"Behind The Scenes
In American Business
—By John Craddock—
NEW YOKE. Dec IT—-There
was a time when people relied
on the experts to tell them what
was {join# to happen in the i’u
tule. Today, the trend is in the
opposite direction, l it he experts
t*o to the people to sound them
out on the future.
In “cracker box sessions' and
on radio forums, one of the must
frequently discussed subjects is
what’s going to happen after the
war? The U. S. Chamber of Com
merce, in seeking the answer to
this question, put it up to the
American people It made three
surveys to gauge the buying in
tentions of American families.
In its latest study, the Cham
ber found the people more op
timistic than in the two previous
surveys.' The majorat; of them
perity, although Sti pc cent ate
the war ends will be t.e of pros
belieVe that the tirsc year alter
convinced that it will take more
thnn six months for .he factories
of the country to r> Convert to
peacetime civilian product ton.
While 55 pet cent expected
the immediate py-t war period
to he prosperous, -o; m pet
cent foresaw hits mremploy
input in the first \ e.q of peac e
and Id per cent expected condi
tions to he* •‘soniewv.r re ill be
tween" prosper itc and dept e-s ott
The survive shovioci that ap
proximately “it pci cent ot the
country's families iva. to spend
$0|| billion for consumers dm a
ble goods such a- a "mobiles,
homes and hotisehubi appliances
within six month' atiet he "at
■I At h.S III' .A l - I . I ** • * I I • • ••
A ilcloc] Vrr.iatit.il y and know-how
acquired in mass producing itiHi
eate precision deViyc.- tor tin*
aircraft industry will pay rich
dividends in the fuini ot lower
oust quality peace time products
when American iii.citutacturefs
are able to comer, enormous
war developed prodne .on capaci
ty to supply civilian goods.
For example. scores of manu
facturers whose- peacetime pro
ducts are fat removed from spe
cialized precision aircraft device
have been "educated" i>> Hendix
Aviation {'orpopat ion in the in
■ ricatr production of such corns
ciicx L'cjuipnientt .-is magnetic
compasses and •stipereharg.er reg
Since Pearl llarho.i, rh*- cor
novation's Kcli|*se Pioliec
jin 1 at. TVterbopo. X.
for engineering ati'l u
’.ion of history’s jjrea
>s produc
ltd volume of such aircraft devi
e-. has added do stiic-coiil racfoi'S
o meet tin- air forces' demands
or expanded output.
These suh cunt factors taught
n "tailor made" pr. grams how
o mass produce device' iccfuir
:y "11110 w atch" iiiiai.it' . iinrtnal
fam il ia
11 ..f U -
i.c manutact ury -ur'i
peacetime pioduc's ;i>
engines and juke ;le>xe;
THINGS TO i'11 Ml-,
axles for freight cai
c.'hly save steel '.ut minimi-.e the
danger of ovepuea 1 ed journal
boxes a new sulfa /Hi tig that
promises to bring prompt relief
10 those sugc-riing fjuiiti a coiri
lllun cold Papec towel that will
clean class without leaving a
r.iat'4* of lint <*A process for the
weatherproofing' ol all kinds of
11 CHAMPIONS OF PICK IVOR
KKKS — A problem which daily
"Tows more pressing for employ
ers, large and small, throughout
the eotintiV, has been that of
keeping workers on rite job. New
workers, unfamiliar with the re
■ etit years when holding a job
was important, and getting ano
ther nearly impossible. often
have no eomounetion about mov
ing to other occupations fop mi
no i reasons.
