e :.::! It - 1 ' I II ' 1 !- " V. e 11. 1.- -; ! i pi ) : : 1 k , : '. ' . 'i i.i i.vi'i :"i.'. I.itv ; i I . ' 1 ' - ! ! 'u' ; 1 ' ; !: .1. ! 1 r.e 1. - ' I I' I " d to ask 'j I' s ii.:-: ai-d ii ' "M i-ii: ' ' ' l : : 1 1 . 1 ..: 1-n.c i . ,. . 1 . . : ecu 't -M i- ifll. V- s. 1 t ; ! ! m r. Mi lua'ili :.'i ;ih::.ii :ii".;ii';. v.,.,Tmi inr a saics- lll.'lll t" !''il-i! I-1 ' !' i ' -, ."''lOllll'l Ills' HUT'. ...r ', o..t :i 1111:1.' . ; '- lo one lias i i'!" to ! k a !.;rl and 11 -tr.ii T :.: r:, ; p:.ii, 11 I ' 11 s,'I,'t t ,ki.s. MI.-. II. II. HIMSTIAN. i. K. I). No. 1. ity. March U. !!!:. PIGGLY WIGGLY the Only System Ma. - .ii. 1 a.. Aug. . 1 !!!. I y Wiguly. Memphis, Teun. o ut Icineii : imr lett'T asking ' .v. ie innM-.l the Mac, in I'K.l.I.V VIl.(,I.V to the top of the list. Wo Iiae done nothing different from what any other I'Ud.l.V WKJdI.V (iiuhl fuel shoiiM easily do. We liny only the 1'ist trades of goods for spot cash, keep tie shelves well tilled from an ample stock, the store kept spotless ly clean, ample help so that customers never wait for noods and are not de layed at the checking oounter. We have a two-inch doulde column ad in lioth daily papers endeavoring to convince the pullic that the I'll, GLY WIGGLY method is the most economical plan eer devifd for the distribution of groceries. Our total exnses including interest las neer l.een over o'j per cent and sor.ietimes less than ."i per cent. We can e: sily keep it under " per cent, hut prefer rin, it on a liberal plan. We think e -.i., increase the sales to about t'J. oo, i uith the same force uihin the next sixty days, and further increase by the addition of a third counter. Our stoi" is ..11 l.y IJo feet two stories, base ment. eieator. ' i d to in:! ,ad out of rain. V ill il v ; x ,., v , I'I,:i.!.V WI;gLY walk . j I-! t I, 'ee ;. . .1 -ill': !..! I !y t ! e -.llle' , ll ! hold j , '!- 11 re.ir tor trucks ill op, n auother tne same side elow. 111 a build Ii.,' h s'f res "-s tin.- tinier. I le:s double the uiil 1 rail.'T pa. commission .ktd than have any other z 'f-;;rv:-2 system Icr n;:h;-. ! i 1 - f.. I car ii .,'- 'ii" - :i ii Ai.ti-,..!! i'li'i- hul 1 1 ' ' A. I K I ill i.t I H,...l I. . TH G ASTORIA 0JZST1E. Gas Y GROWTH . . . The same is tri:e of the man who sells. . The man who can sell one hundred pairs of shoes in a day is on? hundred times more valuable than the man who can sell only one pair of shoes in a day. In a PK1GLY WIGGLY store one hundred peo ple can be served in the same time that it would take to se"rve ten people in any other store. m F.'ori ii .2 County's Uealt'i Officer , ! 1.'. ', : c. i !, ' I 1 1 of i . . , 1 ' 1 1 i ; !!,.. !l i- 1 .. ! i.i.a -lit, well or lei I ! ',a a I "I ,11 ',!, i, ::le kept I u'tcr. laid. in. at-. Mid : I! :: : ie 111 let'rieiat 1 "I,. 1 !..i.e .i,i.,y- toio.l . lean, neat and . old. Your method of handl.i.g ImiIk uro- 1 ei' e-l i:,-l,les tie, I teaching M,ill i ll- loii'ei- 1:1 a clean and sainiaiy .-..lelit soils obtain-. Very -'11, , rely W. II. A I KM A N . Mi.. County Health Otli.-.-r. Five Minutes Versus Four Hours hi I'asi), Tex., Mar, h s. 1 t'.. I'iggly Wiggly Heme Oflire, Memphis, l'enn. Geiitlemeii How is this: " One hundred and ti fty -eight item- the highest !. Ii'.' .1 hair, and the l:,e-t. a package of Kub No M are Washing I'owder at -lc -total amount :"-. 1- 1---elected I y a woman in X"i minutes and il.ecked out in five luinutes. Our Mana ger. Mr. R. ;. Gould, Jstore No. 2, expe lienied in old style stores, says it would h ive taken three or four hours to have made such a sale in the old way. What is the answer.' I'IGGLY WIGGLY. The actual overhead exense to sell these goods was five minutes' time of a I'IGGLY WIGGLY checker. To have sold them in an old style store would not 1 nlv have taken from three to four hours but would have prevented other sales and 1 riven other customers away, never to return. , Yours, etc. L. A. ROSKX FIELD. Opening On Pacific Coast Oakland, Calif., Aug. r,l. Clarence Saunders, llMh Kloor. Muns.y Hhlg.. Washington. I. C. Ninth Street store opening hi,, success, twenty thousand visitors, sales thirteen I undred seven dollars. No one to check Imf myself, otiierwis.. would have doubled. Other s'.ore coining good, your la", est model looks good to me. I wish you lots of sj. , , .-.I y... 1 e..,a,.-..o, 1 . .. home. A.Ni'iiLV i Li.i.i jln. tooia' 3 uccess AND The customer selects of his or her own choosing, not being persuaded to buy or not to buy by anyo i ; in the store not even a recommendation is made as to what to buy. More than 1,000 items is the assortment found in a PIGGLY WIGGLY store and in every such store each particular commodity is found located in exactly the same place as in every other PIGGLY WIGGLY store. fcj Yi X' rv ZLJ. Gavt'S i wenty-L:g!il I'orent I; t ; i.oiiiit ol : . 1 1 -t :,i-., a . I ti e a. 1.: I ) 1 M -a-,.-. 1 ;,. -Me--. I lec.l.l ,i !: U V'l.i 1 of , . , .t a 1 a 1 . t il n en. I . a i pai. 'M'-e and hao coin are I pi ..- ': ,.! ! , r -' iie- and ti nd t 1 :i my i1,, 1. -' ly piiii iia-e- .anioi.ii'e l to '..". Th ai. a., at ol' gro'-eli'1- el-enhele ..ill' h ue 1, -1 II, e sl-.o". Til- I' 'old I hae k.-'t sie.- lb.- following p,n li;-e- f..r each ...eek during the month. First Week. Mar. h 1 to 7. I'IGi.l.Y WIl.l.l.Y 1'l.ce. I. ( t her Stole, i J. !.; Second Week. Marco s t,, I'IGGLY 'IG;LY Prices -J.l". Itlu r Stoics Sj.b I Third Week. March 1". to L'l. PP.( LY" WlGtiLY Prices tl.vi Other Stores t-. 1 I Foaith Week. March L'J to Is PIggLY WKiOLY Prices if I . M Other Stores Fifth Week. Manh Jh to l".i PKiGl. WIGGLY Prices iL'.4s Other Stores if:'..b" In total purchases of t!'.7s, I saved ea,-tly which is ti saving of per rent mi the amount expended. Yours very truly, O. A. 11 FN HP KS. N. Arthur st. So Clean and Orderly .''..'!.").') II 1111. Ion Street, Chicago, Illinois. I'iggly Wiggly Grocery Store, Chicago, Illinois. Gentlemen: ' Yesterday for the first time, my hus band and I visited your store located at Sheridan Road and Dakin Street. To say we were enthusiastic is putting it mildly. So cleaij and orderly, s unething rare in the grocery store of t iday. I am patiently waiting for the time when you will open a store nearer to my neighborhood in the district hounded by Lincoln and Southport. and Helniont and Newport. I am sure you would not fail to suc ceed, as your prices are within reason, your quality of the best, and your store the neatest I have ever seen. Trusting the day won't be long com ing when you will favor my neighlior : rd. I remain. Sin. rvely. (feigned. 1 ilHs. fe. SlhBLFK. A ii TUESDAY, NOVEMBER 11, 1919. ' Soon IUCCESS? GLY The PIGGLY WIGGLY systern saves not only time, but it saves money, energy, ana health. PIGGLY WIGGLY is the best and cheapest method for the distribution of food products of na tional reputation. Cy eliminating delivery and telephone charges, bad accounts and sky-blue salesmanship, it is pos sible to reduce price on goods, and customer is given the benefit. An Econorn'c Advance I t, ,d i-t . ep, -ton not IT, h , "hi. in tad.-i ' ,11 i - k III. .' the pr, .011. -an I u-ilo'-- lliel hods, t,, the imiilinum .lit of the jobber - will be supplied S 1 1 I . and 1 w ,tl, all ad-.. 1 -O-t L'O pel . , tain'"! at a ,-. The P.eglv opcla'in' 111 ti-ed brands of goods at a it less than can now be ob--tole. it is assured. Wiggly ('omi.any is now more than - cities. In tl .-it 1 th.v li.'iii' a total of more than o .-tin,- and in eery city they are able In sell at least 1'n per cent less than the -ane goods will cost ill any other .-tine, tiic management claims. This s. It'-seiuug store has been pro nounced as highly successful in a large number of cities which have had these stores for some months. They have de clared it to be a positive ec, nil tnir ad vance in the nit of distributing merchan dise at retail, and especially the distri bution of food products. The construction of the apparatus used in the stores makes it possible for a large number of customers to pass through the entire display portion of the storeroom by a forward movement, without confus ion and with the certainty of reaching a certainw ell defined point known as the checking and settlement counter before they make their exit from the store, and while making the circuit of the store they pnss in close proximity of every article offered for sale. The price of the articles offered for sale is marked by swinging price tags. Each customer is allowed to make his or her selections without argument or per-, suasion by sales people. This includes getting meat from the icebox and fruit from the fruit stand. St. Lynis Times. Opens In Milwaukee Milwaukee. Wis., July l.'i. 1!U!. I'iggly Wiggly Home Office, Memphis. Tenn. Store opened sixteen blocks from the Main Street. Sales twelve hundred tweaty four dollars forty-four cents. Cu-ioi. ers two thousamk. ten. About seven thousand people passed . through the i-'.ti' -vith the side-walk completely blocl.e,; all iry. There were two traffic cops stationed i 1 front of the store. Sold aiiMir three loin.' red fifty dollars worth fm is m i e-ct;diles. Everybody well i leased. ' J. W. CFRSEY.
Gastonia Daily Gazette (Gastonia, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Nov. 11, 1919, edition 1
6
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