Timely indeed, then, ale the
wolds of an executive who has
met tile problem. He is 11. (’.. Pe
tei'on. comptrollei of the Hfown
Instrunient division if Miimeap
•. I i s-Honeywell Regulator Co.,
vv! o has instituted what lie rails
an “interoperation:!! system." On
the premise that a worker loses
interest in his task if lie has no
concept of its importance in re
lation to the rest of the organi
zation. the company gives each,
worker an opportunity to learn
why the specific vv.y k is Heine
done, what the company produ
es. how it opepatos, and otlie.t
That the I’.rown system C in
ieed ether I i ve is shown in a
-latement (list issued hy Mr. j’e
er.-on which, points .to an "en
’ iahle record" in low turnover
and absenteeism.' and in the Vol
liKic of work turned out by the
company's office staff.
R EM E M B ER INC, EMPLOY
EES—There are many companies
these days who are creating a
surplus of goodwill among ser
vicemen that will pay-off big re
i'rom war.
turns after the boys some home
Whether their former employ
ees are in the jungles of New
Guinea or in the mountains of
Italy, they hav-e kept in close
touch with them throughout the
conducted numerous plant-wide
| war period Many concerns hae
campaigns soliciting gifts, urging
that personal letters be written
to soldiers, and sending copies of
the plant newspaper.
The president of one company
Fairbanks Morse, took it upon
himself to send personal Christ
mas gifts to each of the 1,500
employees in service. Each ser
viceman was sent a package con
taining two cartons of cigarettes
two tins of peanut brittle, a box
of candy, a tube shaving cream,
tooth paste, a box of razor blades
soaii. a deck of playing cards, a
bag of buttons and a sewing kit
MITE OK BUSINESS Holiday
buying is getting a new boost
this month with the distribution
of $4:10.000.000 tn Christmas
i Club savings to 7.500.000 mem
jbers OPA's national shoe rati
i oning head points out that there
is just about one pair of shoes in
stock for each rationing stamp
remaining outstanding.
tThc flnratCHRISTMAS pres
ent you via give Is one of
I'ncle Sam's WAR RONDS.
Keep on BACKING TUT
UTAtK.
rTlO the far corners of the
•*■ globe go the Christmas
a ishoc and packages to our
]-• QV*■ * :*'i |ma opr\r'^Pi Wi^H 4
row wcr’d of the future in
the making we look forward
hopefully to the Christmas
of tomorrow while wishing
you the happiest of Christ
mases today.
Upchurch’s Dept. Store
4
Ovnstmas 1943 M
season's cheek
fd
ft !
rr
f H K STACK COACH has given place to the stream
liner. The electric light has snut'ted out the 40ft
heamed candle. Tinkling sleigh hells are drowned
: in (he roar of motor horns. Tint who will say
, that Christmas has lost its charm? W ith Christ*
* mas at hand we renew our pledge or devotion to
ideals of honest dealing, and express our appre
: ciation of your friendship for u> during 1943.
"HEAP ON MORE WOOD, THE V/IND IS CHILL;
BUT LET IT WHISTLE AS IT WILL,
WE'LL KEEP OUR MERRY CHRISTMAS STILL!'
Western Auto Asso. Store
’ALONE «« GOD
Gunfire is shattering the air below - the enemy objec
tive is only a few moments away. A turmoil of thoughts
follow each other within a lone American boy’s mind.
They’re distinct and sure. They’ve been nurtured all his
life in the unclouded atmosphere of rightness and dec
ency. In the midst of roaring motors and tense anticipa
tion of hairbreadth escape, the boy’s eyes are calm, his
hands unfaltering in performance. He feels strangely
at peace. It is Christmas night.
The remembrances of past joys on this beloved anni
versary are engraved forever in his heart. And now, at
this important life-or-death moment, they. have a reas
suring effect. The belief in his hopes arises from his
strengthened faith. More than ever before in his life he
is 'alone with God’. And his increased power growing out
of his great faith is such that no enemy can vanquish!
We; safe in our gay, Christmas-cheered homes, can
match our faith to his. We MUST do that or deny loy
alty to the freedoms for which he’s fighting. We MUST
and WILL buy War Bonds and MORE WAR BONDS -
until Victory.
Carolina Freight Carriers Corp.
CHERRYVILLE, N. C.